In 2024, it is still one of the important strategies for email marketing through which businesses remain intact with their audience. But, due to increased stringency in filters, a lot of genuine emails fail to make their way to the primary inbox.
This is where the importance of email warm-up tools comes into play. Essentially, it builds the reputation of your email domain gradually by sending low-volume, non-boring emails over some time, thus emulating the natural pattern of email behavior.
They achieve this by improving the deliverability rate, therefore allowing your messages to avoid the dreaded spam folder and go directly into the primary inboxes of your recipients. With more and more businesses using email marketing, warm-up tools will be necessary to further optimize email campaigns for better open rates and, therefore, more successful customer engagements.
Now, when everything takes a digital turn, availing the facilities of email warm-up tools, in this regard, is a strategic move to upkeep and grow the trust of your audience.
What are Email Warm-Up Tools?
These are email warm-up tools, and software solutions that help in gradually raising the sending reputation of your email account or domain. In what they do, they simulate natural email activities: sending and receiving emails, opening the messages, and replying to them, all in a bid to establish your account as a good sender in the eyes of ESPs such as Gmail, Outlook, and others.
All these tools are supposed to achieve better email deliverability rates. The moment you start to send it en masse from a new or inactive account, ESPs may infer your activity as suspicious, which may easily mark your e-mails as spam. Email warm-up tools serve these purposes simply by building up both the sending volume and engagement rates over time, in a smooth process.
Tips for Choosing the Best Email Warm-Up Tools
When selecting an email warm-up tool, consider the following factors:
- Compatibility: Ensure it will work with your email service provider, such as Gmail or Outlook.
- Automation: Look for the ones that automate the warm-up so you can save your time and energy.
- Customization: Go for tools that allow you to set your own pace and schedule for the warm-up.
- Reporting: Opt for those tools that will give you reporting about warm-up progress. Analytics should give you insights into the email health of your warm-up campaign.
- Network size: Larger networks of real inboxes for interaction will raise more organic warm-up results.
- Price: Mind your budget and the value of the tool.
- Features besides warming up: Some tools give you additional features like spam testing and blacklist monitoring.
- Ease of use: Choose a user-friendly tool, especially if you are new to email warm-up.
List of Top 10 Best Email Warm-Up Tools
1. TrulyInbox
TrulyInbox is an affordable but very efficient email warm-up tool in the market, made to remain easy on your pocket and simultaneously support maximum email deliverability. You can warm up multiple email accounts simultaneously with the tool, which is very effective for busy businesses and marketers.
In this way, TrulyInbox, by its smart algorithm, optimizes the sending patterns of your emails so that your message might be supposed to reside in the inbox, not in the spam folder. This is a perfect tool to reap maximum deliverability within a minimum time, thus helping you enhance better communication and engagement with your audience.
Key Features:
- Connect multiple email accounts
- Fully automated setup
- Advanced warm-up reports
- Adjustable sending volume
- Sends highly personalized emails to avoid spam
Price:
- Starter: $29 per month (billed annually)
- Growth: $79 per month (billed annually)
- Scale: $159 per month (billed annually)
- Business: $239 per month (billed annually)
2. Warmy.io
Warmy.io is an intelligent platform that boosts email deliverability using smart algorithms and natural, human-like interactions. It coordinates and integrates with some of the most popular email platforms around, therefore automatically enhancing the efficiency of your email campaigns.
By engaging real users within its network, Warmy.io provides a truly authentic warming experience that improves the sender’s reputation and guarantees your email goes straight to the inbox—no spam. Its intelligent system customizes everything according to your needs; hence, it can be a powerful tool for marketers and businesses looking to increase email outreach and engagement.
Key Features:
- Realistic interactions with actual users
- Customizable warm-up schedules
- Detailed analytics and reporting
- Integration with popular ESPs
- Spam score monitoring and adjustments
- User-friendly dashboard for tracking progress
Price:
- Starter: $49 per month per mailbox
- Business: $129 per month per mailbox
- Premium: $189 per month per mailbox
- Expert: $279 per month per mailbox
- Platinum: $429 per month per mailbox
3. Lemwarm by Lemlist
Lemlist Lemwarm is a special tool for inbox warming to maximize email deliverability. Advanced algorithm of real interactions with emails for domain reputation improvement and boosting open rates sends emails and reads them from real accounts, gradually heating your sender reputation with Lemlist so your emails land in inboxes, not in the spam box.
