Top 10 Real Estate CRM Software

Real estate agents handle a daily combination of listing work with lead management, and interaction with clients, together with transaction operations. A specialized CRM (Customer Relationship Management) system brings all contacts into one place that automatically follows up and tracks every interaction, thus preventing you from overlooking important leads or deadlines.

The latest CRM systems can synchronize with MLS feeds, marketing tools, and mobile features to maintain your business operational from the office to the field to showings. Enhancing productivity to 30% while increasing lead conversion rates to 20% is achievable in the fast-paced real estate market when selecting the correct CRM system without the need for additional staff.

The following article defines real-estate CRM software while reviewing seven core features and providing detailed information about the Top 10 Real Estate CRM Software, including their features and pricing structure, and direct contact links.

What Is a Real Estate CRM and Why Does It Matter

A Real Estate CRM Software is specific software for managing your network with features to track portal lead sources, referrals, and marketing campaign leads, as well as automatic email, and the ability to maintain sales history and follow up via text.

Real-estate CRM solutions provide specialized features like MLS integration along with deal pipelines, commission tracking, and mobile functionality that suits both agents and their teams. CRM software centralizes client information and performs automation which provides you time for client relationship development and deal completion.

Part of the CRM’s role includes preventing lead dropouts while delivering assessment-based pipeline data and handling data privacy regulations. A CRM system stands as more than an apparatus for your business because it combines data management with performance tracking while offering personalized assistance.

Key Features of a Real Estate CRM Software

1. MLS & IDX Integration: MLS & IDX Integration gives users the ability to import real estate listings together with property information directly into their Customer Relationship Management system.
   
2. Automated Drip Campaigns: The CRM conducts scheduled email-text sequences automatically whenever a lead shows specified actions or meets set criteria.
   
3. Mobile App Access: A mobile app offers a complete set of features for iOS/Android devices to record leads directly while working away from the office.
   
4. Transaction & Commission Tracking: The system tracks all transactions from beginning to finish, as well as commission payments and deal milestones consistently.
   
5. Customizable Pipelines: The deal boards display information in a visual format that can be adjusted according to different sales process milestones.
   
6. Lead Source Reporting: The reporting tracks leads back to their origins through portals, social media, referral sources, and advertising channels.
   
7. Task & Calendar Automation: Users can automatically link their scheduled meetings, to-do lists, and appointment bookings to their synchronized calendars through the system.
   

The Top 10 Real Estate CRM Software

1. kvCORE

Inside Real Estate offers kvCORE as their integrated product combination of CRM tools and lead-generation website functions alongside marketing automation features in a single system. A single-agent subscription costs $299 per month, but two-user subscriptions start at $499 per month, while the cost for 3–50 users reaches $1,199 per month, and up to 100 users require an annual payment of $1,800 per month.

The Smart Assistant function of this platform links with ChatGPT for custom client outreach, and users can use CORE Listing Machine to automate social media and print marketing. Reducing their technical costs by 35% is how agents benefit from putting all their systems into kvCORE

The marketplace of kvCORE features numerous integrations which include Zillow and dotloop together with its back-office functionality for dealing with transactions and commission management. The platform adjusts its services to accommodate agents from individual practices up to brokerages of any size while offering specific onboarding packages that begin at $999.

Key Features:

• All-in-One Platform: The kvCORE platform unites CRM features into a complete solution through its website.
• Smart Assistant with AI Integration: The platform presents a Smart Assistant enabled by AI through ChatGPT to deliver customized client correspondences. 
• Extensive Integrations: The widespread integrations of kvCORE consist of Zillow as well as dotloop which enables hassle-free commission and transaction management.

Pros:

• Comprehensive feature set “out of the box”
• Scales from solo agents to enterprise brokerages
• Extensive integration marketplace

Cons:

• Steeper learning curve for new users
• Onboarding fees add to the total cost
• Limited flexibility in website design
  

Pricing:

• 1 user: $299/mo
• 2 users: $499/mo
• 3–50 users: $1,199/mo
• 51–100 users: $1,800/mo

Website: https://kvcore.com

2. BoomTown

Customers seeking lead generation receive an IDX website solution combined with complete CRM and marketing features from BoomTown. Customers must pay between $1,000 and upward according to user count and team or brokerage needs through annual billing.

BoomTown provides lead-capture websites that have search pages designed for specific local areas, together with CRM functionality that executes automated drip campaigns through rules-based lead assignments. The proprietary lead scoring system of BoomTown allows its clients to achieve 25% better conversion rates for their leads.

Agents and teams can access performance dashboards through this platform and also use its marketplace to integrate SMS telephone message service alongside email and social-ad management systems. Monthly check-ins with the customer success team aid organizations in maximizing their campaign results as well as enhancing pipeline performance.

