If you are interested in knowing which of the best marketing automation tools will be available in 2024, then you are at the right place!
Marketing automation solutions can be a crucial asset to any company that wants to simplify its marketing strategies and optimize customer relations.
In this blog, I have added a list of the top 15 marketing automation tools that will be fruitful for you in the future. I have also stated the main advantages and disadvantages of the tools as well as the key features so that you can compare the marketing automation tools and select the most appropriate one.
What is a marketing automation tool?
A marketing automation tool is a software application that further automates, analyzes, executes, and tracks a business’s marketing campaigns.
It allows you to get the leads, sort them, and then use their contact information for emailing through the marketing automation software. You can further use it to make the customer journey flow more fluently and personally. Nevertheless, once the process is initiated, then it will be part of the natural cycle that will only need its standard work of rehabilitation periodically.
Top 15 best marketing automation tools for 2024
1. HubSpot Marketing Hub
HubSpot is a complete marketing automation software that is easy to use & navigate and comes with many features. It is a platform that brings together an email marketing module with, CRM, CMS, and analytical tools. HubSpot for managing marketing campaigns, following leads, controlling their performance, and much more. Due to its scalability, it is recommended for companies of any size ranging from start-ups to enterprises who are looking for ways to optimize their marketing processes.
Features:
- Advanced email marketing and automation
- Lead management and scoring
- Social media management and scheduling
- A/B testing and optimization
- Detailed analytics and performance tracking
- Seamless CRM integration
Positives:
- Intuitive user interface
- Extensive integration options
- Comprehensive analytics and reporting
Negatives:
- High cost for smaller businesses
- The steep learning curve for some features
Pricing:
- Starter Plan: ₹20,000 per month
- Professional Plan: ₹66,000 per year
- Enterprise Plan: Pricing available on request
Rating: 4.7/5
Website: www.hubspot.com/products/marketing
2. Marketo Engage
Marketing Engage, which is under the Adobe Experience Cloud, offers several marketing automation tools as an enhanced package for complex marketing requirements. MARKETO is particularly strong in lead nurturing, email marketing, and understanding customer needs with the use of data and analytics.
Marketo Engage also provides an interface with other Adobe tools, providing a single software solution for error-prone marketing campaigns and content delivery. Through its analytics module, it assists companies in fine-tuning their strategies, resulting in effective marketing.
Features:
- Lead nurturing and management
- Multi-channel marketing (email, social, web)
- Advanced analytics and reporting
- Customizable automation workflows
- Integration with various CRM systems
Positives:
- Highly customizable
- Powerful analytics and reporting
- Effective for complex marketing strategies
Negatives:
- Expensive
- Complexity in setup and usage
Pricing:
- Basic Plan: Pricing available upon request
- Advanced Plan: Pricing available upon request
Rating: 4.6/5
Website: www.adobe.com/marketing/marketo.html
3. ActiveCampaign
Active Campaign has features that make it functional in email marketing services, CRM, and marketing automation. Some of the key things that set it apart are segmentation, auto flows, and customer personalization. The platform allows businesses to come up with well-focused marketing campaigns and engage with customers as per their behavior and interests.
Specifically, ActiveCampaign is the best choice for small and mid-sized companies that require not only the multi-functional tool for advanced customer communication methods but also the effective management of all marketing activities.
Features:
- Email marketing and automation
- CRM and sales automation
- Machine learning-based predictive content
- Customer segmentation and personalization
- Messaging and live chat
- Detailed reporting and analytics
Positives:
- Very affordable
- Customer-friendly interface
- Outstanding customer support
Negatives:
- Lesser third-party integrations
- Advanced features require a learning curve
Pricing:
- Lite Plan: ₹2,400 per month
- Plus Plan: ₹4,800 per month
- Professional Plan: ₹7,200 per month
Rating: 4.5/5
Website: www.activecampaign.com
4. Pardot
Pardot is another marketing automation offered by Salesforce that is oriented toward B2B marketers, with the functions that are best for lead scoring, nurturing, and campaigns. It works well with Salesforce CRM, being able to address issues of lead and sales more proficiently with the use of this tool.
Some of Pardot’s features include the ability to design and send segmented email campaigns, interaction tracking, and analytics to measure marketing effectiveness. Its good analytical and reporting system assists companies in justifying their decisions and optimizing the lead-generation process.
