Wow Momo Franchise Cost, Profit

As per the data, The food market in India is growing, making it a perfect time to enter the restaurant business. In 2025, the global food industry is projected to reach $962.27 billion in revenue, growing annually at 6.76% (CAGR 2025-2030). The bread & cereal products segment will dominate at $210.13 billion, while China will lead the market with $2 trillion in revenue. On average, per capita revenue will be $657.35, and 2.2% of sales will be online. Additionally, the total food market volume is expected to reach 734.44 billion kg by 2030, with 4.5% growth in 2026.

With the food industry rapid growth and Wow Momo’s proven success, investing in a food franchise could be a profitable business opportunity. Whether you’re an aspiring entrepreneur or a food enthusiast, Wow Momo offers a strong business model in a thriving market! Here, we’ll cover everything you need to know about becoming a Wow Momo franchisee in 2024—including Wow Momo franchise cost, profits, the application process, and more.

The Wow Momo Success Story

Founded on August 29, 2008, by Sagar Daryani and Binod Homagai from Kolkata, Wow Momo started as a small venture and has now expanded to 680+ locations across 25+ cities in India. The brand’s mission is not just to serve tasty momos but to deliver an exceptional dining experience. The founders introduced creativity in their traditional food menu well exemplified in cheese momos, aubergine momos, and the famous Moburg.

As of January 2025, Wow! Momo operates 680+ locations across India, with projected FY revenue of ₹625 crore. The brand aims to reach ₹1,000-1,200 crore revenue and ₹50-80 crore EBITDA by 2027, showcasing its strong growth trajectory. It is therefore a promising prospect for prospective franchisees seeking to enter into a successful growth story.

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About the Brand & Unique Selling Proposition (USP)

• Momo Specialization: Wow! Momo offers several varieties of momos, from steamed momos to fried and pan-fried, for diversifying taste preferences. 
• Innovative Menu: This company has in its arsenal products like MoBurg, a unique combination of momo and burger, and momo-based desserts, allowing it to establish itself outside traditional fast-food chains. 
• Homegrown Success: Wow! Momo is the brainchild of Sagar Daryani and Binod Homagai, who became St. Xavier’s College alumni in 2008. It is a classic case of a national chain that started as a kiosk, thereby confirming a robust brand identity and appeal. 
• Strategic Partnerships: The company has partnered with sharing space with Café Coffee Day for outlet operations during COVID-19, a demonstration of adaptability and creative business thinking.

Why should you choose a Wow Momo franchise?

With over 300+ outlets and revenue of more than ₹450 crore, Wow! Momo has made its mark in India’s fast-food industry. The Indian-Chinese snack market, growing at 6.89% CAGR (2025-2030), makes it an attractive investment. Understanding the Wow Momo franchise cost is key for investors looking to enter this thriving space. With India’s QSR market projected to reach $38.71 billion by 2029, Wow! Momo presents a lucrative opportunity amid the rising demand for Asian street food and momos.

Investing in a Wow Momo business franchise offers several compelling advantages:

• Established Brand Recognition: Another advantage of franchising with Wow Momo is the fact that it’s almost ubiquitously present with a highly dedicated clientele which will give your franchise immediate brand establishment.
• Innovative Menu: This makes customers remain loyal to the company for its ability to provide a variety and interesting dishes that are produced using creativity.
• Proven Business Model: It can be said that Wow Momo’s success in the given markets proved the robustness of the company’s concept.
• Comprehensive Support: The benefits that franchisees enjoy include extensive and continuous training, operational support, and national advertising campaigns.
• Growing Market: This writer believes that one of the great opportunities for growth in sales is the rapidly growing demand for fast foods, especially momos and Asian food.
• Quick Return on Investment: This means that there is a high possibility of earning good returns, and the operations being cost-effective, franchisees are likely to regain their capital investment experience.

Wow Momo Franchise Costs In India (for 2025)

A person needs to know the amount of capital he or she is willing to invest before venturing into a Wow Momo franchise. Here’s a detailed breakdown of the costs involved:

Franchise Availability:

• Currently, as of the year 2025, there are no entrepreneur franchises extended by Wow! Momo.
• All store operations are company-owned and operated.
• It would indeed be interesting to get in contact with the company directly for potential partnerships by an entrepreneur. 

