India’s dairy sector is not only expanding—its booming. Accounting for roughly 5.3% of the country’s GDP and having a market cap of over ₹16.5 trillion (US$220 billion) as of 2025, the sector has become a pillar of the nation’s agri-economy. With a strong CAGR of 14.2% in the organized dairy market in 2020−2025, and a growth in consumer demand by 8−10% per annum, the industry showcases extraordinary resilience, wellness-driven changes, and growing urban demand for fresh, quality food.
Amidst this evolving backdrop, Mother Dairy, a brand trusted in Indian households since 1974 under the National Dairy Development Board (NDDB), has emerged as a leader in milk and fresh fruits and vegetables with its subsidiary brand Safal. This strong brand institution satisfies two flourishing consumer needs: purity in milk and freshness in fruits and vegetables.
The figures speak for themselves. Mother Dairy’s network of franchisees has increased by 22% over the last two years, with more than 3,500 retail touchpoints in India. The retail dairy and fruits venture will grow an additional 18% by 2027, offering a golden opportunity for new entrepreneurs.
By owning a Mother Dairy Safal franchise, you’re not just opening a retail outlet—you’re stepping into a high-trust ecosystem with built-in consumer demand, strong branding, and end-to-end supply chain support. As India’s dairy sector races towards a target of 300 million tonnes of milk production and a market size of USD 227.53 billion by 2030, franchise investors can confidently ride the wave.
So, if you want to establish a future-fit, socially responsible, and very profitable business, the Mother Dairy Safal franchise is your best bet.
About Mother Dairy: Trusted Brand
Since Mother Dairy was launched in 1974, the company has become one of India’s finest and favorite brands, delivering value, nutrition, and quality to millions. As part of the National Dairy Development Board (NDDB) under Operation Flood, the brand helped India achieve the distinction of being the world’s largest milk-producing country.
But Mother Dairy stopped there. Sensing the change in the market towards healthy living and fresh fruits and vegetables, it diversified its portfolio by introducing Safal in 1988, an organized retailing vertical dedicated to fresh fruits and vegetables. The brand now has a vast portfolio of dairy products, edible oils under Dhara, and freshly sourced produce through Safal. With a robust distribution network and food safety pledge, the brand handles 5.5+ million liters of milk daily and reaches more than 4.5 million consumers daily.
This vision has also been extended to the mother dairy Safal franchise scheme. By allowing local entrepreneurs to supply farm-fresh vegetables, fruits, and dairy products to their locals, the brand has built a winning business model based on trust, freshness, and national brand recall.
| Category | Details |
| Brand Name | Mother Dairy Safal |
| Founded | 1974 (Mother Dairy), 1988 (Safal) |
| Parent Organization | NDDB (National Dairy Development Board) |
| Franchise Investment | ₹5 – ₹10 lakhs |
| Expected ROI | 15% – 25% |
| Annual Turnover (FY 2024-25) | ₹15,000+ crore |
| Daily Milk Processed | 5.5+ million litres |
| Product Range | Dairy, Fruits, Vegetables, Edible Oils, Frozen Foods, Bread (new) |
| Market Demand | Dairy sector CAGR: 10% (2024–2029) |
| Future Growth Potential | Fresh produce market to grow by ₹50,000 crore by 2027 |
| Urbanization Impact | Over 35% of India’s population lives in urban areas |
| Health-Conscious Consumers | 60% prefer fresh, organic produce |
| Retail Margins | 10% – 15% |
| Government Incentives | Food retail subsidies, tax benefits |
| Franchise Locations | 3,500+ outlets nationwide (and growing) |
Why Choose a Mother Dairy Franchise Business?
With growing demand for clean, healthy food and customers increasingly looking to authentic retail brands, beginning a Mother Dairy Safal franchise is not merely a sound business investment—it’s a chance to create a strong, high-growth business on one of India’s finest food brands.
Here’s Why the Mother Dairy Safal Franchise Leaps Ahead:
Immediate Brand Recognition
Over five decades of operation, Mother Dairy has unmatched customer trust and loyalty. Franchisee owners have the advantage of having a self-selling name—no introduction or explanation of the brand is required.
Low Investment, High Returns
The typical mother dairy franchise price is as low as ₹5–10 lakhs. In relation to the product turnover and market demand, the margins tend to be 15% to 25%, making it an economical and scalable business.
