In today’s business world, knowing what your customers think about your brand isn’t just important—it’s essential. That’s where Net Promoter Score (NPS) tools step in. These tools help businesses measure customer loyalty with a simple yet powerful question: “On a scale of 0 to 10, how likely are you to recommend us?”
Why does this matter? Companies with a high NPS often grow twice as fast as their competitors and enjoy up to 93% higher retention rates, according to Bain & Company.
This means happier customers, better word-of-mouth, and increased revenue. With the global NPS software market projected to reach $4.5 billion by 2030, it’s clear that businesses are investing in tools to harness the power of customer feedback.
In this article, we’ll introduce you to the top 10 NPS tools that are transforming how businesses gather insights and improve their strategies. Whether you’re looking for simplicity, advanced analytics, or integrations with your existing systems, there’s a perfect tool for your needs. Let’s explore!
How to choose the right NPS Software
Define Your Goals: Identify what you want to achieve with NPS software, such as improving customer retention, gathering detailed feedback, or analyzing trends over time.
Check Integration Capabilities: Ensure the software integrates seamlessly with your existing tools, like CRM, email marketing platforms, or helpdesk software, for a streamlined workflow.
Look for Customization Options: Choose a tool that allows you to customize surveys, questions, and branding to align with your business needs and audience preferences.
Prioritize Analytics and Reporting: Opt for software that provides in-depth analytics, trend tracking, and actionable insights to help you make informed decisions.
Consider Usability and Support: Pick a tool that’s easy to use for both your team and customers, and offers excellent customer support to assist with any issues.
Why use NPS Software
Automated Feedback Collection: It simplifies the process of gathering customer opinions through automated surveys, saving time and effort.
Actionable Insights: It provides in-depth analytics and reports, helping businesses identify strengths, weaknesses, and areas for improvement in customer experience.
Improved Customer Loyalty: By addressing the feedback collected through NPS, businesses can enhance customer satisfaction and build stronger loyalty.
Track Performance Over Time: NPS tools enable businesses to monitor trends, measure the impact of changes, and ensure continuous improvement in customer satisfaction.
Seamless Integrations: Most NPS tools integrate with CRM and support platforms, making it easier to connect customer feedback with other business data for better decision-making.
How do NPS Softwares work
Survey Distribution: NPS software sends surveys to customers through multiple channels like email, SMS, or in-app notifications, asking them how likely they are to recommend the business on a scale of 0 to 10.
Score Calculation: It automatically calculates the Net Promoter Score by categorizing respondents into Promoters (9-10), Passives (7-8), and Detractors (0-6) and applying the NPS formula: % of Promoters – % of Detractors.
Feedback Analysis: The software analyzes open-ended responses alongside scores to identify trends, sentiments, and recurring issues in customer feedback.
Actionable Insights: NPS tools generate detailed reports and dashboards, highlighting strengths, weaknesses, and areas that need attention to improve customer experience.
Integration with Other Systems: They often integrate with CRMs, helpdesks, and analytics platforms, enabling businesses to connect NPS data with broader customer behavior insights.
List of Top Best NPS Tools
1. NICE Satmetrix
Nice Satmetrix is an NPS tool that helps you capture customers’ voices. It allows you to collect input from a multitude of sources, including email, chatbots, and social media.
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Additionally, its seamless integration with CRM software and other customer relationship management tools makes it easy to send surveys quickly. The Satmetrix text analytics tool then processes the feedback to identify patterns and insights for you.
Top Features:
- Nice Satmatrix offers out-of-the-box analytic charts, graphs, and data for improved efficiency.
- This tool has a survey builder which makes creating NPS surveys and survey logic easy.
- It offers multilingual support that allows you to use multiple languages for your surveys.
Pricing:
Available on request
2. Refiner
Companies can easily collect, evaluate, and act upon their NPS data as well as other customer satisfaction indicators like CSAT, CES, and more using Refiner’s comprehensive customer survey solution.
You can send pertinent follow-up questions based on the person’s feedback because it enables branching logic. You can get feedback from critics regarding their bad experiences, ask promoters for assistance, and more.
You may target particular users based on events, characteristics, survey replies, and more thanks to its triggers and robust segmentation engine.
Top Features:
- Setting up survey is quick and easy
- A good support team is available all day.
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Pricing:
| Essential | Growth | Enterprise |
| $99/mo | $239/mo | Custom |
3. GetFeedback
GetFeedback is a customer experience solution designed specifically to integrate with Salesforce, while there are other options as well. NPS surveys are among the many CX tools that this program provides, along with a wealth of other resources.
It offers pre-made templates to expedite the creation of responsive, mobile-friendly NPS surveys that you can white-label and modify to include additional questions. It is ideal for companies seeking a smooth Salesforce integration.
Top Features:
- Excellent integration
- Visualizations and graphics are customer-friendly
- Very easy to use and customize
Pricing:
Available on request
4. Delighted
A straightforward NPS software, Delighted is dedicated to gathering and analyzing Net Promoter Score surveys.
With Delighted, you can construct surveys, ask follow-up questions, send surveys by email, widget, or link, and more. It has all the capabilities you would expect from software of this kind.
Furthermore, Delighted facilitates several interfaces with programs like HubSpot and Salesforce. With Delighted, you’ll receive immediate, lucid feedback on your strengths and areas for improvement.
