Staying ahead in search engine rankings is crucial for any online business, and that’s where SERP (Search Engine Results Page) tracking tools come into play. These tools provide insights into keyword positions, competitor rankings, and overall SEO performance, empowering marketers to make data-driven decisions.
Whether you’re an SEO professional, a digital marketer, or a business owner, SERP tracking software helps you monitor fluctuations, spot trends, and evaluate the impact of your optimization strategies in real-time. With a wide array of options available, choosing the right platform can streamline your SEO workflow and maximise your website’s visibility across major search engines.
In this blog, we will take a look at Best SERP Tracking Tools.
Why Do You Need SERP Tracking
SERP (Search Engine Results Page) tracking is vital in understanding the way your website performs when it comes to its usage in search engine listings over period of time. By monitoring keyword positions, you gain valuable insights into the effectiveness of your SEO strategies and content marketing strategies.
It helps identify which keywords drive traffic, where your site is losing visibility, and how competitors are ranking. SERP monitoring on a frequent basis enables you to react promptly to ranking changes, enhance underperforming pages, and capitalise on the fresh opportunities.
It also reveals the impact of algorithm updates and helps in measuring the ROI of SEO campaigns. Ultimately, SERP tracking empowers data-driven decision-making, improves online visibility, and ensures your digital marketing efforts align with your business goals.
Factors to Consider in a Good SERP Tracking Tool
- Accuracy: The tool should give accurate, real-time keyword ranking information from various search engines and devices.
- Ease of Use: A user-friendly interface that simplifies navigation and reporting is crucial for efficient tracking.
- Coverage: Look for tools that track rankings across a wide range of search engines, including Google, Bing, YouTube, and local searches.
- Competitor Analysis: The ability to monitor competitors’ rankings is vital for benchmarking your SEO performance.
- Integration: Ensure the tool integrates well with other SEO platforms like Google Analytics and Search Console.
- Customisation: Features like custom reports, keyword grouping, and alerts can enhance your tracking experience.
- Pricing: Choose a tool that fits your budget while offering the required features.
List of Top SERP Tracking Tools
1. SE Ranking
SE Ranking is a comprehensive SEO platform trusted by marketers, businesses, and agencies. It offers precise SERP tracking across Google, Bing, Yahoo, and YouTube with location-specific and device-based insights.
Users can monitor up to 100 locations per project, analyse competitors, and integrate seamlessly with Google Analytics and Search Console. Features like keyword grouping, historical data, and white-label reporting make it ideal for both small businesses and enterprises.
Its intuitive dashboard and accurate data updates enable effective SEO performance monitoring. With flexible pricing and scalability, SE Ranking is a great all-inclusive tool for SERP follow-up as well as digital marketing campaigns.
Key Features:
- Daily keyword tracking across multiple search engines
- Comprehensive competitor analysis
- Backlink monitoring and auditing
- On-page SEO audit tools
- Social media management integration
- Local SEO tools for regional tracking
- White-label reporting for agencies
- API access for custom integrations
- AI-powered keyword suggestions
Cons:
- Limited keyword list features
- Basic filters in keyword research
- Some reports require additional payment
- Lacks a dedicated content marketing platform
Pricing:
- Essential – $52.00/mo
- Pro – $95.20/month
- Business – $207.20/month
- 20% discount available with annual billing
2. AccuRanker
AccuRanker is a high-speed, data-driven SERP tracking tool designed for accuracy and performance. Favored by agencies and large enterprises, it provides keyword ranking insights with daily updates, mobile/desktop tracking, and advanced segmentation.
The platform features dynamic tagging, on-demand updates, and integrates with tools like Google Data Studio and Search Console. Its AI-driven click-through rate (CTR) module estimates visibility and traffic potential, enabling precise strategy optimization.
Users can easily create detailed reports and track competition. Known for its user-friendly interface and lightning-fast data retrieval, AccuRanker empowers businesses to stay ahead in the constantly evolving search engine landscape.
