Are you eager to explore methods to drive more engagement and fuel your business success? Email marketing is one such method that will connect you with your audience, nurture leads, and drive sales. However, you will need the perfect tool for making stunning email marketing campaigns, and with the availability of innumerable tools, choosing the best one can be overwhelming. That’s why we are here to help you.
In this article, we have narrowed down a list of the top 20 email marketing tools, including their features and pricing plans. So, without wasting any more time, let us explore these tools. Are you eager to explore methods to drive more engagement and fuel your business success?
List of the 20 Best Email Marketing Tools
1. MailChimp
Turn emails into revenue with MailChimp, a popular email marketing tool that allows users to create, automate, and manage email marketing campaigns effortlessly. This tool can be integrated with your landing page or CRM. The tool boasts an AI growth assistant for drafting mail and creating automated, personalized campaigns.
Key Features:
- Email marketing (personalization, automation, segmentation, templates, and intuitive designers)
- Websites
- Social media marketing
- Templates
- Marketing automation
- Reporting and analytics
- Audience management
- AI marketing tools
- Content Creation Tools
Pricing:
- Email Marketing
- Premium: Rs. 11,500/month for 10,000 contacts
- Standard: Rs. 575/month for 500 contacts
- Essentials: Rs. 385/month for 500 contacts
- Free: Rs. 0/month, limit of 500 contacts
- Websites
- Free: Rs.0/month
- Core: Rs.844/month
- Transactional Email: Custom Prices
2. Constant Contact
Make effective and interactive email campaigns with Constant Contact, a great email marketing platform with user-friendly tools and stunning email or newsletter templates. With their automation features like welcoming messages for new consumers and drip email marketing campaigns, a lot of work would be done, allowing you to focus on business growth.
Key Features:
- Create emails easily with an easy-to-use email editor and 100+ pre-designed templates
- Automate your email schedules
- Check email opens, clicks, and sharing to track the results
- Attract their attention using sign-up forms, surveys, polls, and SMS
- Customizable and adjustable templates
- In-depth insights and analytics
- A/B testing
- Make landing pages for lead generation
- SMS and event marketing tools
Pricing:
- Lite: $12/month
- Standard: $35/month
- Premium: $80/month
3. Moosend
Step up your email marketing game with Moosend, which allows you to create email campaigns, landing pages, and subscription forms. The automation features and real-time reporting will help in targeting the audience and generating leads in no time.
Key Features:
- Email Marketing (Drag & Drop Newsletter Editor, Subject Line A/B Testing, Content A/B Testing, AI Subject Line Optimizer, Countdown Timers, and List Segmentation)
- Marketing Automation (Premade Automation Templates, Visual Workflow Builder, Holistic Reporting, User Action Tracking, etc.)
- Subscription Forms (Editable Forms, Email Notifications, Advanced Display Rules, etc.)
- Landing Pages (Drag & Drop Landing Page Builder, Customizable Templates, Ultrafast Loading Pages, etc.)
Pricing:
- Free Trial: $0
- Pro: $7/month
- Moosend: Custom Prices (contact them for pricing details)
- Enterprise: Custom Prices (contact them for pricing details)
4. Omnisend
Send emails and SMS that sell with Omnisend, an all-in-one email marketing automation tool that simplifies the creation of email campaigns, SMS marketing, and push notifications. You can add several channels to the same automation workflow with Omnisend, saving you time and effort.
Key Features:
- Create email campaigns using email templates, drag-and-drop email builders, and dynamic discount codes
- Automation (pre-built e-commerce workflows, drag-and-drop automation editor, and automation splits)
- Reporting (sales dashboard, campaign and automation reports, and advanced reporting)
- Segmentation
- Pop-ups, forms, landing pages, wheel of fortune, and teasers
- 130+ integrations
- Multi-store accounts
- Migration tools
Pricing:
- Free: $0
- Standard: $16/month
- Pro: $59/month
5. SendX
SendX is a solid email marketing tool that helps you send campaigns, build lists, and automate marketing. It is a cost-effective platform with built-in automation features and more than 50 email templates to create visually appealing emails and target customers at the appropriate time.
