Top 12 Mattress Startups In India | 2024

MH4U Team
By MH4U Team
26 Min Read

It is a known fact that sleep is very essential for the body and the mind to be able to rejuvenate and ward off any tiredness or stress. But it is undeniable that numerous types of mattresses can be found in the market, making it difficult to choose the right one. Fear not! This guide on luxury mattress brands in India covers all the information you need regarding the top indian mattresses to make your search easier.

We will examine the most popular mattress companies and discuss the most crucial aspects, including comfort, support and price. We aim to help you purchase the best sleep solution that meets your needs and within your financial capacity.

From which anyone can choose as per their budget and requirements we will discuss economical to luxurious Mattress Startups In India. This way, you have it that no matter what your taste or your wealth status, you will be able to find a mattress that works best for you. When you complete this guide, you will be ready to be able to make the right choice and be on your way to getting the restorative sleep that you need.

Market Landscape of the Mattress Industry in India

It is worth mentioning that top mattress startups in India are really disrupting the sleep industry. It is this fashion that they are arriving at new concepts and innovative technology to enhance sleep for all. They are also involved in providing solutions for most of the issues that are associated with sleep and designing mattresses to suit all these needs.

Using items like special foams, cooling materials and ergonomic designs, these startups are making it easier for people to have good nights’ sleep. This is crucial because sleep, as we know, directly impacts our health, moods, and performance the following day. It is possible to solve such problems as back pain, night sweating, and a partner ‘s movements disturbing the other.

An added advantage of these startups is that they usually offer their products directly to the customers via the internet. This eliminates the middleman and makes it cheaper in many instances. They also have various trial periods that are risk-free, so you could try out the mattress at home.

How Best Mattress Startups in India are Helping Us

These listed mattress companies in India are making our lives better in several ways: These new mattress companies are making our lives better in several ways:

1. Better Sleep Quality: They incorporate hi-tech materials and styles to produce better and more comfy mattresses.

2. Health Benefits: Some of them are orthopaedic support that helps in back pain and maintains proper posture of the vertebrae.

3. Customization: Some of them can modify the firmness of the bed, and others make recommendations depending on your sleeping pattern.

4. Convenience: It is convenient to buy one online, and the mattress will be brought to your doorstep.

5. Affordability: Over the last few years, direct-to-consumer business models have become popular and, therefore, affordable prices for quality mattresses.

6. Innovation: Most of these startups are dedicated to investing time and effort in discovering and creating better sleep technologies.

7. Education: Most contain useful information concerning sleep hygiene or guidelines on selecting the correct mattress.

List of Top 12 Mattress Startups in India

Here is the list of luxury mattress brands in India:

1. Wakefit

Mattress Startups In India

Wakefit is a direct-to-consumer sleep and home solutions company based in India which was started in 2016. At the beginning, the company was famous for its high-quality mattresses offered for a reasonable price and sold only through the Internet while competing with physical stores. Since then Wakefit had broadened its portfolio by offering all sorts of home furniture and décor.

Being a relatively young company and, at the same time, a direct competitor of established players, Wakefit has focused on using data analysis both in product design and in its approach to customers. The company focuses on a 100-night trial period that they give to their mattresses as a way of showing their commitment to the customers.

Wakefit offers various products such as beds, sofas, study tables, wardrobes and other home furniture accessories. Currently a major player in the online furniture market and expanding its offline retail stores with an ambition to be an all-round home solutions company in India.

Key Features:

• Memory foam and orthopaedic mattresses

• 100-night trial period

• 10-year warranty

• CertiPUR-US certified foam

• Temperature-sensitive material for comfort

Company Details:

Founded In: 2016
Founder: Ankit Garg and Chaitanya Ramalingegowda
Headquarters: Bengaluru, Karnataka
Website: www.wakefit.co

2. SleepyCat

Mattress Startups In India

SleepyCat is an adorable and warm-brand of bed and sleep products. Their product offering includes numerous products that are aimed at improving the quality of the rest and getting better night’s sleep. The logo properly illustrates the company’s principle – a sleepy, half-opening-eyed cat with a satisfied expression on its face.

SleepyCat provides a list of mattresses, pillows, and bedding sets in restful shades and comfortable materials. Their unique and hot-selling products include memory foam pillows that adjust temperatures and have a feature of the memory foam, a weighted blanket that is useful in removing anxiety and lastly, the sleep silk mask that has graphics of playful cats.

Moreover, sustainability is at the brand’s core, which incorporates recyclable and biodegradable material in its products and packaging. In their marketing, SleepyCat has been known to post about how to get better sleep and ways to relax, so they brand themselves as the sleep wellness company.

