Are you struggling to make the most of LinkedIn for your business? Well, if you are looking for a platform that can make a difference, let us help you with that. To maximize your impact on LinkedIn, the right marketing tools are essential. A good LinkedIn marketing tool will help you build your brand, generate leads, and drive growth.
In this article, we’ll dive into the best LinkedIn marketing tools that can supercharge your LinkedIn presence and connect with the right audience.
Benefits of LinkedIn Marketing Tools
Before looking at the list of LinkedIn marketing tools, let us talk about how these tools can be beneficial for you:
- Save Time: Nowadays, many LinkedIn marketing tools allow you to automate tasks like follow-ups, visits, post-scheduling, and more. This will save you time, allowing you to focus more on planning, content creation, and brand management.
- Gain Valuable Insights: With LinkedIn marketing tools, you can get access to detailed analytics and data about your LinkedIn profile, allowing you to make strategic decisions for better reach and maximum ROI. You can analyze engagement metrics, and competitor performance, and identify high-performing content using these tools.
- Boost Engagement: Using engagement tools like polls, interactive videos, and eye-catching posts can boost your engagement rate and reach a wider range of audiences.
- Enhance Visibility: These tools will help you make an impact on your audience and enhance your visibility on LinkedIn.
List of 10 Best LinkedIn Marketing Tools
1. Hootsuite
Amplify your LinkedIn marketing with Hootsuite, a well-versed social media management and marketing platform that allows businesses to handle various social media accounts in a single place. The platform helps schedule posts, simplify the content creation, implement smooth workflows, handle various social media accounts, and automate messaging processes.
Key Features:
- Automated captions
- Easy collaborations
- Bulk schedule posting
- Hashtag suggestions
- Social media analytics
- AI content creation
- Engagement tools
- Employee advocacy
- 100+ integrations
- Advanced inbox and messaging
- Advanced social listening
Pricing:
- Professional: Rs.1915/month (1 user, 10 social accounts)
- Team: Rs. 7540/month (3 users, 20 social accounts)
- Enterprise: Custom Prices
2. B2Linked
B2Linked is a LinkedIn-certified marketing partner dedicated to LinkedIn ads and maximizing ROI. They provide LinkedIn Ads account management and consulting services. With their platform-specific expertise, B2Linked uses micro-segmentation, advanced ad bidding, A/B testing, and other strategies to maximize ROI.
Key Features:
- Specialization in LinkedIn Ads
- ROI-focused strategies
- Detailed reporting
- Account management
Pricing:
- LinkedIn Ads Account Management
- ABM/Retargeting Package: $2,000/month + $1,000 one-time setup fee
- White-glove Package: $3,000/month + $1,000 one-time setup fee
- Enterprise Package: Discounted rate based on total budget + $1,000 one-time setup fee
- LinkedIn Ads Account Consulting
- Direct Bundle: $275/hour
- Wilcox Bundle: $1500/hour
3. Terminus
Terminus, an account-based marketing platform, allows B2B marketers to target, engage, and grow their customer base. It helps in scaling digital marketing programs and empowers your marketing teams. You can connect this tool to your CRM and coordinate multi-channel ad campaigns.
Key Features:
- Account-based marketing
- Multi-channel campaigns
- Sales team activation
- Revenue measurement
- CMO
- CRO
- Customer marketing
- Digital Marketing
Pricing:
Custom Pricing. To learn about the pricing plans of Terminus, please contact them on their official website.
4. Sprout Social
Sprout Social is another of the best LinkedIn marketing tools available on the market, designed to streamline your marketing process and boost your social media efforts. With features like an integrated social inbox, centralized communication, content scheduling and posting, advanced analytics, and collaboration tools, you can enhance your reach on LinkedIn and other supported social media platforms.
Key Features:
- Engagement
- Publishing
- Analytics
- Influencer Marketing
- Listening
- Employee Advocacy
- AI and Automation
- Integrations
- Data and Security
Pricing:
- Standard: $249 per seat/month
- Professional: $399 per seat/month
- Advanced: $499 per seat/month
- Enterprise: Customer prices
5. Native LinkedIn Marketing Tools
Instead of looking for other tools, you can look for the tools provided for marketing. These tools are built into LinkedIn for B2B marketers. Most of the tools are free and very effective, allowing you to reach new prospects, generate leads, and connect with a wide range of potential clients.
Key Features:
- Schedule posts in advance
- Track metrics like follower growth, content performance, competitors, and content effectiveness.
- Gain valuable audience insights
- Sponsored messaging
- Sales Navigator
- Available in both free and paid versions
6. Zopto
Zopto is cloud-based software that drives the sales of your business with the latest AI technology. This LinkedIn marketing tool allows you to automate your LinkedIn outreach for network building and expansion. With advanced filtering, you can construct an advanced prospect list to generate leads.
