Modern marketing teams encounter numerous issues due to the rapid growth of digital technologies and the need to complete projects more quickly, manage tasks, and cooperate. Marketing campaigns are complex processes that may require several teams and stakeholders and an elaborate process map. That is why when it comes to managing such projects, one may require certain tools and equipment. This is where marketing project management tools come into play.
Not only do these tools make it easier to do the work, but they also allow marketers to keep track of the progress and deadline, budget, and much more. Irrespective of the size of your group or a large corporation, choosing the appropriate project management software can improve efficiency, sustain time, and improve marketing outcomes.
In this article, you’ll find the list of the best marketing project management tools in 2024: features, pricing, integrations, and their role in helping different types of marketing teams. We will also discuss what characteristics to consider in a tool so that the chosen one meets your marketing needs.
What Are Marketing Project Management Tools?
Marketing project management tools are defined as applications that are dedicated to helping marketing teams plan, track, and collaborate on their projects. They help organize marketing campaigns and the work related to them, including the distribution of tasks, the coordination of the team’s efforts, and time tracking for specific tasks and general progress. Unlike other project management platforms, marketing software solutions have added features such as marketing tool integrations to social media platforms, CMS, and CRM.
These tools help to save time that would otherwise be spent on repetitive work, provide for effective collaboration, and provide real-time performance reports of the campaigns. These tools help marketers manage projects, collaborate on content, and gather all the marketing-specific features in one place, thus providing essential tools to manage projects, deliver campaigns on time, and analyze the results to increase efficiency. Finally, they help boost the productivity of the team as well as the achievement of tasks and goals in the marketing department.
Why Invest in Marketing Project Management Tools?
Investing in marketing project management tools is critical for several reasons:
- Enhanced Collaboration: Marketing projects generally encompass several departments in an organization, such as the design department, copywriting department, social media department, and analytical department. These tools make all communication centralized, and the involved parties stay on the same page, thus minimizing confusion and enhancing teamwork.
- Streamlined Workflow: Marketing project management tools not only make the work more efficient by automating repetitive tasks, setting clear deadlines, and assigning responsibilities. They assist in following the progress of tasks through different stages, avoid congestion, and increase efficiency.
- Transparency: This ensures that time used on each project, tasks accomplished, and utilization of resources are made available in real time. It helps the team members to easily know what has been done, what is still pending, and what has been delayed. Therefore, it acts as a tool whereby the team members are held responsible by one another.
- Improved Communication: Most of the tools include messaging, document sharing, and feedback capabilities as integrated functions. This also serves to make sure that all project-related information exchange occurs within the tool, reducing the need for clients to use other platforms to access details and organize assets and discussions.
- Better Tracking and Reporting: These tools allow the managers to monitor the campaign’s KPIs and progress and determine the project’s success as a whole. Real-time data ensures that marketers are able to make changes and decisions in the process depending on what they obtain from the data.