This process is very important to new email domains and others that have a low engagement rate; it helps in building trust with ESPs and improves subsequent email campaign performances and conversions.
Key Features:
- Conversation threads
- Control over daily sending limits
- Detailed reports
Price:
- Essential Plan: $29 per month per email
- Smart Plan: $49 per month per email
4. Warmup Inbox
WarmUp Inbox is a special tool that aims at improving your email delivery rate through Natural Warm Up Inbox simulation. It does this by sending and receiving effectively written, timely emails to over 15,000 connected inboxes.
This process assists in the training of the email providers to accept your emails as genuine to boost your sender’s reputation which in turn increases the likelihood that your emails are delivered to the inbox instead of the junk section.
Compared to other similar programs, WarmUp Inbox makes it seem more realistic by initiating real-life email conversations, gradually increasing your email’s credibility, and making sure your messages are delivered to the intended recipients on the other end.
Key Features:
- Outlook, Gmail, and SMTP integration
- Domain age tracking
- Blacklist monitoring
- Full sending control
- Inbox health scores
Price:
- Basic: $19 per month
- Pro: $59 per month
- Max: $99 per month
5. Mailreach
Mailreach is an advanced email warm-up tool for all users and it is currently among the best on the market. It has an SFPP pricing model which depends on the number of mailbox accounts and comes with email spam checker credits to guarantee that the emails go straight to the inboxes and not the spam folder.
The main advantage of Mailreach is that it has a database of over 20,000 real live inboxes, which gives the effect of organic use of e-mail. This network contributes to the process of the gradual formation of a positive sender reputation, so it can be considered an optimal solution for those companies that want to enhance the rate of email deliverability.
Thus, with its simple configuration, Mailreach can be considered as a versatile tool for anyone who wants to maximize the efficiency of his/her email contact.
Key Features:
- AI-enabled smart warming algorithm
- Over 20,000 real human accounts in the pool
- Email spam tester
- Email reputation tracking dashboard
- Support for major ESPs and custom SMTP
Price:
- Starter plan: $25/email account per month
- Scale plan: $19.5/email account/month
6. MailFlow by QuickMail
One of the tools used in the email warm-up process is MailFlow by QuickMail, an email-specific application. It also synchronizes well with QuickMail’s cold email automation system where you can link your email accounts and start warming up your domains.
After the connection is established, MailFlow initiates an email exchange with other MailFlow users and replicates natural email communication. It also serves the purpose of building the domain reputation and also makes the emails sent less susceptible to spam.
Due to enhancing the deliverability rates, MailFlow helps to enhance the efficiency of cold emails and becomes an indispensable tool in the work of marketers and salespeople.
Key Features:
- Connects to Gmail, Outlook, and other inboxes
- Specifically designed for cold emailers
- Deliverability reports
- Engagement with real people
Price:
- Free: 100 Email Addresses
- Starter: $49 per month
- Pro: $99 per month
7. Warm Up Your Email by Mailshake
Acquired by Mailshake in 2021, “Warm Up Your Email” is a special tool to help with email deliverability and engagement. This system isn’t as automated as other services; instead, it uses real team members to open your emails, click through to them, and respond to them ahead of time, letting spam filters pass them into the right inboxes. That human-driven approach simulates organic activity and builds your sender reputation gradually. It offers a free service to check and optimize your DMARC, SPF, and SMTP configuration to make sure your email infrastructure is set up correctly to increase deliverability. It’s one of those ‘must-haves’ for any effective email marketing.
Key Features:
- Real people reply, open, and read your emails
- Spam score and pattern monitoring
- Combined human and computer warming
- Connects with Gmail, Outlook, SMTP, and other popular inboxes
Price:
- Sole Sender: $29 per month
- Pro Sender: $49 per month
- Agency Sender: $99 per month
8. MailToaster
MailToaster is an intuitive email warm-up tool devised to augment email deliverability through interactions with real inboxes. All that is required from you is to connect your mailboxes, and it will automatically run the entire process of warming up-requiring no technical skills.
