India’s QSR sector is seeing massive growth as the market size is estimated to hit ₹92,600 crores by 2025, with an impressive 17.8% CAGR from 2021 to 2025. Fast growth is due to changes among consumers, the swift growth of cities, and the increased ability of middle-class Indians to buy goods, whose share of the population is set to reach 59% in 2025.
Burger Singh has achieved great success in the thriving industry and is now India’s top domestic burger chain with its unique Indian influence. The company has achieved success in India by fusing American style with flavors from tradition, which Indian customers greatly enjoy.
The offering from Burger Singh makes it easier for new entrepreneurs and investors to join India’s rapidly expanding food service business. With this guide, we hope to give interested franchisees clear insights into the Burger Singh Franchise Cost in India, what you need to run the business, and the amount of money you can expect to earn—alongside a complete plan for opening and having a successful franchise in India.
The sector made up 2.1% of India’s GDP in 2025 and is recognized for being an important driver of the economy. The brand shows strong appeal to investors because it already has a proven 90% success rate at over 175 outlets, along with ambitious growth goals for the next few years.
About the Brand
In 2014, Burger Singh was launched by its founder, Kabir Jeet Singh, in the Indian QSR sector. The brand was created based on a straightforward belief to give people in India burgers that are both tasty for them and easy and appealing like burgers around the world. According to Singh, big burger chains might have been popular, but their menus missed something that connected with Indian flavors. The mission of Burger Singh was to make burgers that taste like India — spice them up with bold Indian tastes and manage them as a simple QSR. The combination of cultural fitting and outstanding operations has greatly contributed to the spread and quick success of the brand among various customer groups.
Currently, Burger Singh has opened more than 175 outlets all over India and is now honored as India’s biggest homegrown burger chain. It has expanded its shops from busy cities like Delhi, Mumbai and Bangalore to smaller cities as well to make the most of India’s urban growth. This approach matches up with the growth areas of urban living, influence of younger buyers and higher income levels in places outside the metro markets.
Burger Singh’s story is further shown by its strong financial achievements:
- In 2022, the company earned ₹112 crores which represents growth of 49.3% compared to the previous year.
- In 2023, the company brought in ₹185 crores of revenue, higher than the previous year by 65.2% ($11.9 million more than in 2022).
- According to projections for 2024, the company will gain ₹270 crores, a growth of 45.9% over the previous year.
- In 2025 (expected), ₹380 crores (this is an increase of 40.7% from last year)
Because it has seen such sky-high, continual double-digit growth for years, Double QSR stands out far above the usual average for QSR brands, which suggests a strong consumer base and an ability to reach and support many locations.
Unique Selling Propositions (USPs)
Burger Singh stands out in the fast-food sector by stressing that it serves good quality Indian burgers with affordable prices. Burger Singh gets ahead in this sector by interweaving its brand with Indian culture and making sure the menu is unique to the area.
Read about the main reasons that make Burger Singh successful below:
- Indigenous Brand Identity: The distinction of being the biggest Indian fast food chain drives Burger Singh to emphasize its Indian origins while capitalizing on the trend toward domestic brand preference.
- Fusion Culinary Innovation: Through food innovation Burger Singh bridges global burger concepts to traditional Indian tastes while giving customers the familiar comfort of international food at home.
- Affordable Pricing Strategy: All customers can afford the affordable prices posted at ₹39 because Burger Singh maintains a wide range of options on its menu.
- Proven Success Model: The brand operates from 175+ outlets while maintaining over 90% success rate which proves its business strategy along with stable consumer demand.
- Aggressive Expansion Vision: The expansion initiative from Burger Singh includes establishing 1,000 outlets before 2026 to demonstrate their market growth confidence.
- Industry Recognition: The food service sector recognizes Burger Singh through its media appearances in NDTV and Moneycontrol and Financial Express which have solidified its position in the competitive market.
Why Invest in the Burger Singh Franchise?
A thorough review of the franchise cost shows that investors will find numerous attractive aspects that highlight its potential profit-making abilities.
Explosive Market Growth
The Quick Service Restaurant (QSR) sector in India is growing at a flash-like rate. Hoping to achieve 17.8% Compound Annual Growth Rate expansion through 2025 the market shows strong potential. The market shows rising consumer preference for fast service of quality meals at convenient outlets. Franchisees can expect continuous profitability because the market growth creates an active and increasing customer population.
