Smoothies aren’t just a treat anymore, they’re a business opportunity. The smoothie and juice bar market is booming, and Smoothie King stands out as a dominant force in this space. Smoothie King’s excellent brand, health-focused goal, and rising fan base will continue to attract entrepreneurs in 2025.
The U.S. smoothie and juice bar market is valued at over $3 billion and is expanding at a rate of 7.5% per year, according to IBISWorld. Smoothie King has experienced steady double-digit franchise growth, reflecting this rising demand.
In this guide, we’ll break down the Smoothie King franchise cost, investment details, profit potential, and how to apply step by step.
About Smoothie King: History & Growth
The Early Days (1973)
In 1973, Steve Kuhnau established Smoothie King in Kenner, Louisiana. The brand immediately became well-known when it was first introduced as a means of providing wholesome smoothies to those who have dietary sensitivities and allergies.
Franchise Launch (1989)
By 1989, the brand began franchising, enabling local entrepreneurs to open locations under the Smoothie King name. This step opened the door for exponential growth.
Global Growth Era (2012–Present)
In 2012, Wan Kim, a South Korean franchisee, acquired the company and became CEO. Under his leadership, Smoothie King went international, opening stores across the U.S., Korea, and other global markets.
Why Choose Smoothie King Franchise?
Wondering why Smoothie King is a top choice for investors? Here’s what sets it apart:
- Trusted Legacy: Over 50 years in the business with a proven model
- Health-Centered Mission: Real ingredients, clean blends, and no artificial preservatives
- Loyal Fan Base: Strong brand recognition and consistent repeat customers
- Supportive Franchise System: Comprehensive training, marketing, and tech support
- Flexible Models: Opportunities for non-traditional locations like gyms and colleges
Pros and Cons of Owning a Smoothie King Franchise
Pros
✅ Established brand with strong reputation
✅ Proven business model with ongoing support
✅ Growing health-conscious consumer base
✅ Offers a diverse product menu
✅ Extensive training & marketing support
Cons
❌ High initial investment
❌ Ongoing franchise royalties
❌ Competitive food & beverage market
❌ Success may depend on location
❌ Requires hands-on management
Smoothie King Franchise Overview
| Particulars | Details |
|---|---|
| Brand Name | Smoothie King |
| Founded | 1973 |
| Started Franchising | 1989 |
| Total Locations (2025) | 1,200+ worldwide |
| Franchise Fee | $15,000 to $30,000 |
| Total Investment Range | $320,000 to $640,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fee | 3% of gross sales |
| Agreement Term | 10 years (renewable) |
| Required Liquid Capital | $150,000 |
| Net Worth Requirement | $350,000 |
| Business Model Type | QSR (Smoothie Bar) |
| Ideal Location Size | 800 to 1,600 sq. ft. |
| Return on Investment (ROI) | Within 2–3 years (avg, varies) |
| Support Provided | Training, Site Selection, Marketing |
Detailed Cost Breakdown of Smoothie King Franchise
Understanding where your investment goes is vital. Here is a detailed overview of the average expenditures involved:
1. Franchise Fee
- Amount: $25,000 to $30,000
This fee grants you the license to operate under the Smoothie King brand and access to their established business model.
2. Real Estate and Leasehold Improvements
- Leasehold Improvements: $150,000 to $300,000
Costs here cover the customization of your chosen location to meet brand standards and operational requirements.
3. Equipment and Signage
- Furniture, Fixtures & Equipment: $98,000 to $159,000
- Signage: $5,000 to $14,000
These expenses ensure your store is fully equipped to serve customers and maintain brand visibility.
4. Technology Systems
- Cost: $9,100 to $12,215
Purchasing point-of-sale (POS) systems and other technology improves consumer satisfaction and streamlines processes.
5. Initial Inventory and Supplies
- Start-Up Supplies & Inventory: $24,750 to $25,500
Stocking your store with the necessary ingredients and materials is essential for a successful launch.
6. Training and Support
- Travel and Training Expenses: $1,000 to $6,000
Smoothie King provides comprehensive training programs to equip franchisees with the knowledge and skills needed to operate effectively.
7. Marketing and Advertising
- Grand Opening Marketing: Minimum of $15,000
It is essential to launch a marketing campaign in order to draw clients and build your brand.
8. Insurance and Miscellaneous Costs
- Insurance (First Year’s Premium): $2,500 to $7,500
- Miscellaneous Costs: $1,000 to $5,000
These cover various operational necessities, including insurance policies and unforeseen expenses.
Financial Requirements for Franchisees
Smoothie King has set financial benchmarks to ensure franchisees are well-positioned for success and understand the importance of sound financial planning:
- Minimum Net Worth: $350,000
- Minimum Liquidity: $150,000
- Minimum Credit Score: 700
Meeting these criteria demonstrates that prospective franchisees are financially prepared and capable of managing the financial planning needed to operate a successful business.
