Email Marketing softwares are a pain to deal with. How many times have you deleted an email accidentally and had to redo the whole thing? It can be so frustrating. Marketing teams spend weeks choosing the best email software to use.
But don’t worry; we have got you covered as we will talk about this in this blog. Whether you are a small business owner or a Fortune 500 company in this blog we will deal with Email Marketing Tools of 2024 that will help you in the long run.
Till the end of this, you will have extensive knowledge about email marketing tools, their features, and well as uses. You will further get to know about the Top 20 Email Marketing Softwares of 2024 both free and paid.
Let’s dive in.
What is email marketing?
Email marketing is a digital marketing technique that involves sending emails to a mailing list of customers to sell goods or services or notify clients of new products in the market or any special developments. Unlike the other forms of communication, marketers can directly and immediately communicate with users through email marketing.
Here are some common uses of email marketing:
- Newsletters: Newsletters that allow your audience to know everything about your business and the market in general.
- Promotional Emails: Various emails start with subject lines of discount offers, new services, and other similar things.
- Transactional Emails: Any message initiated by the user’s activity, for instance, order details or forgotten password change.
- Welcome Emails: First messages that are in people’s inbox when they subscribe to a list of a particular company or when they have purchased a product from a certain firm.
- Re-engagement Campaigns: These kinds of emails are usually sent to reactivate the less active subscriber base and get them engaged afresh.
Why choosing the right email marketing tool or software is important for business success.
Selecting the right email marketing software tool is crucial for several key reasons:
1. Efficiency
A good software for email marketing enables a specific, efficient sending of e-mails via organizing the creation and handling of the e-mails. It assists in organizing monotonous tasks, composing exquisite-looking emails as well as monitoring the campaign results which otherwise would prove time-consuming.
That kind of efficiency saves you time to think about strategic and creative issues more than being overwhelmed by technical issues.
2. Customization
Modern tools used in the campaigns boast a great deal of flexibility in the customization of the emails. If the emails sent are presented in a manner appropriate to each group of viewers, engagement and conversion would certainly go up.
When being targeted directly, the consumer is more likely to pay attention to the email and see the content as more relevant, which can be beneficial for such type of message.
3. Analytics
Proper reporting and analysis tools are crucial and have to be incorporated to evaluate the success of the campaigns. These tools give specifics as to the open rates, click-through rates, and the rate of response or conversion.
According to this data, it is possible to find out which strategies are effective and in which aspect there are problems and make decisions with the help of the data gathered.
4. Automation
Automation is beneficial and can go a long way in improving productivity, there is no questioning that. To follow up on leads or to send welcome emails, newsletters, and other types of drip emails, having automated workflows helps with timely and consistent mailing.
It also serves to manage leads better through the funnel thus enhancing effectiveness in sales funnels.
5. Integration
The integration of the right email marketing tool for a company means that the tool integrates with other systems and platforms such as Customer Relations management systems, social media platforms, and e-commerce websites.
Such an integration gives a holistic approach to the marketing communication strategy since it aligns data and timing of the messages being passed across the various marketing platforms. It also helps in the organization of the data and coming up with a bigger picture of customer behavior.
Key Features of Email Marketing Softwares
When evaluating email marketing softwares, it’s important to consider these essential features:
1. Email templates
Use an email service that has a broad set of simple, easily customizable templates for outgoing messages. Such templates should help one to produce attractive and more professional email messages even with poor graphic design skills. To the extent that it is possible to customize templates, the emails are also /g congruent with your company’s image.
2. Segmentation
Segmentation enables you to split your audience into numerous areas including demographic characteristics, previous purchasing behavior, and even the level of interaction. It helps to filter out your messages to specific sectors of the audience — making your campaigns much more effective in their reach.
3. Automation
Robust automation tools enable you to set up workflows for tasks like welcome series, abandoned cart reminders, and follow-up emails. Automation helps you manage customer interactions efficiently, deliver messages, and enhance engagement.
4. Analytics and Reporting
Expert reporting and analysis tools are essential to monitor basic metrics like open rates, click-through rates, and conversions. Detailed reports provide insight into campaign performance, and aid in recognising trends to make further changes to subsequent campaigns.
5. Integration
Ensure compatibility with other platforms/models that you apply, for instance, Customer Relationship Management systems, e-commerce platforms, and social media.
Interconnection speed aids in the smooth sharing of information from one system to another and also aids in the development of a coordinated marketing plan improving the general well-being of a campaign.