Key Features:

• Gel memory foam for cooling

• Zippered outer cover for easy cleaning

• 30-night trial period

• 10-year warranty

• GST-certified materials

Company Details:

Founded in: 2017
Founder: Kabir Siddiq
Headquarters: Kolkata, West Bengal
Website: www.sleepycat.in 

3. Sunday Mattress

Mattress Startups In India

Sunday Mattress is a contemporary company that delivers comfort to your bedroom through novel designs and quality construction materials. This brand directly sells mattresses to the consumers avoiding the intermediaries and fancy showroom expenses.

The Sunday mattress comes in multiple layers, memory foam and latex being the most common layers to provide the best support and minimize pressure. Its top layer may employ cooling gel technology to control temperature, whereas its core provides spinal support.

The mattress is for all types of sleeping positions and for all sorts of body types. On the issue of sustainability, Sunday Mattress purchases environmentally friendly materials besides packaging the mattress in specific environmentally-friendly cases.

Key Features:  

• Natural latex mattresses

• Customizable firmness levels

• 100-night trial period

• 10-year warranty

• GOLS and Oeko-Tex certified materials

Company Details:

Founded In: 2015
Founder: Alphonse Reddy
Headquarters: Bengaluru, Karnataka, India
Website: www.sundayrest.com

4. The Sleep Company

Mattress Startups In India

The Sleep Company is a modern mattress and sleep solutions company aiming to improve quality of human sleep. The company was created to help people to feel better and live happier by suggesting ways to improve the quality of their sleep. SmartGRID mattresses are at the core of product offering and represent the unique grid-like support system that helps the company adapt to a client’s body and relieve pressure points.

The idea behind this technology can be to provide the user with maximum comfort and at the same time maintain the correct spine position depending on the body type and sleeping position. Apart from mattresses, The Sleep Company sells pillows and bed sheets, among other sleep-related products, designed to work harmoniously with its mattress technology to provide a holistic sleep solution.

Key Features:

• SmartGRID technology for adaptive support

• Hypoallergenic materials

• 100-night trial period

• 10-year warranty

• Temperature-neutral design

Company Details:

Founded In: 2019
Founders: Priyanka Salot and Harshil Salot
Headquarters: Mumbai, Maharashtra, India
Website: www.thesleepcompany.in

5. Flo Mattress

Mattress Startups In India

The Flo Mattress is a state-of-the-art mattress designed to cater to the diverse needs of new-age sleepers. Manufactured using the best material with high technology, the mattress is designed to offer incomparable comfort and support for a refreshing night of sleep. The structure of a Flo Mattress is typically made up of numerous layers featuring high-density foam, memory foam, and layers of proprietary material forming its core.

These layers combine efforts to offer a balance of pressure, contour the body, and support spinal alignment. They have crafted this mattress to be temperature-neutral, pulling heat and moisture away from the body, creating a cool and dry environment in which to sleep.

One of the features of Flo that sets it apart is its adaptability to different sleeping positions and body types, because it will curb itself around your unique contours, whether you’re a side, back, or stomach sleeper.

Key Features:

• Reversible mattress design

• Aloe vera-infused cover

• 100-night trial period

• 10-year warranty

• Proprietary responsive foam

Company Details:

Founded In: 2018
Founders: Karthik Reddy and Shubham Maheshwari
Headquarters: Mumbai, Maharashtra, India
Website: www.flomattress.com

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6. Duroflex

Mattress Startups In India

Duroflex is a leading mattress and sleep solutions company in India, established in 1963. With over six decades of experience, the brand has become synonymous with quality sleep products and innovation in the bedding industry.

Duroflex offers a wide range of mattresses, including spring, foam, and natural latex options, catering to diverse sleep preferences and needs.The company prides itself on its research-backed approach to product development, collaborating with sleep experts and orthopaedic specialists to create ergonomic and supportive sleep surfaces.

Duroflex has expanded its product line to include pillows, bed linens, and sleep accessories, positioning itself as a comprehensive sleep solutions provider. Known for its commitment to quality, Duroflex uses advanced manufacturing techniques and premium materials in its products. 

Key Features:

• Wide variety of mattress types

• Doctor-recommended orthopaedic range

• 7-year warranty

• ISO and OEKO-TEX certified

• Anti-microbial technology

Company Details:

Founded In: 1963
Founder: P. C. Mathew
Headquarters: Bengaluru, Karnataka, India
Website: www.duroflex.com

7. Emma Mattress

Mattress Startups In India

Emma Mattress is a popular mattress startup in India with significant traction in the European and global sleep market. The flagship Emma Original mattress features a multi-layer foam construction that provides optimal comfort and support. It typically consists of a breathable cover, followed by layers of pressure-relieving memory foam and supportive base foam. This combination aims to accommodate various sleep positions and body types.