Cold Chain Supply Advantage
Mother Dairy’s advanced supply chain guarantees that every dairy product, fruit, and vegetable arrives in the outlet fresh. Their cold chain logistics minimize wastage and increase shelf life, thereby boosting franchisees’ profitability.
All-Round Support
From setting up the location to promotion, Mother Dairy offers business support in manning training, branding, software systems, and technical support.
Diverse Product Basket
The franchisees can sell a wide range of highly sought-after products, including milk, curd, paneer, butter, ice cream, Safal fruits and vegetables, frozen foods, edible oils, and,, bread.
National Impact, Local Ownership
As a Mother Dairy Safal Franchise, you can become an extension of India’s nutritional mission while catalyzing Indian farmers. You’re not creating a business—you’re contributing to a cause that helps local farmers get back on their feet.
Also Read: Most Profitable Franchise in India
Different Mother Dairy Franchise Models
Mother Dairy Safal franchise provides varied, adaptable business models that suit various budgets, types of premises, and business aspirations. Below is a comprehensive review of the major franchise models available:
1. Mother Dairy Milk Booth
Mother Dairy Milk Booth is the franchise family’s most popular and cost-effective model. These white-and-blue booths are typically 80 to 120 square feet in size, thus cost-effective and straightforward to run. All that is required as an initial investment is ₹5 to ₹7 lakhs, which makes it ideal for small-time entrepreneurs or those with low capital. These kiosks sell mostly liquid milk and basic dairy products such as curd and lassi. Franchisees receive a commission of 3.5% to 5% of sales, ranging from ₹25,000 to ₹45,000 per month based on average monthly sales of ₹6 to ₹10 lakhs.
These stalls are suitable for residential pockets, have minimal staff—generally 1 to 2 persons—and are characterized by rapid installation and low operating ease. Return on investment is rewarding, ranging from 18% to 22%, and most of the franchisees achieve the break-even point within 12 to 18 months. This is ideal for entering the world of entrepreneurship with periodic and specific earning prospects.
2. Mother Dairy Safal Store (Fruits & Vegetables)
Mother Dairy’s Safal Store concept only concentrates on retailing fresh fruits and vegetables to urban masses. Covering a slightly bigger space of 250 to 400 square feet, these stores call for an investment of ₹10 to ₹15 lakhs. The store format is designed to provide a wide variety, more than 100 varieties, of farm-fresh fruits and vegetables at affordable prices. Run in market complexes or community centers, Safal stores experience massive customer traffic because of quality and convenience.
Commission margins in this case are better for franchisees, ranging from 7% to 10%, providing decent monthly revenues of between ₹70,000 and ₹1,20,000 on average monthly sales of ₹12 to ₹18 lakhs. Direct farm procurement is one of the strengths of this model, as it gives fresh inventory and better prices, thereby making franchisees competitive. With a return on investment of 20% to 25%, the Safal Store model typically breaks even in 12 to 18 months, which makes it a good choice for health-retail entrepreneurs.
3. Full-Fledged Mother Dairy Retail Outlet
The full-fledged Mother Dairy Retail Outlet is for entrepreneurs who want to house a range of Mother Dairy products under a single roof. This model takes a 400 to 600 square feet space and costs between ₹15 to ₹25 lakhs. This shop combines dairy, fresh vegetables, fruits, and edible oils, and is a complete retail solution. Having a hybrid commission mechanism with margins varying from 3% to 10% based on the product segment, such shops can generate massive monthly revenues of ₹20 to ₹30 lakhs.
The franchisees in this arrangement will earn ₹1,20,000 to ₹2,00,000 monthly. 3 to 5 staff members are enough to operate this bigger set-up efficiently. The outlets are ideally located in high-density residential belts or business complexes where there is continuous demand for groceries and fresh items. The return on investment is very high, ranging between 22% and 30%, and break-even is mainly between 18 and 24 months. It is best suited for experienced entrepreneurs who look for higher turnovers and longer-duration profitability.
Mother Dairy Safal Franchise Cost in India: Detailed Overview
If you wish to enter the Indian retail food market with a well-established brand, then the Mother Dairy Safal franchise is an excellent option. Established for its pure dairy, fresh fruits, and vegetables, Safal is a brand everyone knows, and franchising with them could be a good idea. As with every business, however, it’s essential to see the catch in the pricing structure before signing up.