Features:
- Lead scoring and grading
- Automated email marketing
- Seamless integration with Salesforce
- ROI tracking and reporting
- Advanced segmentation and targeting
Positives:
- Seamless Salesforce integration
- Effective lead management
- Detailed ROI tracking
Negatives:
- High cost
- Complex setup and configuration
Pricing:
- Growth Plan: ₹1,03,000 per year
- Plus Plan: ₹2,00,000 per year
- Advanced Plan: Pricing available on request
Rating: 4.4/5
Website: www.salesforce.com/marketing/b2b-automation
5. Mailchimp
Mailchimp is a famous marketing automation tool that is particularly associated with email marketing. It provides some of the features such as creating the email campaign, selecting the target audience, and analyzing the performance. it offers a great range of features like audience segmentation, email campaign creation, and performance analytics.
Features:
- Email marketing automation
- Audience segmentation
- Landing page builder
- Performance reporting
- Customer journey builder
Positives:
- Very good for small businesses
- Easy-to-use interface
- Strong customer support
Negatives:
- Lesser advanced features
- Costs can increase with add-ons
Pricing:
- Free Plan: Available with limited features
- Essential Plan: ₹1,100 per month
- Standard Plan: ₹2,000 per month
- Premium Plan: ₹3,300 per month
Rating: 4.3/5
Website: www.mailchimp.com
6. Sendinblue | Brevo
Sendinblue tools are comprehensive ranging and include email marketing, SMS marketing, and CRM. In particular, it can provide users with tools for automating the creation of workflows, targeting audiences, and analyzing the results.
Sendinblue is suitable for essentially any business size and type as it offers perfect general tools for customer interaction and marketing performance. It has a very user-friendly interface and offers all the tools necessary for a business to have an effective marketing campaign.
Features:
- Email and SMS marketing automation
- Customizable automation workflows
- Basic CRM functionality
- Landing page and form builders
- Advanced reporting and analytics
Positives:
- Cost-effective pricing
- Multi-channel marketing capabilities
- Easy-to-use interface
Negatives:
- Limited CRM features
- Some deliverability issues
Pricing:
- Free Plan: Available with basic features
- Lite Plan: ₹2,000 per month
- Essential Plan: ₹4,000 per month
- Premium Plan: ₹6,000 per month
Rating: 4.2/5
Website: www.sendinblue.com
7. Drip
Drip focuses on e-commerce marketing automation software, which includes features for emails, customer segmentation, and targeted campaigns. Some of the useful features that it brings include behavioral triggers, workflows, and advanced reporting.
Here, Drip’s concentration on e-commerce can help businesses improve the general experience of clients and consumers, increase the number of sales, and foster long-standing relationships. The integration into popular e-commerce platforms makes it a useful tool for e-commerce marketers who wish to automate their marketing.
Features:
- Email marketing automation
- Behavioral-based triggers
- Advanced customer segmentation
- CRM functionality
- Integration with eCommerce platforms
Positives:
- Excellent for eCommerce
- Advanced segmentation and automation
- User-friendly
Negatives:
- Higher cost for smaller businesses
- Limited phone support
Pricing:
- Basic Plan: ₹1,500 per month
- Advanced Plan: ₹3,000 per month
Rating: 4.1/5
Website: www.drip.com
8. GetResponse
Marketing automation is available at GetResponse through email marketing, landing zones, and automation funnels. It has straightforward tools for the creation and sustaining of campaigns alongside tools for split-testing and analyzing results.
GetResponse offers an impressive feature set and a user-friendly interface, which will make it a great asset to any business that is focused on achieving marketing goals and enhancing its results. On this basis, it becomes possible to implement a wide range of features that ensure different marketing necessities, as well as improve general organizational functioning.
Features:
- Email marketing automation
- Webinar hosting
- Landing page creation
- CRM functionality
- Sales funnel automation
- A/B testing
Positives:
- Varied toolset
- Economic pricing
- User-friendly interface
Negatives:
- Lesser customization options
- Slow customer support
Pricing:
- Basic Plan: ₹1,200 per month
- Plus Plan: ₹2,400 per month
- Professional Plan: ₹3,600 per month
Rating: 4.0/5
Website: www.getresponse.com
9. Keap (formerly Infusionsoft)
The software Keap, which was initially known as Infusionsoft, is a robust marketing automation software that focuses on customer relationship management, email marketing, and e-commerce selling tools.
It offers tools for leads, follow-up automation, and customer relationship information management tools. It is suitable for small businesses, it specializes in marketing automation and customer relationship management which are among the major focuses of Keep.
Features:
- CRM and sales automation
- Email marketing and automation
- Campaign builder
- E-commerce integration
- Detailed reporting
Positives:
- Great features for CRM
- Very good for small businesses
- Extraordinary customer support
Negatives:
- Difficult to understand the setup
- Similar tools can be provided for lower prices
Pricing:
- Basic Plan: ₹12,000 per month
- Pro Plan: ₹15,000 per month
Rating: 4.0/5
Website: www.keap.com
10. Omnisend
Omnisend focuses on e-commerce marketing automation with components related to the campaigns, which consist of email, SMS, and social media. There are pre-built automation templates for emails, subscriptions, post-send customer categorizations, and the ability to analyze the campaign’s progress.
