Are you looking for top landing page builders of 2024?
Then, you are in the right place cause in this blog, we will talk about this.
Landing page builders are tools used by many businesses to improve their online marketing and improve traffic on their websites, thus leading to an increase in sales.
In this blog, we have covered all about landing page builders, their meaning, benefits, and how to choose the landing page that fits you. We have further added the top 15 landing page builders of 2024.
Additionally, we have also added a tool that is best suited for your needs.
Let’s dive in!
What are landing page builders?
Landing page builders have emerged to be crucial tools for any business that is looking to improve their online marketing.
A landing page builder is an application that is designed to make the process of building exactly those one-page, hyper-focused websites easier. These tools have an easy-to-use GUI, which enables the user to create the page without coding knowledge but only by dragging the objects to the layout.
As the name suggests, landing page builders offer users a way to create rather specific pages that can convert well; features include custom landing page templates, split-testing, and analytics integration.
Through those builders, one can quickly start specific marketing campaigns, collect leads with high efficiency, and convert those leads into customers and clients, all within the frames of a polished and consistent image of the company.
Benefits of using landing page builders
1. Easy to use
There are several benefits of using landing page builders, one of which is the ability to use them because they are easy to use. These products include a simple drag-and-drop interface for page design, which allows users to create and modify the pages without any coding skills.
This keeps the system simple and easy to use for any person who has a simple understanding of how the internet and websites function without having to get a technical background or programming knowledge to get the best out of it, which makes it perfect for marketers, and businessmen/women, and any other business person.
2. Faster development
Landing page builders can be considered as applications that are created to provide their users with ready-made templates and sets of elements that may be reused, ultimately increasing the pace of the page creation.
It enables users to choose and make changes in the templates depending on their needs, thus enabling quick launch of the campaigns as well as updates. This is significant for an industry where time-to-market determines the success of the campaign at a fast lightning speed.
3. A/B testing
Most landing page builders come with integrated A/B testing tools or features so that users can preview two versions of their landing page to see which gets a better response. It was specifically designed to allow users to measure things like headlines, images, and calls to action against each other for maximum effect on the given page.
In this way, having figured out which characteristics are optimal, businesses can increase their conversion and, therefore, the efficacy of their campaigns.
4. Build in analytics
The specialized tools of analytics and reports, which are always included in the landing page builders, allow us to get the key information about the visitors’ actions and the pages’ efficiency. Metrics that are monitored include page views, click-through rates, and conversion rate optimization, which can help users in making intelligent decisions.
There is always a need to have such information to determine what is effective and what is not in a given marketing strategy.
5. Integration with market tools
The majority of the landing page builders are also integrated with other marketing tools, such as email marketing tools, CRM, and social media platforms. The integration of these tools makes it easier to monitor and manage leads, follow-ups, and marketing as a whole, ensuring better practices and results.
6. Customization and flexibility
Another major advantage is that landing page builders offer high levels of customization and adaptability. Users have options on the type of landing pages that they want to use depending on their branding, the message they wish to pass across, and the campaign that is in progress.
Top 15 landing page builders for 2024
1. Elementor
WordPress is one of the most widely used content management systems, and it provides users with a slightly drag-and-drop element called Elementor. It offers an extensive selection of widgets, templates, and settings; it includes a theme creator and WooCommerce compatibility.
The software also has the simplest user interface, making it suitable for both novices and experts. Great for building all types of multi-purpose and great-looking WP sites.
Key Features:
- Drag-and-Drop page builder: great interface for visual page design.
- Theme maker: Customize all site elements to your need.
- Great Commerce Support: Ideal for creating online stores.
- Mobile Editing: great designs for mobile devices.
Pros:
- Highly customizable
- Easy-to-use interface with real-time editing
- Extensive third-party integrations
- Regularly updated
Cons:
- Can be resource-intensive and slow on some setups
- Advanced features require the Pro version
Best User For:
- WordPress users are seeking a powerful page builder with extensive functions.
Website: https://elementor.com/
2. Beaver Builder
Beaver Builder is famous for its front-end editing, and it is very stable. It enables one to drag page components and then drop them easily, and it features a collection of templates that have already been designed. It offers reliable performance and is compatible with multiple site environments, thus making it a favourite among WordPress enthusiasts.
It would serve as a great option for people who do not want to waste much time figuring out how the basics of page building work.
Key Features:
- Drag-and-Drop Editing Feature: Easy-to-use visual editor.
