Referral selling software has emerged as an important tool that businesses use to better their marketing and enhance customer relations and selling processes. For any business, it is essential to know how effective a particular marketing campaign or a chain of marketing campaigns is for a certain business or organization, and knowing how one deals with clients through phone call lending is quite important.
In this blog, we’re going to talk about the Top 10 Call Tracking Software solutions by the year 2024 that can help you make better decisions and optimize your marketing spend.
What is Call Tracking Software?
Call tracking software is a tool that helps businesses track and analyze incoming calls to understand customer interactions better and measure marketing effectiveness. By assigning unique phone numbers to different campaigns, the software lets companies see which ads, keywords, or sources drive the most calls.
It captures essential information like caller details, call duration, and sometimes even records the conversation. This data can then be used to refine marketing strategies, improve customer service, and boost sales by understanding exactly what’s working in their outreach efforts.
Why is Call Tracking Important?
More often than not today the advertisements and marketing strategies businesses are employing to attract leads are costly. While website visits, social media clicks, and email conversion can easily be counted, so are phone calls – until now. Call tracking is critical in marketing especially when using online and offline simultaneously because it can show you which campaign or source brought the call.
Here are a few reasons why call tracking is essential for your business:
- Attribution of Marketing Efforts: It is important to know which marketing channel or campaign drives phone calls. Call tracking aids in attributing the leads to the right channel which could be; organic search, ads, social media, or conventional marketing.
- Improve Lead Quality: Qualified leads can be sourced by knowing which marketing channel consumers are listening to through call tracking. This data can also be used to target areas to supplement your marketing budget and give extra weight to the channels and campaigns.
- Customer Insights: It is thus clear that call tracking is a powerful tool for producing insights into customer analysis and requirements. By evaluating call data you can enhance customers’ engagement, align sales procedures, and tailor contact strategies.
- Enhanced Conversion Tracking: A call tracking software lets you correlate phone call information to certain conversions. While using Google Adwords or posting a status on social media, it is easy to identify where the call arrived from so as to boost your campaign.
- Optimization of Sales and Support Teams: With call tracking, you are able to monitor the conversations, determine the results of the calls and even score your leads depending on their interactions with your sales or support team. This insight aids in enhancing both the performance of agents, as well as customers.
Quick Comparison
| Software | Pricing | Rating | Key Features | Best For | Integrations |
| CallRail | Starts at $45/month | 4.6/5 | Dynamic Number Insertion, Call Analytics | SMBs, Agencies | Google Ads, HubSpot |
| RingCentral | Starts at $19.99/user | 4.3/5 | Cloud PBX, Call Tracking, SMS, Video | Teams needing all-in-one comms | Salesforce, Zapier |
| Invoca | Custom pricing | 4.5/5 | AI Tracking, Conversion Attribution | Enterprises, High-traffic sites | Google Ads, Salesforce |
| CallTrackingMetrics | Starts at $39/month | 4.7/5 | Call Tracking, Text Messaging | SMBs, Agencies | Google Ads, Zapier |
| TollFreeForwarding | Starts at $4.95/month | 4.5/5 | Toll-Free Numbers, Call Forwarding | Small Businesses | Google Analytics, CallRail |
| CallHub | Starts at $25/month | 4.6/5 | Call Tracking, SMS Campaigns | Political campaigns, Nonprofits | HubSpot, Salesforce |
| DialogTech | Custom pricing | 4.7/5 | Advanced Call Tracking, Real-time Analytics | Entreprises with high volume | Google Ads, Salesforce |
| ResponseTap | Custom pricing | 4.5/5 | Conversion Attribution, Web Analytics | Digital marketers, Agencies | Google Ads, HubSpot |
| Infinity | Custom pricing | 4.6/5 | Multi-Channel Tracking, Analytics | Digital marketers, Agencies | Google Ads, Zapier |
| WhatConverts | Starts at $49/month | 4.7/5 | Lead & Call Tracking, Conversion Attribution | SMBs, Agencies | Google Ads, HubSpot |
Top 10 Call Tracking Software
1. CallRail
CallRail is the most popular call-tracking platform that is particularly useful for SMBs, marketing agencies, as well as digital marketers. The solution provides the opportunity to have further account features for particular keywords, this feature is call tracking, DNI, call recording and analytics.
Some of CallRail’s strength areas include the ability to identify marketing sources of calls, form submissions and all other types of conversions. It also has compatibility with different CRM solutions, Google Analytics, and advertising platforms, such as Google Ads and Facebook, Hubspot, etc.