Rising Middle-Class Consumption
Research indicates the Indian middle class has been expanding rapidly so that it will form 59% of the population by 2025. The population change results in greater household income levels and more frequent dining choices become appealing to these consumers. The unique Indian-flavored burger concept of Burger Singh positions the company to effectively serve the evolving market demands of this segment thus maintaining continuous business opportunities and solid revenue growth.
Proven Profitability Model
Burger Singh demonstrates an impressive profitability which yields annual returns between 21% to 26%. Burger Singh presents a profit-making proposition superior to conventional investment choices which attracts business owners pursuing substantial monetary rewards. The franchise operates through an efficient system and a minimal-cost supply chain network which generates its remarkable revenue margin.
Urbanization Trends
An annual growth of 2.3% defines the present-day growth of Indian urban areas. The rising urbanization creates new business centers that can support profitable Quick Service Restaurant markets. Burger Singh’s organizational structure enables effective market penetration into expanding urban locations which builds broad brand reach accessible to consumers.
Digital Consumption Growth
The Indian market for online food delivery will experience an annual expansion of 12.8% from 2025 to 2025. The evolving trend creates new revenue possibilities for franchise owners who wish to attract customers through the expanding online food service and delivery network. Burger Singh enhances its digital consumer base through significant partnerships with premier food delivery platforms that extend their customer network.
Competitive Edge
The main benefit of buying a franchise for investment lies in its market-leading aspect that combines low startup costs with high profit potential. The franchise start-up expense requires less capital than most international quick-service restaurant businesses but delivers high profit returns to investors. Franchisees benefit from better value together with shorter time-to-break-even because of the franchise investment costs’ affordability alongside high return potential.
Brand Recognition
New franchisees require minimal marketing efforts for Burger Singh because the brand holds above 85% awareness within its target markets. The high level of brand awareness secures equally strong customer engagement thus becoming an essential factor for new outlet success. Through their established brand image franchisees use nationwide marketing strategies along with product quality control.
Understanding the Burger Singh Franchise Model
Before starting a franchise operation, a prospective owner should understand the four business frameworks that the company offers.
1. Express Model
The Express Model is the smallest and lowest-cost franchise Burger Singh offers. It is designed for areas with many people passing through, so it gives a quick service and takeaway, which helps entrepreneurs start with very little money and fast rewards.
- Setup Cost: To establish a burger restaurant, you have to invest ₹21 lakhs which is affordable for businesses just starting.
- Franchise Fee: To start, the franchise fee is ₹3 Lakhs and ensures we don’t require a lot of upfront money.
- Expected Monthly Earnings: This job role can earn over ₹1.3 Lakhs a month in stable earnings from quick and busy settings.
- Annual ROI: Returns on investment are strong each year, which make it attractive to people just starting out as investors.
- Space Required: Spaces between 150 and 300 square feet are required – they can easily find a home in crowded urban areas.
- Staff Required: No more than 4–6 people are needed – Having a lean team reduces the convolution in operations.
- Ideal for: Malls, stations, colleges, and places with many people moving around regularly.
- Operational Focus: Offering fast service and takeaway, so people who need meals quickly can use it.
- Business Model: Because it operates efficiently with low costs, the business is easy to keep in check.
- Footfall Driven: Footfall Driven is the best choice when you aim to make the most profit in places with high foot traffic.
2. Food Court Model
Using the Food Court Model, there is a good balance between the two. Malls and business zones where this format works help Kissaotoo enjoy steady returns due to rapid customer flow in busy retail environments.
- Setup Cost: Setting up will cost about ₹29 lakhs, so this investment is meant for experienced food business owners.
- Franchise Fee: For an investment of ₹10 Lakhs, you are given support from the franchise team.
- Expected Monthly Earnings: ₹1.6 Lakhs+ – It has strong retail at the location, so your income is steady.
- Annual ROI: For both mall and IT zone locations, this property gives an attractive and consistent return.
- Space Required: The most effective process is reached with about 250 to 400 square feet of space.
- Staff Required: 6–8 employees – This suits businesses with average jobs and decent costs.
- Ideal for: Shopping malls, airports, multiplexes, and business parks are good places for portable chargers.
- Operational Focus: Manages both eating in and takeaway, pleasing both guests who stay and people on a time budget.
- Business Model: Good brand awareness and managing medium operations let the company grow as needed.
- Customer Base: Shops are visited by professionals, shoppers, and families in easy-to-follow arrangements.