Ongoing Fees of Smoothie King Franchise
Beyond the initial investment, franchisees are subject to ongoing fees that support the brand’s continued growth and marketing efforts:
- Royalty Fee: 6% of weekly gross sales
- National Marketing Fee: 3% of weekly gross sales
- Local Store Marketing: 2% of weekly gross sales
These fees support national advertising, local promotions, and digital marketing tools that help drive customer traffic and boost brand visibility.
Revenue Potential of Smoothie King Franchise
Understanding the potential return on investment is crucial. The median gross sales for Smoothie King franchisees in 2023 were around $633,218, which was 13% more than the year before.
Assuming a 15% operating profit margin, this translates to an estimated annual profit of $94,982.70. However, actual profitability can vary based on factors such as location, operational efficiency, and market conditions.+
Training and Support from Smoothie King Franchise
Smoothie King is dedicated to giving its franchisees strong support networks:
- Orientation: A 90-minute session covering the basics of franchise operations.
- Training Program: A four-week program, including three weeks of in-store training and one week of classroom instruction.
- Ongoing Support: Access to a comprehensive intranet for operational resources and continuous assistance from the corporate team.
This systematic support ensures that franchisees are well-prepared to run their businesses successfully.
How to apply for a Smoothie King franchise
Starting your Smoothie King franchise journey is a clear and guided process. Here’s how you can apply:
Step 1: Fill Out the Inquiry Form
Visit the official Smoothie King Franchise Page and complete the short online inquiry form. This form gathers basic information and shows your interest in owning a franchise.
Step 2: Contact a Franchise Development Director
Once your form is reviewed and approved, you’ll be contacted by a Franchise Development Director. In this step, you’ll:
- Learn more about the Smoothie King brand and culture
- Understand the process and requirements
- Get answers to any initial questions
Step 3: Submit the Franchise Application
You must submit a complete franchise application after getting in touch with the team, which includes:
- Financial statements
- Credit history
- Background check
You’ll also receive and review the Franchise Disclosure Document (FDD) and can speak with existing franchisees to help you make an informed decision.
Step 4: Attend Discovery Day
If you’re progressing well, you’ll be invited to Discovery Day at Smoothie King’s Home Office in Dallas, TX. During this visit, you will:
- Meet the leadership and operations teams
- Visit existing stores
- Understand day-to-day store management
- Be assessed for final franchise approval
Step 5: Sign the Franchise Agreement
Once approved:
- You’ll receive the franchise agreement
- Wait the mandatory 7-day review period
- Pay the franchise fee (typically $30,000)
After this, you officially become a Smoothie King franchisee!
Step 6: Orientation & Training
- Attend a 90-minute orientation session on Zoom within the first 60 days
- With the Smoothie King team’s assistance, start the real estate selection process.
- Undergo four weeks of training:
- 3 weeks in-store at a certified training location
- 1 week of classroom training at headquarters
- Plus 5 days of on-site training near your store’s opening
Step 7: Open Your Store
You’re prepared to launch after the setup and training are finished. The franchise team continues to support you with marketing, operations, and growth strategies.
How to Finance Your Smoothie King Franchise
Starting a Smoothie King franchise can require ₹2.6 crore–₹5.3 crore ($320,000–$640,000), but you don’t have to fund it all alone. Here are smart ways to finance your investment:
1. SBA Loans
Smoothie King is SBA-approved, so you may qualify for low-interest, long-term loans.
• Loan amounts up to $5M
• Terms up to 25 years
• Competitive interest rates
2. Franchise Financing Companies
Companies like FranFund, Guidant Financial, and Benetrends help franchisees with:
- Business loans
- Equipment leasing
- 401(k) Rollover (ROBS) options
3. Traditional Bank Loans
Credit unions and banks provide small company loans with:
- Moderate interest rates
- Collateral-based approvals
- Flexible repayment options
4. Equipment Financing
Lease or finance your store equipment to reduce upfront costs.
- Lower monthly expenses
- Preserves working capital
- Often tax-deductible
5. 401(k) Rollover (ROBS)
Use retirement funds penalty-free to invest in your business.
- No loan to repay
- IRS-compliant setup required
Pro Tip:
Keep your credit score above 680, prepare strong financial documents, and consult a professional advisor before committing to any funding route
Conclusion
Investing in a Smoothie King franchise offers a promising opportunity in the food segment. With a well-established brand, comprehensive support systems, and a growing market demand for nutritious options, franchisees are positioned for potential success.
However, it’s essential to thoroughly assess the financial commitments and operational responsibilities involved. By understanding the costs and requirements detailed in this guide, prospective franchisees can make informed decisions and embark on a rewarding entrepreneurial journey.
FAQs
Q1. Is Smoothie King a profitable franchise?
Yes. Many franchisees report average gross sales of over $630,000 with 15% profit margins depending on location and costs.
Q2. How long does it take to open a Smoothie King?
From signing until the grand opening, it usually takes 4 to 8 months.
Q3. Do I need restaurant experience to qualify?
Experience in retail or company management is advised, though.
Q4. Can I own multiple franchises?
es. Smoothie King encourages multi-unit ownership with added operational support.
Q5. What are the most profitable locations?
High-traffic areas like malls, gyms, colleges, and business districts tend to perform best.