Key Features:

• Hyper-Local IDX Websites: The platform develops IDX-integrated websites that serve particular local markets to boost lead acquisition.
• Predictive Lead Scoring: The predictive scoring mechanism inside BoomTown uses behavioral information to rate leads according to their conversion potential.
• Automated Marketing Campaigns: The platform offers automated drip campaigns which provide routine and on-time communications.

Pros:

• Best-in-class lead generation tools
• Dedicated success coaching
• Strong pipeline analytics

Cons:

• High entry price for small teams
• Annual contracts only
• Fewer third-party integrations
  

Pricing:

• Core: $1,000–$1,500/mo (1–25 users)
• Custom: Larger teams/brokerages (contact for quote)

Website: https://boomtownroi.com

3. Follow Up Boss

Follow Up Boss serves real estate lead management to teams that complete over 500,000 leads each month through 250+ integration partnerships with Zillow, along with Realtor.com and Facebook. Follow Up Boss provides automation tools starting at $58/per month/per user, which manage lead routing together with team messaging functions and SMS and email outreach capabilities.

The customer satisfaction rate at Follow Up Boss reaches 4.7/5 while users achieve 30% speedier response times. Users get access, to the mobile app through which they can use their smartphones for dialing calls, texting, and logging calls. The platform includes built-in performance tracking for users as well as teams and features an Action Plan tool for task sequencing with automated follow-ups.

Key Features:

• Advanced Lead Routing: Follow Up Boss’s advanced lead routing system allows agents to efficiently distribute leads by employing particular rules that route leads to the appropriate reps.
• Integrated Communication Tools: The Real Estate Team OS integrates with Follow Up Boss as its lead management system.
• Automated Task Management: The system performs task management through features such as Smart Lists and Action Plans which help agents maintain organization along with responsiveness.

Pros:

• Instant lead notifications
• Robust mobile app
• Easy to set up and use

Cons:

• Limited website/IDX features
• No free tier for teams
• Some advanced reports require add-ons

Pricing:

• Grow: $58/user/mo (annual)
• Pro: $99/user/mo
• Platform: Custom enterprise

Website: https://followupboss.com

4. LionDesk

LionDesk provides affordable access starting at $33.25/per user each month when paid annually, together with a free trial period of 14 days. This software manages contact details, facilitates texting, video communication, and automates tasks to serve more than 30,000 agents. The combination of Smart Views filtering and auto-dialer functions, combined with transaction checklists, enables users to speed up their outreach processes.

LionDesk provides users with three integrations through its Marketplace including Zapier, Zillow and Facebook which ensure smooth data flow. The system gains praise for its interface customization options and vendor-agnostic quality which enables agents to use it with their existing IDX websites.

Key Features:

• Multimedia Messaging: Through Multimedia Messaging LionDesk allows agents to send video emails as well as conduct SMS campaigns.
• Auto-Dialer Functionality: The platform offers an auto-dialer system that logs all contacts and also tracks the history of all communications.
• Customizable Smart Views: Agents can define their own Smart Views through which they can establish contact filters according to specific requirements.

Pros:

• Very competitive pricing
• Unlimited video/email sends
• Zapier and portal integrations

Cons:

• UI can feel dated
• Limited native reporting
• No IDX website included

Pricing:

• Basic: $33.25/user/mo (annual)
• Pro: $53.25/user/mo
• Enterprise: Custom

Website: https://www.lwolf.com/engage/leads

5. Wise Agent

Wise Agent serves as a CRM system and transaction management platform along with lead-nurturing tools, which work for single agents and teams of fifty members or fewer at $49 per month. Wise Agent provides all users with unlimited email/SMS features, along with transaction checklists in addition to its advanced contact-segmentation component at $49 per month.

Users applying automated follow-up campaigns on Wise Agent have achieved a 25% rise in their referral conversion figures. The platform lets users connect Zillow, Realtor.com, and major MLS platforms to automatically transfer leads into their contact records. A commission-tracking feature enables simplified payout processing, and the mobile application maintains contact synchronization during mobile operations.

Key Features:

• Integrated Time Management: Wise Agent offers an integrated program that combines task lists and calendars through Google Calendar.
• Goal Tracking and Reporting: Users can establish sales targets using system tools to track their progress as well as monitor performance against set objectives.
• Transaction Management: The transaction process gains efficiency through Wise Agent which provides lists for check-ups and conforms to compliance needs to guarantee successful agreements.