- Ready-made Templates: Ready-made templates are for your needs.
- Extensive Support: Use across multiple WordPress applications.
- Front-End Editing: Real-time visual editing.
Pros:
- Reliable and easy-to-use interface
- Great customer support
- Suitable for both beginners and advanced users
- Multi-faceted compatibility
Cons:
- Limited design customization compared to other tools
- Some features are available only in higher-tier plans
Best User For:
- WordPress users looking for a stable and straightforward page builder with great support.
Website: https://wpbeaverbuilder.com/
3. HubSpot
HubSpot has all the features for Internet marketing and other necessary tools, including the page builder to create the landing page and forms. Live Chat easily integrates with HubSpot’s CRM and other marketing automation tools, which can help manage leads conveniently and monitor their performance.
Best suited for any organization with existing marketing intentions on the integration of marketing with a CRM system.
Key Features:
- Drag-and-Drop Page: Create pages visually without the need for coding.
- CRM Integration: Connects seamlessly with HubSpot’s CRM.
- Marketing Automation: Automate email campaigns and lead nurturing.
- A/B Testing: Optimize page performance through dual testing.
Pros:
- All-in-one marketing feature
- Strong analytics and reporting features
- Integrated automation and CRM features
Cons:
- Higher cost compared to other page builders
- Steeper learning curve due to varied features
Best User For:
- Businesses needing a complete marketing and CRM solution with page-building
Website: https://hubspot.com/
4. MailChimp
Originally, Mailchimp was an email marketing service. However, it also has website and landing, page builders. This makes design tasks easy since it supports a drag-and-drop operations system, and it connects well with its email automation and CRM. It is ideal for users who wish to have both email marketing and simple webpage creation.
Key Features:
- Drag-and-Drop page builder: Build and customize landing pages and emails easily without the need of coding.
- Email Marketing: Great connection with Mailchimp’s email marketing tools.
- CRM and Automation: Basic CRM functions and marketing automation features.
- Analytics and Reporting: Track page and campaign performance.
Pros:
- Strong email marketing
- Economically feasible fit for small businesses
- Easy to use interface
Cons:
- Limited design flexibility compared to other page builders
- Basic features may not be good for advanced uses.
Best User For:
- Users needing an integrated solution for email marketing and simple page creation.
Website: https://mailchimp.com/
5. Hostinger
Founded in 2004, Hostinger Company offers web hosting services that come with an integrated page builder as well. It has a simplified user interface via a drag-and-drop editor and design templates to pick from. Recommended the users who want to have a cheap way to both host and build their site.
Key Features:
- Drag-and-Drop feature: User-friendly editor for creating web pages.
- Dual Hosting: Combines page building with web hosting services.
- SEO Tools: Basic tools for leveraging pages for search engines.
- One-Click WordPress Installation: Quick setup for WordPress sites.
Pros:
- Economically feasible
- Easy to use
- Outstanding customer support
Cons:
- Limited advanced features
- The page builder may not be as good as other standalone options
Best User For:
- Users looking for a dual hosting and page-building solution at an affordable pricing.
Website: https://www.hostinger.com/
6. Taplink
Taplink is a tool that was created to help with creating no-flashy, but effective landing and basic link-in-bio services. It enables users to bully responsive landing pages with a simple interface and a great focus on usability. Perfect for individuals who are active on social media sites or those social media influencers who wish to centralize their links.
Key Features:
- Link-in-Bio Page Creation: Create a central hub for all your social media links.
- Mobile Usage: Made to be fully functional and attractive on mobile phone.
- Analytics: Track performance and user interactions on your link-in-bio page.
- Used with Social Media Platforms: Connects with various social networks for great promotion.
Pros:
- Affordable for small businesses
- Simple and easy to use interface
- Ideal for social media profiles and social media influencers
Cons:
- Lesser advanced features
- Primarily focused on link-in-bio solutions
Best User For:
- Social media users and influencers need a simple, effective solution.
Website: https://taplink.at/
7. Systeme.io
Systeme.io is an ideal marketing solution for anyone who wants to create websites, build web pages, do email marketing, and manage sales funnels. They have several tools for designing and developing marketing funnels and other aspects of email marketing and membership control. Ideal for businessmen and small firms who require an integrated marketing package.
Key Features:
- Page Builder: Create and design web pages with ease.
- Sales Funnel Creation: Build and manage sales funnels for different marketing stages.