Key Features:
- Forms and landing pages
- Tagging and segmentation
- Advanced automation
- Easy drag-and-drop editor
- A/B testing
- Powerful reporting
Pricing:
- 1-1000 Subscribers: $9.99
- 1001-2500 Subscribers: $19.99
- 2501-5000 Subscribers: $39.99
- 5001-1000 Subscribers: $59.99
- 10001-15000 Subscribers: $79.99
- 15001-20000 Subscribers: $119.99
- 20001-25000 Subscribers: $149.99
- 25001-30000 Subscribers: $179.99
- 30001-35000 Subscribers: $189.99
6. GetResponse
A comprehensive marketing platform, GetResponse offers many features for your various digital marketing needs. Suitable for small and medium-sized businesses, this tool offers email marketing, website building, and webinar creation on a single platform, driving sales and attracting audiences easily.
Key Features:
- AI Email Marketing (AI email generator, AI campaign generator, and AI writing assistant)
- Email marketing (autoresponders, send-time optimization, email creator, and newsletter templates)
- Marketing Automation (Visual workflow builder, web events, advanced triggering, and pre-built templates)
- Multichannel Engagement (Web push notifications, SMS marketing, pop-ups, forms, and live chats)
- Landing Pages
- Segmentation
- List management
- Lead magnet funnels
- Integrations
- Website Builder
- Reporting
Pricing:
- Email Marketing: Rs. 1307.4/month
- Marketing Automation: Rs. 4059.7/month
- E-commerce Marketing: Rs. 8188.1/month
- GetResponse MAX: Rs.92219/month
7. AWeber
Enjoy effortless email marketing and automation with AWeber, which stands out with its robust features for advanced email marketers. You can segment your contacts, design professional-looking emails, schedule sending, and start capturing leads.
Key Features:
- Design stunning emails with smart designer, theme settings, subject line assistant, AI writing assistant, and drag-and-drop builder.
- RSS triggered emails
- Email and behavioral automation
- Mobile editor
- Link previews
- Keyboard shortcuts
- Tagging and segmentation
- Reporting
Pricing:
- Unlimited: $899/month
- Plus: $30/month
- Lite: $15/month
- Free: $0/month
8. ActiveCampaign
ActiveCampaign is an email marketing tool with AI-powered automation and CRM capabilities that suggest, personalize, and validate your marketing campaigns. It is an all-in-one platform that simplifies marketing and allows you to manage all customer interactions in a single place.
Key Features:
- Marketing automation
- Omnichannel marketing
- Content creation (emails, forms, and landing pages)
- Audience management
- A/B testing
- Analytics and Reporting
- Integrated AI
- CRM
- Email marketing
- Segmentation
- Integrations
Pricing:
- Enterprise: $145/month
- Pro: $79/month
- Plus: $49/month
- Starter: $15/month
9. HubSpot Email Marketing
HubSpot Email Marketing is a service that takes care of everything from generating leads to marketing and sales management. With high-end and easy-to-use features, the tool allows businesses to create impactful email campaigns and streamline their marketing efforts.
Key Features:
- Drag-and-drop editor
- Analytics
- CRM integration
- Dynamic content
- Email workflows and automation
- A/B Testing
- Customizable templates
- AI
Pricing:
- Marketing Hub
- Professional: $800/month
- Enterprise: $3600/month
10. Brevo (Sendinblue)
Brevo is an email marketing tool that has easy-to-use and high-value features, allowing users to create effective and personalized email campaigns. The integrated CRM and other platforms help organize and manage business leads.