Quick Comparison:
| Tool Name | Best For | Features | Price Range | Integrations |
| ClickUp | Comprehensive team management | Customizable dashboards, templates | Starts free | CRM, Google Drive, Slack |
| monday.com | Intuitive visual workflows | Custom workflows, task dependencies | Starts free | Salesforce, Mailchimp, Trello |
| Kantata | Marketing agencies | Resource planning, time tracking | $19/month | HubSpot, QuickBooks, Trello |
| Wrike | Teams of all sizes | Time tracking, Gantt charts | Free plan | Adobe Creative Cloud, Salesforce |
| Smartsheet Integrated | Enterprise-level management | Workflow automation, data integration | Custom pricing | Google Workspace, Microsoft Teams |
| Scoro | Full-service businesses | Financial tracking, project management | $26/user/month | Xero, Zapier, Slack |
| Quickbase | Customizable work management | Drag-and-drop functionality | Custom pricing | Google Sheets, Dropbox |
| Bonsai Agency Software | Freelancers & small agencies | Invoicing, proposals, contracts | Starts free | QuickBooks, Google Drive |
| Zoho Projects | Zoho users | Task automation, Gantt charts | Free plan | Zoho CRM, Slack, Dropbox |
| Miro | Visual collaboration | Whiteboarding, templates | Free plan | Jira, Asana, Slack |
| Paymo | Small businesses | Time tracking, task lists | Free plan | Google Drive, QuickBooks |
| Kintone | Workflow automation | Customizable workflows, team collaboration | $24/month | Zapier, Dropbox |
| Teamwork.com | Growing marketing teams | Client workspaces, resource scheduling | $11/user/month | HubSpot, Slack, Dropbox |
| Planview Clarizen | Large enterprises | Resource management, time tracking | Custom pricing | Microsoft Office, Salesforce |
| Adobe Workfront | Creative teams | Visual workflows, content approval | Custom pricing | Adobe Creative Cloud, Microsoft 365 |
Top 15 Marketing Project Management Tools for 2024
1. ClickUp
ClickUp is a business solution that aims to consolidate all the project management tools into one application. It provides flexible wall dashboards, goal setting, time tracking, and compatibility with other applications. ClickUp is an ideal tool for organizing marketing campaigns, content calendars, and creative projects. With features such as automation, user-friendly design, and reporting tools, it can be utilized by small or large teams or even sole traders. ClickUp is a great tool for comprehensive marketing management, which is equally effective for managing tasks and projects.
Features:
- Customizable workflows
- Task automation
- Real-time collaboration
- Gantt charts, Kanban boards
- Time tracking and reporting
Pricing:
- Free Forever
- Unlimited: $7 per month per user
- Business: $12 per month per user
- Enterprise: Contact for pricing
Integrations:
- Slack
- Google Drive
- Zapier
- Salesforce
Who should use it: Teams that need an adaptable, all-in-one project management tool for various marketing activities.
Website: https://clickup.com/
2. monday.com
monday.com is an adaptable workspace software allowing marketers to work on campaigns effectively. The main advantage of monday.com is a good visual look at the dashboards and an understanding of tasks, timelines, and project progress. This tool offers templates and automation to organize different marketing tasks, and it integrates with other applications, such as Slack and Google Drive, which are useful for collaboration in teams, while monday.com has a clear and user-friendly interface and real-time collaboration tools that are essential for marketers.
Features:
- Custom dashboards
- Workflow automation
- Time tracking and reporting
- Resource management
Pricing:
- Basic plan starts at $9 per user/month
Integrations:
- Slack
- Trello
- Google Drive
- HubSpot
Who should use it: Marketing teams looking for a visually organized and user-friendly tool to streamline campaigns.
Website: http://www.monday.com/
3. Kantata
Kantata, previously Mavenlink, is an effective project management tool for professional services and marketing companies. It provides enhanced resources, project cost, and a live communication feature to ensure timely and cost-effective work delivery. Kantata’s reporting and analytics capabilities are some of the most robust and useful for marketers to track projects’ performances. Due to resource planning and financial management, Kantata is perfect for agencies that simultaneously work on numerous marketing initiatives and deal with multiple clients.
Features:
- Resource management
- Budget tracking
- Advanced reporting tools
- Task management
Pricing:
- Custom pricing is available based on team size
Integrations:
- Salesforce
- QuickBooks
- Slack
- HubSpot
Who should use it: Marketing agencies focused on resource planning and budget management.
Website: https://www.kantata.com/
4. Smartsheet Integrated Marketing
Smartsheet is an adaptable work management software that provides specific features and tools for marketing departments. IM is an Integrated Marketing solution that allows clients to plan, implement, and evaluate their marketing strategies. Some of the unique capabilities are Gantt charts, workflow management, and business intelligence that will help marketing teams coordinate intricate projects. Smartsheet notably offers remarkable features in terms of user interface and collaboration features, all of which positively impact the marketers’ ability to optimize their work processes and deliver better results on their projects.
Features:
- Project Automation
- Collaboration tools
- Resource management
- Advanced Reporting
Pricing:
- Starts at $9 per user/month
Integrations:
- Microsoft Teams
- Google Workspace
- Slack
- Salesforce
Who should use it: Teams that require advanced automation and reporting features for marketing projects.
