Video marketing works. Whether you’re showcasing a product, using a cool animation to explain your software or getting testimonials from real users, video takes your marketing to another level.
Since it can change games, it would be no wonder why 91% of the companies reportedly utilized this as their marketing tool, which has seen growth year by year for nearly a decade now. The study shows that the same video results in a humongous return on investment, spreading across numerous channels, leading generation to retention.
And today, you don’t need a huge internal video department, or an expensive agency, to get all these benefits. It all works in the hands of the right video marketing tools with that smartphone.
Here is a list of 10 Best Video Marketing Tools in 2025 to help your team shine.
How to select the best video marketing tools for your company
Obviously, the best video marketing solutions for your organization would depend on that organization’s specific needs.
- Video marketing quality – videos can run from low-bud savage antics recorded on an iPad to major motion picture-like spectacles. What is most practical and effective for your team?
- Budget: a high gloss item will cost overruns to buy. The old model still applies: you get to pick between good, fast and cheap. See our article on video production costs for more details on budgeting and production choices.
- Cadence : how frequently would you like to upload videos? Is this a one-time project for a website makeover or a continuous social media strategy? This will enable you to consider the creative process more thoroughly.
- Branding: do you want branded bumpers, color correction, and everything to adhere to precise templates? Or do you simply want material to go online as soon as possible? You can accomplish these objectives with the use of several tools.
- Integrations: What other tools do you use for communication, storage, and project management? Are these tools compatible with the new video marketing software?
- Training: How proficient is your team in producing and disseminating videos? The technical complexity, community support, and onboarding of various tools vary.
- Analytics: Will your video strategy be heavily reliant on analytics, tracking ROI and drop-off rates for every video? Is this a more general play? Reporting and analytics integrations will be handled differently by various systems.
Once you’ve done a little bit of soul-searching, you can start considering real video marketing tools to see how they fit your needs.
List of 10 Best Video Marketing Tools
1. Powtoon
Another of the finest video marketing tools is Powtoon, through which you can create authentic presentations and videos. You can make a professional video in less than 20 minutes. This tool is used by top companies like Starbucks.
Get moving with Powtoon’s stock images, B-roll, and royalty-free music. Personalize your graphics and animations even more. Hone your project results in minutes with over 1,000 templates for ads, customer testimonials, investor presentations, and more.
Key features:
- Access royalty-free media: Between stock photos, B-roll, and music, Powtoon has creative assets for your videos.
- Create custom avatars: The Character Builder lets you build animated characters and change their clothing, poses, and more.
- Save time with templates: Fully customizable templates range from social media ads to training presentations.
Pros:
- Your animated video and avatar are fully customizable.
- A library of templates and royalty-free images, music, and footage saves you time.
- Powtoon works with multiple apps, including HubSpot, Canva, and PowerPoint.
Cons:
- The free plan includes a watermark on all video recordings.
- Powtoon’s audio editing features are limited.
Pricing:
Powtoon plans start at $15.00 per month when paid annually, and business plan quotes are available.
2. Filmora
Filmora is highly regarded among the best video editing tools, allowing for freedom that most tools don’t give. All the same, the video marketing tool will have provisions for color effects, brightness, speed, rotation, and many other enhancements to be changed by the users.
Filmora also has templates, plus customizable visual effects, stickers, and sound clips for those who have AI as an alternative. On top of it all, this video marketing platform has easy-to-use video editing tools and a library of stock assets that creators use to produce product promos and other very engaging videos.
Key features:
- Edit with AI: AI tools help you clean up your videos and add creative flair.
- Save time with templates: Dozens of customizable template videos help you record product promos, tutorials, explainer videos, and more.
- Add creative details: Filmora’s editing tools allow you to fully brand your videos with custom text, visuals, and audio.
Pros:
- Easily customize and edit videos with a variety of AI tools.
- Reusable graphics save time and maintain consistent branding.
- You can choose to pay once for Filmora’s Perpetual plan.
Cons:
- The free version comes with limited editing capabilities and watermarked videos.
- You need to pay extra for certain creative assets.
Pricing:
Filmora offers a limited free version. Paid plans start at $29.99 per quarter for individuals and $155.88 per year for one business user.
3. Vimeo
This is among the best video marketing high-quality hosting sites out there. You may know Vimeo for its hosting, but what you might not know is that Vimeo also provides video marketing tools. Vimeo Create is a video creation toolkit with an AI script generator, a library of stock assets, and customizable templates.
With Vimeo’s hosting services, publishing and sharing your videos will be quite easy, let alone tracking the performance across many channels.
Key features:
- Stay consistent: Options to add your logo, brand colors, fonts, and graphics help you stay on brand.
- Generate scripts with AI: AI-generated scripts allow you to write a prompt and state how long the video should be.