Pros:

• All-in-one CRM + transaction manager
• Highly customizable tags & filters
• Free data migration support

Cons:

• No built-in IDX website
• Learning curve for advanced features
• Limited role-based permissions
  

Pricing:

• Solo Agent: $49/mo
• Team: Custom
  

Website: https://wiseagent.com

6. Pipedrive

Pipedrive runs as a visual sales-pipeline CRM solution used by 95,000+ real estate professionals throughout the world. The product costs $14.90 per month for each user and enables users to manage deals through pipelines, interact with contacts, automate workflows, and integrate emails.

The standardized activity management system alongside advanced Gmail and Outlook connection provides sales agents with productivity gains averaging 20%. The Marketplace enables users to connect with Zapier as well as Mailchimp, and Matterport through its platform. Management of leads becomes smooth through Pipedrive’s capabilities in web and mobile applications which operate both at workplace desks and during property showings.

Key Features:

• Visual Sales Pipelines: Enables agents to handle deals with customizable pipelines through its simple drag-and-drop interface.
• Workflow Automation: Enables the system to handle repetitive work together with follow-up email generation and activity development which boosts both productivity alongside consistency.
• Extensive Integrations: Pipedrive enables users to connect with more than 400 different tools which cover email management and marketing functions.

Pros:

• Intuitive, fast onboarding
• Extensive integration library
• Transparent, flat pricing

Cons:

• No built-in MLS integration
• Limited marketing automation
• Basic reporting in lower tiers

Pricing:

• Essential: $14.90/user/mo
• Advanced: $24.90/user/mo
• Professional: $49.90/user/mo
• Enterprise: Custom

Website: https://pipedrive.com

7. Real Geeks

Real Geeks provides a lead-capture IDX website and CRM system which costs $249 per month for annual billing, along with a $25 charge for each additional user. The company provides turnkey websites that include SEO-friendly web pages and Facebook advertisement automation. The CRM system receives leads that boost user engagement through automated workflows together with integrated dialers to achieve a 15% boost.

Real Geeks receives praise from clients about its user-friendly interface as well as fast support despite needing programmer help when customers want advanced customizations. Lead segmentation features with smart drip campaigns are available through the platform.

Key Features:

• SEO-Optimized IDX Websites: IDX websites offered by Real Geeks come with search engine optimization features that enhance online presence.
• Automated Drip Campaigns: The CRM system contains tools that help agents build automated email and SMS campaigns for lead sales funnel growth.
• Lead Management Dashboard: Real Geeks provides a Lead Management Dashboard where agents view leads from a single dashboard and use it to track engagement.

Pros:

• Fast site setup (< 2 weeks)
• Dedicated account managers
• Lead-sync with major portals

Cons:

• Annual commitment required
• Limited UI customization
• Per-user fees add up

Pricing:

• Base: $249/mo (1–2 users)
• Add’l users: +$25/user/mo

Website: https://realgeeks.com

8. Top Producer

Unlike other tools, Top Producer has served the real estate market since its launch in 1993 to handle thousands of users through subscription pricing that starts at $129 monthly and reaches up to $1,199 per month. The Pro plan of Top Producer provides users with MLS market reports alongside automated SMS/email responses and transaction management features at a monthly cost of $129.

The “Pro + Leads” package ($429/mo) enables social-lead generation along with “Pro + Farming,” which brings AI-powered farm marketing ($399/mo). Top Producer provides productive workflows that direct agents through all client interactions in addition to its website branding solution that costs $35 per month. Brokers accept team plans starting at $299, which enables service for five members.

Key Features:

• MLS Market Reports: Top Producer through its MLS Market Reports automation system, delivers property listing snapshots with market trend information to clients.
• AI-Powered Communication: AI coordination through Top Producer permits agents to generate custom emails and SMS messages.
• Comprehensive Contact Profiles: Agents get access to complete contact profiles through which they can view both social media information with additional communication.

Pros:

• Deep MLS integration (320+ boards)
• White-label portal and website
• Robust transaction tools

Cons:

• Steep price for solo agents
• Feature overload can overwhelm
• Customization requires onboarding support

Pricing:

• Pro: $129/user/mo
• Pro + Leads: $429/mo
• Pro + Farming: $399/mo
• Pro Teams 5: $299/mo for 5 users
• Pro Teams 10: $499/mo for 10 users
• Pro Teams 25: $1,199/mo for 25 users
• Website add-on: $35/user/month

Website: https://topproducer.com

9. Zillow Premier Agent CRM

Zillow Premier Agent CRM provides free access to Premier Agent advertisers who can view exclusive lead information about home viewing activities as well as saved searches and messaging directly in the app. Through agent payments of 40% referral fees, which translate to $300–$500 per month in smaller markets and more than $1,000 per month in major urban areas, Zillow Premier Agent CRM offers subscription services without explicit publicized charges.