Key Features:
- Marketing Platform (email marketing, SMS marketing, WhatsApp, web and mobile push, automation, and forms)
- Email Marketing (Templates, AI, smart scheduling, drag-and-drop editor, and reporting)
- Sales Platform (Sales pipelines, 360 customer views, inbox, meetings, and phone)
- Conversations Platform (Live chat, chatbot, inox, and visitor insights)
- Messaging API
- Brevo AI
- Integrations
Pricing:
- Marketing Platform
- Free: Rs.0
- Starter: Rs.625/month
- Business: Rs. 1345/month
- Enterprise: Custom Price
- Conversion Platform
- Free: Rs. 0
- Pro: Rs.1079/month
- Sales Platform
- Free: Rs. 0
- Pro: Rs.750/month
11. Klaviyo
Drive immense sales and lasting loyalty with Klaviyo, an email marketing platform that employs advanced technology, AI, and marketing automation. Mostly used by small business owners, e-commerce stores, and bloggers, this platform boasts amazing features for executing omnichannel email and SMS marketing.
Key Features:
- SMS
- Mobile push
- Web forms
- Klaviyo AI
- Customer data platform
- Segmentation
- Templates
- Integrations and APIs
- Flows
- Reporting
Pricing:
- Email and SMS: $60/month
- Email: $45/month
- Free: $0/month
12. MailerLite
Build email marketing campaigns, websites, newsletters, and signup forms that the audience will love with MailerLite, which offers user-friendly marketing solutions. This simple yet feature-rich tool will allow you to grow your email marketing effortlessly.
Key Features:
- Email marketing
- Automation
- Reporting dashboard
- Targeted campaigns
- Newsletter editors
- Email notifications
- Website Builder
- Create a blog
- Landing pages
- Signup forms
- Templates
- Paid newsletter subscriptions
Pricing:
- Transactional (Email, SMS, Inbound Routing)
- Free: $0
- Starter: $28/month
- Professional: $88/month
- Enterprise: Custom Prices
- Marketing (Email, Audience, Automation)
- Advanced: $18/month
- Growing Business: $9/month
- Free: $0/month
- Enterprise: Custom Prices
13. ConvertKit
Grow your audience, send beautiful emails, automate your marketing, monitor your growth, and generate revenue with ConvertKit, your one-stop shop for all marketing needs. It is a multi-functional tool suitable for realtors, artists, creators, businesses, and marketers.
Key Features:
- Recommendations
- Creator Network
- Landing Pages
- Forms
- Email Designer
- Email Marketing
- Tags and Segments
- Deliverability
- Visual Automation
- Integrations and Apps
- Commerce
- Sponsor Network
- Paid recommendations and newsletter
Pricing:
- Newsletter: $0/month
- Creator: $29/month
- Creator Pro: $59/month
14. Campaign Monitor
Campaign Monitor is a robust and simple email marketing tool that allows you to create stunning campaigns to grow your email list and convert leads. You can automate your email marketing journey by scheduling and sending emails at the perfect time.
Key Features:
- Drag-and-drop editor
- Email marketing
- SMS marketing
- Segmentation and personalization
- Link review
- Marketing automation
- Transactional email
- Analytics
- Integrations
- Signup forms
- AI
Pricing:
- Lite: $12/month
- Essentials: $29/month
- Premier: $159/month
15. Drip
Drip is an email marketing platform for small e-commerce companies and offline retailers. With features like automation, advanced segmentation, seamless integration, and customization, this tool allows you to create campaigns based on user actions and target your leads.
Key Features:
- Segmentation
- Automation
- Email designing and scheduling
- Insights
- Product blocks
- Automated abandoned cart
- Brand styles
- Guide and collect data
- Connect with customers
Pricing:
- $39/month for 2500 people
- $49/month for 3000 people
- $59/month for 3500 people
- $69/month for 4000 people
- $79/month for 4500 people and so on
16. Benchmark Email
Benchmark Email is a powerfully simple email marketing platform that provides responsive email templates to capture leads. The tool offers automation and smart design AI, making it a great choice for small agencies and consultancies.