Here’s the detailed cost analysis of opening a Safal franchise in India:
1. Initial Investment
You must incur significant monetary investments before your store is ready to open.
- Franchise Fee: The franchise fee is undisclosed, but business analysts estimate it at anywhere from ₹50,000 to ₹1,00,000. This amount books the right to utilize the prestigious Mother Dairy Safal brand name.
- Security Deposit: A refundable security deposit of around ₹1,00,000 must be made by both parties to commit to the franchise agreement. This deposit will be refunded after the agreement’s tenure.
- Working Capital: Keep another ₹50,000 to ₹1,00,000 aside as working capital. This is for operating costs in the first few months like employees’ salaries, general expenses, and some initial inventory for around three months.
2. Outlet Setup Costs
Your physical outlet is the nerve center of your business. These are the significant setup costs:
- Rental Expenses: Monthly rent will depend on your store location and size. Be prepared to pay between ₹20,000 and ₹50,000, and more in places with maximum foot traffic like malls or business districts.
- Signage and Branding: Consistency with the brand identity is a must. Safal makes franchisees follow certain branding standards, and this involves an investment of ₹20,000 to ₹50,000 in signage and logo displays.
- Furniture & Equipment: You will need functional infrastructure like display racks, electronic weighing scales, freezers, and coolers. These will cost between ₹1,00,000 and ₹2,00,000.
- Initial Inventory: Opening stock of fresh fruits, milk products, and allied items may vary from ₹50,000 to ₹1,00,000 based on the nature of products and sizes of outlets.
3. Ongoing Operational Expenses
Operational costs do not stop here. Routine operating costs must be projected.
- Salaries of Employees: Based on your shop size and working hours, salary expenses on employees may be ₹30,000 to ₹50,000 per month.
- Utility Bills: Electricity, water, and waste management are core utilities and can cost anything between ₹10,000 and ₹15,000 each month.
- Transportation Costs: Regular restocking and deliveries have unpredictable transportation costs, depending on your supplier contracts and how far your outlet is from distribution hubs.
- Marketing & Promotions: Although Mother Dairy provides brand-level promotions, franchisees need to carry out local promotions to generate traffic. Create a flexible budget for this based on the competitiveness of your location.
4. Additional Considerations
Before launching your store, several backend and compliance requirements must be addressed.
- Licenses & Permits: You’ll need an FSSAI license, Shop & Establishment Act registration, and other local business permits. Costs vary by state and city.
- Insurance: Shield your business from fire, theft, or unexpected liabilities with a full range of insurance protection. This is either a one-off or annual outlay, but it is indispensable for risk protection.
- Inventory Management: Effective supply relationships and proper inventory tracking methods reduce wastage and maximize profit. Your systems will either require software or procedures depending on your operation method.
The overall cost to establish a Mother Dairy Safal franchise also differs by location and size but typically is in the range of ₹4,00,000 to ₹6,50,000 of initial setup and investment plus other operational running costs. That may be beyond some people’s means, but the support of an established brand name, supply chain visibility, and existing customer trust can also be a significant return on investment.
Factors Influencing Cost of Mother Dairy Safal Franchise
While making the decision to open a Mother Dairy Safal franchise, it is necessary to identify the factors that can affect your whole setup and operational costs. They may vary based on your alternatives, location, and style of operations, ultimately affecting your ROI and long-term success.
Location of the Outlet
Location of the outlet has an important impact on rent, walk-in, and overall profitability. Busy areas such as marketplaces or front ends of malls are more expensive but offer more potential for sales. Remote or residential locations may reduce rent, but may affect daily revenue.
Size and Layout of the Store
Additional space provides more product visibility and customer convenience at the cost of higher setup and maintenance. Strategically located smaller outlets can sacrifice cost for efficiency. Capital outlay also depends on design and beauty.
Local Labour and Salary Rates
The needs of employees change with the location and timing of business operations. Metro locations require higher salaries than small towns. Locally recruiting can reduce operating expenses and enhance service quality.
Utility and Maintenance Expenses
Heavy electricity usage in lights, coolers, and freezers is prevalent. Equipment cleaning and maintenance contribute to monthly costs. Efficient energy management reduces the utility bill.