It must be noted that all the tools provided under Omnisend help boost engagement and conversion for online stores and help in catering to all multichannel marketing.
Features:
- Email and SMS marketing automation
- Push notifications
- Behavioral-based workflows
- Advanced segmentation
- Analytics and performance tracking
Positives:
- Very good for eCommerce businesses
- Marketing features for multiple channels
- Easy to use
Negatives:
- Features limited to E-commerce
- Very pricey for advanced features
Pricing:
- Free Plan: Available with limited features
- Standard Plan: ₹1,300 per month
- Pro Plan: ₹2,500 per month
Rating: 3.9/5
Website: www.omnisend.com
11. Ontraport
Ontraport is an all-inclusive marketing automation platform that is equipped with CRM tools, email marketing, and campaign management. It has modules for managing leads and nurturing them, those for building smart workflows, and those for assessing performance.
Due to its multipurpose nature, which can be used in small businesses as well as growing enterprises, it is a marketing tool that companies should use to manage all their efforts in marketing and customer relationships.
Features:
- CRM and marketing automation
- Email marketing and automation
- Landing pages builders
- Sales pipeline management
- Membership site management
Positives:
- Comprehensive toolset for small businesses
- Affordable pricing
- Good customer support
Negatives:
- The interface can be overwhelming
- Limited third-party integrations
Pricing:
- Basic Plan: ₹6,600 per month
- Pro Plan: ₹12,000 per month
Rating: 3.8/5
Website: www.ontraport.com
12. SharpSpring
Sharpspring is a health marketing automation platform from where you can get services like email marketing, CRM, lead scoring, and many others. Still, it has features for the automation of flows, campaign management, and results analysis.
Characteristic for its relatively low cost and richness of features, Sharpspring is especially popular among SMBs. It is highly compatible with different applications and provides a strong option for strengthening marketing automation and customer interaction.
Features:
- Email marketing
- Behavior-based triggers
- Landing pages and forms
- CRM integration
- Social media management
Positives:
- Economical pricing
- Great feature set
- Easy to integrate CRM
Negatives:
- There is scope for improvement of the user interface
- Not much-advanced features
Pricing:
- Standard Plan: ₹1,800 per month
- Professional Plan: ₹3,000 per month
Rating: 3.8/5
Website: www.sharpspring.com
13. Campaign Monitor
Campaign Monitor has all the tools for email marketing campaign management with tools for creation, automation, and integrated analytics. It provides an array of features to create an email newsletter, divide audiences, and analyze statistics making this platform ideal for enterprises willing to optimize their email marketing.
Features:
- Email marketing automation
- Advanced segmentation
- Personalization
- Analytics and Reporting
- Drag-and-drop email editor
Positives:
- User-friendly interface
- Effective for email marketing
- Strong analytics
Negatives:
- Limited automation features
- Pricing can be high for larger lists
Pricing:
- Basic Plan: ₹1,000 per month
- Plus Plan: ₹2,000 per month
- Premium Plan: ₹4,000 per month
Rating: 3.7/5
Website: www.campaignmonitor.com
14. Autopilot | Ortto
Even though autobots have a complex graphical interface for marketing automation, the service provides tools for e-mailing and texting, including SMS and in-app. It enables businesses to define and orchestrate highly complex and multiple-path customer experiences in a very effective manner.
Autopilot’s visual methodology and elements enable proper automation as well as customization of the marketing strategies.
Features:
- Visual automation builder
- Email marketing automation
- Customer journey mapping
- Advanced segmentation
- Integration with third-party tools
Positives:
- Intuitive visual interface
- Effective customer journey mapping
- Strong automation features
Negatives:
- Limited reporting capabilities
- Some are quite expensive, especially for small businesses
Pricing:
- Basic Plan: ₹3,000 per month
- Professional Plan: ₹5,000 per month
- Enterprise Plan: Pricing available on request
Rating: 3.8/5
Website: www.autopilothq.com
15. Zoho Campaigns
Zoho Campaigns is in the Zoho suite and provides services such as email marketing and Automate. It has functionalities such as adding sequences that enable the creation of Auto-Upcoming, Tracking, Audiences & Segments, and Campaign Analytics. Marketing campaign management and customer relationship management are integrated nicely with other Zoho products making a complete solution.
Features:
- Email marketing automation
- Advanced segmentation and targeting
- Social media campaign management
- Landing pages and forms
- Analytics and Reporting
Positives:
- The software is connected to the Zoho suite.