Key Features:
- AI-enhanced omnichannel campaigns
- Secure prospecting
- Real-time reporting and analytics
- Manage multiple profiles
- LinkedIn safety features
- Time zone detection
- In-App LinkedIn inbox
- Seamless integration
- Automated campaigns and messaging
- Actionable insights
- White-label, affiliates, and multiple accounts
Pricing:
- Basic: $197/month (for small teams and sales professionals)
- Pro: $297/month (for entrepreneurs and small businesses)
- Agency and Enterprise Basic: $156 per user/month (for agencies and large businesses)
- Agency and Enterprise Pro: $237 per user/month (for agencies and enterprises)
7. Lempod
Lempod is a LinkedIn engagement tool that allows you to create pods of like-minded professionals on LinkedIn to boost your visibility and reach. When these people join your pods, they will automatically like and comment on your posts to increase engagement, grow your network, and generate leads.
Key Features:
- Automated LinkedIn engagement
- Create private company pods
- Analytics
- Manage your pod members
Pricing:
- Marketplace: $9.99/pod (for individuals)
- Private Business Pod: $3.99/user in a pod (for companies)
8. Dux-Soup
Enjoy year-on-year growth on LinkedIn with Dux-Soup, an automation tool that allows you to scale your business and drive more leads. With its automation, you can find relevant LinkedIn profiles, send connection requests, and follow up automatically with emails and messages. It will help you boost your LinkedIn profile and gain prospects.
Key Features:
- AI and automation
- Collaborative tools
- Easy integrations
- Statistics and analytics
Pricing:
- Individual
- Pro: $14.99/month
- Turbo: $55/month
- Cloud: $99/month
- Team
- Pro: $14.99 per seat/month
- Turbo: $55 per seat/month
- Cloud: $99 per seat/month
- Agency
- Pro: $337.5/month
- Turbo: $412.5/month
- Cloud: $371/month
9. SocialPilot
Drive growth and impact with SocialPilot, a LinkedIn marketing tool that solves everyday social media challenges. You can schedule social content in seconds, plan LinkedIn campaigns, collaborate with your teams seamlessly, and measure performance timely with SocialPilot. The tool allows you to optimize your LinkedIn marketing efforts to engage a larger audience.
Key Features:
- Publishing (Automated post scheduler, content calendar, bulk scheduling, and RSS feeds automation)
- AI assistant
- Collaboration (Roles and permissions and approvals on the go)
- Content Library
- Analytics (Follower analytics, post-performance, hashtag analytics, and advanced reports)
- White label
- Engagement
Pricing:
- Agency+: $200/month
- Agency: $100/month
- Small Team: $50/month
- Professional: $30/month
10. Evaboot
Evaboot is a LinkedIn sales navigator scraper that exports data and finds emails from LinkedIn Sales Navigator with just one click. With the powerful features of Evaboot, you can see and manage leads more efficiently. It is ideal for professionals and businesses who want to focus on lead generation.
Key Features:
- Export leads and accounts
- Clean data
- Filter leads
- Find and verify emails
- Unlimited seats
- Collaboration
Pricing:
- $9/month for 100 credits
- $29/month for 500 credits
- $49/month for 1500 credits
End Note
We hope this article will address your needs and help you find the best LinkedIn marketing tools for your business. Before choosing a tool for your business, make sure it aligns with your needs to get the most out of the marketing tool. Using these tools with the right strategy will help you amplify your brand visibility, generate leads, boost your marketing efforts, and grow your business.
Frequently Asked Questions (FAQs)
How is LinkedIn beneficial for marketing?
Nowadays, LinkedIn is a powerful marketing tool to reach your target audience and generate leads. Using LinkedIn, businesses can create brand awareness, build their network, target a specific group of people, gain credibility, and boost engagement.
What are things to consider while choosing a LinkedIn marketing tool for our business?
You should keep the following in mind while choosing a LinkedIn marketing tool for your business:
- Scalability of the tool
- Customer support
- Pricing
- Integration
- Assess key features
- Consider user-friendliness
- Evaluate security and compliance
What is the best LinkedIn marketing strategy?
Here are some of the best LinkedIn marketing strategies:
- Using relevant hashtags
- Profile optimization
- Posting valuable content regularly
- Engage with audience
- Analytics review
- Utilize SEO
- LinkedIn ads
- Leverage LinkedIn features
Which type of content can we share on LinkedIn?
LinkedIn provides us with opportunities for marketing and branding your business. You can share images, videos, posts, slides, and text.
