Headquartered in Nagpur, Maharashtra, this renowned savoury brand—proud owner of the iconic snack line enjoyed across India and various international markets—boasts around 71 locations , 23 cities in 8 states across India as of May 2025. Know who that is yet?
When it comes to snacks in India, especially the legendary Aloo Bhujia, the name “Haldiram” almost always springs to mind. From crispy bhajis to delectable sweets, the brand has become a hallmark of the country’s snacking culture. But there’s more to Haldiram’s than just its delicious offerings. Over the years, the company has built an empire—literally—and continues to inspire aspiring entrepreneurs by offering golden opportunities to learn about the franchise business.
The Indian food and beverage market is booming, expected to reach US$691 billion by 2030 with an impressive 11.05% CAGR. Demand for trusted, hygienic, and convenient food options is soaring across bustling metros as well as fast-growing tier 2 and 3 cities. With the food services sector projected to hit ₹9 trillion by 2030 and rising disposable incomes, Haldiram’s stands perfectly poised for growth—making it an attractive franchise opportunity for investors.
Amid all this, one question remains prominent: What is the Haldiram Franchise Cost in India in 2025? If you’re thinking about investing in this franchise, crafting a solid strategy is essential. That includes understanding the brand’s rich heritage, what makes their snacks so irresistibly special, and the business strategy behind their franchise expansion.
The Brand of Haldiram
Haldiram’s is more than just a snack brand; it’s more like an Indian institution. Founded in 1937 by Shri Ganga Bhishen Agarwal, lovingly known as Haldiram Ji, the brand began its journey in Bikaner, Rajasthan. This town is famous for its savoury snacks, especially bhujia. What started as a small shop selling this crispy, fried snack soon expanded into a diverse range of sweets, nankeens, and packaged food items in no time.
By staying true to its roots and developing into the evolving business scope, Haldiram maintained the authenticity of its flavours all while innovating its offerings to match the evolving tastes of its customers. It never failed to impress its customers. The brand’s legacy spans over eight decades, during which it has gone from a simple regional favourite to a complete global sensation. It has stores and distribution channels in over 80 countries.
Unique Selling Propositions (USP)
- With over 80 years of legacy, Haldiram delivers genuine Indian flavors that evoke nostalgia and trust among millions.
- Committed to stringent quality standards, Haldiram processes over 5,000 tons of snacks monthly across 71+ locations and multiple production units.
- Offers an extensive portfolio of 1,000+ snack and sweet varieties, including traditional namkeens, sweets, and ready-to-eat meals, catering to diverse consumer tastes.
- Enjoys strong brand loyalty with a customer base spanning all 28 states and multiple international markets, including the USA, UK, UAE, and Canada.
- Operates across 23 cities with around 71 outlets and has an extensive retail presence in over 100,000+ retail stores nationwide.
- Utilizes advanced packaging technology ensuring a shelf life of up to 12 months, preserving freshness and quality.
- Supports a growing franchise network with dedicated training centers and logistics support, enabling rapid expansion—franchise count has grown by 20% YoY.
- Regularly innovates with customer feedback, contributing to a 25% increase in repeat customers over the past two years.
Why Owning a Haldiram’s Franchise is lucrative
Given Haldiram’s brand power and widespread loyal customer base, owning a franchise is an attractive prospect from the business vantage point. But what makes it a smart investment?
- Brand Recognition: One of the biggest advantages of owning a highly valued brand like that of Haldiram’s is the instant recognition the brand brings. Unlike starting from scratch, you’re stepping into a business that already has established loyal customers.
- Low Risk: Haldiram’s has a solid reputation in the market. Customers trust the brand, which significantly reduces the risk associated with opening a new business.
- Assistance: Haldiram’s offers extensive support to its franchisees. This includes assistance with store setup, staff training, supply chain management, and marketing strategies.
- High Demand: Indian snacks are always in demand. And with extensive occurrences of festive seasons, weddings, or just a regular tea-time snack, Haldiram’s extensive product range caters to this evergreen demand. This ensures consistent sales year-round.
- Expanding into a Global phenomenon: Haldiram has made significant developments in international markets, specifically in the Middle East, Europe, and North America. For Indian entrepreneurs with global ambitions, this franchise could serve as a stepping stone.
- Supply chain management: Franchisees benefit from Haldiram’s well-oiled supply chain, which means they can focus on running their business without worrying about production or distribution issues.
Haldiram’s centralised supply chain management system ensures that franchisees receive products quickly and efficiently, thereby reducing downtime and potential sales losses due to stock shortages.
