In today’s hyper-competitive business world, success isn’t just about what you sell-it’s about knowing who you’re selling to, why, and how the market is evolving. Think of Pune’s top market research companies as your strategic compass: they transform raw data into insights, trends, and actionable strategies that guide smarter business decisions. But trying to decode markets on your own? Slow, risky, and often misleading.
Here’s the twist: not every research firm delivers the same clarity. Some focus on surveys, others on trend forecasting or consumer behavior analytics. The best combine expertise, technology, and innovation to give businesses a crystal-clear roadmap for growth.
Choose wisely, and you’re not just analyzing data—you’re unlocking opportunities, shaping strategies, and staying ahead of the curve.
In this blog we will highlight the best Market Research Companies in Pune in 2025
Why is Pune Emerging as a Hub for Market Research?
The city of Pune is quickly becoming a market research center because of its strategic position and excellent educational infrastructure, as well as its well-developed IT and business services industry.
Housing a number of leading universities and research laboratories, Pune offers a continuous supply of highly qualified and trained specialists in the field of analytics, data science, and business intelligence. The affordable infrastructure of the city and an increasing proportion of multinational companies and startups ecosystem stimulate investment in the sphere of research and consultancy.
Also, Pune offers a rich technology base and good connectivity to key markets in India and beyond which makes it perfect to carry out surveys, studies on consumer behavior and competitive surveys. This talent, technology, and business opportunity synergy makes Pune a favored choice of quality-focused, data-driven market research services.
List of Top 15 Market Research Companies in Pune
1. Surveykshan
- Address: Pune, India
- Phone: +918800766787
- Founded: 2003
- Website: https://www.surveykshan.com/
Surveykshan is a leading market research firm in India that has its offices across several cities, including Pune. It was formed in order to offer practical pieces of information and focuses on consumer behavior research, market surveys and competitive analysis.
Surveykshan uses a combination of qualitative and quantitative research techniques to provide the correct data that can be used in strategic decision-making. The company serves varying industries and the clients are provided with custom-made solutions that suit the business goals.
Its professional staff is concentrated on providing credible outputs in a short period so that organizations can identify the markets, optimize the products and services, and gain sustainable growth amidst an ever-changing and competitive market environment.
Average Salary: ₹6–₹15 LPA
Services Offered:
- Consumer behavior analysis
- Brand health and perception studies
- Market segmentation research
- Competitive benchmarking reports
- Product and concept testing
- Customer satisfaction and loyalty analysis
- Custom surveys and panels
- Data collection & field research services
2. NextWave Research Solutions
- Address: Windsor Commerce, 4th Floor Baner, Pune – 411045, Maharashtra, India
- Phone: +91 9890558266
- Founded: 2019
- Website: https://www.nextwavers.com/
NextWave Research Solutions is a market research company based in Pune and is characterized by original research methodology and factual data. The company helps clients to know the dynamics of the market, consumer behavior, and competitive environment to make informed choices.
Their knowledge base cuts across qualitative and quantitative research, surveys, focus groups and analytics. NextWave Research Solutions focuses on the achievement of actionable intelligence that is customized to specific needs of individual clients.
It serves numerous industries and offers solutions to assist companies in improving operations, marketing efforts, and finding new growth opportunities. NextWave Research Solutions, focused on accuracy, timeliness, and customer satisfaction, has emerged as a reliable vendor of market research knowledge to businesses.
Average Salary: ₹5–₹12 LPA
Services Offered:
- Quantitative and qualitative research
- Market trend analysis
- Focus group discussions
- Customer experience mapping
- Industry and competitor insights
- Analytics-driven business consulting
- Survey design & implementation
- Market opportunity identification
3. Persistence Market Research
- Address: IT Unit No. 504, 5th Floor, Icon Tower, Baner, Pune – 411045 India
- Phone: +919067793500
- Founded: 2014
- Website: https://www.persistencemarketresearch.com/
Persistence Market Research is an internationally acclaimed market research firm that offers strategic advice, market intelligence as well as actionable insights. It has offices in Pune and other places where it serves various industries such as healthcare, IT, chemicals and consumer goods.