Licensing and Legal Requirements
FSSAI, shop license, and GST registration legal fees are based on the fee system of the local government. Permit delays raise pre-launch costs. Maintaining all records up to date prevents fines or closure of business.
Marketing and Promotion
Local offers are the highlight to drive first-footfall and repeat buyers. Budget size varies based on marketing strategies, from leaflets to web advertising. Day-of-opening offers and seasonal promotions also contribute to initial expenditure.
Profit Margin & Earning Potential of Mother Dairy Safal Franchise
The purchase of the Mother Dairy Safal franchise has a highly prospective earning potential if it is run to maximum efficiency. Reflect on the following prospects of profitability:
Profit Margin
The Mother Dairy Safal franchise has a gross profit margin of 10% to 15%. Frozen and dairy products usually have higher margins. Properly managed inventories also increase this margin.
Expected Revenue
Average monthly revenue varies from ₹2,00,000 to ₹6,00,000 based on location, season, and range of products. Properly managed franchises at city locations have greater footfalls and revenue. Consistency in sales on a daily basis increases monthly earnings.
Return on Investment (ROI)
Franchisees generally can achieve a 30% return on investment with effective operations planning. Break-even is typically completed within 18 to 24 months. Supply chain management and customer retention are ROI drivers.
Annual Earnings Potential
Subject to margins and sales, franchise owners can anticipate an annual return of ₹6 lakh to ₹15 lakh. The best-performing stores with high local demand will perform better. Local affinity and brand loyalty underpin revenue resilience.
Growth Opportunities
Franchisees can grow by opening additional units or offering ancillary services. High retention and word-of-mouth can result in accelerated business growth. Taking a ride on the brand reputation makes scalability simple.
Also Read: Most Profitable Ice Cream Franchise in India
Mother Dairy Safal Franchise Application Process
Becoming a part of the Mother Dairy Safal franchise family is a carefully thought-out, multi-step procedure designed to screen out only financially capable, strong-willed, and strategically positioned candidates. Below is an elaborate step-by-step illustration of each step of the process:
1. Initial Inquiry and Application Submission
For opening the franchise business, intending candidates who want to apply need to fill out a formal application either on Mother Dairy’s website or by the Army Welfare Placement Organisation (AWPO), if feasible, with the applicant being an ex-serviceman. Else, intending candidates can also apply through the promotional events and media of Mother Dairy.
The first one is filled with information regarding the applicant’s background, intended store location, funds available, and objective. After submission, it will take 15 to 20 working days to get a confirmation of receipt stating whether the application proceeds.
2. Site Visit and Location Evaluation
After shortlisting, Mother Dairy’s regional franchise development team conducts a site visit for an unbiased evaluation of the suggested site. While on site visit, the officials determine the potential of the catchment area depending on the number of households (preferably 500 or more in a 1 km radius), daily pedestrian movement, accessibility ease, and closeness to competitors.
The location analysis is essential as customer convenience and the availability of fresh produce and dairy products in the surrounding area play a crucial role in the success of the outlet.
3. Document Submission and Verification
The shortlisted candidates based on the site visit will have to provide a full set of documents. They include proof of identity, proof of residence, ownership of the property or proof of lease arrangements, bank statements or accounting report, and a straightforward business plan with sales projection and strategy.
The document phase is crucial in ascertaining the financial and legal credibility of the franchisee. All the documents are verified within a period of 3 to 4 weeks to enable transparency and compliance with Mother Dairy’s operational standards.
4. Interview and Assessment
Then, the applicants are given a personal interview by the members of the Franchise Development Team and, if applicable, AWPO. The interview process assesses the vision, business acumen, commitment, and capacity to maintain the image of the applicant’s brand.
The candidates are only permitted to go a little further if they possess high conformity to the values of the franchise and good operating knowledge. It’s a highly competitive phase, and statistically, barely about 40% of candidates are able to go beyond this phase.
5. Security Deposit and Agreement Signing
Shortlisted candidates are asked to sign the franchise agreement after successfully clearing the evaluation process. Refundable security deposit of ₹1,00,000 is to be paid prior to signing. The agreement is for five years and can be extended afterwards.