- Email Marketing: Automate email campaigns and follow-ups.
- CRM Tools: Basic customer relationship management tools.
Pros:
- Comprehensive all-in-one platform
- Affordable pricing for small businesses
- Easy to use interface, with integrated features
Cons:
- Limited design customization
- Advanced features might be lacking compared to other tools
Best User For:
- Small businesses need an all-in-one marketing solution with page-building features.
Website: https://systeme.io/
8. Lander
One of the key features on which Lander built its system is the possibility of creating effective landing pages and using a simple drag-and-drop system. It has the capability of A/B tests, Analytics and multiple choices of templates. Especially beneficial for those people to whom it is important to work with landing pages to get a higher conversion of leads.
Key Features:
- Drag-and-Drop feature: Easy creation and customization of landing pages.
- A/B Testing: Test different page versions to determine know the best performer.
- Analytics and Reporting: Track performance and gather insights.
- Customizable Templates: A range of templates made for your needs.
Pros:
- Affordable pricing best suited for small businesses
- Effective for A/B testing tool system
- User-friendly interface and easy to set up
Cons:
- Limited features in premium
- Smaller template library compared to other tools
Best User For:
- Users who need a cost-effective and simple tool for creating landing pages.
Website: https://landerapp.com/
9. Optimizepress
OptimizePress is a WordPress theme that is designed to help users create marketing pages and sales funnels. It consists of call-to-action-focused instruments and documents, which should suit those, who are in the process of improving their marketing/Sales.
Key Features:
- Funnel Builder: Optimize and manage sales funnels effectively
- Page Templates: High-converting templates of varied designs for various marketing needs.
- Membership Site Creation: Tools for building and managing membership sites.
- Integration with Email Marketing Platforms: Connects with popular email services for better usage.
Pros:
- Excellent for building sales funnels
- Includes features for membership sites
- Easy to afford
Cons:
- Limited design flexibility compared to competition
- Steeper learning curve for new users
Best User For:
- Users focused on creating high-converting sales pages, and membership sites.
Website: https://optimizepress.com/
10. Clickfunnels
ClickFunnels is a well-built system centered on the creation of sale funnels and landing pages. It has drag and drop builder, Funnel templates, A/B testing and integration of the email marketing campaign. It is most suitable for organizations that treat the development of efficient sales enablement strategies and the automation of marketing as their priorities.
Key Features:
- Funnel Builder: Create, build and optimize complete sales funnels.
- Drag-and-Drop editing feature: Visual editing for building pages.
- Variety of funnel Templates: Use a variety of already designed templates.
- Email Marketing: great collaboration with email marketing tools.
Pros:
- Complete sales features
- Easy-to-use drag-and-drop editor
- Great variety of pre-designed templates
Cons:
- Higher cost compared to other tools
- Can be complex for new users
Best User For:
- Businesses focused on creating and managing sales and automating marketing processes.
Website: https://clickfunnels.com/
11. GetResponse
GetResponse combines the email marketing process with getting started with landing pages and funnels. Some of the stats include its automation, CRM, and webinar assistance, giving it an all-in-one package for tracking and creating campaigns.
Key Features:
- Drag-and-Drop feature: Create and customize landing pages and emails with ease.
- Email Marketing tools: Optimize email marketing tools and manage campaigns for your business.
- CRM Tools: Optimize CRM functionality for managing customer support.
- Landing Page building: Features for designing effective landing pages.
Pros:
- Complete email marketing
- Affordable price as compared to other tools
- Easy-to-use interface
Cons:
- Limited design options for landing pages
- It may be difficult to use for new users
Best User For:
- Businesses need a combination of email marketing, landing page creation, and webinar hosting.
Website: https://getresponse.com/
12. Landingi
Landingi is used to build and design landing pages with ease through the drafting mechanism on the website. Some of the integration includes split testing, Automatic content substitution, and a gallery of templates that can be edited.
They are ideal for those clients who are interested in converting their visitors into customers through landing pages or capturing visitor details through lead generation forms.
Key Features:
- Drag-and-Drop features: An easy-to-use editor for making landing pages.
- A/B Testing: Test varied page elements to improve performance.
- Customizable Templates: There is a varied range of designs and templates to choose from.
- Lead Generation tool: Features for capturing and optimizing leads effectively.