Emma emphasizes the use of high-quality materials and innovative technologies in their mattresses. They often highlight temperature regulation, motion isolation, and edge support features. The company also offers a sleep trial period, allowing customers to test the mattress at home before committing to the purchase.

Key Features:

• Pressure-relieving foam layers

• Climate-regulating cover

• 100-night trial period

• 10-year warranty

• Motion isolation technology

Company Details:

Founded In: 2015
Founder: Dr. Dennis Schmoltzi and Manuel Mueller
Headquarter: Frankfurt, Germany
Website: www.emma-mattress.in

8. Sleepyhead

Mattress Startups In India

Sleepyhead, a whimsical character born from drowsy imagination, embodies the essence of peaceful slumber. With tousled hair and heavy-lidded eyes, this endearing figure shuffles through life in a perpetual state of semi-consciousness.

Clad in cosy pyjamas and fuzzy slippers, Sleepyhead’s attire is a testament to comfort above all else. Despite a constant yearning for rest, Sleepyhead possesses an unexpected charm. Their slow, dreamy movements and soft-spoken demeanour create an aura of tranquillity that affects everyone nearby.

Sleepyhead’s world is a hazy blend of reality and dreams, where yawns are contagious and pillows are prized possessions.

Key Features:

• 3-zone orthopaedic support

• Breathable outer fabric

• 100-night trial period

• 10-year warranty

• CertiPUR-US certified foam

Company Details:

Founded In: 2017
Founder: Matthew Joseph
Headquarters: Bengaluru, Karnataka, India
Website: www.sleepyhead.in

9. Kurlon

Mattress Startups In India

Kurlon is a leading Indian mattress and home comfort products company, founded in 1962 by Ramesh Pai. The company’s origins lie in Pai’s discovery of the use of rubberized coir—a natural, sustainable material derived from coconut husks—while visiting Germany. Recognizing its potential, he established Kurlon to manufacture mattresses using this innovative material, which provided durability, comfort, and breathability.

Over the decades, Kurlon expanded its product range to include a variety of mattresses, pillows, cushions, and other home comfort products, catering to diverse consumer needs. Kurlon has built a strong brand reputation across India, known for its commitment to quality, comfort, and innovation.

The company operates a widespread network of dealers and showrooms, making its products accessible nationwide.

Key Features:

• Diverse range of mattress materials

• Anti-dust mite treatment

• 5-year warranty

• ISO certified

• Rubberized coir for durability

Company Details:

Founded In: 1962
Founder: Ramesh Pai
Headquarters: Bengaluru, Karnataka, India
Website: www.kurlon.com

10. SleepX

SleepX is a cutting-edge sleep technology company specialising in developing innovative solutions to enhance sleep quality. Founded by a team of sleep scientists and engineers, SleepX leverages advanced technology and research to create products that promote restful and rejuvenating sleep.

The company’s flagship product, a smart mattress, uses sensors to monitor and adjust sleep conditions, ensuring optimal comfort and support throughout the night. SleepX also offers a range of sleep aids, including apps and wearables, designed to track sleep patterns and provide personalized recommendations for improving sleep health.

With a strong commitment to improving the well-being of its customers, SleepX continually invests in research and development to stay at the forefront of sleep science. Their mission is to transform the way people sleep, helping them wake up feeling refreshed and ready to take on the day.

Key Features:

• Neem Fresche technology for freshness

• Air mesh fabric for breathability

• 10-year warranty

• ISO certified

• Dual comfort options

Company Details:

Founded In: 2019
Founder: Rajiv Bhatia
Headquarters: Gurugram, Haryana, India
Website: www.mysleepx.com

11. Springtek

Mattress Startups In India

Springtek is an Indian mattress brand founded in 2015 that has rapidly gained popularity for its quality and affordability. The brand operates under Sarvotham Retails Private Limited and is recognized for its commitment to providing premium sleep solutions directly to consumers.

Springtek offers high-quality mattresses at competitive prices by eliminating middlemen and selling primarily online. Springtek mattresses are crafted using various materials, including memory foam, latex, and pocket springs, catering to diverse customer needs and preferences.

The brand emphasizes innovation and customer satisfaction, ensuring its products promote better sleep and overall well-being.