With its CRM system agents receive automatic task alerts and personalized notes and mobile alerts for improved follow-up management. The integration between Zillow’s platform and your network ensures your position as the main agent during the property search activities of your leads.

Key Features:

• Exclusive Lead Insights: Agent staff members access detailed information about Zillow leads who engage with the platform through search activities and preferences.
• Integrated Task Management: CRM functionality includes built-in task management capabilities that support agents to organize their schedule along with maintaining responsive communication with customers.
• Mobile-First Design: The system provides mobile-first design capabilities which grant agents quick and efficient lead and communication.

Pros:

• No separate CRM subscription fee
• Direct access to Zillow-sourced leads
• Simple, intuitive interface

Cons:

• Cost scales with lead volume
• No MLS website or drip campaigns
• Referral fee structure can be opaque

Pricing:

• Referral fee: 40% of commission/per transaction
• Estimated ad spend: $300–$1,000+/mo 

Website: https://zillow.com/premier-agent/crm

10. IXACT Contact

Real-estate CRM services together with email marketing and drip campaigns are available starting at $46.75 from IXACT Contact which offers a 35-day free trial period. The platform provides users with MLS data synchronization together with automatic follow-up alert systems and Google scheduling capabilities.

The smart task prompts and customizable email newsletters system of IXACT enables its agents to retain contacts at a 20% higher rate. Solo agents should consider this platform as it offers a neat UI and a white-label website extension ($90 setup + $25/mo) which provides one of the best solutions for agents needing straightforward systems.

Key Features:

• Automated Follow-Up System: The follow-up system runs automated plans for 365 days and provides users with reminder functions for maintaining continuous contact with clients.
• Email Marketing Suite: Within its suite users can create custom email templates to construct professional newsletters that support regular contact with their clients.
• Lead Management Tools: Agents have access to tools that let them monitor leads through multiple functions, such as lead acquisition and grouping as well as task tracking features.

Pros:

• Generous 35-day trial
• Unlimited email/newsletter sends
• Simple, user-friendly interface

Cons:

• Limited mobile functionality
• Additional cost for white-label site
• Fewer advanced automations

Pricing:

• Solo Agent: $46.75/mo (annual)
• Website add-on: $90 setup + $25/mo

Website: https://ixactcontact.com

Comparison Table of Real Estate CRM Software

Tips to Choose the Best Real Estate CRM Software

• Define Your Core Needs: Select your core requirements from among MLS integration, drip campaigns, and IDX websites according to how your leads originate.
  
• Evaluate Total Cost: Examine all expenses by looking past initial pricing to include user fees, necessary add-ons, and the costs and efforts needed for setup.
  
• Test Mobile Functionality: Examine the mobile application to verify its ability to log calls, send text messages, and work offline for ground personnel activities.
  
• Check Automation Depth: Assess your follow-up requirements to determine the complexity of automation which should guide your CRM selection.
  
• Review Trial & Support: Free trials enable testing of user experience alongside checking responsiveness onboarding and technical support capabilities.
  
• Assess Integrations: Verify that the platform integrates natively with Zillow and Realtor.com portals together with email platforms and transaction tools.
  
• Plan for Growth: Business growth planning should include selecting a solution that accommodates expansion from solo to team and then to brokerage operations without the need for painful data migration procedures.
  

Conclusion

Real estate agents must have a sophisticated Customer Relationship Management system to succeed in the present rapid market. Real estate professionals can find appropriate solutions according to their spending level and business scope in the market options that include BoomTown’s turnkey IDX site and Zillow Premier Agent’s referral-based approach as well as kvCORE’s automated all-in-one system.

Select Real Estate CRM Software features that match your main lead acquisition methods, business growth patterns, and operational complexity requirements. Your business will benefit from the right CRM by reducing administrative time to open more leads through automated personalization while gaining comprehensive pipeline insights which respectively allow you to maintain your core skill of relationship building and deal closing.

FAQs

1. Can I switch CRMs without losing data?

During the trial period you should check if platforms offer free data migration solutions in addition to CSV import/export functions.

2. Do I need an IDX website?

Having an integrated IDX site like kvCORE, BoomTown or Real Geeks benefits search-based agents and portal customers by enhancing lead capture while improving SEO.

3. How many users do I need?

Proprietors who function alone should begin working with single-user plans offered by Wise Agent or ixACT. BoomTown, Top Producer, and kvCORE provide group pricing plans for teams having multiple members.

4. Are real estate CRMs worth the cost?

Most CRM users achieve between 20–30% higher lead conversion rates and dramatic time reductions after using the system for three to six months.

5. Which CRM has the best mobile app?

Follow Up Boss, together with kvCORE takes the lead in mobile CRM with features including call/SMS capabilities, push alerts as well as mobile device capability for field agents.