Have you ever entered a Bikanervala? You are viewing bright lights, colourful sweets in glass cases, and smell of fresh samosas and chole bhature. It is a well-known place among Indian families.
But have you ever thought, Could I have one of these shops? One of the most popular and the oldest food brands in India is Bikanervala. It is not merely a store, it is a large corporation. They also give other individuals the chance to establish their own Bikanervala franchise cost outlets. This is called a “franchise.” This blog is a guide to any person wishing to learn this business. We will discuss the amount it costs, the amount of money you are able to make and how you can apply to open one yourself.
Bikarnevala Brand: Heritage Sweets & Snacks Chain, Wide Presence in India
Now, to begin, we may review the reason why this is such a large subject:
- Massive Market: The market of Indian sweets and snacks is enormous. The packaged sweets segment alone achieved a value of more than 7200 Crore in 2024. This indicates that people invest much on mithai.
- A Long History: Bikanervala is not an emerging firm. It began as a small shop in Bikaner, Rajasthan in 1905. In 1950, they relocated to Delhi, and since that time, they have been expanding.
- Numerous Stores: There are more than 150 stores in Bikanervala today. They are not just in India. They are available in such countries as the USA, UAE (Dubai), New Zealand, Singapore, and Nepal.
- Big Company: In 2023, the company realized more than 1300 Crores in sales.
All these figures convey one thing: Bikanervala is a large, reputable, and well-to-do brand.
Bikaner Brand: A Sweets, Snacks, and Sweets Shop.
What is Bikanervala? To the majority of the population, it is a heritage brand. This implies that it is very old and parents and even the grandparents have faith in it. It began as a confectionery, with its Bikaneri bhujia and rasgullas. But today, it is much more.
At the majority of Bikanervala stores, two things are being done simultaneously:
- A Sweet and Snack Store: The front desk will be selling mithai (such as Kaju Katli, Ladoo), namkeen (such as Bhujia, mixtures), packaged foods (such as cookies and syrups).
- A Restaurant: The restaurant offers hot and fresh food, breakfast, such as kachori, lunch and dinner, such as thalis, and popular street food, such as chaat, pani puri, chole bhature.
This mix is very smart. A family can come and have dinner and purchase a box of sweets to take home and the business provides customers to both parties.
You Might Like: Haldiram Franchise
Why the Bikanervala Franchise will Attract Investors.
An investor is a person who invests in a business with the view to receiving returns. Bikanervala attracts the attention of many investors. Here’s why:
- People Trust the Name: You do not have to tell anyone what Bikanervala is. It is already established in the minds of people that it is good quality, tasty, and safe vegetarian food. As soon as you open the doors, customers will appear due to the name only.
- You Get Two Businesses in One: You get a sweet shop and a restaurant as we said. It will be possible to earn money throughout the day, not only during lunch or dinner. Human beings purchase sweets throughout the day, particularly in festivals such as Diwali or Rakhi.
- They Help You Begin: You are not all alone. The team of Bikanervala assists you in everything. They assist you in locating the correct place, the design of the store, and the construction of the kitchen. They provide you with all the special recipes so your chole bhature will be tasting the same in Delhi.
- They Train Your Staff: They show you, and your staff, how to cook the food, how to operate the cash register, and how to provide quality customer service.
- The Business is Never out of Favor: Indians love to eat. It has birthdays, weddings, festivals, and parties. People love to eat out even on an ordinary day. A food company, particularly the one that is reputable, can hardly be out of fashion.
What is the Bikanervala Franchise Model?
This part is important. FOFO is the model employed by Bikanervala.
What does FOFO mean?
- Franchise Owned: This is when you, the investor (known as the franchisee) invest all the money. You buy the land, building, kitchen and furniture. You own the shop.
- Franchise Operated: This implies that you also operate the shop. You recruit the employees (waiters, cooks, cleaners, manager). You control the sales of each day, order the raw materials, ensure that the shop is clean and the food is good.
Under this model Bikanervala (the parent company, referred to as franchisor) provides you with:
- The brand name (the big Bikanervala sign)
- The secret recipes and the entire menu.
- The training and support
- Assistance in marketing and advertising.
You (the franchisee) will in turn agree to:
- Adhere to all their quality and design regulations.
- Pay them a one-time, initial, Franchise Fee.
- Give them a little of your sales every month. (This is called a “Royalty Fee.”)
That way, you are the boss of your shop but you have to operate it just as Bikanervala wants you to do. This gives a customer the same taste and quality at all Bikanervala stores.
What’s the Cheapest Franchise Option?
Bikanervala is not a universal business. They provide various kinds of shops, with varying prices of money.
- Full-Service Restaurant (Most Expensive): It is the largest model. It is a big sit-down restaurant with a full sweet counter and snack shop. It requires a large space and a huge kitchen.
- Bikano Chat Café: This is a smaller, more informal cafe. It is more oriented on chaat, pani puri and snacks. It is slightly less expensive than a full restaurant.
