The U.S. is experiencing a growth in the fitness and wellness industry. One of the fastest growing components of that industry is Yoga. The U.S. health and fitness industry earned over $35bn in 2023. Over the last few years, Boutique fitness studios, such as yoga, have increased over 15% per annum.
Due to this increased demand, YogaSix is currently the largest franchised yoga brand in the United States. Its support is Xponential Fitness that operates more than 3,150 studios in 27 countries. YogaSix has established over 197 studios in 49 states of the U.S. Its clean, contemporary design is inviting to anyone and anyone and demonstrates the fact that yoga is not only accessible to the very flexible and advanced.
When you consider opening up a business in the wellness market, being a YogaSix franchisee would allow you to enter into a fast-expanding multi-billion dollar sector. This guide will cover how much is a Yoga Six franchise, the amount of money you can get, the requirements and the procedure of opening a YogaSix studio.
What is YogaSix?
YogaSix is a chain of new yoga studios that simplify and make yoga enjoyable to all. The firm began in small scale but has grown to be among the largest yoga franchises in America. YogaSix is the biggest franchised yoga company that provides a wide variety of heated and non-heated yoga classes, boot camp-style fitness classes, and meditation to everyone.
The entire concept of YogaSix is to demystify yoga to beginners. Most people believe yoga to be something that flexible individuals or people who know what they are doing should do. YogaSix transforms it by providing an open atmosphere where everyone can practice yoga.
Background and Reputation
YogaSix has established a robust brand in the fitness industry. They are interested in creating yoga classes that are complex and accessible to ordinary individuals. The studios are contemporary and well kept.
There are six types of classes that the company provides. All the classes are different – there are hot classes, there are classes that are not hot, there are classes that are more strength-focused, and classes that are more relaxation-focused. This diversity assists in appealing to diverse kinds of people.
Who Owns YogaSix?
YogaSix is an Xponential Fitness Company which is a franchisee of health and wellness brands that include pilates, barre, cycling, dance, yoga, boxing, strength training, stretching, and metabolic health brands. Xponential Fitness is the biggest international franchisor of fitness boutiques operating in 27 countries and 49 states of the U.S.
Back in 2018, Xponential Fitness purchased seven Yoga Six outlets. Ever since, they have assisted the brand to grow significantly larger. Xponential is conversant with the fitness business, which contributes to the success of Yoga Six franchise owners.
Global Presence and Growth
YogaSix has been expanding at a very rapid rate over the past years. Unit Count: 197 studios are already operating within the country. This figure continues to increase as others seek to open YogaSix studios in their towns.
Currently, the brand targets primarily the United States, but with the assistance of Xponential, they consider expanding to other nations as well. It has franchises in 49 states in the United States and 27 countries where over 3,150 studios under all the Xponential brands are open.
Yoga Six franchise Cost Breakdown
Now let’s talk about money. How much is a Yoga Six franchise? It is not cheap to open any franchise and YogaSix is not an exception. This is what you need to know about the costs.
Franchise Fee
Franchise Fee: $60,000. This is the cash you part with YogaSix merely to have a right to use their name and system. You pay it once you start and you can never get it back.
The franchise fee provides you with the right to utilize the YogaSix name and their business practices, as well as their support system. It also addresses your training and assistance at the time of opening your studio.
Total Initial Investment
Here is your answer to —How much is Yoga Six franchise cost. The amount of money you need to open a franchise of YogaSix is determined by the source you decide to look but according to most of the latest information, that amount is:
- Yoga Six franchise minimum investment is $399,370 -462,097. Yet other sources state various values: Franchisees may anticipate to invest a total of $355,945 -508,145 and some even state as high as between 529,000-826,000.
Such an amount of difference between these numbers is due to various factors such as:
- Location costs (rent is more expensive in large cities)
- Size of the studio
- How much is a yoga six franchise cost
- Local building costs
- Equipment choices
| Expense Item | Estimated Range |
| Franchise Fee | $60,000 |
| Total Initial Investment | $399,370 – $462,097 |
| Other Reported Ranges | $355,945 – $826,000 |
| Studio Size | 2,000 – 2,400 sq. ft. |
Build-out Costs
The studio will be approximately 2,000 to 2,400 square feet. This will be large enough to host several yoga rooms and a lobby. The build-out includes:
- Flooring that’s safe for yoga
- Mirrors on the walls
- Heating and air conditioning systems.