Investment Requirements (If Franchise Model is Introduced in the Future):

• Franchise Fee: ₹25,000 + GST (One-time fee for brand licensing).
• Setup Cost: ₹5-10 lakhs (Infrastructure, interior setup, furniture, and signage).
• Initial Inventory: ₹2-4 lakhs (Stock for the first 2-3 months).
• Working Capital: ₹5 lakhs (Employee salaries, rent and operational costs).
• Total Investment: ₹8-20 lakhs (Estimated based on past franchise models).

Recurring Costs & Profitability:

• Royalty Fees: None (Wow! Momo does not charge monthly royalties).
• Profit Margin: Expected approximately 40%-50% per outlet.
• Expected Monthly Profit: ₹1–2 lakhs (depending on sales volume and location).
• Return on Investment (ROI): 8-10 months.

Location & Space Requirements:

• Minimum space required: 250-300 sq. ft.
• High-footfall areas like malls, food courts, IT parks, and busy markets.

Application & Approval Process (If Franchise Becomes Available):

• Submit application through Wow! Momo’s official website.
• Site inspection and business viability check. 
• 2 months training program for franchisees.

Profit Potential and ROI

Another factor that makes owning a Wow Momo franchise so appealing is the possibility of making big bucks. Here’s what you can expect:

Profit Margin: 40% to 50%

This is a very healthy margin, it implies that a large proportion of the revenue you get goes straight to the bottom line.

Monthly Profit: ₹1 lakh to ₹2 lakhs

Expenses are many; however, the approximate monthly earning of the franchisees amounts to ₹1 to 2 lakhs out of total sales.

Return on Investment (ROI): 8 to 10 months

Owing to the ability to get financing from outside sources, franchisees can break even within this period on average.

The above returns illustrate the possibility of the receipt of high and stable earnings from a Wow Momo franchise. Nevertheless, we have to bear in mind that gross profits may be more or less depending on the region, competition, and company’s performance.

Criteria for Registration and Qualification

To become a Wow Momo franchisee, you’ll need to meet certain criteria:

• Age: Minimum 21 years old
• Education: At least 10th grade qualification.
• Experience: It would be desirable though not essential if the candidate being appointed to the post has experience in the food industry or the retail business.
• Financial Capacity: An opportunity to invest ₹8 to 20 lakhs and to bear continually appearing operational expenses.
• Commitment: The first requirement is the willingness of the applicant to be trained for 2 months to learn how to manage the business and stay committed to meeting specific brand requirements.

Required Documents

To apply for a Wow franchise, you’ll need to prepare the following documents:

• Franchise Agreement Form
• Business Plan
• Any of each – Passport, driver’s license, or Aadhar card to prove identity.
• Utility bill or a rental agreement stating the applicant’s current physical address.
• Income financial docs (Bank statements, Income tax returns).
• NOC from the Landlord, if the property is taken on rent.
• Recent passport-sized pictures
• GST Registration
• FSSAI License

The Application Process

Ready to take the plunge? Here’s how to apply for a Wow Momo franchise:

• Visit the official Wow Momo website (https://www.wowmomo.com/)
• Move down to the “Contact Us” part
• Complete the Contact Us page with your details and the particular questions about the franchises.

Submit the form

A response from the team at Wow Momo may take a few days to weeks (the wait time varies depending on the workload of the directors). If you make the shortlist, we will get in touch with you for possible further consultations and visits to the site. Remember patients are of uttermost importance during this process. Regarding its franchise strategy, the Wow Momo team screens each potential applicant with a view to finding a win-win match.

Training and Support

Finally, Wow Momo has ensured that it will do everything it can to ensure its franchisee’s success. Here’s what you can expect in terms of training and support:

Initial Training: Bachelor’s degree holders will be offered a two-month training program which will include the following areas:

• Store operations
• Product knowledge
• Customer service skills
• Business management
• Ongoing Support: Support as:
• Marketing and promotions
• Inventory management
• Quality control
• Operational troubleshooting

Marketing Assistance: Take advantage of Wow Momo’s national advertising, marketing and branding initiatives

This strong backing guarantees that anyone who wants to start a food business or who is entering the fast food sector can run a Wow Momo franchise effectively.