Pros:
- Affordable pricing is great for small businesses
- Advanced features for conversion
- User-friendly interface and easy to navigate
Cons:
- Limited to landing page building creation
- Basic compared to more comprehensive marketing platforms
Best User For:
- Users focused on creating high-converting landing pages with advanced features.
Website: https://landingi.com/
13. Leadpages
Most marketers are familiar with Leadpages because of its lead capture or landing page builder with an emphasis on conversions. They are An easy drag-and-drop editor, A/B Testing tool benefit and templates, and their applicability in creating leads and sales.
Key Features:
- Drag-and-Drop features: Build landing pages quickly with the editor.
- A/B Testing: Optimize page performance with dual testing.
- Conversion-Focused Templates: Templates designed to maximize lead generation and increase traffic.
- Lead Generation Tools: Features for lead capturing.
Pros:
- Effective for lead generation tool
- Easy-to-use integration
- Large selection of templates
Cons:
- It can be expensive for premium features
- Limited design flexibility compared to
Best User For:
- Users need a tool for creating high-converting landing pages.
Website: https://leadpages.com/
14. Instapage
Instapage focuses on building and analyzing the required landing pages with tools such as heat maps, split testing, and team sharing. It is used to boost conversion and it is compatible with different demanded marketing systems.
Key Features:
- Drag-and-Drop features: Visual page creation and optimization are easy to do.
- A/B Testing: Test varied versions of pages to optimize for conversions.
- Improved design: Analyze user interaction on pages to improve design.
- Collaboration Tools: Features for team collaboration and feedback.
Pros:
- Advanced features for analysis and optimization
- Collaborative tools for team
- High-quality analytics and reporting
Cons:
- Higher pricing compared to other tools
- It may be difficult to use for new users
Best User For:
- Business teams need advanced and collaborative features for landing pages.
Website: https://instapage.com/
15. Unbounce
Unbounce specializes in creating great and converting landing pages using a WYSIWYG editor and tools such as Conversion Toolkit, which includes features like Conversion Tester, Dynamic Text Replacer, and Statistical Analysis Tools. It can improve conversion and is capable of connecting with a lot of marketing platforms.
Key Features:
- Drag-and-Drop Editor: Design and optimize landing pages visually.
- A/B Testing tool: Optimize pages by testing varied variations suited to your needs.
- Text Replacement: Personalize page content based on user search terms.
- Integration with CRM and other Tools: Great integration with various marketing platforms.
Pros:
- Powerful optimization features
- Detailed analytics
- Dynamic text replacement
Cons:
- Higher cost compared to competition
- Advanced features may be too much for beginners
Best User For:
- Users need great landing page features and optimization tools to enhance marketing performance.
Website: https://unbounce.com/
How to choose the right landing page builder?
Selecting a good landing page builder would make a lot of difference in the performance of your marketing strategies. Here are key factors to consider when choosing a landing page builder:
1. Ease of Use: The builder should have an easy-to-use drag-and-drop interface that lets you create pages with little coding knowledge. Designers and Writers make changes easier on the web, thus these tools can help the user to develop the page in the shortest time.
2. Features and Functionality: Assess the features provided by the builder. Some of the characteristics to consider are split testing, tracking and reporting, templates, and compatibility with other marketing solutions such as CRM tools and email autoresponders. Some of these features will assist you in enhancing the page performance and effectiveness of your marketing campaigns.
3. Customization and Flexibility: Select a builder that will provide a lot of settings to match the branding and campaign you are pursuing. Choosing the design options is flexible to allow you to create unique landing pages that will meet the company’s goals.
4. Integration Capabilities: Make sure that the builder is compatible with your current marketing applications, including email marketing services, Customer Relationship Management systems, and social media channels. It will improve your capacity to handle leads and also make certain markets more automated.
5. Pricing and Value: Compare the price of the landing page builder and try to determine what features are available in the price range offered. In this case, analyze the options available for a customer within a given price range and establish whether the price offered is proportionate to the services to be offered.
6. Support and Resources: Choose a builder that you can contact for support and has a vast knowledge base to include articles, guides, and groups. Good support will assist in solving problems that you are likely to come across concerning the tool and enable you to benefit from the additional features.