5. Wrike
Wrike is a flexible project management solution that aims to improve teamwork efficiency. For instance, it allows the creation of possible workflows, constant updates, and detailed reports, which make marketing projects easy to handle. Adobe Creative Cloud and Salesforce integrations, as well as other ones with different tools, let the creative and marketing teams work together effectively in Wrike. Wrike has a very friendly nature of use, and the marketer will be in a position to monitor the campaign progress, resource utilization, and project completion time; hence, adopting Wrike is very advantageous to any marketing team.
Features:
- Campaign management templates
- Task automation
- File sharing and real-time editing
- Gantt charts and reporting
Pricing:
- Free plan available
- Paid plans start at $9.80 per user/month
Integrations:
- Salesforce
- Adobe Creative Cloud
- Slack
- Google Drive
Who should use it: Teams handling complex marketing projects requiring advanced collaboration tools.
6. Scoro
Scoro is an advanced business management tool that offers the possibilities of project management, customer relations management, billing, and reporting. This is particularly beneficial for marketing firms and the marketing divisions within an organization that often handle multiple projects, clients, and budgets. Despite the fact that Scoro is one of the most straightforward project management solutions out there, it offers extensive reporting and analysis capabilities so that teams can see how profitable their projects are, which in turn allows them to make better decisions. Due to the functions of time tracking, task management, and collaboration, Scoro enables marketing teams to be organized and provide high-quality work on time.
Features:
- Time tracking and billing
- Advanced Reporting
- Task management
- Resource scheduling
Pricing:
- Plans start at $26 per user/month
Integrations:
- Xero
- QuickBooks
- Google Calendar
- Slack
Who should use it: Agencies and teams needing to manage marketing projects alongside financial data and reporting.
Website: https://www.scoro.com/
7. Quickbase
Quickbase is a no-code application development platform that can allow marketing teams to leverage the creation of a project management application that meets their needs. This makes it possible for the users to create and design workflows, be able to work on tasks, and monitor the progress of a project, all without a lot of coding skills. The flexibility of QuickBase helps it be used in managing intricate marketing initiatives as well as data gathering and analysis. What sets Quickbase apart is that it offers powerful integration features that allow for smooth integration with other tools to support project management in the context of a rapidly evolving marketing landscape.
Features:
- Customizable dashboards
- Low-code app development
- Workflow automation
- Reporting tools
Pricing:
- Starts at $600/month for teams
Integrations:
- Salesforce
- Zendesk
- QuickBooks
- Microsoft Teams
Who should use it: Marketing teams with unique workflow requirements need a highly customizable platform.
Website: https://www.quickbase.com/
8. Bonsai Agency Software
Bonsai Agency Software is ideal for managing your freelance or small marketing agency business. It has modules such as contract management, invoicing, time tracking, and task management, among others, in a single application. Bonsai is easy to use and can be mastered by any user through its user-friendly interface to control all the client projects from the initiation to the finalization. It also offers working tools in financial management to inform agencies of the budgets. It is especially valuable for solo marketers and teams that have to work in a small workspace and do not need many applications for project management.
Features:
- Proposal creation
- Invoicing and payments
- Time tracking
- Project management
Pricing:
- Plans start at $17 per month
Integrations:
- Zapier
- QuickBooks
- Google Calendar
Who should use it: Freelancers and agencies that need project management with integrated financial tools.
Website: https://www.hellobonsai.com/
9. Zoho Projects
Zoho Projects is a powerful tool that provides a wide range of functions that are calculated to assist marketing teams in managing projects and tasks. These comprise assignments and schedules, Gantt charts, time tracking, and reporting that offers a summary of project status. This application connects smoothly with other Zoho apps and third-party apps such as Google Drive and Slack and improves Zoho Projects’ functioning. Being a fairly featured project management software with relatively low pricing, Zoho Projects is suitable for marketing teams of all sizes.
