For a nation where chai is more than just a beverage—it’s a daily ritual—the tea market presents a major growth opportunity. Every morning, millions of Indians enjoy a cup of tea, and this habit often repeats throughout the day. Research shows that eight out of ten people in India drink tea at least twice daily, making it the country’s favorite drink. In this thriving landscape, ventures like the Yewale Amruttulya Franchise are gaining attention, with many curious about the Yewale Amruttulya Franchise Cost and business potential.
While traditional chai stalls still line the streets, today’s consumers are seeking cleaner, more efficient chai outlets. This is where Yewale Amruttulya has made its mark—offering a brand experience that blends traditional flavors with a modern business model.
India’s tea market has grown rapidly, reaching ₹52,000 crores in just four years, with an annual growth rate of 8.3% since 2021. Starting from a single outlet in Pune in 2016, Yewale Amruttulya expanded to over 550 outlets nationwide within five years—a 450% increase. By serving high-quality tea at affordable prices, the brand has become a key player in India’s food and beverage (F&B) sector, which now contributes 3.1% to the GDP.
With estimated annual revenue of ₹175 crores, Yewale Amruttulya stands out in the organized tea retail space. For entrepreneurs, it offers a tested franchise model—low investment, high potential—making it a smart entry point into India’s booming F&B market.
About the Brand: USP & Revenue Performance
| Attribute | Details |
| Founded | 1983, Pune, Maharashtra |
| Founder | Shri Dashrath Bhairu Yewale |
| Headquarters | Pune, Maharashtra |
| Outlets | Over 550 across India |
| Core Offering | Premium quality tea and snacks |
| USP | Hygienic, consistent taste, women-friendly spaces |
| Official Website | yewaleamruttulya.com |
In 1983, the Amruttulya family opened Yewale Amruttulya as a tea stall in Pune. In 2016, the Yewale brand was updated and brought into line by the latest generation of the family. Thanks to their focus on consistency and quality, they developed a business scheme that has boosted the organized tea retail market in India. The founder, Navnath Yewale, following his father’s dreams, had not founded the company as a tea-selling company but as an innovative company that can bring a change in the way tea is consumed in India.
The key is not only in the quality of their tea and excellent cleanliness of the place but also in the overall concept of the work of the tea house that adds traditional recipes to the practice of effective business. Each cup of tea consumed in their outlets has the same taste, quality, and experience that customers have developed over four decades.
Visiting a Yewale Amruttulya store is like stepping into the tea lover’s heaven. The menu is optimized in a way for a wide variety of customers and their needs and eating habits. This made their regular tea which costs only ₹10 become legendary in the eyes of its customers. But that is just the tip of the iceberg that they provide.
For those interested in starting their own outlet, understanding the Yewale Amruttulya Franchise Cost is essential, as it reflects the investment required to be part of this growing and trusted brand.
Their beverage menu includes:
| Category | Items |
| Tea | Regular Tea, Ginger Tea, Jaggery Tea, Lemon Honey Mint Tea, Black Tea, Less Sugar Tea, Tea Without Sugar, Ice Tea, Peach Ice Tea |
| Coffee | Hot Coffee, Cold Coffee |
| Milk & Shakes | Almond Milk, Turmeric Milk, Rose Milkshake |
| Snacks | Spongy Cake, Cookies, Cream Roll, Jaggery Cream Roll, Bakarwadi |
| Meals | Meal 1: Toast, Khari, Shankarpali; Meal 2: Puff Pastry Biscuits; Meal 3: Toast & Khari Biscuits |
| Beverages | Limbu Sarbat (Lemon Drink), Water Bottle |
Unique Selling Propositions
- Premium Quality Assurance: They draw the tea leaves used in their blend from Assam and Darjeeling’s finest estates and the blending process they created ensures a recognizable flavor that their customers value.
- Scientific Brewing Process: Tea is made according to a detailed recipe, using specific items built with noise-reduction in mind, for a similar flavor at all outlets.
- Standardization: Because recipes are identical across all branches, people everywhere can expect the same tasty results from Starbucks.
- Value Pricing: They are careful to set their prices so that everyone has access to their delicious teas.
Revenue Growth Trajectory
Yewale Amruttulya has demonstrated impressive financial performance:
- Annual Revenue Growth: 43% year-over-year increase in system-wide sales from 2023 to 2025
- Average Daily Footfall: 800-1,200 customers per outlet in urban locations
- Average Monthly Revenue: ₹7-10 lakhs per standard outlet (2025 figures)
- Brand Valuation: Reached ₹175 crore in 2025, a 58% increase from 2023
- Outlet Expansion: From 180 outlets in 2023 to over 320 new outlets dveloped by early 2025
Why Choose a Yewale Amruttulya Franchise in 2025?
Market Dominance & Growth Potential
At present, the branded tea market in India stands at ₹26,500 crores, as organized chains grow with a 27% yearly increase. Yewale is at the top of the premium tea chain segment, accounting for 22% of the market in Q1 2025. Indians drink nearly 836 cups of tea each year and the number of teas served outside homes is growing at an 18% pace.
