12 Best Heatmap Tools

Understanding the behavior of people on websites and applications is an important facet of modern corporate strategy, for those organizations interested in improving usability, primarily, conversion rates, secondly, and overall performance, third. Click map tools can’t be done without them, as they help observe user engagement with the website, including click-throughs, scrolls, mouseovers, and navigation paths. With the aid of the Best Heatmap Tools, organizations are capable of making proper decisions to improve their designs, layout as well as strategies.

This guide covers Heatmap Tools of the year 2025, including the tools’ overview, advantages, and tips for choosing the right tool for your enterprise. Regardless if you are a marketer, a product owner, or a web designer, this guide is going to give you an idea of the potential of Best Tools and how they could change your online reputation.

What Are the Best Heatmap Tools?

Best Heatmap Tools are specific programs, with a view that shows users’ behavior on websites or apps in the form of a heatmap. They use a heatmap on maps to represent the degree of users’ engagement in which red and orange colors represent high activity while blue and green colors illustrate low activity.

Common Types of Heatmaps:

• Click Maps: Show where users clicked on a page.
• Scroll Maps: Show how far down a page users scroll.
• Hover Maps: Zoom in on spots where users tend to point with their mouse.
• Attention Maps: Mark the areas you consider users spend most of their time on.

Main Features of Heatmap Tools

• Click Tracking: Records the user clicking through to determine areas of a web page that are clicked most.
• Scroll Mapping: Unveils the scrolling experience of the users and gives an idea about where the content should be placed.
• Session Replays: Stores user interactions to fine-tune the user’s iteration process.
• Event Tracking: Records events such as the click of a button, download or completion, and submission of a form.
• Segmentation Options: Provides controlled user information using necessary criteria like device kind, geographic place, or behavioral discretions.
• Integration: Integration with third parties such as Google Analytics or other CRM software.

Quick Comparison

List of 12 Best Heatmap Tools in 2025

1. Hotjar

Hotjar is a heatmap and popular behavioral analysis tool, which provides a rather rich set of essential functions for capturing users’ behaviors. It fits well in small to medium-sized corporations due to its simple design, accompanied by several options available for use. From the click, scroll, and move heatmaps, Hotjar helps you understand how visitors are interacting with your website. The tool also tracks sessions to reveal unique customer experiences and problems they face during their interactions.

Key Features:

• Click, Scroll, and Move Heatmaps: Enhances the ability to get a visual perspective of the interactions that users have with the site.
• Session Recordings: Enables replaying of the user journey in an attempt to find out certain nuisances.
• User Feedback Tools: Direct feedback through intra-survey / intra-poll.

Pros:

• Easy to set up and use.
• Provides great ways of visualizing the usage patterns of customers.
• Effective feedback tools.

Cons:

• Few features are offered here in the free version.
• Costs increase with the popularity of the given website
• Basic customization options.

Ideal For: SMBs and UX teams of enterprises including startups, software companies, commerce sites, etc.

Pricing: Free: $0/month and start with $40/month. Pro & Enterprise pricing is custom.

Rating: 4.8/5.

Website: www.hotjar.com 

2. Crazy Egg

Crazy Egg, is the Best Heatmap Tools with all the advanced tools aimed at boosting the performance of the website through visual analytics. It is unique due to heatmap types like click maps, scroll maps, and confetti heatmaps, users cannot realize what exact actions visitors are making on the website with the help of such tools after analyzing the representational markers getting by the help of the specific web sources.

Furthermore, Crazy Egg has an advanced form of A/B testing which means firms can try out headers and footers and make changes based on the result.

Key Features:

• Confetti Maps: Displays click-through data in terms of referral types.
• A/B Testing: Data-driven fashion that inspires the flexibility of design elements for further enhancement.
• Advanced Scroll Heatmaps: Examines the processes of user scrolling more thoroughly.

Pros:

• Special enhanced segmentation tools.
• Built-in A/B testing.
• Detailed visual analytics.

Cons:

• Lesser level of flexibility in customizing the gadgets in the lower pricing reams.
• There will be no session replays for basic packages.
• Pricing can be high, especially where the organization is a small business.

Ideal For: Marketers, User Experience Researchers, and anyone involved in eCommerce platforms.

