Are you looking for the best AI CRM tools of 2024, to change your customer relationship?
By 2024, artificial intelligence is already changing customer relationship management (CRM). These tools improve efficiency, reduce processes, and provide information about how companies can communicate with consumers.
In this blog, we will talk about the 20 best AI CRM tools that are the best in the year 2024.
What are CRM tools?
CRM is a business strategy used to manage a company’s relationships with customers and is supported by advertising, customer service, data feedback, workflow, and automation. They assist in the organisation, efficiency and consolidation of the sales, marketing, customer call centre and support services. CRM applications help in gathering and managing customer information with the view to improving interaction and thus, the business relations between the supplier and the consumer. Key functionalities typically include:
- Contact Management: Customer details are all kept in a central database.
- Sales Automation: It helps in analyzing leads and automating the overall sales process to get better forecasts in the shortest possible time.
- Marketing Automation: Measures for handling campaigns and tracking the client’s interactions.
- Customer Support: Facilities to manage inquiries and problems suitably.
- Analytics and Reporting: Methods and tools for the evaluation of results and outcomes at the organisational level.
Benefits of using AI CRM tools
Implementing AI-powered CRM tools can significantly benefit your business in various ways:
1. Enhanced Customer Insights
By considering very large dataset analysis using AI, there can be a better understanding of customer behaviours, needs and wants, thereby making it easier for businesses to meet these needs.
2. Increased Efficiency
These automation aspects minimize time-consuming aspects in sales and marketing, thus allowing inventive plans as well as suggestions instead of основных забот.
3. Improved Lead Management
Lead scoring – given by AI – is used to separate prospects based on their potential to become clients, thereby involving salespeople more with potential clients.
4. Better Customer Engagement
By integrating AI chatbots and virtual assistants themselves, consumers can answer common inquiries anytime including at night and immediately enhance response time and customer satisfaction.
5. Data-Driven Decision Making
Data processing and analytical tools offer different implementations of a range of metrics that display conclusions based on actual data.
Top best AI CRM Tools of 2024
1. Salesforce Einstein
Salesforce Einstein refers to the artificial intelligence layer within the Salesforce ecosystem empowered to offer superior analytics and assistant strategies within the CRM. The features include the ability to schedule and automate outreach and follow-up while giving the sales teams qualified lead scores. Salesforce Einstein’s smart data discovery and recommendations enable richer customer interaction and better selling practices.
Best features:
- Predictive lead scoring
- Automated data entry
- AI-driven recommendations and insights
Limitations:
- High learning curve for new users
- Can be expensive for small businesses
Pricing:
- Essentials: $25 per user/month (basic CRM features)
- Professional: $75 per user/month (additional features like automation and reporting)
- Enterprise: $150 per user/month (customization and advanced analytics)
- Unlimited: $300 per user/month (maximum features and support)
2. HubSpot CRM
HubSpot CRM has integrations of state-of-the-art CRM capabilities together with AI solutions for sales and marketing. Technocrat’s easy-to-use system assists teams in organising and automating customer relationships. Using features like integrated email tracking and intelligent chatbots, HubSpot CRM lets businesses bring customers’ interactions to the next level and track marketing campaign success.
Best Features:
- Free tier available with core CRM functionalities
- AI-driven email tracking and automation
- Comprehensive reporting tools
Limitations:
- Advanced features may require paid plans
- Customization options can be limited in the free version
Pricing:
- Free: Basic CRM features
- Starter: $50 per user/month (includes email tracking and automation)
- Professional: $800/month for 5 users (includes marketing automation tools)
- Enterprise: $3,200/month for 10 users (advanced features and analytics)
3. Zoho CRM
Zoho CRM integrates numerous AI tools meant to improve sales processes and contribute to a better understanding of customer relationships. The AI assistance feature in this app, Zia, offers both predictive analysis and sentiment analysis, which necessarily improves the comprehensiveness of customer requirements within teams. With Zoho CRM, the automation aspects can be efficiently enhanced specifically in the sales, marketing and support areas.
Best Features:
- Zia, the AI assistant for sales predictions
- Advanced customization options
- Multichannel communication capabilities
Limitations:
- Interface can be overwhelming for new users
- Some features are only available in higher-tier plans
Pricing:
- Free: Up to 3 users (basic CRM features)
- Standard: $14 per user/month (customization and analytics)
- Professional: $23 per user/month (advanced features like inventory management)
- Enterprise: $40 per user/month (AI features and enhanced analytics)
- Ultimate: $52 per user/month (advanced customization and analytics)
4. Pipedrive
Activity-based selling is at the centre of Pipedrive’s approach to selling, with AI helping to bolster it. To achieve its objectives, it provides the sales personnel with a method through which they can manage their business pipelines efficiently. Important additions central to the system are an AI sales assistant which gives suggestions and tips, a forecast, and smart e-mail tracking to enhance the performance of sales.