Key Features
- Keyword-Level Call Tracking: Follows calls related to selected keywords.
- Dynamic Number Insertion (DNI): Automatically replaces phone number depending upon the traffic source.
- Call Recording & Transcription: Take vocal records and calls and document them for scrutiny.
- Real-Time Analytics: Watch live call details in addition to the results of the campaign.
- CRM & Marketing Integrations: Fully compatible with all customer relationship management solutions including HubSpot, Salesforce, and Google Ads.
Best For
- Companies that require burn and simple-to-employ call tracking and analysis services.
- Social media marketers working for different companies and brands.
- Companies who want to measure specific advertising platforms, for example, Google AdWords or SEO.
- Organizations interested in extending call data to include CRM and marketing applications.
Pricing
- Basic Plan: Starts at $45/month for 10 tracking numbers and 500 minutes.
- Pro Plan: Starts at $90/month for 30 tracking numbers and 2,500 minutes.
- Enterprise Plan: Custom pricing based on the business’s needs and call volume.
Rating: 4.6/5
Website: https://www.callrail.com
2. RingCentral
RingCentral is an integrated cloud communications solution and offers call tracking service as part of that, besides VoIP, video and SMS and workplace collaboration tools. In addition to providing a flexible cloud solution, businesses can monitor calls, obtain analytics, and encode call routing.
There’s no doubt that the platform is ideal for enterprises that would wish to have a single communication channel. VoIP has integrated call tracking that tracks which marketing source is driving inbound calls and managing the marketing spend based on this insight.
Key Features
- Cloud-Based VoIP: There is the VoIP phone system and call tracking.
- Call Analytics: Granular information on the total number of calls made and their quality.
- Call Forwarding & Routing: Location or time-based routing also known as sophisticated routing.
- Real-Time Monitoring: Real-time agent call behavior monitoring and recording.
- Integration with Productivity Tools: Integrate with apps including Salesforce and Google Workspace.
Best For
- Enterprises seeking a single custodian platform that enables VoIP, call tracking, messaging, and video.
- Businesses seeking efficient call tracking and reporting for support and sales departments from a single tool.
- Organizations that need additional call routing, forwarding, and analytics functionalities for the proper functioning of a team.
- Companies need connection with productivity and sales and other management platforms such as Salesforce, and Google products.
Pricing
- Essentials Plan: Starts at $19.99/month per user for basic calling features.
- Standard Plan: Starts at $24.99/month per user for advanced call handling features.
- Premium Plan: Starts at $34.99/month per user for full analytics, integrations, and other business tools.
Rating: 4.3/5
Website: https://www.ringcentral.com
3. Invoca
Invoca specializes in call tracking solutions aimed to be used by large companies and several industries, for example, healthcare, automotive, financial, and retail. The platform includes AI and machine learning for smart analysis of customer conversations; they can range from the sentiment analysis of the customers’ opinions to the evaluation of the conversation in general.
It is also able to identify particular calls with different marketing channels, or even further detailed to a certain campaign, keyword, or ad group. Invoca stands out when it comes to delivering real-time data analytics on customer calls in a way that enables companies to get the most out of their advertising endeavors and sell more products and services.
Key Features
- AI-Powered Conversation Analytics: Customer calls need to be analyzed by AI.
- Advanced Call Attribution: Pointer-specific marketing initiatives with attributes.
- Call Recording & Transcription: Call recordings speak volumes, this allows for call transcription.
- Real-Time Reporting: Real-time communication of the call conversion and marketing campaign results.
- Omnichannel Tracking: Monitor calls through digital, social, and offline media.
Best For
- Companies and sectors such as industries, healthcare, automotive industries, and the financial sector.
- Marketing departments searching for AI-generated insights as well as sophisticated call analytics.
- Companies that require comprehensive call attribution or want to track the performance of both online and offline initiatives.
- Businesses that have to analyze customer conversations in detail and score the call.
Pricing
- Pricing is custom and varies based on the number of users and call volume. Contact Invoca for specific pricing tailored to your needs.
Rating: 4.5/5
Website: https://www.invoca.com
4. Call Tracking Metrics
CTM or CallTrackingMetrics is a feature-rich call tracking software that is most useful for marketing agencies, multi-location businesses or a large call centre for a single plumber. It embraces the abilities of inbound and outbound call tracking, DNIS, call routing, and detailed reporting.
By being able to track calls across both online and offline marketing campaigns, businesses can understand the sources of leads, whether it is digital advertisements, organic searches, or even picking up the phone after hearing an advertisement on the radio or watching a particular television program. The system also has further integration with CRM, Google Analytics, Facebook and other marketing tools.