List of Top 20 Email Marketing Software Tools of 2024
1. Mailchimp
The company Mailchimp is one of the well-known email marketing softwares that is rather user-friendly and flexible in terms of options offered. This is amazing because it comes with the basic drag-and-drop email editor, and then the pro features such as automation and analytics.
This tool is particularly suitable for use by small and medium-sized businesses; Mailchimp offers the option of using a free trial with some basic functions and paid plans to meet growing needs.
Main features:
- Drag-and-drop email editor
- Advanced segmentation and targeting
- Marketing automation workflows
- A/B testing and detailed analytics
Pros:
- User-friendly interface
- Generous free plan with essential features
- Strong automation capabilities
Cons:
- It can become expensive with advanced features
- Limited design customization in the free plan
Website: www.mailchimp.com
2. Constant Contact
Constant Contact is one of the very easy email marketing softwares with a special focus on customer support. It offers a multitude of functionality, such as email marketing automation, social network integration, and event scheduling. Specifically designed for small businesses and event managers, the services provided by Constant Contact are extremely comprehensive, and it is supported by a great and easy-to-use tool.
Main features:
- Customizable email templates
- List segmentation and management
- Event marketing and social media marketing tools
- Real-time tracking and reporting
Pros:
- Easy to use and navigate
- Excellent customer support
- Strong integration with social media
Cons:
- Higher cost compared to some alternatives
- Fewer features in lower-tier plans
Website: www.constantcontact.com
3. Sendinblue – Now Brevo
Sendinblue uses both email and SMS marketing, which marketers can use in their marketing campaigns. It includes the most advanced automation and segmentation means, which makes it ideal for businesses of all types and sizes.
Just like with other tools, Sendinblue also provides subscriptions to meet users’ needs and wallets’ capacity, with a free plan included.
Main features:
- Email and SMS marketing
- Marketing automation workflows
- Advanced segmentation and personalization
- Detailed analytics and reporting
Pros:
- Combines email and SMS marketing
- Affordable pricing
- Robust automation features
Cons:
- Limited email template options
- Some advanced features are only available in higher plans
Website: www.brevo.com
4. GetResponse
It is an all-in-one marketing platform that includes a top-notch email marketing hybrid with a highly-featured CRM. It consists of modules for email campaigns, marketing automation, and comprehensive statistics.
HubSpot is best suited for organizations that can invest in an integrated marketing solution and have features that are customizable to match business expansion.
Main features:
- Email marketing automation
- Landing page builder
- Webinar hosting
- Advanced analytics and reporting
Pros:
- Comprehensive feature set
- Easy-to-use interface
- Good customer support
Cons:
- Limited template designs
- Higher pricing for advanced features
Website: www.getresponse.com
5. AWeber
AWeber is one of the oldest mailing tools, and it has always been considered easy to use and quite efficient. This is a convenient package for creating mailing, automating send-outs, and handling lists that should satisfy the needs of small and medium businesses.
Main features:
- Email templates and drag-and-drop editor
- List management and segmentation
- Automation workflows
- Comprehensive reporting
Pros:
- Easy to use and setup
- Reliable customer support
- Generous free plan
Cons:
- Less advanced features compared to competitors
- Limited design flexibility in lower plans
Website: www.aweber.com
6. ActiveCampaign
Probably the best thing about ActiveCampaign is that the platform offers unique automation features and integrates with CRM. It provides several solutions for improving customer interaction with the help of complex and flexible email marketing and automation.
Main features:
- Advanced email automation
- CRM and sales automation
- Personalization and segmentation
- Comprehensive analytics and reporting
Pros:
- Powerful automation features
- Strong CRM integration
- Excellent customer support
Cons:
- Steeper learning curve
- Higher cost for advanced features
Website: www.activecampaign.com
7. Drip
Drip is an email marketing tool built with e-commerce businesses in mind. They offer some key functionalities and tight connectivity to numerous shopping carts for business enhancement of sales and consumer interaction.
Main features:
- E-commerce integrations
- Advanced automation workflows
- Personalization and segmentation
- Detailed analytics and reporting
Pros:
- Excellent for e-commerce businesses
- Strong automation capabilities
- Good integration options
Cons:
- Higher cost
- Limited features for non-e-commerce businesses
Website: www.drip.com
8. Benchmark Email
Benchmark Email offers users a simplified email marketing solution that offers the basic tools. Small and large businesses can use it as it provides the creation of, mailing, and analysis of email campaigns.
