The paint industry in India started its journey even before the independence phase, and it has developed a lot. The first paint manufacturer in India was established in 1902 by Shalimar Paint Colour and Varnish Company. In the subsequent decades, the industry has evolved, and at present, there are many companies and brands of paints that can be considered market leaders.
Due to the current competition and with the intention of being noticed by the customers, the best paint manufacturers in India are currently using more money on promotions and advertisements. One of the strategies is to use celebrities and any other influential people in society as endorsers. This, in turn, helps these paint companies to promote their products and get to the intended consumers more efficiently.
Through these consecutive branding strategies, the major paint manufacturers have thus created their market niche well. They have established a loyal base that consists of customers who constantly purchase their products due to the quality and standard that is attached to production. This is why the positions of these companies significantly increased the barriers to entry of new players in the indian market.
This expansion and vigor in the Indian paint market have corresponded with the over-developmental change in the country. When incomes rise and construction activity gains momentum, the demands for hi-tech, aesthetically attractive-looking paints have risen tremendously. The above favorable market trends have been well in the hands of the market-leading brands as they are now market giants of the industry.
In today’s blog, we will talk about some popular paint companies in India. Let’s dive in.
List of Top 15 Paint Companies in India
1. Asian Paints Ltd
In 1942, Asian Paints Ltd was incorporated as one of the best paint companies in India. Over time, the company has grown into a household name with an extensive range of products—decorative paints, industrial coatings, and wall coverings. Because of the solid customer-oriented approach and culture of continuous improvement, the brand value of Asian Paints has been preserved over the years.
Geographical presence has been increased in many countries across the world. Asian Paints has even engaged famous sporting personalities—like badminton player P.V. Sindhu, their brand ambassador—to promote the brand image. The company has thus been in partnership, striving for excellence and seeking to inspire customers with vibrant and long-lasting paint solutions.
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Company Details:
Founder: Champaklal Choksey, Chimanlal Choksi ,Suryakant Dani & Arvind Vakil
Founded In: 1942
Website: www.asianpaints.com
Headquarters: Mumbai, Maharashtra
2. Berger Paints India Ltd
Among the oldest organizations in the Indian paint industry, Berger Paints was established in 1923. It has gained a solid nationwide presence with 16 manufacturing units distributed around the country, in addition to factories located in Nepal, Poland, and Russia. Goodwill in the market of high-quality products is the foundation upon which Berger Paints has been built.
For the brand promotion, the company has engaged popularly known Bollywood actor Akshay Kumar as its brand ambassador, depicting its dedication toward its customer base and getting the brand closer to the customers. Berger Paints is constantly adding new dimensions to its growth and ventures in the paint sector, both nationally and internationally.
Key Products:
- Interior Paints
- Exterior Paints
- Metal
- Wood
- Coating
Company Details:
Founder: Kuldip Singh Dhingra (Chairman), Gurbachan Singh Dhingra (Vice Chairman), Abhijit Roy (MD & CEO)
Founded In: 1923
Website: www.bergerpaints.com
Headquarters: Kolkata, West Bengal
3. Kansai Nerolac Paints Ltd
Based in Mumbai, Kansai Nerolac Paints is the third-biggest decorative paint company in India. Established in 1920, it has a rich history and holds a renowned status in the eyes of its customers as a purveyor of good quality products. For years, the tagline “Colors that Care” aptly supports the very idea of high-quality paints from Kansai Nerolac to meet customer requirements.
It has built up the ability to stay ahead of competitors and position itself as a market leader through a focus on innovation and quality. The group recently announced associations with Bollywood actor Ranveer Singh as its brand ambassador in order to give more muscle to Kansai Nerolac; he is an energetic and dynamic character.
This relationship, therefore, underscores the constant efforts of Kansai Nerolac to remain relevant and in touch with its consumers while continuing to bring excellent products to adorn thrones that enhance the beauty of homes and spaces across India.
Key Products:
- Interior Wall Paints
- Exterior Wall Paints
- Wood Coatings
- Metal Enamel Paints
- Waterproofing
- Interior Textures
Company Details:
Founder: Mr Anuj Jain(CEO)
Founded In: 1920
Website: www.nerolac.com
Headquarters: Mumbai, Maharashtra
4. Indigo Paints
Indigo Paints was incorporated in the year 2000, so it is comparatively a new entrant in the paint industry of India. However, still, it has been able to generate a significant and at par positioning through its mode of innovation. This brand is rather remarkable for coming up with metallic paints, which were for the first time in the Indian market.
Hence, it is quite distinguishable from the existing competition. Though the company is young, it has built up fast recognition and market share through its creativity and quality.
