With the ever-evolving world of social media, social media marketing is no longer just about posting content; it’s about crafting a strategy that resonates. You need a social media marketing tool to maximize your online presence and elevate your marketing game. The tool will help you streamline content creation, scheduling, and analysis, making it easier to engage with audiences and measure the impact of campaigns.
Now, we will explore the 20 best social media marketing tools, highlighting their key features and pricing, allowing you to choose the best tool for your needs.
List of the 20 Best Social Media Marketing Tools
1. Buffer
Build and manage your social media audience with Buffer, a marketing tool that provides affordable and intuitive features to grow your social media organically. The tool supports social media platforms like Facebook, Instagram, LinkedIn, Pinterest, X, YouTube, TikTok, etc.
Key Features:
- AI Assistant
- Create Landing Page
- Customization
- Create and Organize Your Posts
- Social Media Scheduler
- Image Editor
- UTM Generator
- Dashboard for Analytics and Reporting
- Audience Engagement
- Integrations
- iOS and Android App
- Hashtag Manager
Pricing:
- Free: $0
- Essentials: $6/month for 1 channel
- Team: $12/month for 1 channel
- Agency: $120/month for 10 channels
2. Hootsuite
Hootsuite is an all-rounder platform that helps to curate and schedule content, save time, grow your following, boost reach, and drive results on social media effectively. With analytics and reporting, you can determine what’s working and what’s not to make strategic decisions.
Key Features:
- Publish and Schedule
- Social Media Analytics
- Social Listening
- AI Content Creation
- Best Times to Post
- Engagement Tools
- Inbox and Messaging
- Employee Advocacy
- Social Advertising
- Integrations
- Advanced Analytics
- Review Management
- UGC and Influencer Management
Pricing:
- Professional: Rs.1915/month
- Team: Rs. 7450/month
- Enterprise: Custom Price
3. Sprout Social
From social media content creation to scheduling to analytics, Sprout Social is an all-in-one social media management platform that unlocks the full potential of your marketing strategy. You can automate several tasks to accelerate social media growth and drive revenue.
Key Features:
- Engagement
- Publishing
- Analytics
- Listening
- Influencer Marketing
- Employee Advocacy
- AI and automation
- Integrations
- Data and security
Pricing:
- Standard: $249/month
- Professional: $399/month
- Advanced: $499/month
- Enterprise: Custom Price
4. Agorapulse
Whether a small business or a large enterprise, Agorapulse will provide a platform to easily manage your social media and save time. The tool boasts a social ROI feature, a user-friendly dashboard, and collaboration tools to streamline social media management and analyze performance.
Key Features:
- Inbox
- ROI
- Publishing and Scheduling
- Unified Calendar
- Listening
- Reporting
- Lead Generation
- Collaboration
- AI Writing Assistant
- Content Library
- Engagement
- PulseLink in Bio
- Advocacy
Pricing:
- Standard: $69/month
- Professional: $99/month
- Advanced: $149/month
- Custom
- Free: $0
5. Sendible
Manage all your social media accounts on one platform, Sendible, which supports Facebook, Instagram, TikTok, X, LinkedIn, and Google Business Profile. It can integrate with multiple platforms, like Canva, Dropbox, Google Drive, Pexels, Giphy, etc. From agencies to freelancers, Sendible empowers all by allowing them to handle social media to grow their audience and attract new customers.
Key Features:
- Dashboard
- Social Media Scheduling
- Content Library
- Analytics and Reporting
- Team Collaboration
- White Label
- Smart Compose Box
- Priority Inbox
- Assign Tasks
- AI Assist
- Campaign Management
- Optimal Times
- Smart Queues
Pricing:
- Creator: $29/month
- Traction: $89/month
- Scale: $199/month
- Advanced: $240/month
- Enterprise: $750/month
6. SocialBee
SocialBee is an AI-powered social media marketing tool that helps you create, recycle, schedule, publish, analyze, engage, collaborate, and approve your social media posts, all from one place. It is a user-friendly tool that can bring in more leads with less effort.
Key Features:
- Content Creation
- Scheduling and Posting
- Team Collaboration
- Social Media Analytics and Reporting
- Social Media Calendar
- Social Media Engagement
- Integrations
- AI
- Customization
- Hashtag Generator
Pricing:
- Standard: $29/month
- Accelerate: $49/month
- Pro: $99/month
7. Oktopost
Oktopost is a B2B social media management platform that allows businesses to generate leads through social media. This platform is purpose-built by and for revenue-focused professionals, turning social data into pipeline growth.