Economic Resilience
Apparently, the recent 2024 economic slowdown did not affect Yewale’s revenue much, as tea remained sought after in India and the outlets only sustained 92% of their normal income. Due to its low prices, McDonald’s continues to see high demand even during tough financial times.
Digital Integration & Modern Appeal
Since last year, when the Yewale mobile app was introduced, 38% of sales are being made through it, demonstrating people are using the app more. Also, about half of its customers are younger professionals. With such a strong presence on social media, Yewale attracts thousands of new followers and keeps its current fans engaged.
Operational Excellence
This means that you can break even in your investments within 14 to 18 months after opening your Yewale franchise. The business’s system for acquiring goods means franchisees pay up to 15% less for raw materials. Moreover, its effective training program is given a glowing review by most franchisees, since 95% of them rate it as excellent or very good.
Yewale Amruttulya Franchise Cost in India (2025)
The expense to start a Yewale Amruttulya franchise is contingent upon details such as location, size and type of format. Here is an overview of the costs up to May 2025.
Initial Investment Components
| Component | Cost Range (₹) | Remarks |
| Franchise Fee | 2,00,000 – 2,50,000 | One-time, non-refundable |
| Security Deposit | 1,00,000 – 1,50,000 | Refundable |
| Store Setup Costs | 8,00,000 – 12,00,000 | Interiors, branding, furniture |
| Equipment and Machinery | 3,50,000 – 4,25,000 | Kitchen and service equipment |
| Initial Inventory | 75,000 – 1,00,000 | Tea, milk, consumables |
| Staff Training | 50,000 – 75,000 | Initial recruitment & training |
| Marketing & Launch Expenses | 1,00,000 – 1,50,000 | Local marketing, grand opening |
| Working Capital (3 months) | 3,00,000 – 5,00,000 | Salaries, rent, utilities |
Total Investment Range
- Tier 1 Cities (Mumbai, Delhi, Bangalore, etc.): ₹18,75,000 – ₹25,50,000
- Tier 2 Cities (Pune, Ahmedabad, Jaipur, etc.): ₹15,75,000 – ₹19,50,000
- Tier 3 Cities (Smaller cities and towns): ₹13,25,000 – ₹16,50,000
Ongoing Operational Costs
- Royalty Fee: 5% of monthly gross sales
- Marketing Fund Contribution: 2% of monthly gross sales
- Technology and Support Fee: ₹5,000 per month
Factors Affecting Yewale Amruttulya Franchise Cost
Several factors can significantly impact the overall investment required:
1. Location Premium
Premium locations with high footfall can increase property costs by 30-40%. However, data shows these locations typically generate 45-60% higher revenues, justifying the additional investment.
2. Store Format
- Express Outlet (250-350 sq. ft): Lower investment (₹13-16 lakhs) with focus on takeaway orders
- Standard Outlet (400-600 sq. ft): Moderate investment (₹16-20 lakhs) with limited seating
- Premium Outlet (700-1000 sq. ft): Higher investment (₹20-25+ lakhs) with comfortable seating and expanded menu
3. Local Regulations and Compliance
Different states and municipalities have varying permit requirements that can affect setup costs:
- Food safety license: ₹2,000 – ₹10,000
- GST registration: ₹1,000 – ₹2,500
- Local municipal permits: ₹5,000 – ₹25,000
- Fire safety compliance: ₹10,000 – ₹30,000
4. Infrastructure Requirements
- Electrical Upgrades: Many locations require enhanced electrical capacity, costing ₹20,000-50,000
- Water Purification Systems: ₹30,000-75,000 for commercial-grade systems
- Ventilation Systems: ₹25,000-60,000 for proper smoke and steam extraction
Profit Margin in Yewale Amruttulya Franchise
If a location is in high traffic, property value can rise by up to 40%. Still, the data proves that these locations bring in far more revenue, nearly half a million more, thus making the investment sensible.
Revenue Structure
- Average Daily Sales: ₹18,000 – ₹25,000 (600-800 cups of tea plus additional food items)
- Monthly Revenue: ₹5,40,000 – ₹7,50,000
- Annual Revenue: ₹65,00,000 – ₹90,00,000
Cost Structure
- Raw Material Cost: 28-32% of revenue
- Staff Expenses: 15-18% of revenue
- Rent: 12-18% of revenue (location dependent)
- Utilities (Electricity, Water, etc.): 5-7% of revenue
- Royalty & Marketing Fees: 7% of revenue
- Miscellaneous Expenses: 3-5% of revenue
The gross profit of a mid-range shop falls within 68–72%, the EBITDA rate within 25–30% and the net profit between 18% and 24%. At a monthly revenue of ₹6,50,000, the outlet could achieve a net profit of anywhere from ₹1,17,000 to ₹1,56,000 over a month which sums up to an annual net profit of between ₹14,04,000 and ₹18,72,000. It is predicted that it will take 9-12 months for the company to break even, when its total sales reach ₹45,00,000.