Top Features:
- It can easily integrate with other apps.
- A lot of different metrics aside from NPS
- It is specifically made for measuring customer experience.
Pricing:
| Starter | Growth | Advanced |
| $17/mo | $35/mo | $134/mo |
5. Survicate
With the help of the survey platform Survicate, you may deliver NPS surveys by email or link. Additionally, you can use mobile apps, desktop apps, or websites to conduct focused NPS surveys.
Embedding questions into email previews is one of the services that Survicate offers to help you increase the number of replies to your NPS surveys. This will make your surveys more accessible and increase the number of responses.
Without knowing any code, you can quickly build NPS surveys with Survicate. To examine your data and quickly track NPS over time, all NPS replies are displayed in a dashboard. Survicate and Hubspo are natively integrated in both directions.
Top Features:
- It is simple and quick to implement.
- It doesn’t require additional software or hardware as it is hosted in the cloud.
- It is a multichannel-enabled tool
Pricing:
| Free | Good | Better | Best |
| $0 | $99/mo | $149/mo | $249/mo |
6. Survey Sparrow
An NPS survey platform is one of the elements of Survey Sparrow, an omnichannel customer experience (CX) management tool that can assist you in finding useful information on loyalty.
Make dynamic lists and divide up your respondents according to any criterion. You may learn more about the factors influencing each customer’s reaction by including follow-up questions in your NPS survey.
By deciding on the best time and frequency to send your survey as well as the particular clients you wish to reach, you can automate the sharing process.
Top Features:
- Free CX Consultation for end-to-end support
- Ad-hoc research on the same platform
- Text Analytics to give you top trends and sentiments
- Advanced NPS Reporting
Pricing:
Available on request
7. Qualtrics
The most potent research platform on the market is Qualtrics. It provides all the tools and features you need to assess every encounter your clients have had with you at every touchpoint.
Sending, measuring, and analyzing NPS via a variety of channels, including applications, websites, email, SMS, chatbots, and even offline surveys, is another feature that Qualtrics provides as part of its toolkit.
You may obtain a deeper understanding of your customers’ pleasure, experience, and loyalty by combining NPS data with insights from Qualtrics’ other features.
Top Features:
- Offers precise NPS measurement
- Easy to use
- Built-in email cleaning feature
Pricing:
Available on request
8. ZonkaFeedback
Another NPS tool that enables gathering additional customer input, such as CSAT, CES, or employee experience, is Zonka input. But unlike a lot of the other apps on the list, Zonka input also lets you use iOS and Android smartphones to get this kind of input offline.
A robust survey builder with branding elements is available in Zonka Feedback. You can convey the most pertinent questions to various client segments by using skip logic and survey redirection.
Top Features:
- Powerful integrations and concise tagging
- Features user-friendly interface
Pricing:
| Free | Starter | Growth | Enterprise |
| $0 | $49/mo | $199/mo | Custom |
9. AskNicely
AskNicely is a CX platform that offers feedback and survey features. Use personalized NPS surveys to automatically gather client feedback. You may send these surveys by email, SMS, your website, and other channels.
Customer satisfaction and effort score surveys are simple to build and distribute with AskNicely. Additionally, AskNicely provides an NPS booklet that includes unique research to help you better understand your consumers and raise your score.
Top Features:
- Intuitive user interface
- Better integration capabilities
- Real-time data analysis
Pricing:
| Learn | Grow | Transform |
| $449/mo | $849/mo | $999/mo |
10. CustomerGauge
CustomerGauge is a platform for managing customer experiences that integrates revenue, account data, and customer experience. The program provides capabilities for customer happiness, customer effort score surveys, employee NPS (eNPS), and NPS.
To boost response rates, you may incorporate NPS surveys into your campaigns and follow-up emails using CustomerGauge. The internal dashboard allows you to examine, evaluate, and distribute customer response data once you have personalized and distributed your surveys to clients—a procedure that the tool may automate.
Top Features:
- It has open integrations.
- Includes chat-based surveys
- Responsive customer support
Pricing:
Available on request
Conclusion
To sum up, selecting the appropriate NPS tools can significantly impact your understanding of and ability to enhance customer loyalty.
Whether you’re a major corporation or a small startup, each of the tools we’ve covered has special capabilities that meet various business demands.
Selecting a technology that meets your objectives, works well with your current systems, and offers useful insights is crucial.
Recall that increasing your NPS involves more than just gathering ratings; it also entails paying attention to your clients’ needs, resolving their issues, and fostering enduring trust.
In addition to increasing customer happiness, using the appropriate NPS tool will help you build a more devoted and robust client base that will propel your company ahead.
FAQ
Can NPS solutions be used for small businesses or startups?
Absolutely! Many NPS solutions are affordable and scalable, making them ideal for small businesses or startups. They provide valuable customer insights that help small companies improve their services and grow customer loyalty.
Do NPS solutions support integration with other software?
Yes, most NPS tools integrate with popular platforms like Salesforce, HubSpot, Slack, and email marketing softwares. This allows you to combine customer feedback with other data to create a more comprehensive view of your business performance.
How often should I use NPS surveys?
It depends on your goals and customer interaction frequency. Generally, businesses send NPS surveys quarterly or after key interactions (like purchases or support calls). This ensures you stay updated on customer sentiment without overwhelming them.