Further, to uplift its brand image, Indigo Paints has roped in famous cricketer MS Dhoni as its brand ambassador. The association has helped Indigo Paints strengthen its bond with consumers and reaffirm its standing as a dynamic, progressive player in the industry. Indigo Paints continues to grow, innovate, and find a place in the competitive Indian paint market.
Key Products:
- Exterior and Interior paints
- Enamel Paints
- Wood Coatings
- Putties
- Primers
Company Details:
Founder: Hemant Jalan(MD)
Founded In: 2000
Website: www.indigopaints.com
Headquarters: Pune, Maharashtra
5. Akzo Nobel India Ltd
Akzo Nobel India Ltd is a subsidiary of the global leader in paints and coatings—Akzo Nobel—since 1911. It has over one hundred years of experience in offering excellent products with great services. The products offered by Akzo Nobel India have never failed to come out with world-class solutions, thus building the credibility of the company.
It has also appointed actor Ashutosh Rana as its brand ambassador in an attempt to increase its brand presence across the country, thereby portraying its theme of excellence and customer satisfaction. Akzo Nobel India has further tightened this alliance to retain its position as a dependable name within the marketplace. Still, it has also been associated with a popular public figure to reach out to a more extensive section of its target audience.
The business continues its tradition of quality and innovation, which is key to its global and domestic success.
Key Products:
- Paints & Coatings
- Epoxy Coatings
- Surface Protection & Additives
- Industrial Paints
- Primers
Company Details:
Founder: Alfred Nobel
Founded In: 1792
Website: www.akzonobel.com
Headquarters: Amsterdam, Netherlands
6. Nippon Paint India Pvt Ltd
Nippon Paint is a Japanese company founded in 1881, which has been able to leave a strong footprint in the Indian market due to its quality and innovative products. The rich past spanning a century has earned it a reputation for excellence in the paint industry. The company has increased its foothold in India, with its products commanding respect for excellent quality and state-of-the-art technology.
It has nominated Ushan Perera, a Sri Lankan cricketer, to be its brand ambassador in an effort to build strong brand appeal and achieve a wider reach for itself. This will help the company couple itself with a dynamic and influential individual, further increasing visibility and connectivity with consumers in the region.
Nippon Paint continues to build on its quality and innovation heritage, solidifying its position as a leading player not only in the Indian but also in the global paint market.
Key Products:
- Chemicals
- Decorative paints
- Industrial finishing products
- Coatings
- Fine chemicals
Company Details:
Founder: Masaaki Tanaka(MD)
Founded In: 1881
Website: www.nipponpaint-holdings.com
Headquarters: Mumbai, Maharashtra
7. Shalimar Paints Ltd
In 1902, Shalimar Paints was established and is, therefore, among the oldest and most established paint companies in India. With time, the firm has built a good reputation for its quality products in paint across the country. Shalimar Paints is famous for the message “Rang Desh Ka,” reflecting their commitment to offering the best colors on paints in India.
This is a tagline that clearly highlights the vision and mission of the company, which is to enhance the beauty of Indian homes and spaces with vibrant, durable colors. Rich in heritage and quality-driven, Shalimar Paints is one of the most trusted names in the industry, constantly striving to keep pace with the changing needs of customers.
The historical past of the company is a pointer to its continuous endeavor of coming up with products par excellence, which would appeal to the varied tastes and preferences of the Indian market.
Key Products:
- Primar
- Putty
- Emulsion
- Coating
Company Details:
Founder: AN Turner, AC Wright
Founded In: 1902
Website: www.shalimarpaints.com
Headquarters: Gurugram, India
8. Sirca Paints India Ltd
Incorporated in 2006, Sirca Paints is quite a recent entrant to the paint industry but has made a name by delivering good-quality products at competitive prices. Though young, the company has successfully made a mark for itself in the market by delivering value-for-money products that suit the tastes and meet the demands of consumers in general.
It is rapidly expanding with a considerable market share, all of which can be credited to quality. With innovation always at the top of the list of priorities and through a customer-centered approach, Sirca Paints are quickly becoming popular choices in premium paints that you can actually afford.
The growth of this company has definitely positioned its footprint with assurance and reputation as a reliable and trusted brand in the market.
Key Products:
- Primar
- Finisher
- Exterior
- Interior
- Wall Putty
- Coating
Company Details:
Founder: Sanjay Agarwal(MD)
Founded In: 2006
Website: www.sircapaints.com
Headquarters: New Delhi, India
9. Dulux Paints Ltd
One of the major brands within the Akzo Nobel corporation is Dulux, which is associated with a wide range of products and quality. Through the varied selection of paints manufactured by the company, it has built a name in the painting industry, trying to meet diverse interests and tastes. More so, marketing and advertising investments remain high for the Dulux brand to hold its presence and attractiveness to customers.