Key Features:
- Social Publishing
- Social Analytics
- Social Listening
- Media Calendar
- Campaign Management
- Employee Advocacy
- Customer Care
- Integrations
- Security
Pricing:
- To learn about the pricing plans of Oktopost, schedule a call with them.
8. HubSpot
HubSpot is a CRM platform with amazing marketing tools that allow you to manage customer data and interactions on social media. It is an all-in-one marketing platform that helps to handle social media, email, SEO, and CRM on one platform.
Key Features:
- Manage and run social media campaigns
- Monitor social mentions
- Report on social media marketing ROI
- Social media management
- Integrations
Pricing:
- Marketing Hub Professional: $800/month
- Marketing Hub Enterprise: $3600/month
9. Zoho Social
Schedule unlimited posts, monitor what matters, and create custom reports to analyze your social media performance with Zoho Social. This is one of the best and most affordable tools that is designed for the needs of all social media marketers.
Key Features:
- Publishing
- Scheduling
- Monitoring
- Analytics
- Collaboration
- Inbox
- Zia-AI Assistant
- CRM Integration
- Desk Integration
- Canva Integration
- Mobile
- zShare Browser Extension
Pricing:
- For Businesses:
- Standard: Rs.900/month
- Professional: Rs.2400/month
- Premium: Rs.3800/month
- For Agencies:
- Agency: Rs.19000
- Agency Plus: Rs. 27600
10. SocialPilot
SocialPilot is a top-notch social media marketing tool with an intuitive interface, robust reporting tools, on-demand customer support, and affordable plans. With SocialPilot, you can schedule social content in seconds, plan campaigns effectively, collaborate with your teams effortlessly, and measure performance timely.
Key Features:
- Publishing and Scheduling
- AI Assistant
- Collaboration
- Content Library
- Analytics
- White Label
- Engagement
Pricing:
- Agency+: $200/month
- Agency: $100/month
- Small Team: $50/month
- Professional: $30/month
11. Loomly
Streamline your workflow with Loomly, which helps generate traffic, maximize sales, and grow your following. The tool allows you to create and schedule social media content, collaborate with clients, and track your success.
Key Features:
- Post Planning and Scheduling
- Collaboration and Approval Workflows
- Campaign Management
- Analytics and Reports
- Community Management
- Content Creation and Creative Tools
Pricing:
- Base: $42/month
- Standard: $80/month
- Advanced: $175/month
- Premium: $369/month
12. Crowdfire
Crowdfire is an easy-to-use social media marketing tool that helps you discover new content and manage your social accounts from one place. You can schedule your posts, keep an eye on updates, use RSS features, and support your customers with Mention features.
The platform will work on iOS, Android, and the web. It supports various social media platforms like Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, WordPress, Etsy, Shopify, Medium, 500px, Vimeo, etc.
Key Features:
- Content Curation
- Publish
- Analytics
- Mentions
- Listening
- Customization
Pricing:
- Free: $0
- Plus: $9.99/month
- Premium: $49.99/month
- VIP: $99.99/month
13. Canva
Create professional designs even without any experience using Canva, one of the best social media marketing tools for visuals and graphics. It provides amazing animation and video additions to your posts, making them visually appealing and attractive enough to drive an audience and gain followers.
Key Features:
- Customizable templates
- Extensive design library
- Easy-to-use design elements
- AI
- Integrations
- Photo and video editor
- Curved text generator
- Photo effects
- Image enhancer
- Add frames and text to photos
- Online video recorder
- Video trimmer
- Convert videos to MP4
Pricing:
- Free: Rs.0
- Pro: Rs.500/month
- Teams: Rs.380/month
- Enterprise: Custom price
14. LinkTree
LinkTree is a social media marketing tool that helps you create a single link to share everything you create and sell with your audience. You could add that link to your social media profiles to drive traffic and conversions. The link can be customized per your needs, and you can even track your engagement with the analytics and reporting provided by LinkTree.
Key Features:
- Links and buttons
- Monetization
- Customization
- Analytics
- Marketing tech
- Management
- Templates
- Integrations
Pricing:
- Free: Rs.0
- Starter: Rs.250/month
- Pro: Rs.450/month (Free for 30 days)
- Premium: Rs.1000/month
15. Airtable
Airtable is an AI-driven tool that manages your social media workflow for seamless planning and execution. You can keep track of your posts by creating and sharing spreadsheets and databases. It will allow you to stay up-to-date with your planning and get feedback from the team members if needed.