Location Requirements

Location is therefore a key determinant when selecting a site to establish a Wow franchise. Here are the key requirements:

• Size: 250 to 300 square feet
• High Foot Traffic: Shop fronts, near schools, colleges, and other commercial places are the most suitable sites.
• Accessibility: Availability to the customers and the delivery services.
• Visibility: High visibility to encourage people to glance at the store.
• The management of Wow Momo has a team of experienced personnel who can help you assess the rationale of various locations in order to give the franchise a perfect beginning.

Menu and Product Offerings

Wow Momo has quite a few unique features, one of which is a wide and varied menu offer. As a franchisee, you’ll offer a range of products including:

• Steamed momos and fried momos
• New recipes for momos such as cheese momos, butter masala momos, etc.
• Creative fusions such as the MOMO-burger or Moburg.
• Some other Asian recipes that are popular among people are Thukpa and fried rice
• Sizzlers and platters
• Beverages and desserts

This type of menu means that it will be able to meet the customers’ different tastes and preferences, thus enabling one to offer quality services to the customers.

Comparison with Other Fast Food Franchises

To give you a better perspective, let’s compare Wow Momo with some other popular fast-food franchises in India:

As you can see, Wow Momo offers a more accessible entry point for aspiring entrepreneurs, with lower initial investment and space requirements, as well as a potentially faster return on investment.

Advantages & Disadvantages of Wow Momo Fast Food Business Opportunity

Like any business operation, having a Wow Momo franchise has its strengths and weaknesses. Let’s explore both sides:

Pros:

• Strong Brand Recognition: The fact that Wow Momo has already been set up and has many customers already is a huge bonus.
• Lower Initial Investment: It is cheaper to enter the market than many of the international fast food companies.
• Unique Product Offering: The market differentiation of the business can be attributed to the fact that the restaurant is overly specialized in momos and other Asian dishes.
• Innovative Menu: The use of new items in the offering is always a plus since it creates the impression that there is always something new in the market.
• Comprehensive Support: Substantial training and further support from the firm.
• No Royalty Fees: The good news is that Wow Momo is not like most franchises that make franchisees pay regular royalties for their services.
• Quick ROI: Opportunity to get back invested amount within one year of operation.

Cons:

• Competition: The fast-food segment in India is very intense and is by no means stagnant.
• Limited International Recognition: Even though this brand is popular now in India it may not be much appreciated by international tourists.
• Operational Challenges: The quality and hygiene of food, and the relations with the clients, are the aspects that need to be attended to all the time.
• Location Dependency: It can be seen that location choice can significantly influence the success of the business due to the sheer number of clients.
• Menu Limitations: However, the strategy of taking a specialized niche, and the chosen direction of momos might not attract all customers.

Conclusion

Therefore, this franchise is an excellent business to plunge into for anyone who wants to venture into the fast-food business in India today. This is because, the company has a clearly defined product offering that targets a specific niche, popular brand identification, and a readily available support structure that puts forward a sound business model.

But like any kind of business, it does need time, effort, planning, and strategy to make it work. With the information given above about the cost, specifications, and pitfalls involved, you can make the right decision whether or not to go into the Wow Momo franchise business.

Frequently Asked Questions

How soon can one open the franchise after the approval for the Wow Momo franchise? 

Usually, it would take 2 to 3 months from the approval of the location up to the time the store is ready for operation.

How many Wow Momo franchises can I own? 

Indeed, the Wow Momo franchising system permits ownership of multiple stores for those franchisors who have run the first store successfully.

To what extent does Wow Momo help individual franchises in marketing? 

Yes, Wow Momo helps with the national advertising appeals and offers direction in the local advertising strategies.

What is the traditional number of employees required to manage an outlet of Wow Momo? 

As for the people, ratio depends on the number of outlets and can range between 3 to 4 employees per Wow Momo outlet.

Does one have to have a background in the food industry to own a franchise in Wow Momo? 

However, prior experience of the candidate is not necessary, although it will be an added advantage. In the training section, Wow Momo offers extensive training to each of its franchisees.