Best Features:
- Visual sales pipeline management
- AI-driven sales assistant
- Email integration and tracking
Limitations:
- Limited marketing automation features
- Higher pricing compared to some competitors
Pricing:
- Essential: $15 per user/month (basic CRM and pipeline management)
- Advanced: $29 per user/month (additional features like workflow automation)
- Professional: $59 per user/month (advanced reporting and integrations)
- Enterprise: $99 per user/month (customizable features and dedicated support)
5. Microsoft Dynamics 365
Microsoft Dynamics 365 uses artificial intelligence to offer significant and relevant information, especially for sales and customer service associates. It is best compatible with other Microsoft products thus offering a one-stop experience. Tools such as predictable lead scoring and relationship drive increase the efficiency of a business sales model and customer satisfaction resulting in better support.
Best Features:
- Deep integration with Microsoft Office products
- AI-powered insights and analytics
- Customizable dashboards
Limitations:
- Complex setup and user experience
- Higher cost compared to other CRMs
Pricing:
- Sales Professional: $65 per user/month (basic CRM features)
- Sales Enterprise: $95 per user/month (advanced features including analytics)
- Additional apps: Pricing varies, e.g., Customer Service starts at $50 per user/month.
6. Freshsales
Freshsales is a simple-to-use, CRM software, built with artificial intelligence to assist salespeople in their pipelines. In addition, using Freddy AI, a user sees such useful values as leads score, as well as activity. This is also true with Freshsales which contains automation features that help reduce repetitive tasks that contribute to client relations.
Best Features:
- Freddy AI for sales insights and lead scoring
- Built-in phone and email capabilities
- User-friendly interface
Limitations:
- Limited features in the free version
- Some advanced features require higher-tier plans
Pricing:
- Free: Basic CRM features
- Growth: $15 per user/month (includes lead scoring and email tracking)
- Pro: $39 per user/month (advanced analytics and reporting)
- Enterprise: $69 per user/month (AI-driven insights and customizable features)
7. Nimble
Nimble is a social CRM tool that uses AI and social media tool to help business organizations engage customers online. The software offers functions of effective contact organization and provides analytical data about the interactions. The fact is that the integration with different social networks improves the opportunities for building close-knit relations with customers in the case of Nimble.
Best Features:
- Social media integration for contact management
- Smart contact updates
- Easy-to-use interface
Limitations:
- Limited project management features
- Pricing can add up for larger teams
Pricing:
- Monthly: $19 per user/month
- Annual: $15 per user/month (billed at $180/year)
8. SugarCRM
SugarCRM has an open and extension-based CRM system with AI features that allow organisations to build an enhanced understanding of their customer. Its real-time predictive analytics and integrated AI-powered marketing automation solutions help organisations in developing the customer experience. SugarCRM’s customer journey mapping tools provide an added significant value to the effectiveness of customer engagement.
Best Features:
- Predictive analytics for sales forecasting
- Customizable workflow automation
- Comprehensive reporting capabilities
Limitations:
- Can be complex to set up
- Higher cost for premium features
Pricing:
- Starter: $49 per user/month (basic CRM features)
- Professional: $85 per user/month (includes advanced features)
- Enterprise: $150 per user/month (customization and analytics)
- Ultimate: Custom pricing (maximum features and support)
9. Insightly
Proficient in both, project management tool and artificial intelligence-inspiring CRM, Insidely is a reliable tool for every business. It provides artificial intelligence in project management with accuracy and offers the features of the dashboard to make your project analyze according to your demand. In terms of process, Insightly’s workflow automation capabilities take work out of processes so that users can stay engaged with customers.
Best Features:
- Project management features integrated with CRM
- Customizable dashboards
- Workflow automation
Limitations:
- Limited integrations compared to other CRMs
- User interface can be less intuitive
Pricing:
- Plus: $29 per user/month (basic CRM features)
- Professional: $49 per user/month (includes project management features)
- Enterprise: $99 per user/month (advanced analytics and integrations)
10. Keap (formerly Infusionsoft)
Keap is developed explicitly for small businesses and provides easy automation and artificial intelligence to boost relations with customers. Lead tracking and the capability of using automated email allow the users to nurture their prospects successfully. Keap also offers a great and easy-to-use interface with powerful insights to handle customer relations.
Best Features:
- Strong automation features for small businesses
- Integrated email marketing tools
- User-friendly interface
Limitations:
- Can be expensive for small teams
- Some features require technical knowledge to set up
Pricing:
- Lite: $79/month (up to 500 contacts, basic automation)
- Pro: $149/month (up to 500 contacts, includes advanced automation)
- Max: $199/month (up to 500 contacts, additional features for large businesses)
11. Close
Close is an advanced CRM designed for use by inside sales teams, which features intelligent automation assistance. That is because communication is integrated into the built-in calling and SMS features of the smartphone. AI-driven activity reminders and sales automation apps enable the sales representatives to stay onboard as well as focus on the deal closing.
