Partnering with the right SEO reseller is the secret to making your digital marketing business a success. However, with so many up-and-coming providers, it’s challenging to identify the right team.
That’s why, before committing to any of them, go through these questions to ask an SEO reseller to ensure they are trustworthy and the right fit for your business.
Key Questions to Ask an SEO Reseller
1. What Services Are Available in Your Package?
While searching for an SEO reseller, many assume that all companies offer the same services. However, some resellers offer full-service packages, some offer content creation and link building, while others specialize in on-page and technical factors.
Verify whether their offerings meet your needs and expectations. For instance, ask if their packages include content writing, backlink acquisition, and thorough keyword research.
Know if you have to opt for separate services or if they offer bundled packages.
2. Do You Provide White Label Reports?
If your clients require reports, you need to pick a reseller that offers white-label reporting.
In reliable SEO reseller services, you will get detailed and professional reports, but with your agency’s brand name and logo (white labelling). On the other hand, an inexperienced one will offer you generic data without any branding; you’ll have to add your brand later.
So, before selecting one, ask if they white label their reports with your brand. In addition, learn how frequently they send reports, i.e., weekly, bi-weekly, or monthly. Make sure the frequency matches your client’s expectations.
Ask if they will also add extra insight or any recommendations to make the report stand out and build your client’s trust.
3. Can You Show Previous Clients’ Case Studies?
This is a must before onboarding an SEO partner. If the SEO reseller is experienced, they will be able to show you previous clients’ results, including case studies about the entire process and the success rate.
Ask if they have served clients from your industry and niche. If yes, they have the necessary experience and understanding of your exact needs. They will also know about the common industry-specific challenges and strategies to overcome them.
4. Which Tools Do You Use?
Besides strategies, an SEO tools and software also serve a significant role in offering top-notch SEO results. Tools help in essential steps, such as keyword research, technical analysis, and performance tracking.
Ask if they use popular tools like SEMrush, Ahrefs, Google Search Console, and Moz.
Know if they will let you access their analytics platforms and dashboards. This will also help you ensure that they are transparent and truly data-driven.
5. How Do You Communicate with Clients?
When outsourcing projects from third-party service providers, communication is the key. They must be easy to contact, responsive, and proactive in reports. This is especially essential when you cater to multiple clients.
Learn who in their team will be your point of contact and through what platform. Ask if they offer updates or if you have to check in. Know how frequently you will get updates or requests for them.
Having clear communication from the get-go minimizes unwanted surprises and keeps all projects on track.
6. What is the Expected Turnaround Time for Deliverables?
In this industry, deadlines are of utmost priority. Clients are particular about monthly SEO reports, regular campaign updates, and on-time blog posts. A trustworthy SEO reseller understands the importance of timelines.
Ask them how long they take to deliver projects, whether it’s content writing or site auditing.
7. What Link Building Practices Do You Use?
An important part of SEO is earning backlinks. The top result in Google has around 3.8 times more backlinks than the remaining first-page results.
So, enquire about their backlink-acquiring methods. Do they follow ethical (white hat) link-building practices?
If they use black hat methods (spamming blog comments, purchasing low-quality backlinks, or cloaking), Google might penalize your client’s website.
Seek sample link-building reports from previous clients.
8. How Do You Ensure Confidentiality?
SEO resellers silently work behind the scenes, and you get to claim all the credit. In such setups, confidentiality is a priority, so they can never use your projects elsewhere or contact your client directly.
Know if they sign NDAs or if their contract has a confidentiality clause. A trustworthy reseller will ensure your complete peace of mind.
9. What If I Am Dissatisfied?
If you’re dissatisfied with their services, you may demand a refund or project cancellation. Ask if there is a strict lock-in period or if you’re free to cancel anytime.
Learn about their refund and satisfaction guarantee policies. Generally, renowned businesses have strict terms to reduce risks.
Conclusion
The right SEO resellers offer exceptional results and seamless service. With them, you can easily scale your services without needing an in-house team. So, take your time to screen the agencies and choose the right partner now!
