The ice cream sector in India is set to be a strong area for investment by 2025 because of its fast growth and changing preferences among consumers. There has been a strong compound annual growth rate of 10.5% in the market and ice cream is the fastest-growing area, with an impressive annual growth rate of 12–15%. It is estimated that the market will be valued at ₹50,000 crores by 2025. More and more people are buying dairy products due to their preferences, city living and increased income. For entrepreneurs who want to invest in ice cream franchises, these factors make the situation very appealing.
Firms like Naturals Ice Cream that are already well-established make the food and beverage industry appealing due to the added advantage of easy and sustainable growth. The ice cream industry in India is performing well and because demand for ice cream is high, investors have ample reasons to invest in it in the coming years.
In this guide we will guide you for the Naturals Ice Cream franchise cost in India, profit margins, location strategy, market overview, and business setup as of 2025.
Naturals Ice Cream: Brand Overview
Naturals Ice Cream began its operation in Mumbai in 1984 when Raghunandan Kamath decided to sell ice cream that contained only natural ingredients. Because of Kamath’s commitment, Dabur’s reputation for clean and true products grew much stronger. Naturals stays away from artificial ingredients and flavorings since many health-conscious customers prefer them. Renowned for using 100% natural ingredients without artificial flavors or preservatives, Naturals crafts ice creams with fresh fruits, pure milk, and seasonal produce. By focusing on quality, the brand has attained loyalty from its customers and reached more than 135 locations in India. Naturals’ focus on health-conscious consumers, sustainability, and authentic taste continues to set it apart in a competitive dessert market. It truly delivers “Taste the Original.”
Growth Trajectory
Naturals Ice Cream has demonstrated impressive revenue growth in recent years:
| Year | Revenue (in Crores) | Growth Rate (%) |
| 2022 | ₹160–170 crore | 20% |
| 2023 | ₹220 crore | 22.2% |
| 2024 | ₹294.02 crore | 22.7% |
| 2025 | ₹320 crore (Expected) | 18.5% |
There are now 170 outlets of the brand across India which has helped the market and brand become well-known throughout the country.
Unique Selling Propositions (USPs)
In 2025, Naturals Ice Cream is different by:
- 100% Natural Ingredients: Nothing is added to the food that is not natural
- Exclusive Indian-Inspired Flavors: Dishes prepared using seasonal Indian products that have their own unique and preferred flavor.
- Brand Heritage: 40+ years of loyal customers and reliable products.
- Competitive Franchise Fee Structure: Snowcones are more affordable to make than the ice cream used in other brands.
- High-Margin Business Model: Having loyal customers and high prices allows businesses to make good profits
Learning about the Natural Ice Cream Franchise Model
The Naturals Ice Cream franchise profit opportunity provides individuals employment in an already popular business but with opportunities for business ownership. Purchasing a Naturals Ice Cream franchise isn’t merely getting into business – it’s becoming a member of the Naturals Ice Cream family that has a goal of making residents delighted with their products.
Benefits of the Naturals Ice Cream Franchise Model:
- The opportunity to work with a company with a great and established reputation
- Training and support can be divided into sections
- Proven business model
- The promotion services provided by the firm are in the domains of marketing and promotions.
- Ongoing operational guidance
Naturals Ice Cream franchise cost in India structure
| Category | Estimated Cost (₹) | Details |
| Total Investment | ₹12 – ₹20 Lakhs | Overall cost to start the franchise |
| Franchise Fee | None | No franchise fee required – major advantage |
Initial Investment Overview
You need to invest a total of ₹12-20 lakhs to open a Naturals Ice Cream franchise in India. There is no franchise fee for Naturals Ice Cream, unlike with many other brands which is a great advantage for those interested in investing. The cost of setting up the franchise and all the required structures is paid by the franchisee.
Infrastructure Investment Components
- Machinery & Equipment: ₹4-7 lakhs This includes ice cream storage units, freezers, display cases, and essential equipment to maintain product quality.
- Furniture & Interiors: ₹3-6 lakhs Covers seating arrangements, counters, shelves, and branding elements needed to create an appealing customer environment.
- Fittings & Fixtures: ₹2-4 lakhs Includes lighting, signage, flooring, and various store enhancements that create a professional atmosphere.