Key Features:
- Email marketing (Email builder, email automation, templates, email deliverability, and reporting)
- Lead generation (Landing pages, signup forms, and integrations)
- Relationship marketing (Marketing CRM and automation)
Pricing:
- Free: $0/month
- Pro: $15/month
- Enterprise: Custom Price
17. EmailOctopus
Email marketing is easy with EmailOctopus, a cost-effective, user-friendly, and easy-to-use platform for small and medium businesses, freelancers, solopreneurs, content creators, and influencers. You can create simple yet noticeable emails to nurture leads and engage with subscribers.
Key Features:
- Import existing subscribers and HTML templates
- Landing pages
- Great templates
- Easy-to-use email editor
- Automation
- Insights and analytics
- Data segmentation
- Integration
Pricing:
- Starter: Free
- Pro: $9/month
18. Mailmodo
Mailmodo is a comprehensive email marketing platform for creating and sending app-like professional emails for a higher lead conversion rate. It is an AMP-powered tool that allows you to add calendars, forms, surveys, live ratings, reviews, pools, widgets, quizzes, etc. to the emails to make them interactive and attractive.
Key Features:
- Create better emails (Insert interactive widgets in a WYSIWYG editor, smart templates, and test and preview on different devices)
- Improve deliverability (integrate Google Postmaster, set up email authentication, dedicated support, in-app suggestions for high open rates, fragmented scheduling, and pre-built active and inactive segments)
- Boost email engagement (send time optimization, click maps, widgets, personalization, triggered emails, and A/B testing)
- Advanced automation
- Detailed analytics
- AI
Pricing:
- Lite: Rs.3999/month
- Pro: Rs.7999/month
- Max: Rs. 14999/month
19. Sender
Simplify your email and SMS marketing journey with Sender, a platform for capturing potential leads and turning them into customers. This tool will assist you in creating, running, and optimizing email campaigns with its accessible, premium features.
Key Features:
- Email marketing (drag-and-drop builder, templates, custom HTML editor, and responsive emails)
- Text marketing (segmentation, omnichannel, pre-built workflows, and instant notifications)
- Email automation (ready-to-use workflows, customizable triggers, ad steps, custom fields, tags, segmentations, and reporting)
- Text automation
- Marketing automation
- Integrations and API
Pricing:
- Free: $0/month
- Standard: $15.83/month
- Professional: $29.17/month
- Enterprise: Custom Price
20. Zeta Email
Zeta Email, an AI-based marketing tool, helps grow your business using AI, personalization, tech integration, and a strategic roadmap. The platform boasts a set of tools for enhancing customer relationships by creating effective and visually appealing email campaigns.
Key Features:
- AI-Driven Personalization
- Pre-built Templates
- Advanced Analytics
- Automation
- Bi-directional CRM Sync
- Omnichannel Marketing
Pricing:
Custom pricing
Conclusion
We hope all the mentioned email marketing tools will help you simplify your email marketing process and grow your business. The right tool can transform your campaigns from ordinary to extraordinary. That’s why you should choose the best email marketing tool. Select any of the above-mentioned tools that align with your business preferences and watch your email marketing soar to heights.
Frequently Asked Questions (FAQs)
What should I look for in an email marketing tool?
Before choosing an email marketing tool for your business, keep the following things in mind:
- User-friendly Interface
- Automation and AI
- Advanced Segmentation and Targeting
- Personalization Options
- Analytics and Reporting
- A/B Testing Features
- Integration with CRM and Other Tools
- Responsive Customer Support
- Email Design and Template Library
- Scalability
- Pricing Plans
Name some free email marketing tools.
HubSpot, Sender, Omnisend, MailChimp, and Benchmark Email are some email marketing tools with a free version or trial, allowing you to test your email marketing strategy on these platforms without spending a single penny.