Best Features:
- Built-in calling and SMS capabilities
- Activity reminders and task management
- Strong focus on inside sales
Limitations:
- Limited customization options
- Higher price point compared to basic CRMs
Pricing:
- Starter: $29 per user/month (basic CRM and calling features)
- Professional: $69 per user/month (includes advanced features)
- Enterprise: $99 per user/month (customizable and advanced analytics)
12. Copper
Copper CRM connects seamlessly with Google Workspace, meaning that people will be able to deal with the customers inside the tools they are already aware of. Its relationship management approaches based on artificial intelligence allow getting contextual data in Gmail. Copper’s task automation functionality solves this problem by assisting teams in maintaining order while carrying out their operations.
Best Features:
- Deep integration with Google Workspace
- AI-driven insights within Gmail
- Contextual relationship management
Limitations:
- Limited to Google users
- Higher cost compared to other options
Pricing:
- Basic: $25 per user/month (integrated with Google Workspace)
- Business: $59 per user/month (includes advanced features)
- Enterprise: Custom pricing (full features and support)
13. SalesLoft
SalesLoft especially offers solutions for sales engagement to leverage AI capabilities to make outreach more effective. It has an automated marketing email system that uses AI to personalize its newsletters and marketing communications, a Data analytics toolbox and a caller tracking system. In this way, SalesLoft supports and enhances the effectiveness of sales efforts while increasing productivity and results.
Best Features:
- AI-driven email personalization
- Integrated call tracking and analytics
- Strong focus on sales engagement
Limitations:
- Primarily focused on sales, lacking some CRM features
- Higher pricing compared to simpler CRMs
Pricing:
- Starter: $75 per user/month (basic sales engagement features)
- Advanced: $125 per user/month (includes enhanced analytics)
- Enterprise: Custom pricing (maximum features and dedicated support)
14. Bitrix24
Bitrix24 is a full-featured modern CRM system with project management and productive team collaboration tools. It adopts AI in making customer relations more efficient and in performing many other routine operations. AI bot and workflow management features of the platform assist in enhancing productivity in the team when handling customer relations.
Best Features:
- Comprehensive suite with CRM and project management
- Built-in telephony and communication tools
- Free version available with core features
Limitations:
- Can be complex for new users
- Some features may require additional purchases
Pricing:
- Free: Up to 12 users (basic features)
- Basic: $39/month (2 users, additional features)
- Standard: $79/month (6 users)
- Professional: $159/month (unlimited users)
15. EngageBay
EngageBay is an integrated tool that includes marketing, sales, and servicing customer relationship management. AI-powered marketing features make an effort to guide touchpoints with the customers and the management of leads. Tools like lead scoring and segmentation facilitate the provision of specialized marketing that in return increases involvement between the buyers and the seller.
Best Features:
- All-in-one marketing, sales, and service platform
- AI-driven lead scoring and segmentation
- Affordable pricing for small businesses
Limitations:
- Limited features in the free version
- User interface could be improved
Pricing:
- Free: Basic CRM features
- Lite: $11.99 per user/month (basic marketing automation)
- Pro: $29.99 per user/month (includes sales automation)
- Growth: $47.99 per user/month (all features included)
16. Dynamics 365 Sales
There is intelligence and analytics embodied in Dynamics 365 Sales that help improve customer experience. The sales force’s automated focus on relationship analytics and artificial intelligence-derived leads & opportunities enable sales professionals to strengthen customer ties & increase sales. This CRM solution captures integrated customer information to improve sales management options.
Best Features:
- Advanced analytics and reporting tools
- AI-generated insights and recommendations
- Customizable customer relationship management
Limitations:
- Complex setup process
- Can be costly for small businesses
Pricing:
- Sales Professional: $65 per user/month
- Sales Enterprise: $95 per user/month (advanced features available)
17. Monday.com
Monday.com is an adaptable project management app that also has some features and integration with CRM and AI. These workflows are flexible while its AI-driven project tracking features improve the efficiency of the work among teams. Week-to-week update: Real-time analytics minimizes customer relationship management problems in businesses that use Monday.com.
Best Features:
- Highly customizable workflows and dashboards
- Integrated CRM features with project management
- Real-time analytics and reporting
Limitations:
- May require additional customization for specific needs
- Pricing can be higher as you add more users
Pricing:
- Individual: Free for up to 2 users (basic features)
- Basic: $8 per user/month (basic functionalities)
- Standard: $10 per user/month (additional features)
- Pro: $16 per user/month (advanced reporting and integrations)
18. Apptivo
Apptivo is a completely customizable CRM that comes with an array of AI features designed to make business easier. The AI capability delivers insights into customers, their behaviour, and other aspects that customers prefer. Apart from providing powerful solutions for sales and marketing, Apptivo has an easily customizable dashboard and effective workflow for managing relations.