Key Features:

• Multiple mattress types available

• 10-year warranty

• CertiPUR-US certified foams

• Zero partner disturbance technology

• Copper-infused covers for some models

Company Details:

Founded In: 2016
Founder: Pratik Agarwal
Headquarters: Bengaluru, Karnataka, India
Website: www.springtek.in

12. Livpure Sleep

Mattress Startups In India

Livpure Sleep is a prominent mattress startup in India that specializes in sleep products, particularly mattresses, pillows, and accessories designed to enhance sleep quality. Originating from Livpure, a company initially known for its water purifiers, Livpure Sleep was established to address the increasing demand for products that promote better sleep health. The brand is committed to innovation, integrating advanced sleep technology and high-quality materials to ensure optimal comfort and support.

Livpure Sleep emphasizes the importance of a good night’s sleep for overall well-being, and its products are designed to cater to various sleep preferences and needs. Their mattresses, in particular, are engineered to provide balanced comfort, pressure relief, and temperature regulation.

With a focus on customer satisfaction, Livpure Sleep offers trial periods and warranties, reflecting its confidence in the durability and effectiveness of its products. The brand is quickly becoming a trusted name in the sleep industry.

Key Features:

• CertiPUR-US certified foams

• 100-night trial period

• 10-year warranty

• Antimicrobial silver-ion technology

• Breathable fabric covers

Company Details:

Founded In: 2015
Founder: Varun Bahl
Headquarters: Gurugram, Haryana, India
Website: www.livpuresleep.com

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Tips for Choosing the Best Mattress

1. Know Your Sleep Style: What kind of sleeper are you, side, back, or stomach? This influences the kind of help required.

2. Consider Your Body Type: Stature and weight determine how a mattress feels and how it will perform depending on the type of mattress.

3. Think About Firmness: What type of support do you like most in your mattress: soft, medium or firm? It could be attempted with different possibilities if possible.

4. Check for Proper Support: The right mattress should keep the spine in the correct position when sleeping.

5. Look at Materials: It may also be helpful to consider products with features such as memory foam, latex, innerspring or a hybrid construction.

6. Temperature Regulation: If you prefer to sleep on a warm bed – check for mattresses with special cooling features.

7. Motion Isolation: Beneficial when you have to sleep with a partner and you don’t want to wake him/her up.

8. Edge Support: It has stronger seams for getting in and out of bed and utilising the whole mattress surface.

9. Read Reviews: Search for recommendations from individuals who require similar quality and type of sleep.

10. Take Advantage of Trial Periods: Most indian mattress companies provide what is known as risk-free trials so that you can try the mattress at home.

11. Check the Warranty: This is because a longer warranty can show that the manufacturer has confidence in the product that they’ve produced.

12. Consider Your Budget: Find out how much money you can spare; however, a good mattress is one of the best investments you can make for your health.

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Conclusion

Well, it’s all about picking the right mattress to give you a good night’s sleep and feel great. The silver lining is that several Mattress Startups In India have come up, including new-age startups and traditional mattress companies that are open to experimenting with new technologies.

While choosing a mattress, consider factors such as your sleep position, your body weight, and whether you have any health issues. Some of the other things that might be important to you include the material of the mattress, the firmness of the mattress, and extra features that can enhance your sleep.

This is especially so since consumers are often allowed to try the product for free for a certain period, and there are always reviews online about the product. Don’t forget that a mattress is a health investment and every person should use it to get a proper rest. If you make the right decision, you will wake up to improved sleeping patterns and happier mornings.

FAQs

1. How frequent is the frequency of mattress replacement?

Changing your mattress every 7-10 years is generally advised. However, this depends on the type of mattress and the frequency of washing or cleaning the mattress. If you see signs such as sagging or lumps, wake up with pains or have sore muscles, then it could be time to replace your mattress.

2. Does it mean only costly mattresses are comfortable and good for health?

Not necessarily. This is not always the case, as many cheap mattresses offer good comfort and support to users compared to expensive ones. It is far more helpful to look for the type of mattress suitable for the individual and not necessarily the cheapest.

3. Will the mattress be helpful to my back pain?

Yes, the right type of mattress can reduce back pain by ensuring you get the right support for your spine. There are orthopaedic mattresses or zoned support systems to look for. Some of the best mattresses for back pain include memory foam and latex mattresses.

4. How do I know a mattress is too firm or soft for my body type?

If the mattress is too firm, you may experience some soreness in some areas, like the shoulders and the hips. If it is too soft, you may feel you are sinking in too much or not getting enough support. First, the right mattress must be comfortable and provide proper support to maintain the spine in a neutral position.

5. Are bed-in-a-box mattresses as good as conventional mattresses?

Most bed-in-a-box mattresses are perfect and provide the same or even superior comfort and support to conventional types of mattresses. The main difference is that one delivers it as a pallet and the other in a bag. One should always examine the material, construction and customer feedback to determine its quality.

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