Pricing: Starting with $99/month and $249/month Enterprise: $499/month.

Rating: 4.7/5.

Website: www.crazyegg.com 

3. FullStory

FullStory is a complex behavioral analysis tool that was developed to give the ultimate insight into user actions. They use it to rerun sessions, identify errors, and track user behavior in minute detail, and so, the favorite of many large-scale businesses and data-centered teams.

Key Features:

• Session Replays with Filters: Go through the detailed user scenarios with the help of search filters.
• Error Tracking: Identifies and differentiates between several types of errors observed at the user level.
• Conversion Funnel Analysis: Helps to plan and analyze movement patterns with your site.

Pros

• Perfect for massive UX analysis.
• Comprehensive data filtering.
• Integration with other tools.

Cons:

• Less suitable for small business organizations as they develop the solutions at a high cost.
• It is going to take new users longer to understand its functionality and become proficient with the software.
• Basic features are missing deliberately in the basic plans offered by the companies.

Ideal For: Businesses and designers who work on digital products.

Pricing: Custom pricing.

Rating: 4.9/5.

Website: www.fullstory.com 

4. Mouseflow

Mouseflow is a multi-functional heatmap with session replay that will suit businesses that need improvement in their website. There are six sought-after heatmaps based on interests and accesses, such as click map, scroll map attention map, and so on providing a refined user behavior analysis. The session replay feature enables users to watch their sessions in real-time and find such issues as rage clicks or dead clicks for businesses.

Key Features:

• Six Types of Heatmaps: Contains attention and geography maps.
• Rage-Click Detection: Finds areas of concern in the context of user experience.
• Keystroke Logging: Used in tracking form user input when optimizing the form.

Pros:

• Rich session replays.
• Easy to implement.
• Detailed event tracking.

Cons:

• Expensive especially for frequent site users.
• Few bells and whistles for the ‘basic’ plans.
• Fewer customization options.

Ideal For: ECommerce sites and UX designers.

Pricing: Starting with $31/month, Growth pack starts from $109/month and Business with $219/month.

Rating: 4.6/5.

Website: www.mouseflow.com 

5. Smartlook

Smartlook is a complete analytics platform aimed primarily at web and mobile applications. It offers heat maps, replay sessions, and special mobile application tracking which is why it is loved by app developers and UX designers. It provides heat maps of how users far; click heat map, scroll heat map, and hover heat map.

Key Features:

• Mobile App Heatmaps: Specifically designed for app tracking and behavior monitoring.
• Conversion Funnels: Recent: This feature captures and monitors drops in the user’s journey.
• Session Replay: Page and application replay across web and mobile contexts.

Pros:

• Easy to use.
• They provide good tracking of mobile applications.
• Low-cost solutions for start-ups.

Cons:

• General features in the free plan.
• Less for web tracking and identification of technologies.
• Small-scale sessions with Tier 2 and 3 countries.

Ideal For: This information can be useful for mobile app developers and UX designers.

Pricing: Free trial is available Starts with $55/month and Custom pricing.

Rating: 4.7/5.

Website: www.smartlook.com 

6. Lucky Orange

Lucky Orange associates heatmaps with extra features such as live chat and survey which makes it a one-stop-shop for websites seeking to improve on user experience. Click, scroll, and move heatmaps are extremely helpful in understanding visitor engagement on the website, and session recordings along with replays help businesses to see how or what users are doing on their website.

Key Features:

• Dynamic Heatmaps: Real-time mapping of heatmaps in interaction.
• Live Chat Integration: This is based on quantitative analysis and immediate interaction with a user.
• Visitor Polls: Is used to collect qualitative data from visitors by merely observing them.

Pros:

• Pricing within the small business reach.
• Complements the analytics by providing means of interacting with the visitors.
• Easy to set up and use.

Cons:

• Relatively low availability of advanced features for the extended enterprise.
• It is limited to basic analytics and thus it is only available in higher-tier plans.
• To the poor beginner, the interfaces are usually overcrowded.

Ideal For: Small to a medium size businesses and customer services departments.

Pricing: Starts with $18/month, Growth pack is available $35/month. Pro with $75/month.

Rating: 4.5/5.

