Top 10 Sales Tracking Software for Small Business

Due to the increase in competition among businesses, small businesses need to employ the use of sales tracking software. These solutions assist the business owners in general, and the sales professionals and performers, in specific, in supervising the sales process, managing customers’ relations, and making sound action decisions to catalyze sales. Reading this extensive article, you will find out which sales tracking software for small business options is the best one to opt for in 2025.

What is Sales Tracking Software?

Sales Tracking Software for Small Business means the software that is developed for small businesses that want to track their selling process. These help the businesses to manage the leads, and understand the progress of the sales pipeline and the performance analytics of the business without the necessity of having to invest in expensive enterprise-level tools.

As in many fields, tools used for sales tracking in small businesses usually support smaller businesses and provide numerous features that will help the teams organize their sales records and increase the general close rates.

Main Features of Sales Tracking Software for Small Business

• Lead Management: Operates from the point of acquisition through that of conversion.
• Sales Pipeline Visualization: Organizational selling visualized representation of the sales funnels called awakens.
• Analytics and Reporting: Give ideas in real-time concerning data frequency and possibilities in the development of individual reports.
• Automation: Saves on resource wastage as all regressions include similar duties for example follow-ups and data entry among others.
• Mobile Access: Posts important information where it can be quickly accessed through Apps to be used on the go.

Quick Comparison

List of 10 Sales Tracking Software for Small Business

1. HubSpot Sales Hub

HubSpot Sales Hub is a powerful easy-to-use sales tracking tool designed for small businesses that are looking for an integrated tool for their sales procedures. This platform also works hand in hand with HubSpot marketing and service tools to create an entire environment of lead tracking, deal, and customer care.

Key Features:

• Email Tracking and Notifications: Notification on when the prospects open the emails, navigating within the link, or downloading the attachments
• Meeting Scheduler: Calendar synchronization that removes the need for email threads
• Pipeline Management: Powerful visual deal tracking with possibilities to add custom stages and properties

Pros:

• A robust free plan is available
• Good customer care service and tutorial materials
• Closeness with marketing tools

Cons:

• Comparatively, using the additional options is rather costly(Dense, 2016).
• Limited customization is one of the issues characteristic of lower-tier plans.

Ideal For: SMEs seeking marketing solutions with the possibility of growth.

Pricing: Free plan available; Starter plan from $15/month/user

Rating: 4.5/5

Website: https://www.hubspot.com/ 

2. Zoho CRM

Zoho CRM is a low-cost, high-functioning software to track sales that is specially tailored for small businesses. It facilitates organizations to administrate sales processes and customer relations and provides key data to improve efficiency and sales. Zoho is probably one of the most flexible CRM programs; its principal characteristic is the ability to set the paths, stages, and entrees.

Key Features:

• Workflow Automation: It is also possible to create rules and triggers for regular operations.
• Multi-Channel Communication: Moreover email integration, phone integration, and social media integration also embraced the freedoms of:
• Advanced Analytics: AI & sales forecast and profit tips

Pros:

• Cost-effective pricing
• Extensive integration options
• Strong mobile app

Cons:

• The learning curve can be steep
• Basic reporting to the lower tiers
• Customers response time to support varies

Ideal For: Small businesses needing broadly integrated CRM solutions but with low-budget

Pricing: Free plan available; Standard plan from ₹1,400/user/month billed annually

Rating: 4.3/5

Website: https://www.zoho.com/en-in/crm/ 

3. Pipedrive

Pipedrive is an easy-to-use, visually oriented sales management system that is designed for small businesses trying to find a clear and straightforward way to keep track of their sales funnel. While it is well known for its simplicity PipeDrive solely targets the management of deals that would help a team to track opportunities from prospecting to winning deals.

Key Features:

• Visual Pipeline Management: Graphic user interface where one can drag and drop deals in different stages.
• Smart Contact Data: Email synchronization of account and history of the communication.
• Sales Forecasting: Automated predictions and revue estimation instruments

Pros:

• Highly intuitive interface
• Excellent mobile experience
• Strong email integration

Cons:

• Basic reporting features
• Minimal marketing tools

Ideal For: Small businesses where there is an emphasis on the visualization of the pipeline.