- Edit like a pro: Vimeo Create includes more advanced video editing tools for pro filmmakers.
Pros:
- Vimeo includes video analytics and hosting features.
- AI video editing features are beginner-friendly.
- The brand kit helps you stay consistent across all your marketing campaigns.
Cons:
- Vimeo’s free trial only allows you to create three watermarked videos.
- Almost all of Vimeo’s plans include a 2TB bandwidth limit, which could block video viewers if you exceed the limit.
Pricing:
Vimeo Create offers a seven-day free trial, and paid plans start at $12.00 per user per month.
4. Jupitrr
Jupitrr says that it enables you to create video content 10 times faster than other editors. Your mileage may vary, of course, but Jupitrr really does have numerous time-saving AI features. These include audio-to-video, editing your video through the transcript, and automatic resizing to the ideal dimensions for your social media marketing campaigns.
Key features:
- Resize videos with ease: Automatic video resizing chooses the perfect aspect ratio for your social media videos.
- Generate videos from text or audio: Jupitrr’s AI automatically creates a video to match your audio clip or text script.
- Add unique B-roll: AI-generated stock footage adds unique creative flair.
Pros:
- Jupitrr automatically adds subtitles in 25 languages including Spanish, Mandarin, and more.
- AI-generated audio-to-video and text-to-video tools save time.
- Lower prices appeal to solopreneurs just starting with video marketing.
Cons:
- More advanced creators may find Jupitrr’s toolkit lacking.
Pricing:
Jupitrr offers a limited free plan, while paid plans start at $6.99 per month.
5. Animoto
It’s an online editor for video marketing software that will enable marketers, vloggers, or photographers looking to make videos. Animoto will help in creating professional video qualities and helps attain objectives for better growth in business.
You can even record your screen or choose from Getty Images. Animoto allows for collaboration and communication via time-stamped comments, and by simply dragging and dropping them into Animoto, you jumpstart your video marketing with ease.
Key features:
- Share feedback: Time-stamped comments make it easy to leave feedback and respond.
- Customize with stock assets: High-quality Getty stock images and licensed songs make your videos more engaging.
- Save time with templates: A library including promo, explainer, and testimonial templates helps you hit the ground running.
Pros:
- Built-in video comments foster more collaboration.
- Screen and webcam recordings support internal communication.
- Voiceover editing tools allow you to trim audio.
Cons:
- Customization capabilities may be too limited for some businesses.
- Videos created with the free plan include a watermark.
Pricing:
Animoto offers a free plan, and paid plans start at $8.00 a month when paid annually.
6. Vyond
Vyond previously known as GoAnimate is amongst the best video marketing tools at your disposal through which you could create high-quality animated videos; besides, this, you have the lip-sync feature to let your characters have dialogues too.
It has a host of unique features to make professional videos. Record yourself performing an action, such as a high five, then upload it to Vyond. Its Video to Action tool then maps that same action to an animated character. And marketing teams with global clients will appreciate Vyond’s ability to translate text into more than 70 languages.
Key features:
- Streamline video creation: Templatized assets and characters speed up video creation.
- Bring characters to life: The Video to Action tool lets you record yourself and then animates a character to match your actions.
- Translate your videos: Vyond translates text into 70+ languages.
Pros:
- Vyond lets you set up a brand kit with your logo, fonts, and colors.
- AI tools transform photos and videos into animated characters.
- Automatic lip-sync and captioning support clear communication.
Cons:
- Vyond lacks more advanced editing tools.
- Prices are higher than comparable video marketing tools.
Pricing:
Vyond starts at $25.00 a month for a single user when paid annually.
7. VidIQ
VidIQ does data analytics too, but on YouTube, whereas trying to make the creative process easier by giving you ideas. This YouTube marketing tool serves as an asset for individuals to maximize their returns through YouTube marketing. With the help of this tool, marketers increase their organic reach, monitor real-time stats, find the most popular keywords, and more.
Key Features:
- Quick overview of key YouTube metrics
- Keyword research
- Competitor research and analysis
- Email alerts for trending topics
- Compare stats with competitors
- YouTube channel audit
- Thumbnail generation
Pros:
- Easy-to-use
- Access to real-time data
- Available as a Firefox extension
- Provides detailed insights
- Great customer support
Cons:
- Only one user can access the tool
Pricing:
- Basic Plan: Free
- Pro Plan: $7.50/month
- Boost Plan: $39/month
- Boost+ Plan: $415/month
8. TubeBuddy
If you are working on YouTube, Tubebuddy will guide you through all the details on how to use it. Tubebuddy makes the work of optimizing titles and thumbnails easy, as well as scheduling uploads to many channels.