3. Dine-In Model
This model offers customers a complete restaurant setting along with a bigger menu. Families, groups and professionals are the main customers visiting these places and the foodservice should keep a long dining time and offer high-quality environments in mind.
- Setup Cost: The investment of ₹40 lakhs is required for setup covers the creation of a complete dining outlet.
- Franchise Fee: Basic franchise fee is ₹10 Lakhs and it covers comprehensive help in setting up and training your business.
- Expected Monthly Earnings: ANT expects monthly earnings to be ₹2.3 Lac+ and even greater because the company provides a full range of services.
- Annual ROI: 26% – The best return among franchises, best for investors planning to stay long term.
- Space Required: There needs to be at least 800 to 1200 square feet indoors for smooth dine-in service.
- Staff Required: A team of 10–15 employees is needed at a fast food place to oversee both kitchen and floor work.
- Ideal for: High streets, residential areas, and lifestyle destinations.
- Operational Focus: Concentrates on serving guests in the restaurant and creating more time with customers.
- Business Model: A higher level of complexity leads to bigger opportunities and a loyal customer group.
- Customer Base: Family groups, groups of friends, and regular customers interested in a pleasant setting and service.
4. Drive-Thru Model
The Drive Thru is Burger Singh’s most luxurious offering, offering speed, ease and a lot of space to serve large numbers. Created for highway and suburban sites serving travelers and families needing something quick and satisfying, it serves customers who want fast food while on the go.
- Setup Cost:₹60.5 Lakhs – An expensive start-up cost for a model that is built for lasting growth.
- Franchise Fee: Paying the franchise fee of ₹10 Lakhs helps you use the brand and receive full guidance for your operations.
- Expected Monthly Earnings: In terms of monthly earnings, ₹2.9 Lakhs+ is common – this is driven by the consistently high customer traffic.
- Annual ROI: Annual ROI stands at 23% because of people’s ongoing preference for convenient shopping.
- Space Required: You will need 1500–2000 sq. ft. – This covers the building, lanes for drive-through and a parking area.
- Staff Required: The number of employees needed ranges from 12 to 18. Having a larger team means serving more clients on various channels.
- Ideal for: Highways, ring roads, fuel stations, and townships.
- Operational Focus: Built for speed and ease of use by customers taking away or going drive-thru.
- Business Model: Adopts an upmarket version that is easy for customers to remember.
- Customer Base: Metro is best for folks who travel for a long time and for suburban families who find comfort in easy access.
The Cost of a Burger Singh Franchise in India
Franchise Fee
The franchise fee is a one-time payment that grants you the right to operate under the Burger Singh brand name:
- Express Model: ₹3 Lacs
- Food Court Model: ₹10 Lacs
- Dine-In Model: ₹10 Lacs
- Drive-Thru Model: ₹10 Lacs
Initial Investment
- Equipment and Kitchen Setup:
- Express Model: ₹7-8 Lacs
- Food Court Model: ₹10-12 Lacs
- Dine-In Model: ₹15-18 Lacs
- Drive-Thru Model: ₹20-22 Lacs
- Interior Design and Furnishing:
- Express Model: ₹5-6 Lacs
- Food Court Model: ₹6-7 Lacs
- Dine-In Model: ₹12-15 Lacs
- Drive-Thru Model: ₹18-20 Lacs
- Initial Inventory:
- Express Model: ₹1-1.5 Lacs
- Food Court Model: ₹1.5-2 Lacs
- Dine-In Model: ₹2-2.5 Lacs
- Drive-Thru Model: ₹2.5-3 Lacs
Ongoing Costs
- Royalty Fee: 5-8% of monthly revenue
- Marketing Fee: 2-3% of monthly revenue
- Rent: Varies by location (typically 8-15% of revenue)
- Utilities: Approximately ₹15,000-₹50,000 per month depending on the model
- Staff Salaries: ₹30,000-₹1,50,000 per month depending on the model
- Inventory Replenishment: 30-35% of revenue
- Maintenance: 1-2% of revenue annually
Profitability & ROI: The Potential for Success
Investors who wish to buy a Burger franchise first examine their anticipated return on investment.
Potential for Profitability
Current performance statistics indicate that each Burger franchise model provides substantial earning potential: the Express Model generates ₹1.3 Lacks each month (asioned to ₹15.6 Lacks annual revenue), the Food Court Model generates ₹1.6 Lacks monthly income (₹19.2 Lacks yearly revenue), the Dine-In Model produces ₹2.3 Lacks monthly revenue (produces ₹27.6 Lacks yearly revenue), and the Drive-Thru Model generates ₹2.9 Lacks monthly revenue (totaling ₹34.8 Lacks yearly revenue). The reported earnings by Burger franchisees provide valuable performance information for investors who need to know about the franchise cost.