Pricing: Essential plan starts at $12.00/month/user

Rating: 4.4/5

Website: https://www.pipedrive.com/ 

4. Freshsales

Freshsales is a sales tracking system that uses artificial intelligence for small businesses that require sophisticated lead management procedures. It has a very simple, classy interface of functions that meets business needs and generates efficient sales tools. The communication features of Freshsales include the phone and email that are integrated to record all your interactions, meaning you will always see what your team is doing when it comes to your customers. 

Key Features:

• Built-in Phone and Email: Integrated communication tools with recording log-on feature
• AI-Lead Scoring: Lead scoring would facilitate the leads to be automatically prioritized depending on their level of engagement.
• Territory Management: The first type is based on geography and sales account that a company assigns to a specific sales representative.

Pros:

• Clean, modern interface
• Large automation advantages
• Achievement of effective and efficient communication

Cons:

• Extra charges for a few integrations
• Less product differentiation in the lower levels
• Basic reporting tools

Ideal For: Small business that requires consistent lead capturing and management

Pricing: Growth plan starts at ₹749/user/month, billed annually

Rating: 4.3/5

Website: https://www.freshworks.com/crm/sales/ 

5. Monday.com Sales CRM

Monday.com Sales CRM is a very versatile and visually pleasing sales tracking tool, perfect for small businesses. This platform has all the necessary features that characterize CRM systems, as well as project management features, making it ideal for use by project-oriented teams who require flexible customization options for managing their tasks and resources. 

Key Features:

• Custom Workflow Builder: Modifying and flexible creation of the pipelines and the subsequent processes.
• Visual Data Display: Different layouts, such as Kanban, timeline, and calendar.
• Collaborative Tools: Team messaging and document collaboration in real-time

Pros:

• Highly customizable
• Strong collaboration features
• Good integration of project management tool

Cons:

• Can be overwhelming initially
• Higher learning curve
• Price increases with features

Ideal For: Small businesses requiring integration sale and project activities

Pricing: Basic plan starts at $12seat/month Total $120/month Billed annually

Rating: 4.2/5

Website: https://monday.com/crm 

6. Less Annoying CRM

As for the reasons why Less Annoying CRM is designed the way it is, the platform aims to provide small businesses with a non-cluttered way of sales tracking. This platform is rightly named as it offers only the simplest and basic tools a team may need, making it perfect for that purpose. It has a very simple drag-and-drop interface as well and it comes equipped with contact management, task management, and a calendar integration so a business does not have to be a computer whiz to keep the company on track.

Key Features:

• Simple Contact Management: Homepage for managing contacts and leads
• Calendar Integration: Constructed calendar with task organizing
• Customizable Pipeline: Additional criteria of the flexible concerning the sales process tracking

Pros:

• Very user-friendly
• Affordable flat-rate pricing
• Excellent customer support

Cons:

• Limited advanced features
• Basic reporting capabilities
• Minimal integration options

Ideal For: Micro and small organizations that require only basic and uncomplicated CRM

Pricing: $15/month/user flat rate

Rating: 4.1/5

Website: https://www.lessannoyingcrm.com/ 

7. Insightly

Despite being mainly a CRM platform for business, Insightly includes comprehensive sales tracking tools and, in fact, project management elements as well. It is suitable for small businesses that require its feature to handle sales and all follow-up processes, including further project and customer support. It has robust project management integration meaning that businesses can easily move from the sales to the delivery of projects. 

Key Features:

• Project Management Integration: This is followed by an aspect of a smooth transition from a sales team to a delivery team.
• Relationship Mapping: Management of visual relationships between contacts
• Custom Apps: Create applications using a powerful toolkit that can work offline and does not require coding.

Pros:

• Powerful project management application
• Good customization options
• Robust mobile app

Cons:

• Tends to be somewhat more costlier than some others
• Complex setup process
• Some of the features can only be accessed by going to the next tier.

Ideal For: Micro enterprises in need of solutions for integration of sales and project management.

Pricing: Plus plan starts at $29/month/user

Rating: 4.2/5

Website: https://www.insightly.com/ 

8. Copper CRM

Copper CRM is a powerful sales management tool with a specific focus on businesses that extensively use Google Workspace. This platform is particularly seamless with various Google tools in the G-suite which means it will work best for businesses relying on tools such as Gmail and Google Calendar among others. It also integrates with Google Workspace, which provides easy data capture and activity tracking throughout all touchpoints with them.