- Sound systems for music
- Lighting which sets the correct mood.
- Altering rooms and toilets.
- Reception area
Storage space
Build-out costs can vary a lot. You may spend less money in case you can find a room that has been used as a gym or a dance studio. However, when you have to re-do an entire space, the expenses increase rapidly.
Equipment and Technology
The equipment required in YogaSix studios is:
- Borrowing yoga mats by students.
- Blocks, straps, bolsters etc.
- Microphones and sound systems.
- Payment systems at the point of sale.
- Scheduling computer systems.
- Security systems
Cleaning materials and storage.
The company has suppliers of choice and this will assist you in obtaining better prices on equipment. They also assist you to determine precisely what you require in order to prevent purchasing either excessively or insufficiently.
Insurance, Permits, and licenses.
As with any business, you require a number of licenses and permits:
- Business license in your city.
- Any construction requires building permits.
- Fire department approval
- Health department permits
- Playing songs licensing.
- Business and building insurance.
These costs vary by location. The big cities tend to be more expensive than small towns. You can figure out what you need with the help of your lawyer and accountant.
Initial Working Capital
- Money is also required to operate the business till it begins to make profit. This includes:
- Employee salaries during the initial months.
- Pre-opening rent.
- The marketing of your first members.
- Bills like utility and other monthly bills.
- Stock such as merchandise and beverages.
The general recommendation is to have a minimum three months worth of money. It may take the franchise owner six months or longer, particularly in competitive markets.
Ongoing Fees and Royalties
Once you open, you are charged recurring fees by YogaSix. Such charges are used to fund further maintenance and advertising.
Royalty Fee
We hope you got the answer to —How much is a Yoga Six franchise cost? The initial franchise fee, royalty fee and marketing fee at YogaSix consist of a royalty fee of 7% of gross sales. This implies that when your studio earns $50,000 dollars in a month, you will pay $3,500 to YogaSix.
You pay royalty charges on a monthly basis regardless of whether you make a profit or not. These fees help pay for:
- Continued training and mentoring.
- New class development
- Technology updates
- Business coaching
- Availability of favourable suppliers.
Marketing and Advertise Fee
There is also 2% gross sales in marketing and advertising. This funds get into a large pool that funds:
- Nationwide advertising.
- Social media marketing
- Web site design and upkeep.
- Local marketing materials.
- Brand development
The marketing fee allows all locations of YogaSix to enjoy the advantages of larger advertising that they would not have been able to do individually.
Other Recurring Costs
In addition to franchise fees, there are ordinary business expenses:
- Staff Costs: You will require yoga teachers, front desk staff and maybe managers. The cost of teacher pay differs depending on where the teacher is located, but typically falls between $30-75 per class.
- Rent: Studio rent is based on where you are. You should pay higher in high foot traffic locations.
- Essentials: Hot yoga classes require heating systems that raise utility bills compared to regular businesses.
- Maintenance: Yoga studios should be frequently cleaned and maintained.
- Insurance: You require property insurance and liability insurance.
- Supplies: Cleaning material, retail material, and spare equipment.
| Fee Type | Amount | Notes |
| Royalty Fee | 7% of monthly gross sales | Paid every month |
| Marketing/Ad Fund | 2% of monthly gross sales | Goes into national marketing pool |
| Staff Costs | $30–$75 per class (avg teacher) | Based on location |
| Insurance, Rent, Utilities | Varies | Location-dependent |
Financial Requirements and Eligibility
YogaSix does not allow every person to purchase a franchise. They also have financial needs that ensure that the owners of the franchises are in a position to operate the business properly.
Net Worth Requirement
The interested persons must possess at least $100,000 liquid capital to invest and a net worth of at least $500,000. Net worth refers to all the assets less all the debts.
Liquid Assets Required
These are assets that you can get a hold of easily, such as cash, savings or investments that can be sold easily. YogaSix will need minimum liquid assets of $100,000.
This money will be used to make sure you can pay during those times when the business is not generating a lot of profit but there are also some unforeseen expenses.
Ideal Franchisee Profile
YogaSix seeks out some kind of individuals:
- Fitness Lovers: individuals who are already passionate about fitness and know the yoga market tend to fare better.
