Lead generation is the process of identifying and attracting potential leads for a business. It is a process in which you grab the attention of prospects with different strategies and convert them into loyal customers, driving sales and business growth. This process takes a lot of time; however, with the availability of lead generation tools and automation features, you can step up your game.
Generating high-quality leads for B2B businesses is not a cakewalk. Making the right strategy and choosing the right tool can be overwhelming. But we’re here to help you with that. The tools mentioned in our article can be a game changer for your lead generation process.
In this article, we’ll dive into the 12 best lead generation tools for B2B, designed to streamline your lead generation process and turn prospects into clients effortlessly.
What are the B2B Lead Generation Tools?
B2B lead generation refers to identifying and attracting potential customers for your product or service to convert them into leads. The software that helps us in this process is known as the B2B lead generation tool. Such tools are designed to find leads and convert them into buyers. Some popular tools are HubSpot, MailChimp, Zoho, LeadFeeder, etc. that can streamline your lead generation process and drive qualified leads to the sales funnels.
Types of Lead Generation Tools Available in the Market
The following are some types of lead generation tools available on the market that can help you identify and attract leads:
- Email Marketing Tools: These tools help us to create stunning email campaigns and send personalized messages to capture leads and keep them engaged.
- CRM Tools: CRM and CRO tools help marketers manage relationships, track interactions, and nurture leads throughout the sales funnel.
- Retargeting and Advertising Tools: The tools that allow us to capture leads and generate website traffic via paid advertisement are considered retargeting and advertising tools.
- On-Page Lead Generation Tools: On-page tools help to capture leads directly from your website using features like pop-up forms, embedded sign-up forms, and live chat widgets.
- Inbound Lead Generation Tools: These tools assist in driving leads to your website or platforms using content and engagement strategies like content marketing, SEO, social media marketing, and email campaigns.
- Outbound Lead Generation Tools: Such tools are designed to reach out to potential leads through direct communication like cold emailing, calls, social media, etc.
List of Top 12 Best Lead Generation Tools for B2B
1. HubSpot
HubSpot is your one-stop shop for all CRM activities, including lead generation. The platform is powerful, easy to use, and customizable. You can attract the audience’s attention, collect their contacts, and convert them into leads. With campaign management and automation tools in one place, you save time and resources for capturing leads.
Key Features:
- Forms
- Email Marketing Tools
- Ads Software
- AI for Marketers
- Campaign Management
- Marketing Automation
- Marketing Analytics
- Dashboards and Reporting
- Advanced Marketing Reporting
- Integration
Pricing:
- Free: $0/month
- Starter: $20/month per seat
- Professional: $800/month (3 seats included)
- Enterprise: $3,600/month (5 seats included)
2. MailChimp
MailChimp is a popular email marketing tool that allows users to create, automate, and manage email marketing campaigns effortlessly. You can integrate with your landing page tools or CRM. Turn emails into revenue that boasts an AI growth assistant for drafting mail and creating automated, personalized campaigns.
Key Features:
- Email marketing
- Websites
- Social media marketing
- Templates
- Marketing automation
- Reporting and analytics
- Audience management
- AI marketing tools
- Content Creation Tools
Pricing:
- Email Marketing
- Premium: Rs. 11,500/month for 10,000 contacts
- Standard: Rs. 575/month for 500 contacts
- Essentials: Rs. 385/month for 500 contacts
- Free: Rs. 0/month, limit of 500 contacts
- Websites
- Free: Rs.0/month
- Core: Rs.844/month
- Transactional Email: Custom Prices
3. Intercom
Intercom is an entirely AI-powered platform that provides AI customer service for customers, agents, and leaders. The platform offers live chat and automated messaging services that can be used to capture leads in real time, helping you identify potential and high-value prospects.