Key Features:

• Google Workspace Integration: Integration with other tools that are offered by Google
• Automated Data Entry: Intelligently integrating the managing of emails and calendars.
• Activity Tracking: Total awareness of all touchpoints that a customer has with the business.

Pros:

• Great Google Workspace compatibility
• Clean, intuitive interface
• Minimal setup required

Cons:

• Cannot offer a lot of support in a limited Google environment
• Higher price point
• Basic customization options

Ideal For: Small businesses deeply using Google Workspace

Pricing: Professional plan starts at $59/month/user

Rating: 4.0/5

Website: https://www.copper.com/ 

9. Salesmate

Salesmate will then be seen as an all-in-one sales CRM software that goes deeper than simple customer tracking but does not come packaged with tons of complications like other programs of its kind that are custom-built to handle only large enterprises. They are particularly more appropriate for small businesses that need effective communication instruments, and the ability to manage contracts and perform certain processes in an automated manner.

Still, the major popularity of the platform is attributed to the convenient working environment that allows teams to stay organized and manage leads successfully.

Key Features:

• Built-in Calling: Computerized phone link-up with call identification
• Smart Sequences: Automated follow-up sequences
• Deal Management: It highlights the minute specifics of the partnerships and depicts the stages of a pipeline.

Pros:

• Strong communication features
• Better value for money as compared to other features that are being offered.
• It is fully customizable, however the exact extent remains ambiguous depending upon the needs of the individual customer.

Cons:

• Few integrations with third-party
• Reporting in lower tiers according to some of the fundamentals of journalism.
• The mobile app needs improvement.

Ideal For: SMEs especially those that demand robust communication capabilities

Pricing: Contact For Pricing

Rating: 4.1/5

Website: https://www.salesmate.io/ 

10. EngageBay

EngageBay is a comprehensive sales tracking software for small business that has been developed for small business needs and can track sales, marketing, and customer service details in one package. It is especially suitable for small businesses which require rich functionality of the given product at a reasonable price. We find EngageBay ideal for businesses that seek an all-in-one solution to their sales, marketing, and customer support needs.

Key Features:

• All-in-One Platform: Integratedsalese, marketing & service equipment
• Appointment Scheduling: Integrates a calendar and has built-in booking features
• Marketing Automation: Email marketing and landing page.tool

Pros:

• Comprehensive feature set
• Affordable pricing
• Good marketing integration

Cons:

• The interface can be cluttered
• The learning curve for all the features
• Some amount of low-level customizations

Ideal For: Small firms that require both, sales and marketing solutions

Pricing: Basic plan starts at $12.74/month/user

Rating: 4.0/5

Website: https://www.engagebay.com/ 

How to Choose Sales Tracking Software for Small Business

• Identify Needs: Determine particular characteristics that your business needs to have.
• Budget Planning: Consider pricing and write about its scalability.
• Ease of Use: Make sure the software is usable.
• Integration Capabilities: Assess the degree of compatibility with already used tools.
• Customer Support: Choose tools where support is guaranteed.
• Trial Options: Taking functionality for a test apply free trials.

Conclusion

Small businesses have found the sales tracking software for small business an essential tool for organizations that want to expand and sustain themselves in today’s economy. If one selects the correct solution that meets the business requirements, budget, and growth perspective, then the business sales process becomes efficient. Just always ensure that one takes time to assess each plan, use the trial for free products where they are available, and ensure one takes time to consider the needs of your team.

Frequently Asked Questions

1. How much does it cost a small business to obtain tracking software for the cost of sales? 

Prices of sales tracking software for small business vary widely, with most of them costing between $15-70 per user, per month, although most firms offer a free basic plan.

2. How long does it take to implement Sales Tracking Software for Small Business? 

The implementation time is also not fixed but it ranges from 2 to 4 weeks depending on the complexity of your sales process and their data conversion requirements.

3. Can tracking software for sales in the small business trade effectively link to other business software? 

Yes, almost all of the existing software that is used to track sales for small businesses now comes with integration options compatible with the most widely used tools such as e-mail programs calendars, and accounting tools.

4. Do small businesses need training to be able to use sales tracking applications? 

Despite appearances, orientation characterizes most platforms; basic training should be provided to ensure the team gains the most from the software’s utility.

5. How safe is it to track sales for a small business using software? 

Established sales tracking software for B2B service sellers ensures information security by utilizing features such as encryption and backup of data for your business.