Key Features:
- Supports Google, Bing, YouTube, and Baidu
- Tracks desktop, mobile, and local results
- SERP feature tracking (e.g., snippets, ads)
- Competitor tracking with up to 10 competitors per domain
- Advanced data segmentation with tags and filters
- Share of Voice metric to gauge market presence
- Historical search volume data
- Advanced reporting with white-label options
- Daily and on-demand rank updates
Cons:
- Pricing can be high for small businesses
- Limited to rank tracking; lacks broader SEO tools
- Interface may be complex for beginners
Pricing:
- 14-days free trial
- Yearly – USD 116/month
- Monthly – USD 129/month
3. ProRankTracker
ProRankTracker is a feature-rich, budget-friendly SERP tracker suitable for SEOs, marketers, and agencies. It supports tracking across major search engines, YouTube, Amazon, and Google Business Profiles, with precise updates by location and device.
The tool offers a detailed reporting suite including branded and white-label options, mobile apps for on-the-go monitoring, and multilingual interface support. ProRankTracker also includes historical tracking, keyword suggestions, and shareable links for easy collaboration.
With granular filtering and comprehensive rank reports, it’s particularly useful for managing multiple clients. Starting at a low price point, it offers excellent value without compromising on depth and accuracy of insights.
Key Features:
- Helps tracking on Google, Yahoo, Bing, YouTube, and Amazon.
- Provides daily updates on keyword rankings
- Offers white-label reporting options
- Mobile app available for on-the-go tracking
- Supports multiple languages
- Detailed reporting suite with shareable links
- Historical tracking and keyword suggestions
- Granular filtering for comprehensive rank reports
Cons:
- Interface is not as intuitive as competitors.
- Limited integrations with third-party tools
- Advanced features may require higher-tier plans
Pricing:
- Monthly–
- Free Trial – $0
- Starter – $49
- Pro – $109
- Agency – $180
- Annually–
- Free Trial – $0
- Starter – $39
- Pro – $87
- Agency – $144
4. Advanced Web Ranking (AWR)
Advanced Web Ranking is a veteran SERP tracking platform known for its precision, scalability, and customisable reporting. Ideal for agencies and enterprises, AWR supports local and international keyword tracking with daily, weekly, or on-demand updates.
It features extensive integration options, including Google Analytics, Search Console, and Data Studio, alongside advanced filtering and segmentation. AWR excels in white-label reporting and team collaboration features, making it popular among digital marketing professionals.
Users benefit from its accurate historical data, competitor analysis, and reliable customer support. With a strong reputation and continuous updates, AWR remains a trusted choice for serious SEO practitioners worldwide.
Key Features:
- Supports tracking across 4,000+ search engines
- Offers daily, weekly, bi-weekly, and monthly updates
- Manual and fast 1-hour updates available
- Local search and maps tracking
- Desktop and mobile rankings
- Forecasting tools for SEO trends
- Search intent and pixel position analysis
- Dynamic dashboards and white-label reporting
- API access for custom integrations
Cons:
- Interface may have a learning curve for new users
- Higher-tier plans can be expensive
- Some features may be overwhelming for small businesses
Pricing:
- Monthly–
- Pro – $99/mo
- Agency – $199/mo
- Enterprise – $499/mo
- Custom 50k – $700/mo
- Annual–
- Pro – $89/mo
- Agency – $179/mo
- Enterprise – $449/mo
- Custom 50k – $630/mo
5. Wincher
Wincher is a simple yet powerful SERP tracking tool designed for marketers, bloggers, and businesses seeking actionable SEO insights. With daily ranking updates, intuitive dashboards, and clean visualisations, it tracks keyword performance across 180+ countries and supports mobile and desktop results.
Wincher also enables users to monitor competitors, receive keyword suggestions, and set performance alerts. It integrates easily with Google Search Console and offers browser extensions for real-time tracking.
Its affordability and straightforward interface make it perfect for beginners and small teams. Despite its simplicity, Wincher provides reliable, in-depth ranking data that helps users optimize content and outperform their competitors.