This is among the best video marketing tools. It is free, plus it has a mobile app and browser extension. Once you set it up, it will directly integrate into your YouTube channel.
It can help you with video SEO, running contests for promotion, and a lot more. Features include everything from research and publishing to optimization and marketing.
Key Features:
- Thumbnail generation
- Post scheduling
- Social media monitoring across Reddit, Pinterest, and Twitter
- Keyword research
- Competitor analysis
- Video A/B testing
- Comment filters
- Schedule posts
- Bulk copy cards
Pros:
- Supports Google Chrome, Safari, Firefox, Opera, and Microsoft Edge
- Available on Android and iOS
- Skill for Amazon Alexa available
- Good customer support
- Detailed reports
- Rich functionality
- Value for money
Cons:
- For multiple channels, you need multiple TubeBuddy accounts
Pricing:
- Pro Plan: $9/month
- Star Plan: $19/month
- Legend Plan: $49/month
- TubeBuddy Enterprise: Contact their sales team for details
- No contracts
- Coupons and discounts available on their website
9. Agorapulse
Agorapulse is one of the most popular video marketing tools. Majorly, it’s a social media management tool, so you can use its functionalities very easily to increase your video content also.
With this, you can reach your target audience, interact with your followers, and schedule posts. It has functions to market on Instagram, YouTube, LinkedIn, Twitter, and Facebook.
Key Features:
- Hashtag discovery
- Content scheduling and queuing options
- Comments management
- Topic recommendations
- Track follower interactions
- Saved searches
Pros:
- Easy-to-use
- Available as a Chrome extension
- Available as an app for iOS and Android
- Great customer support
- Detailed reports that are exportable via PPT and CSV
Cons:
- May face loading issues in the mobile app sometimes
Pricing:
- Medium Plan: $99 per month
- Large Plan: $199 per month
- X-Large Plan: $299 per month
- Enterprise Plan: $499 per month
- Free demo available
- Free trial available
10. Cincopa
Cincopa is a digital asset management solution that features unique video marketing tools and hosting. Companies and end-users use Cincopa to unlock the true business potential of their videos.
Key Features:
- A variety of cool, dynamic templates to suit your business needs.
- Hosting videos using Cincopa ensures that your website visitors remain on your website, and aren’t redirected to YouTube to watch embedded videos.
- Cincopa’s robust analytics will introduce you to every video viewer. You can get insights about who they are, where in the world they watched the video from, on which device, and, most importantly, for how much time they watched the video.
- A variety of integrations such as with HubSpot, Zoom, and Slack.
Pros:
- Offers a free trial
- Very intuitive interface
- Provides image and audio hosting, along with video hosting
- Easy to customize
- Extensive analytics
Cons:
- The image upload limit should be higher with lower budget plans.
- Sometimes, it’s difficult to find the image you want from the uploaded images. Maybe, they can have more gallery layouts.
Pricing:
- Startup plan: $9/month (includes 5 videos, 50 audio files, and 500 images)
- Plus plan: $25/month (includes 40 videos, 200 audio files, and 1500 images)
- Corporate plan: $99/month (includes unlimited storage, best suited for SMEs)
- Agency plan: $350/month (includes unlimited storage, best suited for larger enterprises)
How to measure the impact of video marketing tools on ROI
Track the impact of video marketing tools on ROI with the following steps:
- Set goals: Clearly define video marketing campaign objectives to identify which metrics to track. For example, your objectives could be to increase brand awareness, generate leads, or improve time on page.
- Track metrics: After identifying your goals, determine what type of metrics come along with those goals. For example, if it’s a brand awareness campaign, valuable insights could be views and engagement.
- Determine cost: Along with the cost of your video marketing tools, track the cost of creating and distributing your videos.
- Measure revenue: Tracking links, promo codes, and other attribution methods allow you to see how much revenue your videos are driving.
- Calculate ROI: Based on your spend and revenue coming from your video marketing campaign, calculate the following: ROI = (Revenue – Cost) / Cost.
- Iterate and optimize: Data like A/B tests and campaign metrics are key in continuing to strive for better video marketing campaign results.
The work of a marketer is never done. New trends and new tricks are being tried all of the time; don’t be afraid to conduct experiments with your video marketing strategy.
Conclusion
Video marketing is an essential thing that could help a business get into the target audience’s radar and further engage them. You can make, edit, optimize, and distribute videos in no time using the right video marketing tools. Video marketing tools are available for beginners and pros; you just have to look for one that will suit your needs.
In this ultimate guide to different options for video marketing tools, you should be informed about what each of those mentioned provides, about their pricing, and customer feedback. You need to choose one that can suit your budget, marketing skill level, and everything else. Experimentation and trial might be good in video marketing; try something without being afraid. Enjoy!
