Tracking your sales team’s activities used to involve spreadsheets, endless emails, and long meetings. But today, startups use smart tools to monitor performance, track leads, assign tasks, and close deals faster. A 2023 Salesforce report shows that sales tracking apps boost productivity by 34% and improve forecasting accuracy by 42%.

For startups with limited resources, these tools are essential. Most spend between ₹1,000 to ₹5,000 per user/month, a small price for better conversions, fewer follow-ups, and better team coordination.

In this blog, we’ll explore the best sales team tracking apps for startups that are affordable, powerful, and user-friendly. We’ll cover features, pricing, pros, and what makes each tool ideal for scaling businesses.

Why Startups Need a Sales Tracking App

In early-stage businesses, every lead, follow-up, and conversation matters. But without a system to track what your sales team is doing, opportunities can easily slip through the cracks. Here’s why using a sales tracking software is not a luxury but a necessity for startups:

• Improved Productivity: Apps help your team stay organized, automate follow-ups, and eliminate time-consuming manual work.
• Better Visibility: Founders and managers can instantly see who is performing, which deals are stuck, and what actions are pending.
• Faster Decision-Making: With real-time data and reports, you can make quick adjustments to your strategy.
• Higher Conversion Rates: Teams with structured tracking close more deals because no lead goes cold.
• Remote-ready: Many startups operate remotely or with hybrid teams. Sales tracking apps allow seamless collaboration from anywhere.

By choosing the right tool early, startups can build a strong foundation for their sales operations one that grows with them and saves time, money, and energy.

List of Top Sales Team Tracking Apps

1. Zoho CRM

Zoho CRM is a top choice for startups because of its flexibility, budget-friendly pricing, and wide set of tools. It allows you to track your sales team’s calls, meetings, follow-ups, and targets all in one place.

Key Features:

• Pipeline management with drag-and-drop interface
• Sales automation with workflows and scoring
• In-app call logging and reminders
• Custom dashboards and real-time reports

Starting Price: 

• Free Edition: Free for up to 3 users
• Standard: ₹800 per user/month
• Professional: ₹1,400 per user/month
• Enterprise: ₹2,400 per user/month
• Ultimate: ₹2,600 per user/month

Website: https://www.zoho.com

A free plan is a good place to start, and you may scale as you expand. Additionally, Zoho provides connection with more than 500 apps, including Google Workspace, WhatsApp, and Mailchimp.

2. Freshsales by Freshworks

The purpose of Freshsales is to monitor leads and conversations. It offers AI-based insights and a clean interface that makes it easy for startups to manage their pipelines.

Key Features:

• 360° customer view
• AI-powered contact scoring
• Email tracking and activity timeline
• Built-in phone and chatbot

Starting Price: 

• Free Plan: $0 for up to 3 users
• Growth: ₹749 per user/month.
• Pro: ₹3,239 per user/month.
• Enterprise: ₹4,899 per user/month..

Website: https://www.freshworks.com/crm/sales/

Freshsales is part of the larger Freshworks suite, which includes tools for marketing, customer support, and HR ideal for growing startups.

3. Pipedrive

Pipedrive is a sales-first CRM that focuses on helping teams close deals quickly. Its visual pipeline is easy to use and helps startups keep a close eye on where every deal stands.

Key Features:

• Customizable pipelines
• Email sync and tracking
• Mobile app with offline mode
• Sales forecasting and automation

Starting Price:

• Essential: $14 per seat/month
• Advanced: $24 per seat/month
• Professional: $49 per seat/month
• Power: $59 per seat/month
• Enterprise: $79 per seat/month

Website: https://www.pipedrive.com

It’s highly customizable, and the interface is beginner-friendly. Additionally, you can define objectives and monitor team performance in real time.

4. HubSpot CRM

For startups in their early stages seeking a free entry point, HubSpot CRM is ideal. It offers a wide range of tools for managing contacts, deals, and marketing without charging a rupee initially.

Key Features:

• Deal pipeline tracking
• Meeting scheduler and live chat
• Email templates and tracking
• Real-time reporting

Starting Price: 

• Free Tools: $0/month (up to 2 users)
• Starter: Starting at $18/month
• Professional: Starting at $800/month
• Enterprise: Starting at $3,600/month

Website: https://www.hubspot.com

Startups can use the free version until they scale. More automation and analytics are available for expanding teams with paid plans.

5. LeadSquared

LeadSquared is a sales execution and marketing automation tool built for high-velocity teams. It’s widely used in India by startups in sectors like edtech, healthcare, and real estate.