Key Features:
- AI-enhanced Inbox
- AI-Driven Chatbots
- Real-time Messaging and Support Tools
- Omni-channel
- AI Insights and Reporting
- Outbound Messaging
- Automate Workflows
- Apps and Integrations
Pricing:
- Essential: $39/seat/month
- Advanced: $99/seat/month
- Expert: $139/seat/month
- Proactive Support Plus: Starts at $99/month
4. LeadFeeder
LeadFeeder is another epic lead generation tool for B2B that identifies website visitors and converts them into high-value leads. It tracks the visitors and provides valuable insights about them. This will help you to segment your leads and personalize your efforts.
Key Features:
- Create feeds based on industry, employee number, web activity, custom properties, and more
- Automate your lead generation funnel
- Personal Email Alerts
- CRM Automation
- Integrations
- Insights and Analytics
Pricing:
- Free: $0/month
- Paid: $181/month
5. LeadPages
LeadPages is a landing page builder and all-in-one platform that helps to grow your leads, revenue, email list, sales, customers, and conversions. You can use this tool to build high-performing landing pages, track key metrics, increase conversion rates, and collect payments. It also provides live chat support, tutorials, and guides for effective usage.
Key Features:
- 250+ Conversion-Optimized Templates
- Landing Pages and Website Creation
- Conversion Tools (A/B Testing, Pop-ups, Alert Bars, and Lead Meter)
- Lead Management
- AI Engine
- Payments
- Integrations
- Blogging and Publishing
Pricing:
- Standard: $49/month
- Pro: $99/month
- Conversion: $697/month
6. OptinMonster
Optinmonster is one of the best lead generation and customer acquisition tools in the market, and it easily turns visitors into leads and sales. You can launch attractive, personalized campaigns and opt-in forms to increase lead generation. With over 100+ templates, the platform allows you to create visually stunning campaigns to target potential prospects.
Key Features:
- Lightbox Popups
- Floating Bars
- Gamified Wheels
- Countdown Timers
- Page Level Targeting
- Exit Intent Detection
- Drag ‘n’ Drop Builder
- MonsterLinks
- Smart Tags
- Smart Targeting Rules
- Advanced Scheduling
- Powerful Insights
- Easy A/B Testing
- OnSite Retargeting
Pricing:
- Basic: $20/month
- Plus: $50/month
- Pro: $73/month
- Growth: $123/month
7. Qualaroo
Gain valuable insights from users with Qualaroo, which gives you data based on where visitors are on your site, who they are, how much they pay, visit history, and more. With Qualaroo, you can optimize the web and app experience, gather product feedback, boost conversion rates, and improve the user experience.
Key Features:
- AI Sentiment Analysis
- Question Branching
- Branding and Customization
- Advanced User Targeting
- Nudge for Prototype
- Exit Intent Survey
- A/B Testing
- Integrations
- Email Notifications
Pricing:
- Free: $0 (50 responses)
- Business: $39.99/hundred responses/month
8. Hello Bar
Hello Bar, a lead generation tool for B2B, is a powerful widget that grabs the attention of users and converts them into leads. This tool allows you to customize the message, CTA, and position.
Key Features:
- Pop-Ups (Bars, Modals, Alerts, Sliders, and Page Takeovers)
- Customization (Themes, Styling, and Design Assistant)
- Targeting (Location and Date & Time)
- Tracking and Optimization (Analytics, Custom Reports, and Test and Optimize)
- Integrations with WordPress, Wix, GoDaddy, Weebly, etc.
Pricing:
- Elite: $129/month
- Premium: $69/month
- Growth: $39/month
- Starter: $0
9. Zoho
Never miss a chance to capture leads with Zoho Marketing Automation, which offers diverse lead generation and nurturing features. Zoho boasts 800+ integrations and rich analytics to keep a tab on your prospects and convert them into leads. For more, take a look at https://www.zoho.com/marketingautomation/lead-generation.html
Key Features:
- Signup Forms
- Pop-ups
- Customizable Landing Pages
- CRM Integration
- Email Automation
- Generate Campaigns
Pricing:
- Standard: Rs. 855/month
- Professional: Rs. 1305/month
- Enterprise: Rs.2655/month
10. Everwebinar
Boost engagement and generate leads with Everwebinar, a platform that will help you schedule and automate webinars to capture leads. You can even play content in intervals and live chat with the audience using this site, making it an amazing lead generation tool for B2B.