Main features:
- Drag-and-drop email editor
- List management and segmentation
- Automation workflows
- Real-time analytics
Pros:
- Easy to use
- Affordable pricing
- Good customer support
Cons:
- Limited advanced features
- Fewer integrations compared to competitors
Website: www.benchmarkemail.com
9. MailerLite
MailerLite is one of the most user-friendly and at the same time, one of the cheapest solutions on the market. It provides several features that should be useful for businesses looking for fairly basic email marketing software that won’t cost much.
Main features:
- Drag-and-drop email builder
- Automation and workflows
- Landing page builder
- Advanced analytics
Pros:
- Cost-effective pricing
- Easy to use
- Strong customer support
Cons:
- Limited features compared to higher-end tools
- Basic automation in lower-tier plans
Website: www.mailerlite.com
10. Moonsend
Containing paid and freelance plans, Moonsend is an inventive yet easy-to-use email marketing softwares solution designed with the best features for making and editing successful emails. It is widely noted for its automation feature and user-friendly features.
Main features:
- Email automation and personalization
- Drag-and-drop editor
- Advanced analytics and reporting
- Landing page builder
Pros:
- Affordable pricing
- User-friendly interface
- Comprehensive automation tools
Cons:
- Limited integrations
- Fewer template options
Website: www.moosend.com
11. ConvertKit
ConvertKit is a platform suitable for content creators and bloggers and its tools are targeting audience managing and email marketing. It delivers the facility of automation, segmentation as well as the word easier-to-use email format.
Main features:
- Automation workflows
- Tagging and segmentation
- Landing page builder
- Email sequences
Pros:
- Great for content creators
- Easy to set up and use
- Good automation features
Cons:
- Limited design customisation
- Higher cost for advanced features
Website: www.convertkit.com
12. Campaign Monitor
jDescription: Campaign Monitor provides a comprehensive package of email marketing softwares solutions with a focus on looks and individuality. It enables the creation of good-looking email campaigns and, subsequently, the tracking of results.
Main features:
- Drag-and-drop email builder
- Advanced segmentation and targeting
- Automation and personalisation
- Detailed analytics and reporting
Pros:
- Professional design capabilities
- Strong analytics and reporting
- Good customer support
Cons:
- Higher cost for advanced features
- Limited integration options
Website: www.campaignmonitor.com
13. Emma
Emma is an email marketing service provider that offers solutions simply and straightforwardly that is engaging to the customers. It has options for creating and delivering campaigns, along with parameters for automatic and extensive campaign analyses.
Main features:
- Email design and automation
- List segmentation and management
- A/B testing and reporting
- Integration with various apps
Pros:
- User-friendly interface
- Strong automation tools
- Good customer support
Cons:
- Limited features in lower-tier plans
- Higher pricing for advanced features
Website: www.myemma.com
14. Send Grid
Twilio SendGrid, an IPQS-powered email delivery and API service provider enjoys a great reputation among users. It is suitable for high-traffic email senders and/or organizations that demand sophisticated deliverability.
Main features:
- Email API for transactional emails
- Marketing email creation and automation
- Advanced analytics and reporting
- Deliverability optimization
Pros:
- Excellent for high-volume sending
- Strong deliverability features
- Good API integration
Cons:
- Complex for beginners
- Higher cost for advanced features
Website: www.sendgrid.com
15. Mailjet
Thanks to the updated interface and rich opportunities, Mailjet can be described as a flexible solution for both email marketing and transactional email automation with an emphasis on teamwork and intuitive navigation.
Main features:
- Email builder and automation
- Real-time analytics
- A/B testing
- Collaboration tools for teams
Pros:
- Good collaboration features
- Affordable pricing
- Flexible API options
Cons:
- Limited design options
- Can be complex to navigate
Website: www.mailjet.com
16. Cleaver Reach
CleverReach provided an easily understandable working environment and rather efficient e-mail marketing softwares. The service is centered on email marketing and includes tools for designing the email sending it out and analyzing it with a simple interface and seamless compatibility in mind.
Main features:
- Drag-and-drop email editor
- List management and segmentation
- Marketing Automation tool integration
- Detailed analytics
Pros:
- Easy to use
- Affordable pricing
- Strong customer support
Cons:
- Limited advanced features
- Fewer integrations compared to competitors
Website: www.cleverreach.com
17. Sendlane
Sendlane is an AMP (Advanced Marketing Platform), Email Marketing Software that is highly automated and personalized. It has features such as creating specific campaigns and measurement of specific outcomes.
Main features:
- Advanced automation workflows
- Personalization and segmentation
- A/B testing
- Detailed analytics
Pros:
- Powerful automation features
- Strong analytics and reporting
- Good customer support
Cons:
- Higher cost
- Complex for beginners
Website: www.sendlane.com
18. Omnisend
Because Omnisend is aimed at e-commerce website development companies, one would have heard of features that combine Email and SMS marketing. They offer automation, segmentation, and cross-channel marketing solutions as some of the features of their services.