Key Features
- Dynamic Number Insertion: Automatic input of tracking numbers for each visitor.
- Multi-Channel Attribution: Follows the calls all through digital and offline advertising and marketing.
- Call Routing: Conditional routing rules by location, time etc.
- Real-Time Analytics: Access real-time analysis on the call conversion.
- CRM & Marketing Integrations: Integrate with HubSpot, sales force, and Google analytics.
Best For
- Business people who deal in the marketing industry especially those who have many clients and campaigns across several media types.
- Companies with large call centers or offices that operate out of multiple locations would benefit from consolidated call reporting and management.
- Employers who require complex and specific ‘redirection settings’ with instant access to detailed reporting.
- Companies interested in using a fully-featured call tracking solution that can work with CRM tools and produce detailed reports with Google Analytics.
Pricing
- Basic Plan: Starts at $39/month for 2 users and 500 minutes.
- Pro Plan: Starts at $99/month for 5 users and 1,500 minutes.
- Enterprise Plan: Custom pricing based on call volume, advanced features, and integrations.
Rating: 4.7/5
Website: https://www.calltrackingmetrics.com
5. Toll Free Forwarding
TollFreeForwarding offers international call forwarding, and also call tracking services making it a perfect match for those businesses that have a diversified or even international clientele. They provide Virtual Toll-Free numbers in more than 130 international locations, that can easily be redirected to any global location.
In addition to call forwarding, the platform also offers detailed call tracking reports of the calls made to specific international areas or any marketing campaign that has been initiated. The other features of call reports also assist businesses in analyzing call patterns and promoting their international presence.
Key Features
- Global Call Tracking: Toll-free numbers courtesy of Huntsville, Alabama-based Telato for more than 130 countries.
- Call Forwarding: Connect any call to any location worldwide.
- Real-Time Reporting: Get real-time monitoring of call metrics.
- Customizable Call Routing: Organize calls by routing some of them depending on their location and the time they are made.
- Virtual Numbers: Obtain virtual toll-free numbers for a variety of areas.
Best For
- SMBs that require one single solution for lead tracking; tracking calls, form submissions, and live chats.
- Mobile marketers who want to get more meaningful insights into the lead origin and better allocate the ad budgets.
- Sales teams that seek to monitor both the offline and online lead sources within one program.
- Companies that require up-to-date analysis of the effectiveness of rate conversion for their businesses.
Pricing
- Basic Plan: Starts at $4.95/month for one toll-free number and 50 minutes.
- Standard Plan: Starts at $9.95/month with additional numbers and more minutes.
- Custom Plans: Pricing varies for international and high-volume call-forwarding solutions.
Rating: 4.5/5
Website: https://www.tollfreeforwarding.com
6. Call Hub
CallHub is used in political campaigns, Non-Profit organizations, and any other entity that is required to make several calls and in the process monitor its effectiveness. It provides features such as bulk calling, SMS marketing and voice messaging, and call tracking, making it extremely suitable for institutions, companies or groups involved in phone campaigns or even polling.
Through the dynamic number insertion, CallHub ensures organizations know which marketing campaign is fashionable generating the most response into the selected platform whether it’s an SMS social media marketing, or paid ads.
Key Features
- Voice Broadcasting: Send text alerts via recorded pre-recorded voice calls.
- SMS Campaigns: Initiate short messaging services and marketing promotions.
- Bulk Calling: Use when conducting outreach or survey calls to a large population of people.
- Real-Time Reporting: Monitor the standard report for calls and text messages of the campaign.
- Survey Tools: Use telephonic or short message service number polls.
Best For
- Multinational corporations or organizations that sell their products or services in different countries.
- Corporations seeking toll-free numbers and/or call forwarding services for their operations in the global market.
- Companies that require call metrics at the real-time level and want routing based on geographical areas.
- Communication organizations that wish to establish a localized position with virtual numbers in other nations.
Pricing
- Basic Plan: Starts at $25/month for basic call tracking and campaigns.
- Pro Plan: Starts at $50/month for advanced features like SMS marketing and larger call volumes.
- Custom Plans: Contact CallHub for pricing on large-scale or custom solutions.
Rating: 4.6/5
Website: https://www.callhub.io
7. Dialog Tech
DialogTech is an AI-based call tracking and conversation analysis tool mainly designed for large businesses and high call centers. This allows business organizations to dissect and assign calls received from different sources about lead quality and customer engagement.