- Business Experience: It is common that business owners or managers who have owned a business before tend to succeed more than those who do not have any business experience.
- Community Connections: People who are already involved in their community can build membership faster.
- Multi-Unit Potential: YogaSix is more likely to choose franchisees who may wish to establish more than one studio in the future.
- Full-Time Work: You may employ managers, but the best owners are those who are part of day-to-day business.
Documentation and Business Plan
You must furnish much paper work:
- Accounts of your net worth and liquid assets.
- Business plan on how you will operate the studio.
- Personal and business references.
- Background check data.
- Proof of financing
YogaSix would like to ensure that you are serious and ready when they allow you to use their brand.
Yoga Six franchise Profit and Revenue Potential
How much money can I earn is the big question everybody asks. The response to this question is relative, depending on a lot of factors, but let us examine the figures.
Average Unit Revenue
Average Sales is indicated to be the annual average revenue. This implies that the average YogaSix studio sells approximately $381,000 a year in total sales.
Revenue is however not the same as profit. The money that comes in and the money that remains after payment of all the expenses is referred to as revenue and profit respectively.
Profit Margin Estimates
Fitness franchise profit margins are 12-15% once the business is established. To a YogaSix studio with annual revenue of 381,000:
- At 12% profit margin: $45,720 per year
- At 15% profit margin: $57,150 per year
These figures are subject to change depending on:
- How well you control costs
- Your location and rent costs
- How many members you have
- Your staff costs
- Local competition
Break-Even Period
The average number of years to break even with Yoga Six franchises is 2-4. The first year is normally the most difficult as:
- The membership is still being built.
- You are being taught how to manage the business effectively.
- There may be some hidden expenses.
- Marketing takes time to work
In good places with seasoned proprietors, it may break even sooner. Others in hard markets or those with new business owners may take more time.
How to Open a Yoga Six franchise (Application Process)
Want to open a franchise of YogaSix? The following is the usual process. The entire procedure occurs within 6-12 months.
Step 1: Initial Inquiry
Reach out to YogaSix via their website or by phone. The website of Xponential Fitness has their franchise information section. They will provide you with basic details regarding the franchise opportunity and will pose some questions concerning your background and finances.
In this initial stage, they desire to be informed:
- Do you satisfy the minimum monetary conditions?
- Have you owned a business in the past?
- Where do you consider establishing a studio?
- Do you intend to operate the business personally or employ a person?
This is a no-cost step, and it does not bind you to anything. It is only fair to determine whether you and YogaSix can work well together.
Step 2: Qualify Financially
You will have to demonstrate that you satisfy the financial requirements. Here the matter becomes more grave. You’ll need to provide:
- Financial Statements
- Tax Returns
- Bank Statements.
- Proof of Assets
- Credit Report
This is done to ensure that YogaSix can afford the initial investment and the operating expenses. It also demonstrates to them that you are serious about the opportunity.
Step 3: Review Franchise Disclosure Document
YogaSix will provide you with their Franchise Disclosure Document (FDD). It is a legal document that typically takes 200-300 pages and includes the following information:
- Every expense and fee you will require.
- Financial history and performance of YogaSix.
- Lawsuits or other legal matters related to the company.
- Your rights and liabilities as a franchisee.
- Territorial and competition regulations.
What you can do with your franchise in the future.
The FDD is also composed in legal terms and thus difficult to understand. Most individuals employ a franchise lawyer to look through it with them. Read this slowly – it is the most significant document in the entire process.
Step 4: Discovery Day
Both parties interested will be invited to Discovery Day. This could be in the headquarters of YogaSix in California or in a nearby studio.
Discovery Day is typically a one-day event and it consists of:
- Interview with the YogaSix corporate team.
- Visiting existing studios to view operations.
- Interviewing existing franchise owners on experience.
- Viewing information about training and continuous help.
- Talking about your particular location ideas.
- Finding answers to all your remaining questions.
Step 5: Submit Formal Application
You will fill out a comprehensive application form with details regarding:
- Personal Background: Business experience, Work history, and education. They are interested in knowing whether you possess skills that can make you successful.
- Financial Information: Full financial scenario such as earnings, assets, liabilities and your financing of the franchise.