It has associated with Shraddha Kapoor to increase the brand’s presence. The association with the highly recognizable and influential celebrity, in turn, ties the company to society’s large following. This thus sets an association between Dulux and a large following in society, further promoting the quality and innovativeness of the brand.
It is in this continued commitment to excellence that Dulux stays a name one would trust in the paint industry to bring beauty and durability into every home and space.
Key Products:
- Acrylic Primer
- Sheen Exterior
- Refresh Wall Filler
- Weathershield Tile
- Refresh Spray Paint
Company Details:
Founder: Patrick W Houlihan
Founded In: 1931
Website: www.dulux.in
Headquarters: Gurugram, Haryana
10. British Paints India Ltd
British Paints Limited is one of the largest manufacturers of paints in India, with an extremely long historical backdrop dating back to 1647. It rightfully deserves to be called a giant in the paint industry, very well-known for its innovative stance and quality products that the company has churned out over centuries. British Paints enjoys a reputation for delivering dependable and superior paint solutions that find favor with customers and professionals alike.
A long tenure in the market further underlines its ability to adapt to changing trends while staying coherent and maintaining a level of excellence. With varied products catering to different customer needs, British Paints continues this rich heritage of craft and innovation.
High-quality products are continuously delivered to the customers, which justifies the company’s guarantee of quality and service, befitting its status as one of India’s biggest paint manufacturers.
Key Products:
- Decorative Paints
- Industrial Products
- Warranty Products
Company Details:
Founder: James Wilfred Adamson
Founded In: 1919
Website: www.britishpaints.in
Headquarters: Delhi/NCR, New Delhi
11. Jenson & Nicholson Paints
Jenson & Nicholson Paints is a joint-venture company manufacturing industrial and decorative paints. Regarding sustainability issues, the firm participates in making environmentally sensitive products. Apart from environmental concerns, Jenson & Nicholson is also famous for its development of germ-resistant paints, which suit the rising demands for healthy living.
Their ingenuity in paint manufacturing is a testimonial to the consideration of the quality and safety of the product, which makes it very trustworthy both for consumers and businesses. This company has a vast portfolio catering to various sectors, giving aesthetic appeal with practical benefits to real estate.
With a strong focus on green technology and health-conscious products, Jenson & Nicholson Paints is here to take the industry by storm with solutions that would yet again suit modern customer requirements while contributing toward a healthy and sustainable future.
Key Products:
- Safeguard
- Decor Exterior
- Safeguard Optima
- Robbialac Super
- Rainbow Acrylic Emulsion
Company Details:
Founder: Anant Sinha, Sudhir Peter, and Krishnamurthy Sridhar.
Founded In: 1922
Website: www.jnpl.in
Headquarters: Kolkata, West Bengal
12. Sheenlac Paints
Sheenlac Paints is one of the leading paint companies that arose in 1962 and is known among the citizens of Chennai. Since its inception, the entity has made a name for itself by producing innovative, customer-driven products to meet the varied needs of their customers.
The commitment to quality and excellence taken as an oath in the corporation has helped the company create a position for itself within this highly competitive paint industry. The company has a wide range of products in decorative and industrial paints and wood finishes, with other related solutions to provide a holistic approach for customers’ diversified demands. Sheenlac Paints has associated with the famous musician A.R. Rahman as its brand ambassador in a massive step toward increasing brand image and connecting with the larger masses.
The reason behind associating Sheenlac with A.R. Rahman is that this partnership spells their vision to link the past with innovation, as his global appeal and creative genius are very much in sync with the brand.
Key Products:
- Primer
- Emulsion
- Primers Fillers
- Oil Based Wood Fillers
- Red Oxide Metal Primer
Company Details:
Founder: Mr. John Peter
Founded In: 1962
Website: www.sheenlac.com
Headquarters: Chennai, Tamil Nadu
13. Snowcem Paints
Snowcem Paints was established in the year 1959 and has now become a renowned name in the Indian paint manufacturing industry. It has earned a respectable reputation for innovativeness in dealing with paint manufacturing over the last few decades.
Snowcem Paints is the one and only producer of “breathable” paints, which is a very different or one-of-a-kind range of products that exist in the market. Unlike traditional paints, these breathable paints contain no lime and are therefore preferred by most customers for both quality and durability. It has been able to gain acceptance in the market for being a novel and good quality brand in India.
Snowcem breathable paints are specially prepared to let the moisture out from the walls, which in turn does not cause issues like peeling and cracking and hence drives down maintenance costs.
With high-quality products and consistent performance, Snowcem Paints has been able to keep up the pace against the highly competitive paint manufacturing industry while being trusted by most homeowners, architects, and builders.