Key Features:
- All Devices
- High Definition
- Flexible Scheduling
- On-Demand Webinars
- Live Chat
- Live Chat Simulator
- Convert Live To Automated
- One-Click Platform Swap
- Polls and Surveys
- Customized Messaging
- Analytics
- SMS Text
- Email Automation
- Multiple Payment Gateways
- Easy Split Testing
Pricing:
- Monthly: $99/month
- Yearly: $499/year
- Biennial: $874/2 years
11. Calendly
Calendly is an excellent lead-generation tool, that automates the scheduling of meetings, appointments, demos, and sales calls, eliminating the back-and-forth associated with scheduling. With features like automated reminders and confirmation emails, the tool ensures leads don’t miss their appointments and increases their conversion chances. For more information,
Key Features:
- Qualify, route, and schedule meetings instantly
- Form integrations
- Calendly forms
- Account lookup
- Routing analysis
- Timezone detection
- Real-time scheduling
- Automated meeting assignment
- Browder extensions
- Automate reminders
- Integration with Hubspot, Grammarly, Microsoft, and other CRMs
Pricing:
- Free: $0
- Standard: $12/seat/month
- Teams: $20/seat/month
- Enterprise: Starts at $15K/year
12. Customers.ai
Customers.ai is one of the best lead generation tools for B2B that increases sales by identifying and remarketing engaged visitors. Using Customers.ai, you can find buyers with a demographic and interest-based audience search, accelerate email list growth, and launch fully automated outreach emails and text messages to generate leads.
Key Features:
- Ad Tools (Restore Targeting, Meta Audience Sync, Consumer Directory, and High-Intent Visitor Audience)
- Email Tools (Abandoned Cart Recovery, Contact Data Enrichment, Email Deliverability Tools, AI Email Writer, Email Validation, Email Warmup, and Email Deliverability Audit)
- Measurement and Attribution (Reliable Visitor Tracking, Customer Journey, and Advanced Audience Segmentation)
- Integration Tools
Pricing:
- For Meta Advertisers: Starts at $199/month
- For Email Marketers: Starts at $199/month (E-commerce or B2B)
- For Meta Advertisers and Email Marketers: Starts at $399/month
- Meta Advertising and Email Marketing: Custom Prices (Marketing Agencies)
Conclusion
All the above-mentioned lead generation tools have explored boast immense features and capabilities to help you identify, nurture, and convert high-quality leads. With the right tools and strategic planning, you can streamline your lead-generation process and achieve immense success. Make sure to choose the right tool that aligns with your business goals. Don’t miss out on any leads, and stay ahead of others using lead generation tools for B2B.
Frequently Asked Questions (FAQs)
What are the benefits of using a lead generation tool?
The following are the benefits of using a lead generation tool:
- Increased efficiency in the lead generation process
- Great target audience insights
- Enhanced data management and organization
- Better lead quality and conversion rates
- Time and cost savings
- Integration with other marketing tools
- Improved reporting and analytics
What are the best ways to generate B2B leads?
Here are some of the best ways to generate B2B leads:
- Leverage LinkedIn for targeted outreach
- Utilize content marketing
- Implement email marketing campaigns
- Optimize your website
- Attend industry events and conferences
- Run an A/B test
- Try your hand at video content
- Use paid advertising and retargeting
- Engage in strategic partnerships and networking
- Offer free trials, demos, or consultations
How do I choose a lead generation tool for B2B?
To choose a lead generation tool for B2B, keep the following things in mind:
- Pricing
- Your Business Needs
- User-Friendliness
- Integration with Existing System
- Review User Experience and Support
- Survey Your Customers
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