Quick Comparison
| Tool Name | Basic Plan | Premium Plan | Free plan/Trial plan | Ratings out of 5 |
| Elementor | $4.92/month (Personal) | $16.58/month (Expert) | Yes, Free Plan | 4.6 |
| Beaver Builder | $8.25/month (Standard) | $33.25/month (Agency) | Yes, free lite plan | 4.7 |
| HubSpot | Free basic plan | $890/month (Professional) | Yes, Free Plan | 4.4 |
| MailChimp | $13/month (Essentials) | $350/month (Premium) | Yes, Free Plan | 4.2 |
| Hostinger | $1.99/month (Single Web Hosting) | $4.99/month (Business Web Hosting | Yes, 30-day free trail | 4.6 |
| Taplink | $5/month (Pro) | $20/month (Business) | Yes, Free Plan | 4.3 |
| Systeme.io | $27/month (Startup) | $97/month (Unlimited) | Yes, Free Plan | 4.6 |
| Lander | $16/month (Basic) | $199/month (Pro) | Yes, 14-Day Trial | 4.5 |
| Optimizepress | $12/month (Essential) | $19/month (Business) | No, 30 day refund | 4.2 |
| ClickFunnels | $127/month (Basic) | $208/month (Platinum) | Yes, 14-Day Trial | 4.1 |
| GetResponse | $19/month (Email Marketing) | $119/month (Max) | Yes, Free Plan | 4.1 |
| Landingi | $29/month (Core) | $109/month (Automate) | Yes, 14-Day Trial | 4.6 |
| Leadpages | $39/month (Standard) | $89/month (Advanced) | Yes, 14-Day Trial | 4.6 |
| Instapage | $299/month (build) | Custom Pricing (Enterprise) | Yes, 14-Day Trial | 4.3 |
| Unbounce | $99/month (Launch) | $199/month (Optimize) | Yes, 14-Day Trial | 4.6 |
Conclusion
By now you must be aware of how important landing page builders are for your business. They provide various benefits like faster development, A/B testing tool, and analytics.
Choosing the right landing page builder is also very important for achieving success in your business in 2024. Use the tools we have provided and choose the one that suits your needs the most.
To make it easier for you we have added a comparison table below so that you can compare the processes and ratings of the Top 15 landing page builders of 2024.
Hope this blog is helpful for you!
What we recommend: Trial a tool
Unbounce is one of the best landing page builders to use because of the various tools that it provides, as well as the interface. Despite being understandable to newcomers, Unbounce has great tools for optimization, such as A/B testing, which helps to compare different variations of the landing page. It’s very essential for fine-tuning your strategy and bolstering conversion numbers.
Another feature of Unbounce is dynamic text replacement, which allows the use of keywords from the search or the ads used by the visitors to get to the site and display them on the page. It also increases relevancy and interest and thereby increases overall conversion rate optimization(CRO Tool). Also, it has strong analytical tools that provide information on visitors’ behavior and the effectiveness of particular pages.
The user interface of the platform is made as simple as possible, with a drag-and-drop facility for even new users in this field. This makes it easy to create and apply changes to your page, so you do not need to be a professional when designing Your pages.
On this occasion, Unbounce offers a large set of professionally made templates to meet the needs of various industries and objectives. It has also added the possibility to easily brand the landing pages, increasing the aesthetic value of the page and making it effective for marketing goals.
In addition, compatibility with other marketing tools is one of Unbounce’s key selling points. It integrates well with CRM systems, email marketing platforms, and other analytics services and helps well in managing the leads and, in turn, improving your overall marketing plan.
One more advantage of using Unbounce is the high-quality customer support it provides and the extensive source center containing articles, tutorials, and webinars that make the most of the tool. Being characterized by efficiency, several features, and exceptional support, Unbounce is the best landing page creator.
Frequently Asked Questions (FAQs)
1. What exactly is meant by a landing page, and how does it differ from a homepage?
A landing page is created to support a single marketing objective and contains only one call to action. At the same time, a homepage is the first point of contact in any website that provides basic and generic navigation information.
2. In what ways does A/B testing help increase landing page conversion?
This A/B testing tool looks at two versions of a particular website’s landing page to determine which of the two is more effective. Therefore, when considering the characteristics of the advertisement, you can fine-tune the variants concerning higher conversion rates of certain elements, for example, the headline or images.
3. Is there a win in which some landing page builders can connect with other marketing tools?
Yes, nearly all landing page builders connect to and work with email marketing software, CRM, and tracking tools to manage leads and track campaigns.
4. Are there tools for creating landing pages that are easy for a person who has little to no knowledge of coding?
Yes, they are easy to use as they come with drag and drag-and-drop interface and landing page templates, even for people with no coding skills.
