The cosmetic industry in India has witnessed explosive growth over recent years, transforming from a niche market into a major sector within the country’s economy. Today, India is not just a consumer of global cosmetic brands; it has developed a thriving local industry that produces everything from skincare and hair care to makeup and wellness products.
The Indian market is now filled with a blend of established companies and dynamic new players, all aiming to meet the growing demands for high-quality cosmetics. This growth is fueled by a population that values beauty and wellness more than ever, influenced by changing lifestyles, a younger demographic, and an increased awareness of self-care.
In this blog, we’ll explore some of the top cosmetic manufacturers in India, highlighting their contributions, products, and innovative approaches that are helping shape the future of this vibrant industry.
Future of the Cosmetic Industry in India
1. Growth in Natural and Ayurvedic Products:
- There is a strong shift towards natural, organic, and Ayurvedic cosmetics, fueled by health-conscious consumers.
- This trend leverages India’s rich heritage in Ayurveda, combining traditional knowledge with modern research to meet demand for herbal and organic products.
2. Digital Transformation and E-commerce:
- Digital platforms and social media are crucial for brand reach and identity building.
- E-commerce has leveled the playing field, allowing large brands and small, homegrown businesses to compete, creating a more varied and innovative market.
3. Sustainable and Eco-Friendly Packaging:
- Increasing environmental awareness is driving cosmetic companies to adopt sustainable practices.
- Initiatives include biodegradable packaging and ethical sourcing, helping the industry meet global standards and appeal to eco-conscious consumers.
4. Expansion of Specialised Segments:
- There’s a rise in demand for specialised products, including men’s grooming, anti-aging, and wellness-focused cosmetics.
- Manufacturers are investing in R&D to cater to evolving needs, with offerings like anti-pollution skincare and gender-neutral cosmetics.
List of Top 30 Cosmetic Manufacturing Companies in India (2024)
1. Hindustan Unilever Limited (HUL)
HUL is a leader in the Indian cosmetics and personal care sector, known for popular brands like Lakmé, Dove, and Pond’s. With a focus on both premium and affordable products, HUL has established a wide distribution network, making its products accessible across India. The company emphasises quality, innovation, and sustainable practices in its offerings, which range from skincare and hair care to beauty products.
Company Details:
- Founder: Lever Brothers (now part of Unilever)
- Revenue: Approx. INR 58,154 crore (FY 2022-2023)
- Contact: +91 22 3983 0000
- Website: www.hul.co.in
2. Emami Limited
Emami Limited is renowned for its natural and Ayurvedic cosmetics, with brands such as Boroplus, Fair and Handsome, and Zandu. The company blends traditional herbal ingredients with modern science to deliver effective skincare and wellness products. Emami’s range caters to diverse consumer needs and includes a focus on male grooming and affordable skincare solutions.
Company Details:
- Founders: R.S. Agarwal and R.S. Goenka
- Revenue: Approx. INR 3,192 crore (FY 2022-2023)
- Contact: +91 33 6613 6264
- Website: www.emamiltd.in
3. L’Oréal India
The Indian arm of the global giant, L’Oréal India offers an array of beauty and personal care products under brands like Maybelline, L’Oréal Paris, and Garnier. L’Oréal India is known for its strong R&D focus, constantly innovating to adapt to Indian consumers’ preferences. The brand caters to both luxury and affordable segments, positioning itself as a favourite in skincare, haircare, and makeup.
Company Details:
- Founder: Eugène Schueller (L’Oréal S.A.)
- Revenue: Approx. INR 1,500 crore (FY 2022-2023)
- Contact: +91 22 6700 4000
- Website: www.loreal.com
4. Dabur India Ltd.
Dabur is one of India’s oldest and most trusted names in Ayurvedic and herbal cosmetics. Known for brands like Dabur Amla, Vatika, and Gulabari, Dabur combines traditional knowledge with modern technology to offer a variety of skincare, haircare, and wellness products. Dabur’s products are widely accessible and are particularly popular for their natural ingredients and effectiveness.