Key Features:
- Daily keyword tracking with historical data
- Supports tracking across 180+ countries
- Competitor tracking to monitor rivals
- Integration with Google Search Console
- User-friendly interface suitable for beginners
- Affordable pricing plans
- Email notifications for ranking changes
- White-label reporting options
Cons:
- Limited to rank tracking; lacks comprehensive SEO tools
- No backlink analysis features
- Limited integrations compared to competitors
Pricing:
- Monthly-
- Basic – 49/mo
- Standard – 89/mo
- Professional – 319/mo
- Yearly–
- Basic – 41/mo
- Standard – 74/mo
- Professional – 266/mo
- Custom pricing is available.
6. Mangools (SERPWatcher)
SERPWatcher is part of the Mangools SEO suite, known for its sleek design and ease of use. Designed for beginners and pros alike, it offers keyword tracking with a unique Performance Index metric that evaluates keyword impact.
SERPWatcher supports localized tracking, desktop/mobile differentiation, and real-time updates. Users can generate easy-to-understand reports, track historical rankings, and analyse keyword distribution. It’s especially helpful for bloggers, freelancers, and small businesses looking for cost-effective SERP monitoring.
Integrated with other Mangools tools like KWFinder and SERPChecker, SERPWatcher offers a seamless workflow for complete SEO analysis. Its clean UI and actionable metrics make it a user favorite.
Key Features:
- Part of the Mangools SEO suite (includes KWFinder, SERPChecker, LinkMiner, SiteProfiler)
- Daily keyword tracking with historical data
- Performance Index metric to evaluate keyword impact
- Supports localised tracking and mobile/desktop differentiation
- User-friendly interface with clean visualisations
- Integration with other Mangools tools for seamless workflow
- Affordable pricing plans
- Email alerts for significant ranking changes
Cons:
- Limited to 1,500 tracked keywords on the highest plan
- Lacks advanced features like backlink analysis
- No API access for custom integrations
Pricing:
- Annual–
- Mangools Basic: $14.95/month
- Mangools Premium: $22.45/month
- Mangools Agency: $44.95/month
- Monthly–
- Mangools Basic: $24.50/month
- Mangools Premium: $34.50/month
- Mangools Agency: $64.50/month
7. Serpwatch
Serpwatch is a robust SERP tracking platform tailored for agencies and marketing professionals who need detailed, automated SEO reporting. It offers daily keyword ranking updates, local and global tracking, and insights across multiple devices and search engines.
The platform features white-label reports, email alerts, customisable dashboards, and integrations with Slack and Zapier. Serpwatch also includes competitor tracking and keyword grouping to simplify campaign management. It’s built for collaboration, offering client-sharing features and scheduled reports.
With scalable pricing and a clean interface, Serpwatch provides reliable SERP data while streamlining SEO workflows for agencies managing multiple projects and clients simultaneously.
Key Features:
- Tracks rankings across multiple locations, domains, search engines, and devices
- Ranking history and SERP feature timeline
- Integration with Google Analytics and Search Console
- Custom dashboard layouts and reporting
- Client management with white-label options
- Email, Slack, and push notifications for ranking changes
- Keyword suggestions and cannibalization detection
- API access for custom integrations
Cons:
- Limited built-in SEO tools beyond rank tracking
- Setup procedures can be complex for beginners
- Reports have limited customization options
- Lacks comprehensive content marketing analysis
Pricing:
- Yearly–
- Starter: $29/month
- Growth: $59/month
- Premium: $199/month
- Monthly–
- Starter: $49/month
- Growth: $99/month
- Premium: $349/month
8. SERPWoo
SERPWoo stands out for its focus on competitor tracking and SERP volatility monitoring. Unlike traditional rank trackers, it logs the entire top 100 results for each keyword, letting users see fluctuations in real time.
This insight is valuable for identifying emerging competitors and content trends. SERPWoo also supports sentiment tracking, link monitoring, and detailed keyword metrics. Its reporting tools are customisable and designed for SEO agencies and advanced users.
With historical SERP data and alerts for ranking changes, SERPWoo is ideal for users who want more than just rank positions-it offers a deeper understanding of the dynamic SERP environment.