- Retail Outlet: This outlet deals primarily with retailing packaged namkeens (their brand Bikano) and fresh sweets. It could be extremely sparse or even nonexistent.
- Express Outlet / Kiosk ( cheapest model): It is the smallest and the lowest priced model. One can usually find them in the food courts of malls, on the highway, or at airports. They do not have many items on the menu, perhaps only sweets and some snacks.
The lowest Bikanervala franchise cost is the Express Outlet or Kiosk.
It is the cheapest since it requires minimum space and minimum number of people to operate.
Bikanervala Franchise Cost: A complete Breakdown.
The most crucial question is this one: How much money do you need?
The Bikanervala franchise is very costly to start. This is not a small business. It is a large investment. The amount of money required may be as little as 50 Lakhs to 2 Crores, or more. It will depend on the cost of the city (Mumbai and Jaipur are not similar) and the kind of store you establish.
Let’s break down the Bikanervala franchise cost.
1. Initial Investment (Maximum Range)
- Express Outlet (Smallest): 50 Lakhs -70 Lakhs.
- Retail Outlet (Sweets/Snacks only): ₹70 Lakhs -90 Lakhs.
- Bikano Chat Café (Small Restaurant): 80 Lakhs -1 Crore.
- Full-Service Restaurant (Largest): 1.5 Crore -2 Crore.
This aggregate cost comprises a large number of small costs.
2. Franchise Fee / Single Advance.
It is the huge, single time payment you make to Bikanervala only to have the privilege of using the name and being part of their brand.
- Express model: 10 Lakhs- 15 Lakhs.
- In the case of Full Restaurant model: 30 Lakhs to 50 Lakhs.
You will pay, once only, at the very beginning.
3. Royalty / Ongoing Fees
This is a monthly fee that you have to pay. Bikanervala steals a portion of your sales per month. This fee covers their continuity, new menu concepts and national advertising.
- Royalty Fee: This generally is 6–8% of your gross sales.
- Gross sales: (Gross sales is the amount of money you have earned before paying any bills).
A Simple Case Study: You are doing 20 Lakhs sales in your shop in a month and the royalty is 6 percent, then you would need to pay Bikanervala 1.2 Lakhs that month.
4. Capital Expenditure (The Setup Cost)
This is the largest portion of your investment. This is the cash that you use to construct and establish the shop.
- Interiors and Civil Work: Bikanervala has special appearance (the furniture, the lights, the design). You have to pay to have your shop to look just like their design. It may cost 40 Lakhs to 80 Lakhs in a large restaurant.
- Kitchen Equipment: You must have heavy-duty and professional equipment. This consists of large freezers, frying pans (kadhai), ovens, sweet making equipment and dishwashers. This may easily cost Bikanervala franchise cost 20 Lakhs -50 Lakhs.
- Computers/Billing: You will require the cash register machines, billing software and printers. This could be 3 to 5 Lakhs.
5. Space Requirement
You have to locate a very good place. The store should be located in a high traffic place with a large number of people working or driving past it.
- Express / Kiosk: You require approximately 800 to 1,000 square feet.
- Full-Service Restaurant: This will require a big area of between 2,000 to 5,000 square feet.
The rent will also require you to pay a huge security deposit that will contribute to your initial expense.
6. Total Investment (A Simple Sum)
Total Investment = (Franchise Fee) + (Set up Cost) + (Security Deposit) + (Money to operate the first few months).
Profit Margin, ROI, and Why It is Appealing.
You cost a lot of money to begin with. How do you come to earn back so much money?
Note: These figures are approximate. Your profit lies in your location, your hard work and the way you manage your shop.
Revenue (Total Sales)
Revenue is the sum of money that your shop gets as a result of customers.
- The sales can be made in a good Bikanervala outlet in a busy locality.
- It is reported that an average outlet can earn 20 to 35 Lakhs of monthly revenue (sales).
- This may be significantly increased even in the months of October and November when there are festival months.
Typical Net Profit Margins
Profit is what you have left after you cover all your bills (rent, staff salaries, raw food expenses, electricity and the royalty fee).
- Bikanervala franchise net profit margin is said to range between 15–22%.
A Simple Example:
- Sales in your shop in total amount to = 25 Lakhs in a month.
- Your profit margin is 15%
- Your Net Profit (the money that you made) = 3.75 Lakhs that month.
This is the reason why investors are interested. The margin (15%) is not very high, but the total sales ( 25 Lakhs) are very large. 15 percent of the large figure is a good profit.
ROI Timeline
The ROI is an abbreviation of Return on Investment. The answer to this is a simple one: How many years will it take me to recover my total starting cost?
- Assuming you incurred 1.5 Crore to establish the shop, how many months or years will it take you to realize your profits amounting to 1.5 Crore?
- In case of a large franchise such as Bikanervala, the average ROI period is 2.5 to 3.5 years.
- This implies that you have to be patient. The initial investment will surely be paid back after the first 3 years. And then the profits are all yours to take.
How to Apply for the Bikanervala Franchise
You have the cash and you are prepared to work hard. How do you apply? The process is simple. Get in touch with the firm directly. Do not have to use third-party or counterfeit websites.