Company Details:
- Founder: Dr. S.K. Burman
- Revenue: Approx. INR 10,888 crore (FY 2022-2023)
- Contact: +91 120 396 2100
- Website: www.dabur.com
5. Vicco Laboratories
Known for its turmeric-based skincare and oral care products, Vicco Laboratories has been a staple in Indian households for decades. The brand is renowned for products like Vicco Turmeric Cream and Vicco Vajradanti. With a focus on Ayurvedic ingredients, Vicco appeals to those seeking natural and chemical-free solutions for skincare and wellness.
Company Details:
- Founder: K.V. Pendharkar
- Revenue: Private (not publicly disclosed)
- Contact: +91 22 2613 5762
- Website: www.viccolabs.com
6. Lotus Herbals
Lotus Herbals is an Indian brand that emphasises natural, plant-based ingredients in its cosmetics and skincare products. Known for products like sunscreen, face washes, and creams, Lotus Herbals combines Ayurvedic practices with scientific research to create gentle, effective skincare solutions. The brand has a strong presence in both online and offline retail channels.
Company Details:
- Founder: Kamal Passi
- Revenue: Approx. INR 750 crore (FY 2022-2023)
- Contact: +91 11 4700 9900
- Website: www.lotusherbals.com
7. Colorbar Cosmetics
Colorbar is one of India’s leading makeup brands, known for its trendy and vibrant products, from lipsticks and foundations to nail polishes. Colorbar is particularly popular among young consumers, offering high-quality cosmetics at accessible prices. The brand emphasises cruelty-free practices and has been expanding its range to include vegan and eco-friendly products.
Company Details:
- Founder: Samir Modi
- Revenue: Approx. INR 200 crore (FY 2022-2023)
- Contact: +91 124 459 5600
- Website: www.colorbarcosmetics.com
8. VLCC Personal Care
VLCC is a well-known name in beauty and wellness, offering skincare products and services across India and internationally. The company’s personal care line includes face washes, anti-aging creams, and sunscreen, all enriched with natural ingredients. In addition to products, VLCC operates beauty and wellness centres across the country, reinforcing its brand identity as a comprehensive wellness provider.
Company Details:
- Founder: Vandana Luthra
- Revenue: Approx. INR 1,000 crore (FY 2022-2023)
- Contact: +91 124 471 9700
- Website: www.vlccpersonalcare.com
9. Shahnaz Husain Group
Shahnaz Husain Group is synonymous with Ayurvedic and natural beauty treatments. Founded by Shahnaz Husain, the brand offers a wide range of luxurious skincare and haircare products made with herbal ingredients. Known for its focus on holistic beauty, Shahnaz Husain products are especially popular in premium segments both in India and internationally.
Company Details:
- Founder: Shahnaz Husain
- Revenue: Private (not publicly disclosed)
- Contact: +91 11 4155 0055
- Website: www.shahnaz.in
10. Biotique
Biotique is a prominent name in Ayurvedic skincare, blending botanical ingredients with Swiss technology. Known for products like cleansers, moisturisers, and anti-aging treatments, Biotique is committed to using natural ingredients free from harmful chemicals. The brand has a loyal customer base, especially among those seeking organic and eco-friendly options in skincare.
Company Details:
- Founder: Vinita Jain
- Revenue: Private (not publicly disclosed)
- Contact: +91 11 2601 5701
- Website: www.biotique.com
You may want to read: Top Cosmetic Manufacturers in Delhi
11. Patanjali Ayurved
Patanjali Ayurved has revolutionised the Indian personal care and cosmetics market with its Ayurvedic and natural products. The brand’s offerings include skincare, haircare, and wellness products, which are popular for their affordability and natural ingredients.