- Affordable pricing
- Comprehensive feature set
Negatives:
- Restrictive to the facets of email marketing only
- Not always easy to work out at a first glance
Pricing:
- Free Plan: Available with basic features
- Standard Plan: ₹1,000 per month
- Professional Plan: ₹2,500 per month
- Enterprise Plan: ₹5,000 per month
Rating: 3.9/5
Website: https://www.zoho.com/
Suggested Read: Invoice Processing Automation Software
How to select the most suitable marketing automation tool?
Here is the list of the factors you have to take into account when selecting the most suitable marketing automation tool.
Marketing automation applications should be point-and-click friendly and easily interoperable with your other applications.
Further, also know the place’s potential for expansion and support services offered to customers. It must enable scalability, and finite support is a must to get over any hitches that occur.
1. Recognizing the wants and objectives of a business
When looking to select the right marketing automation software, the first thing you need to acknowledge is your business’s requirements.
Are you seeking an email marketing automation tool, automation of your posts on various platforms, or full marketing automation? What objectives do you have that require lead generation, better customers’ interactions, or more conversions, for instance? Based on these goals, the type of software to be used should also meet them.
2 . Evaluating features
Various tools are offered with the marketing automation platforms including email marketing, CRM integration, analysis, and high-level automation tools. To find out if these features serve your needs, examine the following features in detail.
For instance, if you usually conduct email marketing, then you would prefer a platform with a strong email marketing tool.
3 . Assessing usability
Marketing automation systems for your business should be easy to use so that you do not need programming skills. Software that is difficult to learn may turn out to be more of a nuisance than anything else.
Thus, when selecting the marketing automation platform to use, the best thing to do is to go for the one that does not require complex technical skills to use. Make sure that the marketing automation software that you have narrowed your options with can interface with other third-party applications.
4. Analytics and reporting
Any good marketing tool must provide great analytics and reporting functions to help the user track the performance. It also assists you in determining the effectiveness of your marketing strategies and gaining further insights into consumers’ behavior.
These conclusions can then be utilized to fine-tune and even maximize your techniques. When looking for a marketing automation platform, ensure that you find a platform that offers detailed reports and analytics.
5. Free trials
Marketing automation software is a powerful tool when used in marketing and it is always advisable to try and see how it can work for the business. Most of the great marketing automation tools have freeware options such as a free trial or demonstration option.
It lets you get to know how it works, what it can do, and how people use it. It also gives you an idea of the sort of customer care and support that the software provider offers.
6. Customer support
Even if a platform seems perfectly logical to you, you will probably experience situations when you need assistance. Hence, it is crucial to select a platform that has viable and easily accessible client support. It could be offered in the form of live chat, phone support, a highly developed knowledge base, and any other combination of the two.
Conclusion
Picking the proper marketing automation tool is significant to enhance your advertising and marketing and derive superior business outcomes. The tools described in this guide all include specific features and functions for specific purposes while retaining an overall integration for businesses and their marketing, such as Hubspot all-in-one, Omnisend specifically for eCommerce, and inexpensive Mailchimp.
Considering the needs of your business, its budget, and the desired features, select an appropriate tool for the marketing plan. To make a better choice, use free trials, demos, and recommendations from a customer, for it is always better to know for sure.
Any organization can benefit from marketing technologies that provide updates as they can be used to effectively manage marketing work, improve the customer experience, and support organizational goals for growth.
FAQs
1. What is marketing automation software and how does this benefit a business?
Marketing automation tools are used in businesses to automate some of the marketing procedures for example email marketing, social media, and leads. It enables the organization to adequately plan and execute its marketing functions, control customer contacts as well as enhance the marketing process.
2. Which is the suitable marketing automation tool for my business?
There are several steps that one can take when selecting a marketing automation tool to use; steps that include: the size of your business or company, how much money you are willing to spend on the software, the features that you require in the software, and last but not the least, the usability of the software. Consider its compatibility with your current portfolio of tools and platforms, its flexibility, and the level of customer services provided.
3. Does free marketing automation exist?
Indeed, most of the marketing automation tools provide free trials or free limitations of basic functions, for instance, Mailchimp or Sendinblue. That is why such plans are good for companies that are still growing or with limited marketing inputs available. Nevertheless, additional features or more traffic allowance tends to be available only in the paid versions.
4. Programs like marketing automation software, how much does it cost?
Marketing automation has also undergone growth in its costs as observed from the available tools, which are as follows. The basic plans can range from ₹ 1,000 per month while the fully-fledged solutions can cost anything from ₹ 20,000 per month and above. It is usually based on the number of users, contacts, and the number of options offered.