ROI
The ROI projection for Burger Singh franchise establishments spans between 21% to 26% per year based on the chosen model and selected location. The determined ROI demonstrates the business possibility for potential franchise success. The investment in Burger Singh proves profitable because the brand builds a strong market presence while developing a dedicated clientele who keep returning for their high-quality food products. The franchise provides investors with a satisfactory return on investment which makes it an appealing choice for people interested in the fast-food franchise market.
Factors Influencing ROI
The return on investment for a Burger franchise depends on various key elements.
- Location Quality: Businesses operating in ideal locations tend to see increased performance numbers that reach from 30% to 40%.
- Operational Efficiency: The average profit margin of properly managed outlets surpasses 15 to 20 percent.
- Local Marketing Efforts: Local marketing strategies that are executed effectively generate additional foot traffic equal to 25 to 30 percent of current levels.
- Menu Optimization: A strategic approach to menu design allows restaurants to enhance their average bill value at the customer checkout by between 12% and 15%.
- Service Excellence: Superior service quality to customers leads to a potential 35-40% rise in repeated customer visits.
Eligibility Criteria
The process to become a Burger franchise owner consists of satisfying particular requirements that investors need to fulfill.
- Financial Capability: Prospective investors need both minimum financial capacity of ₹24 Lakhs and must be able to fund the Burger franchise cost and organizational working capital needs.
- Passion for Food Service: Real passion for the food service industry leads to dedicated service and outstanding quality performance.
- Operational Management Skills: The candidate needs skills to effectively supervise daily operations together with employees and maintain high-quality standards.
- Customer Service Orientation: Burger Singh demonstrates a strong dedication to exceptional customer experiences because this approach helps create loyal customers who will return for more services.
- Suitable Location Access: The candidate must have proficiency in locating premises that fulfill all Burger Singh requirements regarding accessibility and visibility and customer flow demographics.
- Business Acumen: The franchise candidate demonstrates both operational understanding and mastery of financial administration and market principles.
How to Apply for a Burger Singh Franchise
Individuals who want to invest in the Burger franchise should visit Burger Singh’s official website to fill out the franchise inquiry form.
- Preliminary Discussion: The franchise representative will reach out to start discussing both your investment potential and your preferred business site.
- Location Assessment: The Burger Singh staff helps to assess plausible locations for a franchise by using local demographic statistics along with traffic numbers and site visibility ratings and nearby competition details.
- Business Plan Development: Develop an all-inclusive business document that details your organizational goals together with money projections and operational management principles.
- Documentation Submission: You must present the requested documents comprising identity proof (showing an Aadhar card or a PAN card), address proof (including utility bills or a rental agreement), financial and bank statements and property documents corresponding to the intended location along with your business plan if needed.
- Agreement Negotiation: The franchise agreement should get finalized as it contains instructions about expenses for acquiring a Burger franchise along with royalty requirements and operational standards and legal binding provisions.
- Payment Processing: The franchise owner must execute payment for both the franchise fee together with any necessary initial investments according to the signed agreement terms.
- Setup and Training: Franchised outlets gain assistance for expansion installation and staff acquisition as well as detailed training programs.
- Launch Preparation: Together with Burger Singh, the marketing staff created and executed the launch plan for the new restaurant.
- Grand Opening: Your Burger Singh franchise begins operation with corporate team support for advertising it worldwide.
Support And Training Provided By Burger Singh
Franchisees are given training and support by Burger Singh so their businesses follow the brand rules and functions well from when they start. Because 90% of McDonald’s franchisees are profitable, the company can give you proven processes in selecting sites, starting the restaurant, employee education, marketing and continued support.
Site Selection Assistance
Burger Singh ensures potential locations are carefully searched and chosen, helping franchisees have a 92% positive outcome. Demographic studies, assessing footfall and traffic, checking visibility and mapping competitors are all part of this process. The team takes part in finalizing and negotiating leases for sites where the business will operate successfully over time.
Store Design and Layout
Standardizing the store design is important, so Burger Singh supplies professional design services. It covers planning the interior all the way through, designing practical kitchens, best arranging equipment and following the company’s brand identity. Having a design for this makes operations efficient, uses as little space as possible, helps customers move smoothly and improves the store’s appearance for customers.