- Miscellaneous Expenses: ₹1-3 lakhs Covers electrical work, plumbing, and minor adjustments needed to complete the store setup.
| Component | Estimated Cost (₹) | Description |
| Machinery & Equipment | ₹4 – ₹7 Lakhs | Freezers, display units, storage – essential for product quality |
| Furniture & Interiors | ₹3 – ₹6 Lakhs | Seating, counters, branding decor |
| Fittings & Fixtures | ₹2 – ₹4 Lakhs | Lighting, signage, flooring, store enhancements |
| Miscellaneous | ₹1 – ₹3 Lakhs | Electricals, plumbing, minor store adjustments |
Additional Cost Considerations
- Brand Deposits: Required as part of the agreement with Naturals
- Rent Deposits: Varies significantly based on location
- Brokerage Fees: If applicable when securing a location
- Staff Salaries: Initial hiring and training expenses
Space & Location Requirements
Key Location Requirements
- Commercial Space: 500-1000 sq. ft. in high-visibility areas
- Customer Demographics: Areas with middle to upper-income residents
- Foot Traffic: Locations with steady pedestrian flow
Strategic Location Types
- Shopping Malls: Delivers people to the building and maintains a comfortable temperature.
- Commercial Districts: Business hubs with office buildings help companies see more customers on weekdays.
- High-Street Locations: Premium visibility and brand presence
- Tourist Areas: Places that attract large numbers of tourists can get more business at the peak tourist period.
- Residential Neighborhoods: Areas where the population is mostly made up of families
Location Planning Considerations
- Competitor Analysis: Few similarities to other high-end dessert options
- Accessibility: If parking is accessible, it should be taken advantage of.
- Space Layout: There should be enough space for customers to wait, dine and get their food.
- Long-term Viability: Locations likely to thrive and have financial stability
Space Requirements
The ideal space for a Naturals Ice Cream franchise ranges from 500 to 1000 square feet. This space needs to accommodate:
- Product storage with appropriate refrigeration
- Customer seating area
- Billing and serving counter
Consider Before Investing:
- Location is critical—premium areas yield the best returns.
- Seasonal demand peaks in summer; planning off-season marketing is key.
- Operational efficiency and adherence to brand standards are essential for success.
Profit Potential: How Much Can You Earn?
Average Monthly Revenue:
| City Category | Monthly Revenue (₹) |
| Metro Cities (Delhi, Mumbai, Bangalore) | ₹12 – ₹15 lakh |
| Tier-1 Cities (Pune, Ahmedabad, Hyderabad) | ₹8 – ₹12 lakh |
| Tier-2 Cities (Nagpur, Bhopal, Lucknow) | ₹6 – ₹9 lakh |
Return on Investment Timeline
- Average Break-Even Period: 12-18 months
- Full ROI Achievement: 1-2 years depending on location and operational efficiency
Return on Investment Timeline
- Average Break-Even Period: 12–18 months
- Full ROI Achievement: 1–2 years, depending on:
- Location traffic & footfall
- Operational efficiency
- Cost management
Profitability Factors
- Premium Pricing Advantage: Naturals’ standing as a premium ice cream brand made from natural ingredients helps them earn more profits.
- Lower Competition: Traditional ice cream competes more with other brands than natural ice cream.
- Health-Conscious Consumer Base: More people are willing to pay more for products that contain natural ingredients.
- Seasonal Fluctuations: The business generates the most revenue in the summer, when demand is highest
- Operating Efficiency: Keeping brand standards and reducing costs can significantly enhance a company’s profitability
Documents & Eligibility for Naturals Ice Cream Franchise
As with any business, there are specific guidelines that a franchisee must fulfill before they are allowed to open a franchise, in this case, a Naturals Ice Cream franchise profit. These also help make sure that all franchisees are ready to take on the responsibility of being a brand’s image and owning a profitable operation.
Space and Infrastructure Requirements:
- Shop are 500-1000 sq. ft
- Employee headcount: 8 to 12
- Facilities: Adequate seating, billing counters, product display areas, air conditioning, CCTV setup, and computer/internet connectivity
Documentation Needed:
- Franchise Agreement
- Owner’s photograph
- Owner’s Aadhaar card copy
- Business TAN copy
- Owner/Business PAN copy
- Owner/Business address proof
- GST Registration Certificate
- NOC of Unit/Shop
- Unit/Shop address proof
Ensuring you have all these documents ready will help streamline the application process and get you one step closer to opening your Naturals Ice Cream franchise profit.
How to Apply for a Naturals Ice Cream Franchise
If you’re excited about the prospect of owning a Naturals Ice Cream franchise cost and are ready to take the next step, here’s a step-by-step guide on how to apply:
- Visit the Official Website: Search for franchise information on the Naturals Ice Cream official website to get more information about franchising.