The company focuses on market analysis, trend forecasting, competitive intelligence, and opportunity assessment. Persistence utilizes primary and secondary research to provide a comprehensive, accurate, and relevant understanding.
Persistence Market Research is a client-focused company, as it utilizes the power of data analytics, expertise, and understanding to provide solutions capable of improving the sustainable business growth globally.
Average Salary: ₹7–₹18 LPA
Services Offered:
- Global market intelligence reports
- Industry and sector analysis
- Market sizing and forecasting
- Investment opportunity assessment
- Competitive landscape mapping
- Strategic business consulting
- Emerging trend identification
- Data analytics and insights services
4. ResearchFox
- Address: Pune, India
- Phone: +91-97410-32859
- Founded: 2012
- Website: https://researchfox.com/
ResearchFox is a dynamic market and research consulting company providing an in-depth analysis of consumer behaviour, market, and positioning. It is based in Pune and specializes in providing actionable intelligence by use of surveys, analytics, and reporting.
ResearchFox offers market sizing, segmentation research, and brand tracking services. Its multidisciplinary team provides data-driven insights to the clients to aid in strategic planning and decision-making.
Using both modern research methods and traditional ones, the company assists businesses to learn about changing forces in the market. The accuracy, integrity, and client satisfaction in ResearchFox make it a reliable partner to organizations that want to streamline operations and expand appropriately.
Average Salary: ₹5–₹14 LPA
Services Offered:
- Consumer insights and profiling
- Brand and product tracking studies
- Market potential assessments
- Online and offline surveys
- SWOT and competitor analysis
- Customer satisfaction measurement
- Data visualization and reporting
- Strategic recommendations for growth
5. Up Market Research
- Address: First Floor, GK Lane Number 3, Ingawale Nagar, Pimple Nilakh, Pune, Maharashtra 411027, Kalpavruksha Office No. 1.
- Phone: +1 909 414 1393
- Founded: 2015
- Website: https://upmarketresearch.com/
Up Market Research is a rapidly expanding market research firm that offers practical information within sectors such as healthcare, technology, consumer products, and finance. It is based in Pune and focuses on tailored research, trend analysis, market sizing, and competitor profiles.
The company uses both qualitative and quantitative approaches to provide overall reports which inform the strategic planning and decision making. Up Market Research focuses on the knowledge of client objectives in order to develop specialized solutions which facilitate sustainable development.
Its seasoned analysts merge data-analytics, research, and knowledge about the industry to identify opportunities and challenges. The company has a mission of giving credible information to businesses that improves performance, market presence, and profitability worldwide.
Average Salary: ₹6–₹16 LPA
Services Offered:
- Market research across industries
- Consumer behavior and preferences
- Product and pricing research
- Competitor analysis and benchmarking
- Demand forecasting & trend prediction
- Data analysis and report generation
- Custom research projects
- Decision support and strategic consulting
6. Coherent Market Insights
- Address: 401-402, Bremen Business Center, University Road, Aundh, Pune – 411007
- Phone: +91-848-285-0837
- Founded: 2016
- Website: https://www.coherentmarketinsights.com/
Coherent Market Insights is a market research and advisory company based in Pune with strategic insights and analytics. The company offers business intelligence solutions, competitor benchmarking, industry analysis and market forecasting.
Coherent Market Insights helps customers to make sound decisions, to see growth prospects, as well as to streamline strategies. It applies the qualitative and quantitative research methodologies to provide precise and data-driven insights serving industries such as healthcare, chemicals, technology, and consumer products.
The company focuses on reporting that is clear, relevant, and timely as well; it enables organizations to predict trends and make proactive business choices. Coherent Market Insights is known to provide quality actionable market intelligence that is specific to client goals.