Here are the steps:
Step 1: Pay a visit to the Official Website.
Visit the official Bikanervala web site: bikanervala.com
Link: https://bikanervala.com/pages/contact
Step 2: Locate the page of Franchise or Contact Us.
Find a link which has Franchise, Partner with Us, Business or Contact Us.
Step 3: Complete Application Form.
An online form will be provided on this page. It will require your basic information:
- Your Full Name
- Your Email Address
- Your Phone Number
- The City and the State you wish to open the shop.
- In some cases, they will inquire about the amount of money you are willing to spend.
Step 4: Direct Contact Details.
The Bikanervala site has its contact details on the site too. You can be more direct.
- Franchise Enquiry Telephone: call +91 9599144909.
- Website Link: https://bikanervala.com/pages/contact
Step 5: Wait for a Call Back
Wait after filling the form or making a call. The franchise team is not idle and will go through your application.
Step 6: The Discussion
A manager will call you, asking more questions about your background and business experience, in case he/she is interested.
Step 7: Location, Location, Location.
The most significant aspect is your location. Identify some good, large and busy places within your city. The Bikanervala team will visit these spots and have to approve them. Unless they like the spot, you can not open a shop there.
Step 8: Sign the Agreement
After the site and money has been cleared you enter into a contract known as the Franchise agreement and give the one time franchise fee.
Step 9: Setup and Training
Now the work begins. They provide you with the designs, assist you to order kitchen equipment, and train you, your manager, and cooks. The duration of this process is several months.
Step 10: Grand Opening!
You can now open your own store in Bikanervala to the people after all the work.
Head Office and Contact Number Contact Details.
Better to address the company directly. This is what their official site said about them:
- Name of the company: Bikanervala Foods Pvt. Ltd.
- Head Office Address: A28, Lawrence road industrial area, Keshav puram, Shakurpur, New Delhi, 110035, India.
- Franchise Inquiry Phone: +91 9599144909
- The general customer email is bikanervala.com/customercare.
Note: These facts may vary. The official bikanervala.com site is always updated with the latest information.
Key Risks & Considerations
The risks are also enumerated in this article. It is a huge choice, and consider the issues.
1. Very High Cost
It requires a lot of money (50 Lakhs to 2 Crores). This money may not be recovered in case the business collapses.
2. Location is Everything
The location must be a poor one in the quiet street where there is no parking, otherwise the shop may fail to receive sufficient customers. It is the easiest way to fail.
3. It is Hard Work
This is not “easy money.” You or a reliable manager should be in the shop on a daily basis. You have to handle employees, inspect food, receive complaints, and have to work long hours, particularly on weekends and festivals.
Bikanervala vs Other Food Franchises
| Franchise | Investment Range | Royalty | Avg. Net Margin | Brand Support | Market Positioning | Key Competitors |
| Bikanervala | ₹1.25 – ₹2.75+ crore | 6–8% | 15–22% | High (recipes, ops, marketing) | Multi-cuisine, sweets, snacks, QSR/full service | Haldiram’s, Bikaji |
| Haldiram’s | ₹2 – ₹3.5 crore | ~8–10% | 18–20% | Strong national/global brand | Premium snacks/sweets, packaging | Bikanervala |
| Mysore Aduge | <₹20 lakh (QSR) | Zero | Not disclosed | Turnkey, intense site support | Sattvik South Indian, QSR | Chai Point, Tandooriwala |
| Starbucks India | >₹1 crore | FOCO | Not disclosed | Urban premium, Tata JV | Café, luxury | Café Coffee Day |
| Wow! Momo | ₹20–30 lakh | Not stated | Fast ROI | Fast-casual, nationwide | Momos and fast food | Chai Point, Kouzina |
Conclusion: Is It a Sweet Deal?
Being a Bikanervala franchise cost is a very massive and serious move. It is a wonderful opportunity since you will be collaborating with one of the most popular and reliable food brands in India. The food is already popular, which puts you at a huge advantage. The model of doing business is tested and the company is very supportive.
However, it is accompanied by massive problems. It is expensive, long before one can recover the money and one has to work hard on a daily basis.
This franchise is to an individual who:
- Has considerable amount of money to invest (at least ₹50 Lakhs).
- Will be able to locate a terrific place in a high-traffic market.
- Will be willing to work hard and lead a big team.
- Does not mind obeying the regulations of a giant brand.
When this rings with you, then a Bikanervala franchise would be a very sweet and lucrative business to you and your family in the years to come.
FAQs
1. Approximately how much money is required in total to start Bikanervala?
The small Express model will take up about ₹50 Lakhs and the full service restaurant up to 2 Crore.
2. How much profit can I make?
The net profit after all expenses is usually between 12-20 percent of monthly sales.
3. Is experience in the food business necessary?
It assists but does not necessarily have to be. Bikanervala will provide you and your employees with complete training.
4. Where do I apply?
Contact on the official Bikanervala site (bikanervala.com). Complete the contact form or dial their franchise inquiry number.