It outlines important details including operational processes, revenue distribution, utilization of the rights of the brand, fulfillment of quality, and legal jargon. The agreement has to be signed in the presence of two government representatives who are guarantors to encourage trust and openness between the two parties.
6. Training Program
After signing the agreement, new franchisees are obligated to undergo a two-week intensive training program. The training is to equip them with the ability to run smooth operations and encompasses product knowledge, inventory handling skills, customer service process, and elementary finance management.
Franchisees are also taught how to use the Point-of-Sale and billing systems as well as hygiene procedures. This training provides them with the necessary know-how to execute day-to-day operations effectively and maintain the standards of the Mother Dairy Safal brand.
7. Outlet Setup and Franchise Support
After training is completed, the franchisee initiates outlet setup with direct hand-holding from Mother Dairy. Store setup guidance, branding aspects like display material and signage, and core equipment like weighing machines, deep freezers, and storage are provided by the company.
Buying the initial inventory is also essential to allow the franchise to commence with a stocked and running outlet. Further, Mother Dairy also extends backend support in local promotional events, product availability, and logistics to allow the franchise to pick up on day one itself.
Support and Training from Mother Dairy
Mother Dairy is of the view that a successful franchise is not just a function of products and brand but also people behind it. Therefore, the company provides an extensive support and training system to enable its franchisees and employees at all levels of their career.
Training starts from the very first day of induction. The Campus to Corporate program is enhanced by India’s best learning centers, attracting best-in-class and dynamic professionals to join the Mother Dairy family. For management recruits, the Management Training Program provides a combination of technical learning, values formation, and live business exposure. This creates a complete image of the brand philosophy and style of working.
Mother Dairy also has in-depth Induction Programs, especially for Management Trainees. This includes a six-month formal sales training program to facilitate fresh recruits to have hands-on experience in retail management.
Franchisees are also provided with continuous training and support. This includes:
- Coaching and Mentoring: Franchisees as well as employees both receive access to qualified mentors for professional guidance and leadership growth.
- Collaborative Culture: Mother Dairy fosters collaborative work culture and knowledge sharing to fuel growth and faith on a regular basis throughout its network.
By this emphasis on human capital, the franchisees are never in the dark—they are always prepared, confident, and poised to deliver excellence.
Contact Details
For those entrepreneurs who are willing to embark on the retail experience with a Mother Dairy Safal Franchise, the company offers a couple of options to begin your journey. Here’s how you can reach out:
Corporate Headquarters
Mother Dairy Fruit & Vegetable Pvt. Ltd.
- Address: Plot No. 26, Sector-19, Phase-IV, Gurugram-122016, Haryana, India
- Contact: +91-124-2945000
- Timings: Monday to Friday, 9:30 AM to 5:30 PM
Regional Franchise Development Offices
- North India (Delhi NCR): +91-11-43132600 | franchise.north@motherdairy.com
- West India (Mumbai): +91-22-28452700 | franchise.west@motherdairy.com
- South India (Bangalore): +91-80-25732900 | franchise.south@motherdairy.com
- East India (Kolkata): +91-33-23595600 | franchise.east@motherdairy.com
Online Application & Support Channels
- Official Website: www.motherdairy.com/franchise
- Franchise Portal: franchise.motherdairy.in
- Email: franchise.inquiry@motherdairy.com
- Toll-Free Helpline: 1800-180-1018 (7 AM to 10 PM, all days)
No matter if you require information regarding application procedure or need help with the installation of the franchise, the following contact points ensure that support is always within reach.
Benefits of a Mother Dairy Safal Franchise
It is not only a business opportunity but also a means to long-term growth supported by one of India’s most reliable brands.
- Brand Recall Power: Mother Dairy has countrywide trust. By becoming a franchisee, you get instant brand recall, customer loyalty, and increased footfalls without investing in a huge marketing expense.
- Wide Range of Products: Safal stores don’t merely sell fruits and vegetables—they carry a full bouquet of daily essentials like dairy products, pulses, frozen foods, etc. Such a multi-category presence induces increased average ticket sizes and customer loyalty.
- End-to-End Operational Assistance: From high-potential zone location identification to accommodating store interiors and staff training, Mother Dairy offers a hassle-free support infrastructure. The franchisee team makes sure that you never have to face any issue by yourself.