Website: www.luckyorange.com 

7. SessionCam

SessionCam is an efficient heatmap solution that is perfect for top-level behavioral tracking and conversion rate improvement. There is click analysis, scrolling, form tracking and session replay along with the innovative rage click feature that helps marketers understand users’ frustration levels. When it comes to conversion funnel monitoring, SessionCam outperforms all its competitors, showing businesses where consumers divert and how to improve their experience.

Key Features:

• Form Analytics: Monitors forms to see if users have trouble completing them as it records the activity of users accordingly.
• Rage-Click Detection: Identifies specific parts of the groom from which users suffer frustration.
• Funnel Tracking: Tracks user abandonment of conversion funnels.

Pros:

• Advanced usability insights.
• Ideal when it comes to mapping out a user’s path through the application.
• Reliable customer support.

Cons:

• High Cost incurred to small-scale businesses.
• Steeper learning curve.
• There is no easy way of having feedback in the system.

Ideal For: Companies, as well as individuals specializing in conversion rate optimization.

Pricing: Custom pricing.

Rating: 4.6/5.

Website: www.sessioncam.com 

8. Inspectlet

Inspectlet is a detailed heatmap and session recording solution designed for telesales businesses wanting to fine-tune their web presence by flagging precisely where users are spending time on their websites. Analyzing user engagement based on what they do – click, scroll, and especially the precise attention heatmaps for easy understanding. There is an ability to record sessions using the tool, which gives the ability to filter through segments of user journeys easily.

Key Features:

• Attention Heatmaps: Shows user focus areas.
• JavaScript Error Tracking: Identifies code problems that affect library users.
• Advanced Filtering: Divides session recordings in a way that offers specific information.

Pros:

• Affordable entry-level plans.
• A wide range of opportunities for detailed segmentation and targeting.
• The ability to replay sessions is one of the strongest in Parse Platform.

Cons:

• It does not have a range of integrated options.
• Few features are offered in the free version of the application.
• Basic mobile support.

Ideal For: Small and medium enterprises — that are companies that are at the initial stages of development, as well as those companies that have just emerged as mid-size companies.

Pricing: Free plan available Starts with $39/month, Startup pack is available on $79/month and Growth starts from $149/month.

Rating: 4.4/5.

Website: www.inspectlet.com 

9. Plerdy

Thus, while being primarily a heatmap, Python-based Plerdy is multi-functional and can also be used as one of the effective SEO tools and for popup forms. Boiled down to its heatmaps, it captures click heatmaps, scroll heatmaps, and hover heatmaps, which will assist business owners in identifying areas of high and low engagement on their websites.

Key Features:

• Real-Time Heatmaps: Offers information-enhanced visibility without re-querying the data.
• SEO Optimization Tools: Overlaying of heatmaps with search performance indicators.
• Popup Integration: It has a lead generation pop-up that is personalized.

Pros:

• Affordable and feature-rich.
• Once you set the model, there is no need to make alterations in the code frequently.
• It encompasses the scope of both, usability and findability.

Cons:

• Basic heatmap design.
• Sufficient but not a great complex analysis for those users who probably have thousands of contacts.
• Learning curve for new users.

Ideal For: The key target audiences are digital marketers or small-scale entrepreneurs.

Pricing: Free plan is available Starting price is $29/month.

Rating: 4.5/5.

Website: www.plerdy.com 

10. Zoho PageSense

While using the heat maps, Zoho PageSense has incorporated options for A/B testing, funnel evaluation, and goal tracking. Its heatmaps include click, scroll, and hover maps to give a better perspective on aspects like how users engage with material on a site. In conjunction with session recordings, Zoho PageSense provides extensive insight into visitors’ behavior on your site.

Key Features:

• Heatmaps for Clicks and Scroll Depth: Presents engagement activity trends.
• Funnel Tracking: An important goal of much CRM work, often provided as proof of its effectiveness, measures conversion efficiency between steps.
• A/B Testing: Checks whether a certain release of the product/feature provides optimal performance or not.

Pros:

• Integration with other products developed by Zoho is also possible.
• WMS solution is quite cheap for any business irrespective of its size.
• The other advantage of this application is the ease of its use.

Cons:

• Lack of aggressive additional options with basic subscriptions.
• No free plan is available.
• Somewhat limited for large-scale business people.