Average Salary: ₹8–₹20 LPA
Services Offered:
- Market sizing and forecasting
- Competitive intelligence solutions
- Industry trend analysis
- Customized business consulting
- B2B research and analytics
- Investment opportunity reports
- Strategic insights for decision-making
- Global and regional market coverage
7. Introspective Market Research (IMR) Pvt Ltd
- Address: Office No. 202, C1, Saudamini Commercial Complex, Pune India 411038
- Phone: +91-7410103736
- Founded: 2019
- Website: https://introspectivemarketresearch.com/
Introspective Market Research (IMR) Pvt Ltd is a market-focused firm in Pune that deals in data-driven market intelligence, custom research and strategic insights. It provides services on consumer analysis, market sizing, competitor intelligence, and trend forecasting in various industries.
IMR concentrates on providing quality and viable information to aid the client decision-making and business development. The integration of qualitative and quantitative research will give the company an all-inclusive findings based on the needs of the clients.
The professional staff of IMR focuses on industry experience and superior research techniques to deliver pertinent, timely and precise intelligence. The company is dedicated to empowering organizations with knowledge which builds market positioning and competitive advantage.
Average Salary: ₹6–₹15 LPA
Services Offered:
- Data-driven consumer insights
- Market opportunity assessments
- Trend forecasting and analytics
- Competitive landscape evaluation
- Product and service feedback studies
- Custom research solutions
- Market entry and expansion strategy
- Reporting dashboards and analytics
8. Zion Market Research
- Address: 3rd Floor, Mrunal Paradise, Opp Maharaja Hotel, Pimple Gurav, Pune 411061, Maharashtra, India
- Phone: +917768006007
- Founded: 2018
- Website: https://www.zionmarketresearch.com/
Zion Market Research is an international market research company that has an operating office in Pune and offers in-depth industry, company and country reports. The company provides valid information, based on data, which allows clients to detect trends, evaluate opportunities, and make strategic choices.
Zion Market Research is a research firm that focuses on chemicals, healthcare, technology, energy, and consumer goods and provides services such as market sizing, forecasting, competitive analysis, and demand assessment.
With the help of primary and secondary research, as well as high-quality analytics, the company generates intelligence which businesses and investors can act upon. The reliability, accuracy and attention to the satisfaction of clients makes them a reliable research partner.
Average Salary: ₹5–₹13 LPA
Services Offered:
- Industry reports and whitepapers
- Market trend monitoring
- Company and sector profiling
- Competitive benchmarking studies
- SWOT and opportunity analysis
- Investment feasibility research
- Data-driven insights and consultancy
- Global and regional coverage
9. KogniVera
- Address: 8th Floor, Kumar Business Centre, 802, Bund Garden Rd, Bund Garden, Sangamvadi, Pune, Maharashtra 411001
- Phone: +91 80 62212061
- Founded: 2022
- Website: https://kognivera.com/
KogniVera is a multinational corporation based in Pune, which deals with artificial intelligence, machine learning, digital transformation, and automation solutions. Besides technology consulting, KogniVera offers market research information to aid informed decision-making and strategic planning.
They also offer consumer analysis, trend monitoring, competitive benchmarking, and predictive analytics. KogniVera uses modern technology to provide precise actionable information to its clients so that they can optimize operations, market positioning, and innovate.
The company serves various markets such as IT, finance and consumer. KogniVera has a tradition of excellence that helps businesses negotiate the fast changing business environment through combining both domain and technology-based solutions.
Average Salary: ₹7–₹18 LPA
Services Offered:
- AI-driven market insights
- Predictive analytics for trends
- Consumer segmentation research
- Competitor analysis using automation
- Data analytics and visualization
- Technology adoption studies
- Strategic business intelligence
- Custom reporting dashboards
10. THATWARE LLP
- Address: Pune, India
- Phone: +91-7044080698
- Founded: 2018
- Website: https://thatware.co/
THATWARE LLP is a Pune-based market research and analytics company offering advanced research solutions to global clients. Their services include data collection, analytics, business intelligence, competitive analysis, and market forecasting.