- Location Ideas: The place you are planning to open your studio. They will assist in the evaluation of whether your ideas make sense or not.
- Business Plan: How you intend to operate the studio, how you will advertise to the customer, and how you will make the studio profitable.
Step 6: Sign the Franchise Agreement.
With your approval, you will sign the franchise agreement and pay the franchise fee amounting to $60,000 dollars. Before signing:
- Get your lawyer to go over the final contract.
- You should be aware of all the terms and conditions.
- Establish the territory demarcations and rights of exclusivity.
- Know just what kind of support you are going to get.
- Understand what will occur in the event you desire to sell the franchise.
Many years are legally required to the franchise agreement (typically 10 years with the option to renew it). After signing and paying the franchise fee, it is too late.
Step 7: Find and Prepare Location
Collaborate with the YogaSix real estate team to identify a suitable site. They help with:
- Site Selection: Identifying sites that fit the criteria of size, demographics, visibility, and accessibility of YogaSix.
- Space Planning: The layout will be designed in such a way that it can accommodate as many students as possible without making it too crowded.
- Permits and Approval: The City, county and state must grant all the required permits.
It can be built out in 2-4 months based on the amount of work the area requires. YogaSix offers specifications in detail to make your studio look and feel like other YogaSix locations.
Step 8: Training
Training program at Complete YogaSix prior to opening. Training consists of several sections:
- Corporate Training
- Studio Operations
- Staff Training
- Marketing Training
- Technology Training
Although you may have business experience, do not ignore the training. YogaSix has gained knowledge and experience on what works and what does not.
Step 9: Grand Opening
Launch your studio under the patronage of the YogaSix team. The significance of the grand opening period is:
- Building Membership: To gain first members, you should provide special offerings and offer free classes.
- Community Awareness: Informing the community that YogaSix is in town.
- Staff Testing: Ensuring that your staff is capable of dealing with actual customers and addressing any issues that arise.
- System testing: How everything in your technology, equipment, and procedures feel good.
Pros and Cons of Owning a Yoga Six franchise
| Pros | Cons |
| Established brand with growing recognition | High initial investment required |
| Proven business model and systems | Ongoing royalty and marketing fees |
| Comprehensive training and ongoing support | Limited creative control over classes and operations |
| Marketing assistance and materials | Competition from other yoga studios |
| Access to preferred suppliers and pricing | Long-term contract commitment |
| Technology systems already developed | Success depends heavily on location |
| Part of larger Xponential Fitness network | May take 2-4 years to reach full profitability |
| Six different class formats attract variety of customers | Requires significant time commitment |
| Growing fitness industry with health-conscious consumers | Seasonal fluctuations in membership |
| Potential for multiple unit ownership | Need to maintain corporate standards and procedures |
Conclusion
YogaSix is a good franchise that individuals can consider to venture into the expanding yoga and fitness industry. The brand possesses well-established support mechanisms, business practices, and belongs to the winning Xponential Fitness family.
It is however, just like any business investment where planning and huge financial investment is required. How much is a Yoga Six franchise cost—simply, the startup costs are about $355,000 to over $500,000 not to mention that you have to have good net worth and liquid assets.
The yoga market is ever expanding due to the increasing number of individuals focusing on health and wellness. YogaSix already stands in a good position to market this market, but it is up to your location, management abilities, and commitment to develop a great community of yoga followers.
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FAQs
What is a Yoga Six franchise fee?
The First Franchise Fee per individual Studio is $60,000. This is a non-refundable fee to be paid upon signing the franchise agreement.
What is the total cost of a Yoga Six franchise?
The overall investment will depend on where you are and the situation. The initial investment as determined by recent estimates is $399,370 -462,097.
Is YogaSix a profitable franchise?
Franchising YogaSix can be lucrative, though, it takes time and proper management. Mean sales stand at approximately $381, 000 annually with average profit margins of 12-15.
Who is the owner of YogaSix?
Xponential Fitness is the biggest worldwide fitness franchise company that owns YogaSix. In 2018, Xponential Fitness purchased seven Yoga Six facilities and has expanded the brand since then to a considerable extent.
In what ways is YogaSix similar or different to other yoga studio franchises?
YogaSix is already the biggest franchised yoga brand and has various strengths compared to its competitors.