Key Features:
- App Building
- AI
- Collaboration tools
- Automation
- Connected Data
- Integrations
- Analytics and Reporting
- Campaign and Asset Management
- Create Forms
- Map Out Calendars
Pricing:
- Free: $0
- Team: $20/month
- Business: $45/month
- Enterprise: Custom price
16. Audiense
Audiense is a powerful and very advanced social intelligence tool that provides comprehensive reports about key demographics, interests, and other information about your audience. They have rich digital consumer intelligence solutions to empower audience strategies and marketing tactics.
Key Features:
- Content Creation
- Target Audience Segmentation
- Analytics and Tracking
- Community Management
Pricing:
- X Marketing:
- Free: 0
- Pro: $25.58/month
- API Access: Custom price
- Audience Intelligence:
- Social Intelligence: $1333.4/month
- Digital Intelligence: Custom price
- Demand Intelligence: Custom price
17. Post Planner
Schedule your content, reach more people, and get more followers with Post Planner, a multi-purpose social media management tool that primarily helps in planning and scheduling your posts. However, you can even create high-quality content on it. The tool supports Facebook, Instagram, Google Business, LinkedIn, Pinterest, X, YouTube, and TikTok.
Key Features:
- Manage all your accounts
- Discover high-quality content
- Create and schedule posts
- Design Images
- Categorize posts
- Analyze
Pricing:
- Free: Rs.0
- Stater: Rs.400/month
- Growth: Rs.1300/month
- Business: Rs.2300/month
18. BuzzSumo
BuzzSumo is a popular social media marketing tool that analyzes the internet and finds trending topics and keywords for your social media posts. You can also find influencers who can promote you across various social media platforms to drive the attention of the audience.
Key Features:
- Content Discovery and Research
- Find Influencers
- Monitoring
- Chrome Extension
- API
Pricing:
- Content Creation: $199/month
- PR & Comms: $299/month
- Suite: $499/month
- Enterprise: $999/month
19. Mention
Mention is a marketing analytics tool that analyzes your strategy and monitors all your major social media platforms. You can even check the popularity of certain topics and keywords.
Key Features:
- Easy and intuitive query-building
- Keyword-based and page-based monitoring alert
- Valuable indicators like influence and sentiment
- Comprehensive analytics
- 10+ customizable templates
- Instant visualizations of your tracked topics, with charts, maps, and key numbers
- Content creation assistance
- AI tools
- Publish and respond on major social networks
- Collaborative features
Pricing:
- Solo: $49/month
- Pro: $99/month
- Pro Plus: $179/month
- Company’s Plan: Custom price
20. Bitly
Create shareable links with Bitly, which allows you to shorten and customize long URL strings, making their distribution easy on social media channels. It also monitors the performance of your link and allows you to create a QR code for any Bitly link.
Key Features:
- URL Shortener
- QR Codes
- 2D Barcodes
- Analytics
- Pages
- Link-in-bio
- Branded Links
- Mobile Links
- UTM Campaigns
- Integrations
- Analytics
Pricing:
- Free: $0/month
- Core: $8/month (annual plan only)
- Growth: $35/month
- Premium$300/month
End Note:
In conclusion, we can say that the right social media marketing tools can significantly enhance your digital strategy, allowing you to manage multiple social media platforms in one place. All the above-mentioned tools offer various cutting-edge features to support your marketing efforts. Choose the one that aligns with your needs, and witness the growth of your brand in the world of social media.
Frequently Asked Questions (FAQs)
What are social media marketing tools used for?
The social media marketing tools can be used for:
- Create social content
- Schedule content
- Track your results
- Collaborate with team
- Manage your posts and cross-platform campaigns
- Customer segmentation
- Content customization
- Influencer marketing
- Brand monitoring
- Audience engagement
Which are the top 5 social media platforms?
The top 5 social media platforms are:
- Facebook: Over 3 billion active users
- YouTube: Over 2.7 billion active users
- Instagram: Over 2.4 billion active users
- Telegram: Over 900 million active users
- X: Over 540 million active users
Name some social media marketing tools with free versions.
Hootsuite, Buffer, BuzzSumo, Sprout Social, Crowdfire, and HubSpot are some of the best social media marketing tools with free versions. This will allow you to explore the tools and go for the paid versions if they align with your business needs.