THATWARE LLP emphasizes actionable insights that help businesses make informed decisions, identify trends, and optimize strategies. The company serves industries such as technology, healthcare, finance, and consumer goods, providing detailed reports, dashboards, and presentations.
By integrating modern analytical techniques with traditional research methods, THATWARE LLP delivers high-quality insights that enable clients to plan strategically, minimize risk, and achieve sustainable growth. Their focus on precision and client satisfaction is a key differentiator.
Average Salary: ₹6–₹14 LPA
Services Offered:
- Advanced analytics and business intelligence
- Market forecasting and trend analysis
- Customer analytics system
- Competitive research and benchmarking
- Big data insights for strategy
- Custom research studies
- Data visualization and dashboards
- Decision support tools
11. Dataintelo
- Address: Siddh Icon, Baner, Pune 411045, Maharashtra, India, 7th Floor
- Phone: +19094141393
- Founded: 2015
- Website: https://dataintelo.com/
Dataintelo is a global market research company with operations in Pune, providing comprehensive reports and data-driven insights across multiple industries. Their services include market sizing, trend forecasting, competitor analysis, and demand assessment.
Dataintelo leverages advanced analytical techniques, primary and secondary research, and expert interpretation to provide actionable intelligence. They cater to sectors including healthcare, technology, chemicals, and consumer goods, delivering insights that support strategic planning, market entry, and investment decisions. Dataintelo emphasizes accuracy, timeliness, and reliability in its reporting, helping businesses make informed decisions, optimize strategies, and gain a competitive edge in dynamic markets worldwide.
Average Salary: ₹5–₹12 LPA
Services Offered:
- Comprehensive market research reports
- Industry and market analysis
- Demand assessment and forecasting
- Competitive intelligence studies
- Emerging trend identification
- Strategic recommendations and insights
- Consumer profiling and surveys
- Sector-specific research reports
12. Distinct Cloud Labs
- Address: Sadanand Business Center, Baner, Mahalunge, Pune, Maharashtra 411045
- Phone: +990737621432
- Founded: 2020
- Website: https://www.distinctcloud.io/home
Distinct Cloud Labs is a Pune-based company specializing in cloud-based market research and data analytics solutions. They assist organizations in collecting, analyzing, and visualizing market data for informed decision-making.
The firm provides services such as market intelligence, competitive analysis, trend forecasting, and strategic consulting across industries like IT, finance, healthcare, and consumer goods. By leveraging cloud technologies and advanced analytics, Distinct Cloud Labs ensures clients receive real-time, accurate insights.
Their focus on innovation, reliability, and actionable intelligence enables businesses to identify opportunities, mitigate risks, and optimize strategies. Distinct Cloud Labs supports organizations in making confident, data-driven decisions for sustainable growth.
Average Salary: ₹6–₹15 LPA
Services Offered:
- Cloud-based data analytics
- Market intelligence dashboards
- Consumer behavior analysis
- Competitive benchmarking
- Trend forecasting and predictive modeling
- Big data integration for insights
- Custom research solutions
- Real-time reporting for decision-making
13. Maximize Market Research
- Address: 2nd Floor, Navale IT park Phase 3 Pune Banglore Highway, Narhe, Pune, Maharashtra 411041, India.
- Phone: +91 9607365656
- Founded: 2017
- Website: https://www.maximizemarketresearch.com/
Maximize Market Research is a Pune-based company providing comprehensive market intelligence and consulting solutions to businesses across industries. Specializing in consumer behavior studies, market sizing, competitor analysis, and trend forecasting, the firm helps clients make strategic decisions backed by data.
Their team of analysts combines qualitative and quantitative research methodologies to deliver actionable insights that uncover market opportunities, optimize business strategies, and mitigate risks.
With a focus on delivering timely and accurate reports, Maximize Market Research enables clients to enhance operational efficiency, drive revenue growth, and maintain a competitive edge in an increasingly dynamic market.