Main features:
- Email and SMS marketing
- E-commerce integrations
- Automation workflows
- Advanced analytics
Pros:
- Excellent for e-commerce
- Strong automation capabilities
- Integrates with major e-commerce platforms
Cons:
- Higher cost for advanced features
- Limited non-e-commerce features
Website: www.omnisend.com
19. Zoho Campaigns
Zoho Campaigns is one product in the Zoho family that delivers an all-inclusive email marketing solution for direct integration with Zoho CRM. It has capabilities designed for composing, scheduling, and analyzing email messages, along with excellent CRM connectivity.
Main features:
- Email automation and workflows
- Integration with Zoho CRM
- List management and segmentation
- Detailed analytics and reporting
Pros:
- Seamless integration with Zoho CRM
- Affordable pricing
- Strong automation tools
Cons:
- Limited features outside the Zoho ecosystem
- The user interface can be complex
Website: www.zoho.com
20. EmailOctopus
EmailOctopus offers a simple and affordable email marketing solution focused on providing essential features for email campaign management. It’s designed for businesses looking for cost-effective and easy-to-use email marketing tools.
Main features:
- Drag-and-drop email editor
- Automation and segmentation
- Detailed analytics
- Integration with major apps
Pros:
- Cost-effective pricing
- Simple and easy to use
- Strong support
Cons:
- Limited advanced features
- Fewer integrations
Website: www.emailoctopus.com
Pro tips to choose the right Email Marketing Tool for you
- Define Your Goals: Determine your objective for your e-mail marketing endeavor (e.g., capturing leads, repeat sales).
- Consider Your Audience Size: Select a tool that would fit the existing list of subscribers and be more capable of managing a growing list.
- Assess User Experience: Choose a tool that is easy to use in the interface and also offers strong support.
- Check Integration Options: Ensure the tool integrates with your existing systems for seamless operations.
- Evaluate Pricing Plans: Check how many features are available for the price and define which options are more important than others, look for the tools with the scheme of tiered pricing.
- Review Customer Support: Having good customer support is also important especially when one is stuck somewhere for example with an issue.
- Test the tool: Free trials should be used to test as many features of the tool and to make sure that the tool could be helpful.
Emerging Trends in Email Marketing Tools
- There are sophisticated technologies that are currently being employed to ensure that these messages are sent at the right time, customized, and enhance the probability of getting delivered.
- Interactive Emails: Tools such as polls and surveys, together with other rich content, are gradually gaining acceptance to capture the readers.
- Integration with E-commerce: Integration with e-commerce to recommend relevant products and improve personalized offers.
- Privacy and Data Protection: More and more tools are being designed according to data protection laws, particularly for GDPR.
- Mobile Optimization: As the usage of mobile devices is increasing, email marketing tools are enhancing the mobile view templates as well as features.
Suggested Read: Best CRM Software in India
Conclusion
Email marketing tool is a very sensitive parameter that has to be chosen carefully for the proper implementation of the email campaign and overall marketing solution. Most email tools determine the approaches you use to create, dispatch, and monitor communications since the selected tool influences your results. Some of the considerations to be made include functionality, simplicity of the tool, the cost involved, and compatibility with other systems, among others.
The right email marketing tool is a means to the following: it makes your operations easier, improves your targeting and segmentation, and enables you to gain insight into the results you are getting through analytic features. Automation benefits can help save time for setting up communication at the right time, and integrating offers can help present a centralized marketing system.
Thus, having a clear understanding of these aspects will help you choose a tool that meets your particular requirements and will be more effective in achieving your marketing objectives.