Company Details:
- Founder: Baba Ramdev and Acharya Balkrishna
- Revenue: Approx. INR 30,000 crore (FY 2022-2023, group-wide)
- Contact: +91 1334 240 008
- Website: www.patanjaliayurved.net
12. Godrej Consumer Products Ltd.
Part of the Godrej Group, GCPL offers a range of personal care products, including soaps, hair colours, and insect repellents under brands like Cinthol, Godrej Expert, and Good Knight. GCPL’s products emphasise quality and innovation, with a strong market presence across India and abroad.
Company Details:
- Founder: Ardeshir Godrej
- Revenue: Approx. INR 12,800 crore (FY 2022-2023)
- Contact: +91 22 2518 8010
- Website: www.godrejcp.com
13. Forest Essentials
Known for its luxurious Ayurvedic beauty products, Forest Essentials combines traditional Indian ingredients with modern formulations. The brand is popular for premium skincare, body care, and hair care items that cater to a discerning audience.
Company Details:
- Founder: Mira Kulkarni
- Revenue: Approx. INR 250 crore (FY 2022-2023)
- Contact: +91 124 430 9826
- Website: www.forestessentialsindia.com
14. Kama Ayurveda
Kama Ayurveda is a premium brand offering Ayurvedic skincare and beauty products. The brand emphasizes authenticity and ethical sourcing of ingredients, delivering a range of holistic beauty products that appeal to natural beauty enthusiasts.
Company Details:
- Founders: Vivek Sahni, Rajshree Pathy, Vikram Goyal, and Dave Chang
- Revenue: Private (not publicly disclosed)
- Contact: +91 11 3959 2091
- Website: www.kamaayurveda.com
15. Himalaya Wellness
Himalaya Wellness is a trusted name in healthcare and cosmetics, known for products like Himalaya Face Wash, Neem Scrub, and Herbal Creams. With a strong emphasis on research-driven Ayurveda, Himalaya caters to a broad consumer base with products that are both affordable and effective.
Company Details:
- Founder: M. Manal
- Revenue: Approx. INR 2,500 crore (FY 2022-2023)
- Contact: +91 80 4539 4545
- Website: www.himalayawellness.in
16. SoulTree
SoulTree is an eco-conscious brand offering certified organic and Ayurvedic beauty products. Known for its eco-friendly approach, SoulTree’s products include skincare, haircare, and makeup, focusing on sustainability and chemical-free ingredients.
Company Details:
- Founder: Vishal Bhandari
- Revenue: Private (not publicly disclosed)
- Contact: +91 120 493 3333
- Website: www.soultree.in
17. Jovees Herbal
Jovees Herbal specialises in herbal skincare and haircare products, combining Ayurveda with modern science. The brand’s portfolio includes products like face masks, creams, and shampoos that are made with natural ingredients and appeal to a budget-conscious audience.
Company Details:
- Founder: Mr. K.C. Anand
- Revenue: Private (not publicly disclosed)
- Contact: +91 11 2735 6733
- Website: www.jovees.com
18. Blue Heaven Cosmetics
Blue Heaven is a popular brand for affordable cosmetics in India, offering makeup products such as lipsticks, eyeliners, and face powders. Known for its vibrant range and budget-friendly prices, Blue Heaven is especially popular among younger consumers.
Company Details:
- Founders: Charanjit Singh and Gurnam Singh
- Revenue: Approx. INR 150 crore (FY 2022-2023)
- Contact: +91 11 2323 6921
- Website: www.blueheavencosmetics.in
19. Morphe
Morphe is a renowned cosmetics brand that originated in the United States but has successfully established a strong presence in India, appealing primarily to makeup enthusiasts and influencers. Known for its vibrant and diverse range of makeup products .The brand is celebrated for its high-quality formulations and trendy collections, making it a favourite among both amateur and professional makeup artists. By leveraging social media and influencer marketing, Morphe effectively engages with a younger demographic, showcasing the versatility of its products and encouraging creative expression in makeup artistry.