Key Features:

• Automated lead capture and distribution
• Geo-tracking of sales teams
• Activity tracking and follow-up reminders
• Mobile CRM for on-field agents

Starting Price: 

• Sales Pro: $25 per user per month
• Sales Super: $50 per user per month

Website: https://www.leadsquared.com

It’s perfect for businesses with on-field sales teams. The geo-tracking feature helps managers know who’s doing what, where.

6. Salesforce Starter

Salesforce Starter is the lighter version of the full Salesforce CRM, made especially for small teams. It brings the power of Salesforce in a simplified format.

Key Features:

• Lead and opportunity tracking
• Task automation and reminders
• Email and meeting sync
• Built-in AI for suggestions

Starting Price: 

• Starter Suite: $25/user/month
• Pro Suite: $100/user/month
• Enterprise: $165/user/month
• Unlimited: $330/user/month
• Einstein 1 Sales: $500/user/month

Website: https://www.salesforce.com/in

While regular Salesforce might be expensive, the Starter edition offers core features at a reasonable cost for new businesses.

7. Kylas CRM

Kylas is specially built for startups and growing businesses. Instead of paying per user, you pay one flat rate no matter how many people are on your team.

Key Features:

• Lead and pipeline tracking
• Unlimited user access
• WhatsApp integration
• Role-based access and reporting

Starting Price: 

• Unlimited Users across all growth plans
• Add-on for Field Sales Tracking: ₹400 per user/month
• CRM Onboarding & Training (optional): ₹25,000 one-time
• Additional Support Session: ₹5,000 per 3-hour session

Website: https://www.kylas.io

Kylas is budget-friendly for large teams and lets you scale fast without worrying about per-user pricing.

8. Salesmate

Salesmate is a simple, clean, and powerful tool built for SMBs and startups. It focuses on making sales tracking easy and productive.

Key Features:

• Custom sales pipeline
• Sales sequences and automation
• Built-in calling and texting
• Activity tracking and goals

Starting Price: 

• Basic: $23/user/month
• Pro: $39/user/month
• Business: $63/user/month

Website: https://www.salesmate.io

The app is fast, responsive, and doesn’t overload users with unnecessary features. Excellent for groups who require clarity and speed

9. Clodura.AI

Clodura uses AI to help sales teams identify prospects and automate outreach. It’s especially good for B2B startups looking to build strong outbound strategies.

Key Features:

• Lead generation and email automation
• Real-time analytics and reports
• An AI-powered prospecting engine
• CRM integration

Starting Price: 

• Free Forever: $0/user/month
• Prospect: $90/user/month
• Prospect Pro: $127/user/month

Website: https://www.clodura.ai

It saves hours in lead hunting and allows founders and sales reps to focus on closing deals instead of finding them.

10. Vtiger CRM

Vtiger is an all-in-one CRM that helps manage sales, support, and marketing. It’s well suited for Indian startups looking for a localized tool with strong features.

Key Features:

• Sales pipeline and task management
• Built-in calling and email tracking
• Lead scoring and automation
• Customizable reports and dashboards

Starting Price:

• One Growth: ₹840/user/month – For small & medium businesses
• One Professional: 

• ₹2,100/user/month (Standard) 
• ₹1,400/user/month (Single App) – For full team collaboration
• One Enterprise: 

• ₹2,940/user/month (Standard) 
• ₹2,100/user/month (Single App) – Enterprise-level features
• One AI: 

• ₹3,500/user/month (Standard) 
• ₹2,660/user/month (Single App) – With predictive & generative AI tools

Website: https://www.vtiger.com

You get a full suite of features, mobile access, and integrations with tools like Tally, Justdial, and WhatsApp.

Summary Table

Final Thoughts

Choosing the right sales team tracking app can completely transform how your startup works. From monitoring performance to automating follow-ups, these tools save time, reduce errors, and improve results.

The key is to pick a tool that fits your budget and scales with your team. Start with free versions or trials, if possible. Then, upgrade as you grow.

Startups that actively track and manage their sales efforts are more likely to succeed in the long run. So please don’t wait, equip your team with the right app and give them the tools they need to win.

FAQs

1. What is a sales tracking app?

It’s a tool that helps monitor sales activities, leads, and team performance in real time

2. Why do startups need sales tracking apps?

They boost productivity, save time, and help manage leads efficiently.

3. Which sales tracking apps are affordable?

Zoho CRM, Pipedrive, Salesmate, and Freshsales offer budget-friendly plans.

4. Are sales tracking apps customizable?

Yes, many apps allow customization of features, workflows, and reporting to suit your team’s specific needs.

5. What key features should I look for?

Lead tracking, automation, analytics, mobile access, and easy integration.

6. Can sales tracking apps help with remote teams?

Yes, they provide real-time tracking and collaboration, making them ideal for remote teams.