Key Products:
- Exterior Emulsion Paints
- Interior Emulsion Paints
- Waterproofing Paints
- Cement Paints
- Putty
- Snowcare Range
Company Details:
Founder: Mr. Nanji Kalidas Mehta
Founded In: 1959
Website: www.snowcempaints.com
Headquarters: Sakinaka, Mumbai
14. Agsar Paints
Agsar Paints is one of the most reputed paint companies in India. It has been in the field for several decades in South India. Its entire concept was oriented toward the production of high-quality, eco-friendly paint products. Agsar Paints has innovations in formulations that provide a gamut of protective features, from dustproof and weatherproof to sunproof.
The company makes a wide variety of products that are resistant to harsh environmental conditions. Therefore, customers who desire long-term paint solutions look for durability and sustainability in the paint.
Agsar Paints is deeply committed to following eco-friendly practices—showing awareness of their impact on the environment—to ensure they contribute safe and reliable options for homes and commercial applications alike.
Agsar Paints has carved out a niche for itself in the South Indian paint market and enjoys the trust of customers due to its sterling performance by way of turning out products that serve two purposes: the protection of surfaces and the creation of a healthy atmosphere.
Key Products:
- Interior Paints
- Exterior Paints
- Wall Paints
- Floor Paints
- Metal Paints
- Wood Paints
- Essentials
Company Details:
Founder: Alagappan, Ganeshan, Shenbagam, Arumugasamy and Rajamanickam.
Founded In: 1974
Website: www.agsar.com
Headquarters: Tamilnadu
15. Grauer & Weil India Ltd
Grauer & Weil India Ltd has been one of the largest and most famous paint companies within the Paints industry in India. It has a considerable presence not only in India but in many other countries as well, making them a genuinely large paint company in the world.
However, this big company is not much into coercive advertising. Instead, the company is very much dependent upon the goodwill and consistent quality of its products to have a strong ground in the market. Known for their reliable and quality paint solutions, Grauer & Weil India Ltd. earned respect and created trust in the Indian markets.
The approach has helped the company in building long-term relationships with clients and establishing a reputation for excellence, putting it at a leading edge nationally and internationally.
Key Products:
- Electroplating & enthrone chemicals
- Electroplating basic chemicals
- Electroplating equipment
- Buffing and polishing compositions
- Mops
- Polishing wheels
Company Details:
Founder: Mr. Umesh N
Founded In: 1957
Website: www.growel.com
Headquarters: Mumbai
Conclusion
The paint industry in India has come a long way from its infancy over a century ago when it was in its infancy. A sector that was previously considered a nascent market has turned into a highly savaged market, with many of the premium brands fighting for consumer attention and patronage.
This research report highlights the top 20 paint companies in India that have created their niche by offering only the best and top-quality products while embracing innovation and consumer satisfaction. Thus, they have developed brand awareness and have effectively incorporated diverse current marketing techniques to entrench themselves in the market.
India is still developing at a speedy rate in terms of urbanization and infrastructure, and thus, the demand for high-performance paints will increase. This situation poses the best prospect for these dominant players in the market to extend their market share and consequently, entrench themselves as the market dominion.
Through a range of products, sophisticated production processes and proper branding strategies, they are well placed to harness this growth opportunity. Going forward, these paint titans seem to be in a comfortable position to continue to dominate the Indian market.
It is for these reasons and more that their capacity to deliver high-end products, adapt to changes in the consumers’ tastes, and avoid the pitfalls of competitors places them in good stead for the future.
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FAQs
1. Whose paint has a longer lasting period?
Almost all the major paint manufacturing companies in India have come up with the claim that their products have long durability, but the major competitors based on sales and market worth are Asian Paints, Kansai Nerolac Paints, Nippon Paints, and Berger Paints.
2. What is the right paint for a house in India?
The most preferred home paint brands of India are Asian Paints, Kansai Nerolac Paints, Nippon Paints and Berger Paints. It is Vitabri’s pleasure to present you with these companies that provide ornamental paints and coatings that can be used in home interior and exterior.
3. How do the top paint companies in India differentiate themselves?
The leaders in the paint industry in India employ various strategies, such as top paint companies in India spending a lot of money on advertising and promotion, hiring popular brand ambassadors, and providing advanced and superior quality paint. Most of these firms also have been in the industry for a long time and thus are easily identified by most consumers hence they enjoy a steady flow of consumers.
4. What are the key factors driving the growth of the Indian paint industry?
Several factors have been identified to be instrumental in the growth of the Indian paint industry and these include Urbanization and infrastructure development taking place in the country today, Home improvement/renovation, and rise in disposable income of the middle class populace of the country. Also, the increase in the consumption of environmentally friendly and sustainable paints is also boosting the industry.
5. How do the top paint brands in India ensure customer loyalty?
The leading paint makers in India are able to retain their customers by providing excellent quality paint, good customer service support and through heavy advertisement expenditure. Most of these firms also work with popular personalities and celebrities to create brand familiarity and credibility to their target market.