Comparison Table
| Tool name | Free plan | Paid plan | Best for | Ratings |
| Mailchimp | Up to 500 contacts and 3,500 emails per month | Starts at $15/month, growing with features and contacts. | Small to medium-sized businesses, startups | 4.4/5 |
| Constant Contact | 60-day free trial | Starts at $12/month, and scales with the number of contacts and features. | Small businesses, non-profits | 4.3/5 |
| Sendinblue | Up to 300 emails per day, unlimited contacts | Starts at $25/month, increasing based on the number of emails sent and features. | Businesses seeking email and SMS marketing | 4.3/5 |
| GetResponse | 30-day free trial | Starts at $15/month, with higher tiers offering advanced features, landing pages, and webinars. | Businesses needing automation and additional tools | 4.4/5 |
| AWeber | Up to 500 subscribers and 3,000 emails per month | Starts at $19/month, with higher tiers offering advanced features and increased subscriber limits. | Small to medium-sized businesses | 4.2/5 |
| Active Campaign | 14-Day Free trial | Starts at $29/month, with additional tiers offering more advanced features like CRM integration and advanced automation. | Businesses needing advanced automation and CRM integration | 4.5/5 |
| Drip | 14-Day Free trial | Starts at $39/month, with higher plans offering more featuresand higher contact limits. | E-commercebusinesses | 4.4/5 |
| Benchmark Email | Up to 3,500 emails per month, 500 contacts | Starts at $13/month, with additional plans offering higher email limits and more advanced features. | Small to Medium-sized businesses | 4.2/5 |
| MailerLite | Up to 12,000 emails per month, 1,000 subscribers | Starts at $10/month, with higher tiers providing more advanced features and higher email limits. | Small Businesses, startups | 4.3/5 |
| Moonsend | 30-day Free trial | Starts at $9/month, with higher plans offering additional features and higher contact limits. | Small to medium-sized businesses | 4.2/5 |
| ConvertKit | Up to 300 subscribers | Starts at $15/month, with higher tiers offering more features and unlimited subscribers. | Bloggers, content creators, small businesses | 4.3/5 |
| Campaign Monitor | 30-day Free trial | Starts at $9/month, with additional tiers providingmore features and higher email limits. | Businesses needinghigh-quality design | 4.5/5 |
| Emma | 14-day free trial | Starts at $49/month, with higher plans offering more advanced features and higher contact limits. | Businesses looking for simplicity and functionality | 4.6/5 |
| SendGrid | Up to 100 emails per day | Starts at $15/month, with higher plans providing more emails and features. | High-volume senders and developers | 4.8/5 |
| Mailjet | Up to 6,000 emails per month, 200 emails per day | Starts at $15/month, with higher plans offering additional features and higher email limits. | Teams needing collaboration features | 4.2/5 |
| CleverReach | Up to 250 emails per month, 250 subscribers | Starts at $15/month, with higher plans offering more features and higher limits. | Small businesses and startups | 4.5/5 |
| Sendlane | 14-day free trial | Starts at $39/month, with higher tiers offering more advanced features and higher contactlimits. | Businesses needing advanced automation | 4.3/5 |
| Omnisend | Up to 500 emails per month, 60 SMS | Starts at $16/month, with higher plans offering additional features and higher limits. | E-commerce businesses needing multi channel marketing | 4.7/5 |
| Zoho Campaigns | Up to 12000 emails per month, 2000 subscribers | Starts at $5/month, with additional plans Businesses providing more features and higheremail limits. | Businesses already using Zoho CRM | 4.2/5 |
| EmailOctopus | Up to 10000 emails per month, 2500 subscribers | Starts at $20/month, with higher plans offering additional features and higher limits. | Small businesses and startups | 4/5 |
Know Our Choice
Having reviewed some of the best email marketing tools in the market, we proudly present Mailchimp as the go-to tool for most businesses. Most users find Mailchimp attractive because of the services that it provides, which are quite encompassing, along with other services suitable for beginners as well as advanced marketers. It has a friendly, customizable platform to use; for this reason, the pricing is affordable for any business.
Mailchimp has numerous templates and features that can help design and create e-mail marketing campaigns that look like professional ones without putting much effort into them. It has good analysis and possesses some reporting features that would enable efficient optimization of a campaign. Further, the automation aspects of Mailchimp remove work processes that need to be implemented and managed to keep the audience updated and engaged on time.
It not only proves useful for people who are at an initial stage of using emails for their marketing strategy but also helps the users who want to improve the present campaign.
Frequently Asked Questions (FAQs)
Q1) What is the best advantage of email marketing?
The main advantage of the method is that it allows the sending of specific and individual messages and promotions to the users’ Inboxes, providing higher productivity and conversion levels.
Q2) Should I choose free or paid email marketing tools?
There are three factors to look at when selecting a hosting service: the size of the audience, the features required, and the cost. That is why free platforms have some restrictions; if you need more functions or expect many subscribers, upgrading to a pro version is a must.
Q3) What features should I prioritize in an email marketing tool?
It would be best if you focused on features such as email templates, automation, segmentation, analytics, and customer support.
Q4) How frequently should one send marketing emails?
In terms of frequency, it varies from the type of content you are trying to establish and from whom you are trying to get it. In general, the frequency is a friend, but it ought to be managed in a way that your subscribers are not bombarded. Using trials and metrics on engagement, one is capable of identifying the best frequency levels.