Return on Investment (ROI)
- Year 1: 15-20% (including initial setup period)
- Year 2 onwards: 35-42%
- 5-Year Cumulative ROI: 140-180%
Location and Space Required
It is therefore important to make a good choice when deciding on where to set up the franchise. Yewale Amruttulya has specific requirements that have proven successful:
Space Requirements
| Type | Requirement |
| Shop Area | 200 – 300 sq. ft. |
| Location | High footfall area (market, near colleges, offices, transit hubs) |
| Visibility | Good street visibility, signage-friendly frontage |
| Ventilation | Proper ventilation for tea preparation |
Documentation:
- PAN Card & Aadhaar Card
- GST Registration
- Shop Act License
- FSSAI License (Food Safety License)
- Rental Agreement or Property Proof
- Bank Statements (for financial capacity)
Ideal Locations Include:
| Location Type | Reason |
| Near Educational Institutions | High student footfall, demand for affordable tea |
| Business & IT Hubs | Office workers prefer quick tea breaks |
| Commercial Markets & Shopping Streets | Steady shopper traffic |
| Near Hospitals & Clinics | Visitors seek hygienic refreshments |
| Bus Stops, Railway Stations | Frequent traveler demand |
| Dense Residential Areas | Regular local customers |
| Near Temples & Religious Sites | High weekend and morning crowd |
| Highways / Urban Entry Points | Commuter and driver refreshment needs |
| Tourist Spots / City Centers | Reliable branded outlet for visitors |
| Municipal Offices & Courts | Employee and public demand during work hours |
Tips for Choosing the Best Location
- Ensure visibility from the main road
- Check for water and electricity availability
- Avoid areas with existing Yewale outlets nearby
- Look for places with early morning to late evening footfall
- Prefer ground-floor retail spaces with wide frontage
How to Apply for a Yewale Amruttulya Franchise
- Initial Application: Start by visiting www.yewaleamruttulya.com, where you can fill out the franchise application form and submit basic documentation to express your interest.
- Evaluation Process: Your application goes through an initial screening, followed by a financial assessment and background verification to ensure you’re a good fit for the franchise model.
- Location and Setup: Once approved, you’ll work with the team to select a suitable outlet location, plan the layout, install equipment, and hire and train staff for daily operations.
- Launch and Operations: Yewale Amruttulya supports your grand opening with marketing assistance and continues to offer operational guidance to help your business succeed.
Yewale Amruttulya Contact Details
For those interested in pursuing a Yewale Amruttulya franchise opportunity, here are the official contact channels:
Official Franchise Inquiry
- Official Website: http://www.yewaleamruttulya.com/franchise
- Franchise Helpline: +91 8181 800 800
- Email: info@yewale.com
Head Office
DNK Capital, Office No. 701, 7th Floor, New S. No. 56, Kondhwa Bk., Tal. Haveli, Dist. Pune, Maharashtra – 411048
Competitive Analysis: How Yewale Amruttulya Stands Out
| Feature | Yewale Amruttulya | Traditional Tea Shops | Other Chain Brands |
| Initial Investment | ₹18-23 lakhs | ₹1-2 lakhs | ₹10-15 lakhs |
| Brand Value | High | Low | Medium |
| Quality Control | Stringent | Variable | Moderate |
| Support System | Comprehensive | None | Basic |
| Profit Margin | 15-20% | 10-15% | 12-18% |
| Training | Complete | None | Limited |
| Marketing Support | Full | None | Partial |
Conclusion
Franchising with Yewale Amruttulya is not only about opening a tea shop – it means inviting others to help continue the history that revolutionized the Indian tea market. The Yewale Amruttulya franchise cost ranges between ₹18-23 lakhs, though, the business model is proven, the royalty is zero and the support system is airtight for promising, serious businessmen.
The success factors are to adhere to these systems, implement quality control, and build on the leading brand awareness. Since Indian tea consumption is still on the rise, and the trend leaning towards more branded outlets, the future appears rosy for anyone who wants to stake in this well-established brand.
If you secure a high-footfall location and follow the brand’s operational model, it can be a profitable and stable investment in 2025. The brand’s reputation and no-royalty model give it an edge over many others.
Also Read: Tea Time Franchise
FAQs
1. What is the total Yewale Amruttulya franchise cost breakdown?
Yewale Amruttulya has three key advantages: the lack of royalties, the presence of an extensive support system, and the experience of working in the tea industry which is more than 40 years.
2. What is the time horizon to get back to the initial cost?
Depending on monthly profits of ₹1-2 lakhs most of the franchisees manage to break even within the first 12-18 months of franchise operation.
3. Am I allowed to have more than one outlet of the franchise?
Yes, the multiple outlets can be opened by the franchisee but after performing well with the first outlet franchisor.
4. Is prior business experience really necessary?
However, as with the first recommendation, prior business experience is not a strict requirement. It also offers full training for its employees and constant guidance throughout the work process.
5. What exactly does Yewale Amruttulya offer to its franchisees?
The complete training, standardized recipes, marketing aids, quality control, and operational procedures are provided by the company for the entire franchise period.