It will organically develop the sender’s reputation so your emails get into the inbox and not into the spam box. MailToaster creates organic-looking interactions, such as email opens and responses, to cue email providers that your messages are trustable.
In that regard, this is a hands-free solution for businesses ready to take the next step toward improving the effectiveness of their email outreach and avoiding deliverability problems.
Key Features:
- Real-inboxes network for email warm-up
- Multiple warm-up profiles
- Auto-generated texts and email templates for warm-up
- Detailed warm-up progress reporting
Price:
- Month PlanPlan: $29 per email account per month
- Year Plan: $26 Email account per yearly
9. Folderly
Folderly is an AI-driven email deliverability enhancement platform that offers a holistic solution for improving inbox placement through the application of machine learning to emulate human interactions in inbox warming.
Folderly solves spam issues that may prevent emails from landing straight into the inbox instead of being filtered into spam folders. It also strives to optimize e-mail performance with advanced algorithms at work.
It then turns out to be a very vital tool for those businesses that essentially survive in the market by using e-mail marketing and communication. By applying Folderly, you get more value from your e-mail for delivering your message and taking action across your target audience.
Key Features:
- Integrates with popular ESPs
- Deliverability tests
- Spam checker tool
- Email deliverability audit
Price:
- Monthly: $120 per mailbox/month
- Yearly:$ 96 per mailbox/month
10. Mailwarm
Mailwarm is a marketing tool to improve the deliverability score of your emails other words, to get into the inbox. It does this by gently starting to increase the number of emails you send and expect to get a reply from, building up your domain quality as a sender.
In that way, you protect your brand and increase the likelihood that your email will be read by its recipient. It warms up your email domain so that your email marketing campaign appears flawless and fruitful. That makes it a perfect choice for businesses looking to optimize their email outreach programs.
Key Features:
- Create unique replies and send schedules
- Integrates with Gmail, Outlook, SMTP, and other popular ESPs
- Easy setup
- Daily insights
Price:
- Starter: $69 per month (1 Inbox)
- Growth: $159 per month (3 Inboxes)
- Scale: $479 per month (10 Inboxes)
To Sum Up
The tool for email warming has increasingly become a go-to for businesses and individuals eager to improve the deliverability of their emails by avoiding falling into the spam folder. These tools will help you gradually build your sender reputation so that the messages can reach the intended recipients.
The compatibility of the solution with your email service provider, automation capability, customization, reporting, and finally pricing are some of the key factors to watch out for in an email warm-up tool. Each tool in the above list has different features and different pricing, so you might want to pick the one that suits your needs and fits your budget.
Keep in mind that email warm-up is not something one does once and for all. The process needs to be continued beyond the launch of your email campaigns if you want your deliverability rates to stay high.
If one invests in a quality email warm-up tool and follows all best practices, this can make a lot of difference in bringing great improvement to your email marketing success and reaching your target audience more effectively.
FAQs
1. Can I perform an email warm-up manually?
Yes, you can do the email warming up yourself manually, but this is a really time-consuming process that requires regular activity: you need to send emails every day, and you have to keep them going. This process might take several months to gain a good sender reputation with ESPs.
2. At what time should I do the email warm-up?
This is done by warming up an email account before sending large volumes of mail. In fact, warming up is ideal, even after your email campaign is up and running, for maximum deliverability.
3. How long does it take to warm up an inbox?
This said, it generally takes about 3 to 4 weeks to heat things in your inbox. However, it is best to continue with the warming-up process even after launching a campaign to progressively increase your sender reputation.
4. Can I start my email campaign without warming up my inbox?
While one can begin sending emails without warming up, it’s highly discouraged. This is because such emails will find their way to the recipient’s spam folder, which could hurt your sender’s reputation and could further be used to blacklist your account.
5. Will I have better email deliverability if I warm up my inbox?
That’s true. Aggressive warming up of your inbox increases deliverability with an email. It makes ESPs track your domain as a trusted one, increasing the possibility of hitting a primary inbox rather than going to spam. Continual warming up helps to maintain this improved deliverability over time.