Average Salary: ₹5–₹12 LPA
Services Offered:
- Industry-specific market research
- Market sizing and forecasting
- Competitive landscape analysis
- Consumer behavior studies
- SWOT and PESTLE analysis
- Strategic business consulting
- Custom research solutions
- Global market intelligence
14. Markets and Markets Limited
- Address: Tower B5, office 101, Magarpatta SEZ, Hadapsar, Pune-411013, India
- Phone: +1-888-600-6441
- Founded: 2009
- Website: https://www.marketsandmarkets.com/
Markets and Markets Limited is a global market research and consulting firm with a strong presence in Pune, offering actionable insights across multiple sectors. The company specialises in market forecasting, competitor benchmarking, trend analysis, and strategic consulting to help clients identify growth opportunities and make informed business decisions.
Combining robust data analytics with industry expertise, Markets and Markets Limited delivers accurate and timely market intelligence that supports product launches, market entry strategies, and investment planning.
Their solutions cater to industries including healthcare, technology, chemicals, and consumer goods, empowering organizations to achieve sustainable growth and maintain a competitive advantage.
Average Salary: ₹6–₹15 LPA
Services Offered:
- Market research and intelligence
- Industry trend analysis
- Competitive benchmarking
- Market opportunity assessments
- Customized research reports
- Strategic consulting services
- Data analytics and insights
- Global market coverage
15. Fortune Business Insights™
- Address: 9th Floor, Icon Tower, Baner – Mahalunge Road, Baner, Pune-411045, Maharashtra, India
- Phone: +91 744 740 1245
- Founded: 2019
- Website: https://www.fortunebusinessinsights.com/
Fortune Business Insights™ is a Pune-based market research and consulting company delivering high-quality insights for informed business decision-making. The firm provides detailed market analysis, competitive intelligence, trend forecasting, and customized reports to help organizations optimize strategies and capture new opportunities.
Serving sectors like healthcare, technology, consumer goods, and finance, Fortune Business Insights™ leverages both qualitative and quantitative research methodologies to ensure actionable, reliable data. Their research supports market entry, expansion planning, and investment evaluation, enabling clients to achieve growth and efficiency.
With a commitment to accuracy, timeliness, and client satisfaction, the firm empowers businesses to make confident, data-driven decisions.
Average Salary: ₹5–₹13 LPA
Services Offered:
- Market research and consulting
- Industry analysis and forecasting
- Competitive intelligence
- Market entry and expansion strategies
- Custom research solutions
- Data analytics and insights
- Strategic business planning
- Global market intelligence
Ending Thoughts
In conclusion, Pune’s rise as a prominent market research hub underscores its strategic advantages, including a skilled workforce, strong academic institutions, and a thriving business ecosystem. The city seamlessly blends talent, technology, and cost-effective infrastructure, enabling both startups and multinational companies to access high-quality research services.
With an increasing focus on data-driven decision-making, Pune-based research firms offer comprehensive insights into consumer behavior, market trends, and competitive dynamics, helping organizations make informed strategic choices. Its connectivity, innovation-driven environment, and growing network of specialized research companies further reinforce its position. As demand for actionable intelligence continues to grow, Pune is poised to become one of India’s leading centers for market research excellence.
FAQs
Why is Pune becoming a preferred destination for market research companies?
Pune offers a combination of skilled talent from top universities, cost-effective infrastructure, and a thriving IT and business ecosystem. Its connectivity to major cities and access to multinational companies make it ideal for conducting detailed research and analytics.
What types of market research services are commonly offered in Pune?
Companies in Pune provide consumer behavior analysis, competitive benchmarking, market sizing, trend forecasting, brand tracking, product testing, data analytics, and strategic consulting. Both qualitative and quantitative methodologies are widely used to deliver actionable insights.
How does Pune support growth for market research startups?
The city’s affordable office space, availability of analytics talent, supportive business environment, and technology ecosystem enable startups to scale quickly. Additionally, collaborations with academic institutions and access to global markets foster innovation and sustainable growth in research services.