- Low Investment, High Value: Safal store opening is an affordably priced venture compared to any other Indian retail franchises. It is hence an achievable venture for aspiring businessmen seeking a viable business with little entry barrier.
- Stable Revenue Stream: Fruits and vegetables are everyday produce—demand remains steady throughout the year. This offers a stable revenue stream of customers and consistent earnings, a vital aspect to sustain success.
- Severe Quality Checks: Mother Dairy has a well-established procurement and quality control system. The fresh, safe, and high-quality produce provided to your outlet helps establish your reputation and retain customer loyalty.
- Strong Marketing and Promotions: Franchisees receive pre-packaged promotional material, local marketing support, and campaign rollouts seasonally. These are done to improve visibility and drive customers to your outlet.
- Convenient Store Location Options: Safal outlets may be opened in local community centers, market complexes, residential localities, or roadside junctions. Being so flexible, you’re able to adjust store location based on regional demand patterns.
Challenges and Considerations of Mother Dairy Safal Franchise
Even with all the advantages offered by the Mother Dairy Safal Franchise, future franchisees must not overlook the problems and consequences associated with operating the business. It requires shrewd planning, flexibility, and effective running of operations to flourish in this setup.
Location Sensitivity
A Mother Dairy Safal franchise is very location-dependent when it comes to success. It is imperative to have proper site selection, as it should be placed in a crowded area where consumers have easy access to fresh produce and dairy. A wrong location can be a significant obstacle to footfalls and, thereby, sales performance.
Perishable Inventory
Inventory of perishables such as dairy and fresh produce should be under constant monitoring and kept in optimal storage conditions. Franchisees should ensure that they rotate their inventory now and then to avoid spoilage and maintain freshness.
Competition
Mother Dairy Safal franchisees compete with local vendors, other retail chains, and supermarkets offering dairy products and fruits and vegetables. For maintaining competitive advantage, there has to be effective customer service, quality products, and differentiation based on promotions, loyalty programs, or value-added services.
Operational Challenges
The day-to-day operations of a franchise need to be monitored constantly by managing inventories, coordinating staff, and providing services to customers. Being involved constantly in the business ensures day-to-day operations, quality, and customer satisfaction.
Regulatory Compliance
Local administrative regulations must be followed by the franchisees regarding matters such as hygiene, food safety, and business. Keeping up with rules of such kind is essential so that no legal problems arise and customers place confidence in the entity.
Conclusion
Investing in Mother Dairy Safal Franchise is an opportunity to be part of a successful business in India’s rapidly growing dairy and fresh fruits and vegetables business. With low initial investment and complete brand backing, it is the perfect platform for young businessmen to establish a profitable and sustainable business. The success in a franchise model depends on having the right location, correct inventory, and good customer relations.
Even if Mother Dairy is confronted by competition from local marketplaces and supermarket chains, a built-in brand reputation and product-quality concentration of the organization is a winning strength. For the entrepreneurial soul that overcomes such adversity, a Mother Dairy Safal Franchise is a profitable business investment opportunity that accrues revenues to the country’s agricultural industry, simultaneously providing a guaranteed income base.
Also Read: How to Start a Mio Amore Franchise
FAQs
What would be the cost of acquiring a Mother Dairy franchise, the agricultural arm of the mother state?
A milk booth base franchise is at least ₹5 lakhs, and retail outlets are between ₹15 lakhs and ₹25 lakhs, depending on the size and location of the outlet.
How long would it take to break even with this Franchise?
Usually, break-even would take 12 to 24 months. Milk booths take 12-18 months and retail shops 18-24 months to break even.
Is it possible for me to convert my own grocery shop to a Mother Dairy Franchise?
Yes, an existing shop satisfying the location and infrastructure needs may be converted into a franchise. Almost 40% of fresh franchises result through this avenue.
Does Mother Dairy have any financing plans or loan schemes available for franchisees?
Direct financing is not done by Mother Dairy, but it uses banking associates who have special lower interest rates offered as facilities by the lending institutions to finance the franchisee.
What kind of training and operational support is provided by Mother Dairy?
Franchisees receive two weeks of initial training and monthly refresher training in areas like marketing, supply chain management, and skill development. Day-to-day operational support is available through a franchisee helpdesk.