Features:
- Gantt charts
- Task dependencies
- Time tracking and billing
- Real-time collaboration
Pricing:
- Free plan available
- Paid plans start at $5 per user/month
Integrations:
- Zoho CRM
- Google Drive
- Slack
- Microsoft Teams
Who should use it: Small to medium marketing teams seeking affordable, feature-rich project management tools.
Website: https://www.zoho.com/projects/
10. Miro
Miro is an online meeting area that helps to improve creativity and idea generation in the marketing department. It allows users to create and contribute ideas in visuals, so it is best used for campaign construction, content generation, and design strategy. Miro’s interactive canvas can be effectively used in real-time with other members of the team and, therefore, can enhance group work regardless of the distance. Integrating with Slack, Google Workspace, and Jira, Miro helps marketing teams remain aligned and motivated throughout the project’s existence, which makes it an essential tool for creative project management.
Features:
- Collaboration software
- Templates for workflows
- Real-time collaboration
- Task management
Pricing:
- Free plan available
- Paid plans start at $10 per user/month
Integrations:
- Slack
- Google Drive
- Jira
- Trello
Who should use it: Marketing teams focused on brainstorming, strategy mapping, and visual collaboration.
Website: https://miro.com/
11. Paymo
Paymo is a project management and time-tracking software designed specifically for marketing teams of small to medium-sized companies. Some of the features include handling tasks, use of Gantt charts, invoicing, and tracking of time spent at work. Due to the detailed time tracking and reporting tools integrated in Paymo, the teams will be able to assess the work being done and the expenses made. Because of functions such as the possibility to collaborate with other members and integrate with other applications, such as Slack or Google Drive, Paymo will be useful for marketing teams in planning projects and completing them on time and within the set budget.
Features:
- Task management
- Time tracking and billing
- Invoicing and reporting
- Collaboration tools
Pricing:
- Free plan available
- Paid plans start at $4.95 per user/month
Integrations:
- Google Calendar
- Slack
- Zapier
- QuickBooks
Who should use it: Small marketing teams and freelancers looking for a simple, cost-effective project management tool.
Website: https://www.paymoapp.com/
12. Kintone
Kintone is an adaptable project management tool that enables marketing departments to develop project-specific processes efficiently. It presents a graphical user interface with drag and drop where one can design his/her own application for tasks, data, and messaging. This means that Kintone is perfect for work where marketing teams require a solution that fits their processes perfectly. The functi+ons such as the automation of tasks, group collaboration, and analytics make it easier for teams to manage all projects on the platform and guarantee that they will be successful.
Features:
- Customizable workflows
- Collaboration tools
- Real-time reporting
- Task management
Pricing:
- Starts at $24 per user/month
Integrations:
- Slack
- Dropbox
- Salesforce
- QuickBooks
Who should use it: Marketing teams with unique project workflows that require custom solutions.
Website: https://www.kintone.com/en-sea/
13. Teamwork.com
Teamwork.com is a project management software intended to manage tasks, share resources, and track project performance, particularly for marketing teams. It provides such functions as task’ lists, timelines, file sharing, and project templates, which help to organize complicated marketing initiatives. Easy on the use, and has a great reporting page, it therefore keeps the teams on track in terms of performance and timelines. Teamwork.com has integrations to other platforms such as Slack, HubSpot, and Google Drive, which makes it a perfect tool for managing marketing projects.
Features:
- Task management and Gantt charts
- Time tracking and invoicing
- Client collaboration tools
- Customizable workflows
Pricing:
- Free plan available
- Paid plans start at $11 per user/month
Integrations:
- Slack
- HubSpot
- Google Drive
- Zapier
Who should use it: Marketing agencies managing client projects and needing integrated collaboration tools.
Website: https://teamwork.com/
14. Planview Clarizen
Planview Clarizen is a project management application designed for marketing teams and large agencies with thousands of workers. This is especially beneficial when working on large-scale and complex marketing projects as it offers other tools for resource management, financial management, and reporting in real-time. Clarizen has great features that enable teams to execute a project and organize tasks in a way that will result in the production of the right results. Due to the fact that it focuses on project management and the ability to manage all different aspects of large-scale projects, Planview Clarizen is ideal for marketing departments that are tasked with the coordination of several complex projects concurrently.