With artificial intelligence, DialogTech provides extra tools such as call notes, call sentiment analysis, and real-time analytics, which would help both in the marketing and sales fields. This links well with top CRM applications such as Salesforce, and other marketing platforms to ensure call tracking and lead identification are well done.
Key Features
- AI-Powered Call Analytics: Gain further understanding of the calls made using AI.
- Call Attribution: Direct incoming calls to individual marketing sources.
- Real-Time Reporting: Get access to real-time calls and conversion reports.
- Call Recording & Transcription: Be sure to record calls and transcribe them to ensure high-quality service.
- CRM & Marketing Tool Integrations: Connect with Salesforce and Google Ads.
Best For
- Politicians, political parties, political activities and any organization that requires mobilizing a massive number of people.
- Organizations using bulk calling/SMS services for marketing, new leads generation or interactive services.
- Companies who want to reach audiences through voice and SMS broadcasting at a centralized level.
- Crews involved in polling or trivia, using the phone or an SMS to receive responses.
Pricing
- Custom pricing: Pricing is tailored based on the call volume, features, and enterprise needs. Contact DialogTech for a personalized quote.
Rating: 4.7/5
Website: https://www.dialogtech.com
8. Response Tap
Response Tap provides sophisticated call-tracking solutions for businesses looking to understand their customer journey better. They provide sophisticated call tracking features that enable companies to connect and analyze their marketing efforts from the online to the offline platforms to get the leads. It has smart call features such as dynamic number insertion, conversation recording, and call analysis.
It is especially valuable for e-commerce and digital marketing, though call tracking, form submission, and other web conversions must be part of the entire customer acquisition process.
Key Features
- Dynamic Number Insertion: Switch calls through dynamic phone numbers.
- Advanced Call Attribution: Individual links are related to certain marketing channels.
- Call Recording: Keep a record of calls for checking and reviewing purposes.
- Real-Time Analytics: Enable tracking of campaign stats along with the call trends in real time.
- Integrations with Marketing Tools: Report Information that can be linked with Google Analytics and various CRM platforms.
Best For
- Business organizations in the automotive, healthcare and retail sectors need enhanced call analytics.
- Marketing managers and analysts who want a single solution for tracking phone calls across all channels with the help of AI.
- Call centers and organizations that intend to record customers’ conversations to optimize sales conversion ratios.
- Businesses that prefer intricate call reporting and a clean connection to the customer relationship management systems.
Pricing
- Custom pricing: Response Tap offers pricing that is customized based on business needs, scale, and features. Contact their sales team for more details.
Rating: 4.5/5
Website: https://www.responsetap.com
9. Infinity
Infinity is a call tracking system designed to enhance customer relations and optimize marketing analytics through detailed call insights. With advanced features like call whispering, dynamic number insertion, and comprehensive analytics, businesses can track interactions, deliver targeted team training, and assess campaign performance effectively. Infinity’s robust reporting and monitoring tools make it an ideal platform for companies focused on strengthening customer relationships and maximizing marketing results.
Key Features
- Call Whispering – Provides agents with brief, relevant insights before they answer, helping them personalize interactions and improve customer satisfaction.
- Dynamic Number Insertion (DNI) – Automatically swaps phone numbers on websites based on a user’s referral source, allowing precise tracking of marketing channels that lead to calls.
- Call Recording and Analysis – Records calls and provides analytics, enabling businesses to monitor quality, conduct training, and gain insights into customer needs and behavior.
- Comprehensive Reporting and Monitoring – Delivers detailed reports on call metrics, campaign performance, and customer interactions, ideal for analyzing marketing effectiveness.
- Integrations – Seamlessly integrates with CRM systems, Google Analytics, and various marketing platforms for streamlined data sharing and analysis.
Best For
- Infinity is ideal for businesses focused on strengthening customer relationships and achieving high marketing ROI.
- It’s especially useful for companies in industries where calls drive conversions, such as real estate, healthcare, automotive, and professional services, and for any team wanting deeper insights into customer interactions and campaign effectiveness.
Pricing
- Essentials:$199
- Pro:$299
Rating: 4.6/5
Website: https://www.infinity.co
10. What Converts
What Converts is a unique lead-tracking software that places call tracking in one package with form submissions and even chat conversions. Marketing automation benefits businesses by appreciating which marketing channels and campaigns are effective in attracting leads and making sales.
Using What Converts, businesses can connect Google Ads, Google Analytics, and other marketing applications and understand the whole marketing return on investment. No matter if it is calls, incoming online forms, or other conversion types, What Converts exists specifically to make work with all these lead generation forms easier.
Key Features
- Comprehensive Lead Tracking: Single-platform tracking of call, form and chat leads.