Company Details:
- Founder: Linda and Chris Tierra
- Revenue: Private (not publicly disclosed)
- Contact: +91 800 042 9272
- Website: www.morphe.com
20. Swiss Beauty
Swiss Beauty is known for trendy, affordable makeup products, including highlighters, eyeshadows, and lipsticks. The brand is particularly popular among young adults looking for high-quality, budget-friendly cosmetics and is rapidly expanding in India’s makeup segment.
Company Details:
- Founders: Amit & Mohit Goyal
- Revenue: Private (not publicly disclosed)
- Contact: +91 120 423 4241
- Website: www.swissbeauty.in
21. POND’S
POND’S is a well-established skincare brand that falls under the umbrella of Hindustan Unilever Limited (HUL). Known for its range of creams, lotions, and cleansers, POND’S focuses on addressing various skincare needs, from anti-aging solutions to deep moisturization. The brand has successfully built a loyal customer base by consistently delivering quality products and innovative formulations that resonate with Indian consumers. Its marketing strategies, including celebrity endorsements, have further enhanced its visibility and appeal.
Company Details:
- Founder: Originally founded by Theron T. Pond in 1846; acquired by HUL.
- Revenue: Part of HUL’s revenue of INR 50,000 crore (FY 2022-2023).
- Contact: +91 22 6665 9500
- Website: www.hul.co.in
22. WOW Skin Science
WOW Skin Science has emerged as a prominent player in the Indian beauty market, known for its emphasis on natural and organic ingredients. The brand offers a diverse range of skincare and haircare products, including shampoos, conditioners, face washes, and serums, all formulated with plant-based ingredients. WOW has gained popularity among consumers seeking clean beauty options, reflecting a growing awareness and preference for products free from harmful chemicals and toxins.
Company Details:
- Founder: Manish Chowdhary and B. K. Sharma
- Revenue: Approx. INR 600 crore (FY 2022-2023)
- Contact: +91 96503 27871
- Website: www.wowskinscience.com
23. Mamaearth (Honasa Consumer Pvt. Ltd.)
Mamaearth is a rapidly growing brand specialising in natural and toxin-free products for mothers and babies. Its offerings include skincare, haircare, and wellness products that are formulated without harmful chemicals, catering to a health-conscious audience. Mamaearth has gained traction through its effective marketing strategies, including influencer collaborations and a strong online presence, making it a household name in India. The brand’s commitment to sustainability and eco-friendliness resonates with the modern consumer’s values.
Company Details:
- Founder: Varun Alagh and Ghazal Alagh
- Revenue: Approx. INR 1,500 crore (FY 2022-2023)
- Contact: +91 99992 97999
- Website: www.mamaearth.in
24. SUGAR Cosmetics
SUGAR Cosmetics has carved a niche in the Indian cosmetics market by focusing on high-quality, trendy makeup products tailored for millennials and Gen Z consumers. With its bold branding and vibrant product offerings, SUGAR has quickly become a favourite among beauty enthusiasts. The brand is known for its innovative colour cosmetics, including lipsticks, eyeshadows, and face makeup, and has built a strong online and offline presence, tapping into the evolving beauty preferences of younger audiences.
Company Details:
- Founders: Vineeta Singh and Kaushik Mukherjee
- Revenue: Approx. INR 200 crore (FY 2022-2023)
- Contact: +91 91501 97900
- Website: www.sugarcosmetics.com
25. Ras Luxury Oils
Ras Luxury Oils is a premium brand that specialises in organic and natural skincare products infused with essential oils and botanical extracts. The brand focuses on holistic beauty and wellness, offering products that cater to various skin types and concerns. Ras Luxury Oils emphasises quality and luxury, using ethically sourced ingredients to create effective formulations. The brand has gained recognition among consumers looking for high-end, effective, and eco-conscious beauty solutions.