Types of Haldiram Franchise Models
1. Kiosk Model
- Ideal Locations: High footfall areas like malls, airports, and commercial complexes.
- Investment: ₹30-50 lakhs.
- Compact and affordable, this model is perfect for first-time entrepreneurs. The menu focuses on fast favorites and packaged items for quick service.
2. Quick Service Restaurant (QSR) Model
- Outlet Size: 800 to 1200 sq. ft.
- Menu: Snacks, chaat, and light meals.
- Investment: ₹2-4 crores, plus a franchise fee of ₹5 lakhs (excluding GST).
- Counter service setup aimed at fast dining, suitable for busy commercial locations.
3. Casual Dining Model
- Outlet Size: 2,000 to 3,000 sq. ft.
- Menu: Extensive North Indian and South Indian cuisine.
- Investment: ₹3-5 crores.
- Requires significant upfront investment but offers high revenue potential through dine-in, takeaway, and catering services.
4. Express Outlet Model
- Outlet Size: 400 to 600 sq. ft.
- Locations: Business offices and residential areas.
- Investment: ₹50 lakhs to ₹1 crore.
- Focused on takeaway and delivery, ideal for quick service in convenient locations.
5. Sweet Shop Model
- Focus: Exclusive sale of Haldiram’s signature sweets.
- Investment: ₹40 to 75 lakhs, depending on location and outlet size.
- Targets sweet lovers with a specialized product range in select markets.
Haldiram Franchise Cost In India
Depending on what Haldiram franchise you are looking at, the overall cost can change a lot:
Initial Franchise Fee:
- Kiosk: ₹3 lakhs (excluding GST)
- QSR: ₹5 lakhs (excluding GST)
- Casual Dining: ₹8-10 lakhs (excluding GST)
Real Estate Requirements:
- Premium location rentals in top cities are typically between ₹150 and ₹300 per sq. ft per month.
- Kiosk restaurants may be as small as 150 square feet, but casual dining can occupy an area as big as 3000 square feet.
- Usually, a security deposit is worth 6-12 months’ rent.
Interiors and Equipment:
- Kitchen equipment: ₹30-75 lakhs, depending on model
- Interior design and furnishing: ₹40-80 lakhs for larger formats
- Display units and branding: ₹5-15 lakhs
Operational Costs:
- Initial inventory: ₹5-20 lakhs
- Staff salaries: ₹3-8 lakhs earned per month, based on how big the outlet is
- Utilities and maintenance: ₹50,000-2 lakhs monthly
Recurring Fees:
- Royalty: 2.5% of monthly sales
- Marketing contribution: 1-2% of monthly revenue
- Technology and support fees: ₹25,000-50,000 quarterly
Usually, the franchise agreement covers 9 years and extends for more if the franchisee chooses to continue. It takes ₹30-50 lakhs for a kiosk and ₹3-5 crores for a full-service restaurant to open.
Franchise Agreement Period: The franchise agreement is for 9 years. This outlines the terms and conditions between the franchisee and Haldiram.
Profitability & ROI: The Potential for Success
| City Type | ROI Timeline | Profit Margin | Annual Revenue (₹ Crores) | Net Profit (₹ Lakhs) | Key Highlights |
| Metro Cities | 3-5 years | 18-25% | 3 – 5 | 50 – 75 | High footfall; strong festive sales; catering & corporate events boost revenue |
| Tier 2 Cities | 3-4 years | 15-22% | 1.5 – 3 | 30 – 50 | Growing customer base; mall/commercial hubs; festive sales uplift |
| Tier 3 & Small Towns | 4-5 years | 15-20% | 1 – 1.5 | 15 – 30 | Kiosk models break even quicker; takeaway and packaged snacks focused |
Factors Influencing ROI
| Factor | Impact on ROI & Details |
| Location Quality | Prime locations (malls, airports) have 20-30% higher revenue than less visible spots; higher rent justified. |
| Operational Efficiency | Food costs should stay below 35% of revenue; workforce expenses under 15% for optimal profit margins. |
| Product Mix Strategy | High-margin items (sweets, packaged snacks) boost profitability by 5-8%; seasonal menu changes capture sales peaks. |
| Local Marketing | Investing 3-5% of revenue in local marketing improves performance; community engagement drives repeat customers. |
| Management Quality | Owner-run franchises typically perform better financially; active owner involvement speeds up ROI timeline. |
| Delivery & Digital Integration | Strong online presence and delivery services increase revenue by 15-25%; food delivery platforms add profit efficiently. |
Haldiram Franchise Eligibility Criteria (2025)
- Minimum Age & Education: Applicants must be at least 21 years old. And a minimum educational qualification of 12th grade is required.