- Google Ads Integration: Integrate call data with Google Ads for Return of Investment tracking.
- Real-Time Call & Lead Tracking: Require leads and call tracking to be done live.
- Dynamic Number Insertion: Its tracking function should work to track visitors, and calls by source.
- Detailed Reporting: Conversion reports and an analysis of the traffic results are available in greater detail.
Best For
- Marketers who are using both the Internet and traditional advertising techniques.
- Marketing departments that require a single platform solution for the management of online and offline touchpoints (TV, Radio, Print, etc.).
- Business owners are interested in maximizing marketing budgets by using analytics to compare the success of campaigns via different channels.
- Businesses are in need of a solid platform to monitor their client’s campaigns and, in turn, their revenue.
Pricing
- Starter Plan: Starts at $49/month for 2 users and 500 minutes.
- Business Plan: Starts at $99/month for more features, including integrations and 1,500 minutes.
- Enterprise Plan: Custom pricing for large businesses with higher call volume and advanced analytics.
Rating: 4.7/5
Website: https://www.whatconverts.com
Key Features to Look for in Call Tracking Software
When evaluating call-tracking solutions, keep an eye out for these essential features that can enhance your business’s ability to track, analyze, and optimize inbound calls:
- Dynamic Number Insertion (DNI): Automatically mask phone numbers on your website or landing pages to track what marketing campaigns stem the calls.
- Call Recording & Transcription: For call calibration, training and monitoring of customer interactions, manage and record calls to take a note.
- Multi-Channel Attribution: Technical non-conversion tracking: The ability to track all calls from paid search, social media, email, and organic search will help a company determine which campaigns are effective.
- Real-Time Reporting & Dashboards: Enjoy real-time call data and other performance statistics so you can easily tweak your marketing strategies on the fly.
- Speech Analytics & Call Scoring: The consumers can be engaged with the help of AI-enabled tools in order to extract such valuable information as their sentiment, updates to their purpose of purchase, and possible sales leads.
- CRM & Marketing Automation Integrations: Synchronization with other CRM and marketing systems such as HubSpot, and Salesforce closes the gaps in lead tracking while improving your marketing and sales processes.
- Global Coverage: When deciding on the platform that should be used to make the call tracking process, one should select a platform that supports the call tracking and routing for international customers, for instance, Twilio has phone numbers in various countries.
- Mobile Access: Make certain that the platforms have mobile applications or responsive customer interfaces for approach on the go, call control and eventual analysis.
Conclusion
On a constantly evolving and expanding Internet, call tracking provides a method for bridging the gap between online advertising efforts and offline actions. With proper implementation of call tracking for any business, companies are in a better position to view campaign performance and make better changes to the sales procedure for proper customer experience.
Any organization running a small business with minimum requirements for the call tracking features as well as any complex multinational corporation that requires AI to understand its customers better, will find what they need among the services offered by call tracking providers. Be tactical when selecting the tools that will help you achieve your objectives, as you must match the platform function to the target marketing use case while also focusing on growth opportunities.
When using the above call tracking software, try to remember that the end aim is shifting the inbound calls to actionable business insights, improving your sales funnel, and achieving greater returns on investment.
Happy tracking!
Frequently Asked Questions (FAQs)
What is call tracking software?
There are very many call-tracking software that exist and this is a tool that businesses use in tracking calls from different marketing channels. It assigns the calls to certain channels like paid ads, organic search, social media and so on highlighting the campaign’s efficacy and quality of leads.
What does the dynamic number insertion mean?
DNI enables or lets organizations assign a specific phone number to a given marketing campaign. These numbers are dynamically integrated into your Web site or landing page based on the traffic source, so businesses are able to see precisely which campaign or source has produced the phone call.
Which is the best inbound call-tracking software out there?
By 2024, the top ones for inbound call tracking are CallRail, Invoca, and CallTrackingMetrics. Such tools provide strong functions such as multi-channel attribution, real-time reporting, call recording, and interactions with CRM.
Why can call tracking software be useful for outbound call tracking?
Indeed, although some companies’ call tracking software only monitors incoming calls, others also track outbound calls, hence enabling such firms to manage their telemarketing and sales outreach successfully. Products such as Twilio and Ringba are uniquely suitable for tracking integrated as well as standalone inbound and outbound calls.
Is call tracking legal and compliant with privacy laws?
Yes, call tracking is legal and legalities of businesses come in when recording the calls go against some laws of call tracking privacy. In many jurisdictions, businesses are required to tell their customers that their calls may be recorded for purposes of quality control or marketing.