Equipment Procurement
Because they take advantage of the brand’s partnerships, franchisees can cut the cost of buying equipment by 12–15%. Burger Singh helps businesses to source kitchen equipment, furniture, fixtures and POS systems. Part of this is supporting the installation, managing the relationship with the supplier, connecting the technology and checking that all tools are suitable for quality and operations.
Comprehensive Training Programs
They have an organized training plan intended to guide all franchisees toward success. The management program for franchisees lasts 15 days and looks at operations, finances, leadership and customer service. Teams get 10 days of instruction on how to prepare and serve food. Such sessions support ease of use for POS, inventory tools, online delivery and analytical dashboards.
Marketing Assistance
The company engages in strategic marketing to bring in people and make the brand known in each community. Franchisees get help with their launch strategy, tools for online advertising and social networks and marketing resources. With these tools, we can raise the number of customers by 25–30%, achieving good visibility and keeping the audience involved from the start.
Ongoing Operational Support
Long after the opening, franchisees enjoy help with their business operations. They do this by conducting regular performance reviews, organizing the supply chain, coming up with new meals, and often doing quality audits. The main team makes sure all partners follow the brand guidelines and gives development tips to assist partner companies in adapting, expanding, and remaining relevant.
Benefits of Owning a Burger Franchise
Franchise ownership of Burger Singh comes with various valuable benefits to potential investors.
- Lower Investment Compared to International Chains: A lower franchise cost in Burger Singh amounts to 40-60% less than what international burger chains need for investors seeking business opportunities on a wide spectrum.
- Higher ROI Potential: The QSR sector reports higher returns on investment through Burger Singh at 21-26% each year which surpasses various alternative investment opportunities.
- Culturally Relevant Concept: The “desi” concept creates cultural appeal within Indian markets that helps Burger Singh compete better than internationally focused burger chains.
- Proven Success Model: The business model demonstrates practical viability since outlets achieve a success rate above 90% in their 175+ locations.
- Multiple Revenue Streams: Diverse cash flow comes from the combination of onsite restaurant services and takeaway packages and delivery and catering options.
- Scalability Options: After initial success Burger Singh allows franchise expansion to multiple locations while offering special advantages to its current franchise holders.
Conclusion
Multiple factors including Burger Singh’s distinctive business model along with comprehensive support systems and proven performance successes and strong market growth make this investment opportunity highly attractive. Burger Singh franchise cost becomes justified by producing an average annual ROI that exceeds other QSR investment possibilities at 21-26%. The QSR market in India continues its growth momentum toward reaching ₹92,600 crores by 2025 which creates an exceptionally beneficial opportunity for establishing a Burger franchise. The brand reveals its market confidence through its 1,000 outlet expansion goal expected to be achieved by 2026.
The franchise cost presents entrepreneurs with a strategic business opportunity to enter the food service sector through a culturally appropriate concept that will benefit from company support together with profitable financial returns. An investment in the Burger franchise will yield substantial financial returns and contribute to the development of India’s evolving food service market when located correctly and managed with commitment and focused customer service.
Disclaimer: The information provided in this article is based on research and is for informational purposes only. Before investing in any franchise, we strongly recommend visiting the official website and consulting with the company for in-depth guidance to avoid any potential losses.
FAQs
What investment amount does it take to start a Burger franchise business?
A Burger Singh franchise costs between ₹24 Lakhs for Express Model versions to ₹70.5 Lakhs for Drive-Thru Model versions which includes all franchise fees and setup expenses and essential equipment costs with interior design plus initial operational expenditures.
Which Burger franchise investment costs are lower than the budgets for internationally based burger franchise businesses?
Franchisees can acquire a Burger Singh for an investment that is 40-60% less expensive than Indian operations of major international burger chains thus making this investment choice more attainable for buyers.
What do investors typically earn after investing in a franchise?
A Burger franchise can provide an annual ROI between 21% to 26% that yields earnings between ₹1.3 Lakhs and ₹2.9 Lakhs per month based on the chosen model and location.
Do applicants need previous experience within the food industry to apply to become franchise owners?
Success after investing in the Burger Singh franchise cost gets boosted whenever potential franchisees have business management skills together with customer service orientation and food sector passion and no food industry experience requirement exists.
A Burger Singh franchise cost investment requires how many months of operation before breaking even?
The average time for achieving breakeven with a Burger franchise falls between 18-24 months yet specific outcomes depend heavily on operational location and market elements.