Features:
- Resource management
- Portfolio management
- Real-time reporting
- Collaboration tools
Pricing:
- Custom pricing based on team size
Integrations:
- Microsoft Teams
- Salesforce
- Google Drive
- JIRA
Who should use it: Large marketing teams and enterprises managing multiple complex campaigns.
Website: https://www.planview.com/
15. Adobe Workfront
Adobe Workfront is one of the best project management tools for targeting marketing departments and creatives. Here, it offers robust features of task planning and scheduling, resource management, and work automation, which can help teams deliver tasks on time. This integration with Creative Cloud helps Workfront maintain its focus on marketing and creative work, as well as be operationally efficient and deliver high-quality work. Due to the fact that Adobe Workfront is an enhanced reporting and real-time project tracking tool, it can be considered a multi-faceted solution for complex marketing projects.
Features:
- Creative asset management
- Advanced reporting and analytics
- Task management
- Resource planning
Pricing:
- Custom pricing available
Integrations:
- Adobe Creative Cloud
- Microsoft Teams
- Salesforce
Website: https://business.adobe.com/
Who should use it: Large marketing teams that need advanced creative and project management capabilities to handle complex marketing projects.
5 Must-Have Key Features to Look in Marketing Project Management Software Tool
- Customizable Workflows: Marketers are different; even for the same campaign, it can be solved in several ways. As mentioned earlier, a marketing project management tool should enable users to design relatively free-form processes that can be adapted to the characteristics of certain projects. This way, there are fewer issues that may hinder the processes of coordination, and teams can better align the tool with their work.
- Task Automation: Many follow-ups, reminders, or approvals are time-consuming activities if carried out repeatedly. These tasks can be best handled by automation in order to free up the marketers’ schedule and minimize mistakes. As a result, teams can spend more time on strategy and ideas instead of performing repetitive tasks with the program’s help.
- Collaboration Tools: Marketing projects require efficient cooperation and coordination because, usually, they involve cooperation with other teams or clients. Other integrated collaboration tools like chat, file sharing, and comments improve the work of the team. This leads to efficient collaboration, all members working on the campaign can be up to par with the working progress.
- Integration with Marketing Tools: One of the most important criteria that the project management tools must meet is compatibility with other current marketing tools. These include CRM systems, email platforms, and schedulers for social media profiles, which provide convenient data exchange and make all the tools work in parallel.
- Real-Time Reporting: Real-time reporting abilities give accurate and current information about a campaign’s performance, enabling the marketer to evaluate the campaign’s KPIs. It allows the teams to make decisions within a short span of time and adapt to changes that can help to achieve the objectives of any campaign.
Conclusion
Selecting the right marketing project management software can help boost your team’s performance and make the campaign run more smoothly. The tools described in the current article are quite versatile and come equipped with options for auto-generated workflows, task automation, and compatibility with major marketing platforms. With these tools, project managers can track their performance in real-time and work effectively in a team, across departments, or with clients.
This includes small businesses and startups, medium and large enterprises, and enterprise level. Whether you’re running highly sophisticated, multichannel campaigns or are involved in more straightforward marketing tasks, the options listed here offer the kind of flexibility and scale that is necessary for success.
When you select the proper marketing project management software tool, your team will enhance the effectiveness of their work and achieve exceptional marketing results. Before using any particular tool, try to understand your team’s needs and select the tool that will meet your goals and help you achieve the best results.
FAQs
1. What is the right solution for small marketing teams?
For small groups, ClickUp and monday.com are great as they provide an affordable cost structure and customization for a small marketing team.
2. Knowing whether I can connect a CRM with these project management tools is also essential.
Yes, almost every marketing project management software, such as ClickUp, Wrike, and Zoho projects, has integration features to popular CRM systems to ensure proper customer data management and marketing tasks.
3. Is it possible to use free tools for managing marketing projects?
Indeed, most of the tools, such as ClickUp, monday.com, and Wrike, have the free version of the application, although with limited functionality, which might not be very suitable for a larger team or a marketer with a small budget.