Key Features:
- Tracks the top 100 results for each keyword
- Monitors SERP volatility and competitor movements
- Sentiment tracking and link monitoring
- Historical SERP data for trend analysis
- Customisable reporting tools
- Alerts for significant ranking changes
- API access for custom integrations
- Supports multiple languages
Cons:
- Interface may be complex for new users
- Limited to rank tracking; lacks broader SEO tools
- Pricing can be high for small businesses
Pricing:
- Bronze – $49.95
- Silver – $99.95
- Gold – $199.95
- Platinum – $299.95
9. Nozzle
Nozzle is a comprehensive SERP tracking tool that offers unparalleled customisation and data visualisation. It tracks keyword rankings across multiple platforms-including Google, YouTube, and Amazon-while capturing rich SERP features like snippets, local packs, and videos.
Users can create flexible dashboards, filter data by brand or domain, and monitor multiple competitors simultaneously. Nozzle provides granular tracking down to individual URLs, enabling detailed campaign analysis.
With API access and team collaboration features, it’s ideal for agencies and enterprise users. Its powerful reporting tools and deep SERP insights make Nozzle a standout for those seeking full control over their search performance data.
Key Features:
- Tracks keyword rankings across Google, YouTube, Amazon, and more
- Detects all SERP features (snippets, ads, people also ask, etc.)
- Monitors brand mentions and competitors across the entire top 100
- Allows unlimited users and projects
- Offers deep data segmentation and filtering
- Customisable dashboards with shareable reports
- Supports both scheduled and on-demand updates
- Full access to raw data for data science teams
- API access and BigQuery integration
Cons:
- Learning curve for users unfamiliar with SERP complexity
- May be overkill for small projects
- Requires time to fully configure custom reports
- Pricing based on SERP checks, which can be confusing
Pricing:
Contact sales
10. Nightwatch
Nightwatch is a data-focused SERP tracking solution tailored for growth-driven SEO teams. It tracks rankings across Google, Bing, DuckDuckGo, and YouTube, with daily updates and precise localisation.
Nightwatch excels at identifying SERP features like featured snippets, local results, and site links. It offers visual dashboards, customisable reporting, and keyword segmentation. Users can analyse historical trends, monitor backlinks, and integrate with Google Search Console, Data Studio, and Analytics.
Nightwatch’s clean interface and scalable plans appeal to startups, agencies, and enterprises alike. It’s known for delivering deep SEO insights in a visually engaging format, empowering marketers to optimize and scale effectively.
Key Features:
- Daily rank tracking on Google, Bing, Yahoo (mobile & desktop)
- Integrates with Google Analytics, Search Console, and Majestic
- Offers customisable white-label reports and dashboards
- Supports local, global, and mobile tracking
- Tracks SERP features, such as maps, knowledge panels, and snippets
- Competitor tracking with historical rank comparison
- Keyword grouping and tagging for better organisation
- Provides marketing dashboards with multiple SEO KPIs
- API access for custom workflows
Cons:
- Interface is slightly outdated
- Reporting templates require customisation effort
- Advanced features hidden behind higher plans
- Steeper pricing for smaller users
Pricing:
- Try 14 Days for Free
- Custom plans available
Ending Thoughts
SERP tracking tools are indispensable for businesses and digital marketers looking to improve their SEO performance and stay competitive in the ever-evolving digital landscape. By providing insights into keyword rankings, SERP features, and competitor movements, these tools enable data-driven decisions that can lead to higher search engine visibility and more targeted strategies.
When choosing a SERP tracking platform, it’s essential to consider factors such as accuracy, ease of use, integration capabilities, and pricing to ensure the tool aligns with your goals and budget. By consistently monitoring and adapting to changes in search engine rankings, you can optimise your website’s SEO efforts, increase traffic, and ultimately drive business growth.
FAQs
Why should I use a SERP tracking platform?
It helps assess SEO performance, track ranking changes, and understand how algorithm updates impact visibility.
Are SERP tracking tools suitable for beginners?
Yes, many tools offer user-friendly dashboards, basic tutorials, and automated reporting ideal for beginners.
Do SERP tracking tools support multiple search engines?
Most premium tools support major search engines like Google, Bing, and Yahoo with location-specific tracking.
How often do these tools update rankings?
Depending on the tool and plan, rankings may update daily, weekly, or in real-time.