- Financial Capacity: Demonstrate the ability to invest in the chosen franchise model. Possess liquid assets to cover at least 50% of the total investment.
- Location Requirements: The proposed site should have a minimum population of 100,000 with high purchasing power. Maintain a minimum radius of 2.5 km from existing Haldiram outlets.
- Experience & Skills: While prior experience in food retail or hospitality is beneficial, it’s not mandatory.
- Brand Alignment: Alignment with Haldiram’s values, mission, and commitment to quality is crucial.
Essential Documents for Application
- Aadhaar Card
- PAN Card
- Voter ID
- Bank Account Details
- Electricity Bill
- Shop Agreement/Sale Deed
- Rent Agreement
- NOC from Landlord
- GST Registration
- FSSAI License
- ITR for the last 2 years
- MSME Registration (if applicable)
Franchise Models & Space Required
| Model | Area Required |
| Kiosk | 150–200 sq ft |
| Quick Service Restaurant (QSR) | 800 to 1200 sq. ft |
| Casual Dining | 2,000 to 3,000 sq. ft. |
How to Apply for a Haldiram Franchise
- Initial Inquiry: Fill out a basic application online at www.haldirams.com/franchise or contact the franchise office. Put in place the basics, including where you’re from, the area you want to live i,n and how much you can afford.
- Screening Process: Anyone who matches the basic criteria will be sent complete information and undergo an initial screening call to discuss eligibility. Usually, you’ll receive feedback within 2-3 weeks of applying.
- In-Person Meeting: Anyone who has passed the selection round will have a personal meeting with the franchise development team. Be able to discuss your business plan, describe where your business will be located, and prove you are financially ready. Bring anything that shows what experience you have in the industry.
- Location Assessment: The Haldiram’s team will study your preferred site or suggest good spots to set up your business in the target area. When analyzing, they focus on traffic rankings, ease of reaching the site, the people who live near the business, and similar companies.
- Agreement and Documentation: After approval, you will get the FDD and franchise agreement. Legal review should be done before you sign. Paying the initial franchise fee gives you the right to your territory.
- Training and Setup: Ensure you attend a required 4-6 week course at the Haldiram’s training center to cover the process, preparing the menu, stocking, and upholding the brand standards. Store development moves forward at the same time by developing the design and constructin,g and setting up the equipment.
The Future of Haldiram Franchises: New Markets and Products
Haldiram continuously seeks new ways to expand and innovate, recently exploring healthier snack categories such as healthy bars, flavoured nuts, and ready-to-eat meals.
Leading the Indian snacks market with a 38% share and a robust 16.3% annual growth—well above the industry average—Haldiram offers franchisees an attractive opportunity. Average turnover ranges from ₹1.2 to 2.8 crores, with strong EBITDA margins between 22% and 28%. Supported by 92% brand awareness and a 68% purchase preference, franchises typically reach break-even faster.
As India’s Tier-2 and Tier-3 cities rapidly develop, Haldiram aims to expand its franchise network into these emerging markets.
It provides franchisees access to underserved areas where brand recognition is strong but physical outlets remain limited. With the traditional snacks segment projected to grow at a 19.7% CAGR through 2030 and outlets demonstrating resilience during downturns—maintaining 92% of sales—franchisees benefit from diverse revenue streams, including dine-in, takeaway, delivery, and retail sales.
Haldiram’s innovative approach and strategic expansion create a promising franchise growth and profitability future.
Conclusion
Owning a Haldiram franchise is undoubtedly a lucrative opportunity. With the backing of a household name and a loyal customer base, success is almost guaranteed if you manage your operations well. However, it’s important to carefully evaluate the franchise cost and ensure you’re prepared for the responsibilities of running a business that will come ahead.
FAQs
What are the franchise fees?
Initial fees depend on the outlet type. Ongoing royalty is a percentage of monthly sales.
Best location for a Haldiram outlet?
High-footfall areas like malls, markets, and commercial zones work best.
Most profitable products?
Packaged snacks and sweets usually offer the highest margins.
What support does Haldiram provide?
Training, marketing help, and inventory/supply chain support are included.
ROI and payback period?
Typically 2–3 years, based on location and business efficiency.
How is the supply chain managed?
Haldiram ensures steady, quality supply through centralized logistics.