Best Features:
- Highly customizable CRM solution
- Integrated project management and invoicing features
- AI-driven analytics
Limitations:
- User interface may feel dated
- Limited integrations compared to larger platforms
Pricing:
- Free: Basic features for 3 users
- Lite: $10 per user/month (basic CRM features)
- Premium: $20 per user/month (includes additional functionalities)
- Ultimate: $30 per user/month (maximum features and support)
19. Salesforce Essentials
Salesforce Essentials is designed specifically for small businesses, providing a simplified yet powerful CRM experience. It features AI-driven insights that help sales teams identify opportunities and manage customer interactions effectively. Its user-friendly interface makes it easy to implement and use, even for teams with limited resources.
Best Features:
- Tailored for small businesses with essential features
- User-friendly setup and interface
- AI-driven insights for sales teams
Limitations:
- Limited advanced features compared to full Salesforce suite
- Higher costs as needs grow
Pricing:
- Essentials: $25 per user/month (basic features for small businesses)
- Professional: $75 per user/month (more advanced features)
20. ClickUp
This all-in-one productivity platform has all of the key features sales and marketing teams need to streamline your customer relationship management process, automate CRM tasks, and track your progress every step of the way. You can visualize your sales pipeline in over 15 different ways using ClickUp’s custom views including Calendar, List, Table, or Kanban-like Board view. With ClickUp Dashboards, you can access your most important and up-to-date sales data in real time.
Best features:
- Custom Dashboard
- Task management
- Time tracking
Limitations:
- Learning curve
- Performance issues
Pricing:
- Free: Basic features for unlimited users.
- Unlimited: $5 per user/month (billed annually) – includes unlimited integrations and dashboards.
- Business: $12 per user/month (billed annually) – advanced features like timelines, custom fields, and additional integrations.
- Enterprise: $25 per user/month (billed annually) – includes advanced security features
How to choose the best AI CRM tool?
When selecting an AI CRM tool, consider the following factors:
1. User-Friendliness
Users of the tool need to be able to use the whole tool or part of it without necessarily undergoing some form of training.
2. Integration Capabilities
Find out if various APIs, extensions, and connectors for CRM can integrate with the other major applications that you employ to carry out email marketing, online marketing and other e-commerce.
3. Customization Options
Select a CRM that can be made to be more appropriate for the needs of your business such as changeable dashboards, fields, and reports.
4. Scalability
Select a solution that allows future scalability of the product meaning it must support more data and users as your company evolves.
Manage Customer Relationships with AI
AI-driven CRMs play a crucial role in managing customer relationships by:
1. Creating Customer Experience
AI can also sort customers so that their data can be analyzed for the specific purpose of making specific recommendations to them to make the overall customer experience more positive.
2. Automating Communication
The use of follow-up sequences and reminders prevents communication delays, thus keeping the customers in touch at every stage.
3. Identifying Trends
AI-based applications can track emerging tendencies in customer behaviour so that a business can make corresponding changes in advance.
4. Enhancing Customer Support
Chatbots are effective in taking the simplest client inquiries and supplying them nearly instantly, so human representatives can handle extra perplexing inquiries.
Conclusion
Taking into account the fact that the world is on the eve of 2024, it can be stated that AI CRM tools are an indispensable part of the company’s business strategy that focuses on enhancing interaction with clients and improving work activities. Mb Middlebrooks OutputStream Having features from predictive analytics to automated workflow, the right CRM can revolutionize the outcome of your organization. Whether you own your small start-up or a dominating large corporation, utilizing one of these AI-integrated CRM systems can stand you ahead of all the rest.
As we have seen, knowing the benefits of having an AI CRM and what to look for will enable you to choose the right CRM that enables your business to improve its relationships with clients hence boosting sales.
Frequently Asked Questions (FAQs)
Q1: What are an AI CRM tools?
An AI CRM tool integrates artificial intelligence to enhance customer relationship management by automating processes, analyzing data, and providing actionable insights.
Q2: How can AI improve customer service?
AI can improve customer service through chatbots, predictive analytics, and personalized interactions, allowing businesses to respond faster and more effectively to customer needs.
Q3: Are AI CRM tools suitable for small businesses?
Yes, many AI CRM tools are designed to be user-friendly and scalable, making them suitable for small businesses looking to enhance their customer relationship strategies.
Q4: What should I prioritize when choosing an AI CRM?
Prioritize user-friendliness, integration capabilities, customization options, scalability, and the availability of support and training resources.
Q5: How does AI help with lead management?
AI enhances lead management by scoring leads based on their likelihood to convert, allowing sales teams to focus on the most promising opportunities.