- Fill Out the Application: Go to the “Franchise Enquiry” section. Fill in the online franchise application form with your and your business information.
- Submit Required Documents: Ensure that the following documents are collected as laid down in the requirement section They include;
- Review and Approval: The Naturals Ice Cream franchise team will study your application and will get back to you with further details.
- Training and Setup: After its approval, you will be advised on how to open your store and you will go through vigorous training to manage your franchise efficiently.
Contact Details:
- Address: Plot 55 ABCD & 56 D, Kandivali Industrial Estate, Charkop, Kandivali (W), Mumbai – 400 067.
- Email I’d: customercare@naturalicecreams.in
- Ph. No.: 8080801984
- Website: https://naturalicecreams.in/
It is important to remember that Naturals Ice Cream franchises are popular so be certain to fill out your application carefully and truthfully.
Service & Support Provided By Naturals Ice Cream
When you embark on the franchising of Naturals Ice Cream you are not just buying a franchise to use the Naturals Ice Cream name. You do well to know that your investment is backed up with a package containing many tools that can help you improve or even guarantee success. Here’s what you can expect:
Training and Support:
- A comprehensive educational program in the field of business organizational processes
- Instructions as to the preparation of the product and its quality
- The best practices in customer service
- Ongoing operational support
Marketing Assistance:
- Availability of promotion items
- Customer acquisition and retention marketing techniques
- Backing of regional promotional programs
Supply Chain Management:
- Leveraging on Naturals Ice Cream’s already existing supply chain
- The availability of quality inputs is also another key success factor.
- Help in stock control
Equipment and Setup:
- Ice cream machines
- Refrigeration units
- Point of Sale (POS) systems
- Display coolers
- Cleaning equipment
Furniture and Fixtures:
- Customer seatingfavicon.ico
- Lighting fixtures
- Brand signage
- Display counters
Is Naturals Ice Cream Franchise Worth It in 2025?
Yes, the Naturals Ice Cream franchise remains a highly worthwhile investment in 2025 — especially for entrepreneurs looking for a premium, well-established, and customer-trusted brand with relatively low risk. Here is why:
- Growing Demand: In 2025, demand for natural, health-conscious desserts continues to rise, with Naturals well-positioned in this niche.
- Strong Brand Reputation: With over 40 years of trust, Naturals commands customer loyalty.
- No Franchise Fee: Naturals does not charge a franchise fee, reducing upfront costs.
- High Revenue Potential: Average monthly revenues range from ₹6 lakh to 15 lakh, depending on the location.
- Franchise-Friendly Revenue Model: Franchisees retain 85% of total sales, giving greater profit control.
- Fast ROI: Break-even is typically achieved in 12–18 months, with full ROI within 2 years.
- Scalable Model: With simple operations and support from the brand, it’s easy to scale in tier-1 and tier-2 cities.
Also Read: MedPlus Franchise
Conclusion
Naturals Ice Cream franchise cost in India may seem like a significant investment at first, but for many, it’s a rewarding way to be part of a trusted, high-quality brand. Naturals is known not just for its delicious, natural ice creams but also for its loyal customer base and strong market presence.
Before making a decision, carefully evaluate the setup costs, ongoing operational expenses, and your long-term profit earning goals. If you’re passionate about quality prservative free desserts and ready to manage a retail outlet, investing in a Naturals Ice Cream franchise could be your ideal entry into the growing dessert industry.
Finally, If you have the right location and a focus on quality operations, a Naturals Ice Cream franchise in 2025 is a smart and profitable business choice.
FAQs
What are the requirements for space to start the Naturals Ice Cream franchise?
A Naturals Ice Cream franchise needs a shop area of 500 to 1000 sq. ft which includes an area for seating, billing counters and display counters.
How expensive is the Naturals Ice Cream franchise?
The Naturals Ice Cream Franchise Cost is considered highly lucrative because the franchisors allow franchisees to earn 85% of the total sales. Most franchisees disclose that they can recover the costs within the first one to two years.
What help does Naturals Ice Cream offer its franchisees?
Naturals Ice Cream offers full, initial, and subsequent support of training, advertising, supply, and numerous other operational assistance to franchisees in order to ensure their achievement.
How can one go about purchasing a Naturals Ice Cream franchise?
To apply for a Naturals Ice Cream franchise, you should go to their company website, find a link that says ‘franchise with us’, and complete an online application form where you will be asked to attach some documents After accomplishing this process, you will be directed on what next by the franchise team of Naturals Ice Cream.