Ideal For: Marketing and sales teams.

Pricing: Starting plan is $20/month then Growth pack is available on $45/month

Rating: 4.6/5.

Website: www.zoho.com/pagesense 

11. Heatmap.com

Heatmap.com is built with simplicity as their core principle so this product offers basic heatmap features for the SME niche. It provides click, scroll, and attention heatmaps that provide an excellent opportunity to comprehend the want-need gap across a website. The tool is lightweight so it hardly affects the website performance and the installation is done with just a single line of code.

Key Features:

• Lightweight Code: To override all the obstacles in obtaining fast website performance.
• Basic Heatmap: TypesClick-thoughts, scroll-throughs, and also eye tracking.
• Simple Setup: Starts with a single line of code and is favored by freelancers and independents.

Pros:

• This tool has a peculiar operability and an incredibly friendly UI.
• Easy on pocket and no bar/restaurant hidden charges.
• Recommended for simple heatmap problems if no other options are available.

Cons:

• Limited advanced features.
• There are no links to past sessions or to integrate into other classes.
• It is not good for organizations with large clients in their database.

Ideal For: As for amateurs and businesses that do not plan to engage in paid promotion, it will still be suitable to work with them.

Pricing: Custom Pricing

Rating: 4.3/5.

Website: www.heatmap.com 

12. Content square

This product is known as Clicktale today, being an enterprise-grade heatmap and behavioral analysis tool acquired by Contentsquare. It offers superior heatmaps, such as zone heatmaps, against basic heat maps that indicate areas of interest of the users. They can also use a journey analysis tool to visualize and dissect the elaborate pathways to their sites.

Key Features:

• Zone-Based Heatmaps: Specific fields of the users’ interest are being emphasized.
• AI-Powered Insights: It can give recommendations for improvement.
• Journey Mapping: Captures and analyzes the multifaceted flows of users.

Pros:

• First-class analytics for enterprises all over the world.
• Adequate use of a customer support tool and training of the employees in the firm.
• Perfect when it comes to marketing large-scale projects.

Cons:

• High pricing.
• Not suitable for small businesses.
• Still, it needs technical skills before it can be fully realized or achieved in an organization.

Ideal For: Businesses and marketing departments primarily, as well as IT and analytics teams where the marketing department may not be present.

Pricing: Free plan available. Growth pack starts with $49/month for Pro Contact For Pricing.

Rating: 4.8/5

Website: www.contentsquare.com 

How to Choose the Best Heatmap Tools

Choosing the right heatmap tool will require that you look at the objectives of your business, your team, and your purse. Here are some factors to consider:

• Features Offered: Tools to focus on are basic tools including click maps, scroll maps, session replays, and segmentation tools. Some features provide AI information or analysis, track mobile applications or interface with analytics software.
• Ease of Use: Select applications that do not require great input from the technical staff of your organization or your team since interfaces should be simple and easy to use.
• Business Scale: Select products appropriate to your company’s size: low-cost for small and medium businesses or enterprise-level for larger businesses.
• Integration Needs: Make sure it integrates well with other your current tools such as Google Analytics, CRM, or marketing solutions.
• Cost: Pricing should be judged in relation to your wallet and the amount of features you need. Tools with a basic interface are good for early-stage firms; additional features are more helpful for large-scale projects.
• Support and Customization: Three: Look for training, customer support, and customizing for special needs.

Conclusion

Best Heatmap Tools are critically valuable when it comes to gaining insight into users’ behavior and enhancing sites or applications. There is a cheaper version of Hotjar to more complex and professional analytical tools for large companies like FullStory. To get the most out of your digital platform, decide on a tool that serves your purpose, fits into your budget, and meets your technical abilities.

FAQs

1. What is a heatmap solution?

Heatmap applications work by overlying color codes on a website or an application to show the areas where users are most or least engaged.

2. What is a heatmap for?

It is used for improving, facilitating, and enhancing the content, the user experience,e and the conversion rate by tracking and studying the behavior of the clients.

3. Are the Heatmap Tools Expensive?

Some tools are free while others are paid; however, FullStory is among the best tools with custom-based pricing.

4. Are the Best Heatmap Tools applicable in mobile applications?

Yes, Smartlook and FullStory have mobile analytics and enable tracking an application.