- Founder: Puneet Kaur
- Revenue: Private (not publicly disclosed)
- Contact: +91 93194 60640
- Website: www.rasluxuryoils.com
26. The Face Shop
The Face Shop, a South Korean brand, has established a robust presence in the Indian market with its extensive range of natural skincare products. Known for its effective formulations that incorporate traditional Korean ingredients, The Face Shop has successfully appealed to Indian consumers seeking innovative and quality skincare solutions. The brand emphasises the benefits of nature in its product offerings, from facial masks to cleansers, making it a popular choice among beauty enthusiasts in India.
Company Details:
- Founder: Sanghoon Lee
- Revenue: Private (not publicly disclosed)
- Contact: +91 93203 16666
- Website: www.thefaceshop.com
27. Plum Goodness
Plum Goodness is recognized for its vegan and cruelty-free skincare and cosmetics products, appealing to a conscious consumer base that values ethical production. The brand offers a diverse range of products, including face washes, moisturisers, and makeup, all formulated without harmful chemicals. Plum has built a strong community around its brand values, and its commitment to sustainability is reflected in its packaging and ingredient sourcing practices. The brand has been instrumental in popularising the concept of clean beauty in India.
Company Details:
- Founder: Shankar Prasad
- Revenue: Approx. INR 250 crore (FY 2022-2023)
- Contact: +91 95919 19394
- Website: www.plumgoodness.com
28. Kaya Skin Clinic
Kaya Skin Clinic specialises in skincare treatments and products tailored for various skin types and concerns. With a focus on dermatologically tested solutions, the brand has established itself as a trusted authority in skincare. Kaya offers a wide range of products, from advanced skincare serums to everyday skincare essentials. The brand’s clinical expertise, combined with innovative product development, positions it well within the competitive skincare market in India.
Company Details:
- Founder: Dr. A. F. M. A. Rahman
- Revenue: Approx. INR 400 crore (FY 2022-2023)
- Contact: +91 1860 266 1000
- Website: www.kayaskinclinic.com
Don’t miss out on our blog Top Cosmetic Brands in India
To sum up
The Indian cosmetic industry is a dynamic and rapidly evolving sector, showcasing a blend of traditional practices and modern innovations. With the rise of natural and organic products, the emphasis on sustainability, and the increasing influence of digital marketing, brands are continuously adapting to meet the diverse needs of consumers. The companies mentioned above exemplify the variety and quality present in the market, each contributing uniquely to the beauty landscape in India.
As consumers become more conscious about their choices, the future of the industry appears promising, paving the way for new entrants and innovative products that prioritise health, sustainability, and ethical practices. The cosmetic manufacturers in India are not just about enhancing beauty; they are also about fostering confidence and encouraging individuals to express themselves through their unique beauty journeys.
FAQs
1. What are the key trends driving the cosmetic industry in India?
The cosmetic industry in India is witnessing significant trends such as the growing demand for natural and organic products, the rise of digital marketing and e-commerce, an emphasis on sustainable packaging, and the expansion of specialised segments like men’s grooming and wellness cosmetics.
2. How can I choose the right cosmetic products for my skin type?
To choose the right products, it’s important to identify your skin type (oily, dry, combination, or sensitive) and look for formulations specifically designed for that type. Always read labels for ingredients and consider conducting patch tests to avoid allergic reactions.
3. Are there any cosmetic brands in India that focus on cruelty-free products?
Yes, many brands in India prioritise cruelty-free practices, including WOW Skin Science, Plum Goodness, and Mamaearth. These brands are committed to ensuring that their products are not tested on animals and often emphasise natural and organic ingredients.
4. What are some popular cosmetic brands among influencers in India?
Influencer favourites include brands like Morphe, SUGAR Cosmetics, and Nykaa. These brands are known for their high-quality products and effective marketing strategies that resonate with a younger audience.
5. How has e-commerce affected the cosmetic industry in India?
E-commerce has significantly transformed the cosmetic industry by providing brands with a platform to reach a wider audience. Online shopping has made it easier for consumers to access a variety of products, compare prices, and read reviews, enhancing the overall shopping experience. Brands are increasingly investing in digital marketing strategies to capitalise on this trend.
