Lenskart has emerged as a new-generation eyewear company in the growing eyewear business segment and has changed how people buy eyeglasses and other related products. If you are considering getting into this highly-rewarding market, a Lenskart franchise may be what you need. In this article, we’ll be explaining all that you would want to know about the Lenskart franchise including but not limited to the Lenskart franchise cost, how much is it profitable, and how to apply for the Lenskart franchise in 2025.
What is Lenskart?
Lenskart is an India-based organization of optical frames dealing that has revolutionized the optical trade since it was established in 2010. Starting up in Goa by Peyush Bansal, Lenskart has become one of the preferred opticians in India presently. The company offers a wide range of products, including:
- Prescription glasses
- Sunglasses
- Contact lenses
- Eyewear accessories
Lenskart has carved a niche for itself because of how the company has embraced technology in its functioning. This has been done through the integration of Avatars like the ‘Try Before You Buy and the 3D Try-On to enable the customers to purchase their favorite eyewear. This has made Lenskart achieve great market share in a country where more than 550 million people require vision correction, while only 170 million can afford it.
Why Lenskart is a Popular Choice?
Today, both customers as well as people thinking of opening a franchise store prefer Lenskart. Here’s why:
- Lenskart is a familiar name in India. This has a store in almost every area and it sells more than 1000 stores all over the country. This makes it easy to pull customers.
- Cool technology is applied at Lenskart to make the buying of glasses enjoyable and as simple as possible. This is shocking to customers because they are in a position to be assisted to choose their favorite frame without much strain.
- The target market of Lenskart enjoys the variety of products that are offered to them by the company. From regular glasses to sunglasses and contact lenses, there is nothing you will not find at Lenskart. This means that consumers can find all that they want from a single source.
- It doesn’t set very high prices for its products and this is perfect for customers who want to get good glasses at cheap prices. This approach has proved highly effective in India in particular because people like being given good value for their money.
- The market for eyewear is expanding. In general, there is an increasing concern around the globe about the health of the eyes. This means that there is a growing need for glasses as well as other products that enhance eyesight in the market.
These conditions make Lenskart ideal for customers and potential franchise location owners to embark on.
Lenskart Franchise Cost Overview
To have an informed insight into the Lenskart franchise cost that would be incurred once you decide to open a Lenskart franchise, it is important to know all about this. Here’s a detailed breakdown of the expenses you can expect:
1. Initial Franchise Fee
It costs ₹ 2.36 lakhs, which is the franchise fee if you wish to operate a store. This to me is a one-off fee that allows you to use the name Lenskart and they also give you insights on their business model, their application, and other services they offer.
2. Setup Costs
Store setup cost for your store on Lenskart will cost between rupees ten lahks to rupees fifteen lahks. This includes:
- Site selection
- The creation, reconstruction, or redesign of stores
- Interior furnishings
- Signage and branding elements
The space that you would need for a Lenskart franchise store is between 300 to 500 sq ft The specific cost may be location-specific and would depend on the condition of the premise in which you are renting the space.
3. Equipment Costs
You will have to spend around ₹3 lakhs to ₹5 lakhs on equipment for your store. This includes:
- Medical instruments (such as auto refractometers, and lensometers)
- Point of Sale (POS) systems
- Computer systems
- Display units
- Other requisite equipment/apparatus
4. Initial Inventory
For your store to be well stocked when it is opened you will need to spend between ₹2 lakh to ₹5 lakh in stock. This includes:
- Eyeglass frames
- Lenses
- Sunglasses
- Contact lenses
- Eyewear accessories
5. Marketing and Promotion
According to Lenskart, one should spend approximately ₹2 lakh on initial advertising and publicity. This covers:
- Newspaper / Magazine/ Radio / Facebook Ads / Twitter advertising
- Include posters, flyers, and brochures
- Grand opening events
- Outreach activities
6. Working Capital
For the working capital, you should invest between ₹2 lakh to ₹4 lakh for the first few months to cater for operational expenses. This includes:
- Staff salaries
- Utility bills
- Rent
- Miscellaneous expenses
7. Royalty Fee
Lenskart charges a royalty fee of 5% on gross monthly sales. This ongoing fee ensures continued support from the company and access to its operational systems and brand resources.
Total Investment
Considering all these factors, the total Lenskart franchise cost ranges from ₹21 lakh to ₹31 lakh. Here’s a summary of the costs:
| Expense Category | Cost Range |
|---|---|
| Franchise Fee | ₹2.36 lakhs |
| Setup Cost | ₹10 lakh – ₹15 lakh |
| Equipment Investment | ₹3 lakh – ₹5 lakh |
| Initial Inventory | ₹2 lakh – ₹5 lakh |
| Marketing Fee | ₹2 lakh |
| Working Capital | ₹2 lakh – ₹4 lakh |
| Total Investment | ₹21 lakh – ₹31 lakh |
Lenskart Franchise Revenue Model
Perhaps one of the most important factors anyone should consider is the financial benefit that is likely to be made. Even though the individual experiences may differ, most Lenskart franchisers have complained of high returns for their investments. Here’s what you can expect:
Monthly Profit Potential
On average, a good franchisee that handles the business of Lenskart can be in the range of ₹ 2 lakh to ₹ 4 lakh per month. However, it’s important to note that this can vary significantly based on factors such as:
- Store location
- Local competition
- Management effectiveness
- Marketing efforts
- Customer service quality
Revenue Streams
Lenskart franchisees generate revenue through multiple channels:
- Spectacles, fashion sunglasses, and contact lenses
- Eye examination and vision-related services
- Cases and other products (cleaning products, etc.)
- Home eye tests, Virtual try-on
Gross Profit Margin
The eyewear sector mainly has strong and stable gross and net profit margins. Franchisee stores of Lenskart earn roughly 30%-40% gross profit margin based on their annual turnover.
Return on Investment (ROI)
Potential Lenskart franchisees would be looking for the specific time it takes to get their investment back, and while that will vary depending on the specific franchise, most Lenskart franchisees should be able to get their money back within 2 to 3 years. Factors that can influence this timeline include:
- Location
- Competition
- Market conditions
- Store management efficiency
- Marketing effectiveness
Lenskart Franchise Business Opportunity Form and Procedure
If you’re interested in becoming a Lenskart franchisee, here’s a step-by-step guide to the application process:
- Research and Preparation:
- Analyzing the franchising criteria of Lenskart
- Come up with a good business model
- Check your financial status
- Initial Contact:
- Lenskart Franchise website
- Get more information by completing the interest form
- Screening Process:
- It will explain that Lenskart will review your application and determine your fit for the role.
- They will assess your financial capability and the site you wish to choose.
- Formal Application:
- Complete and send the official franchise business form.
- You are required to submit the relevant documents and financial statements
- Site Evaluation:
- That’s why representatives of Lenskart are allowed to come to the proposed place.
- They will then evaluate the site’s suitability for franchising a store
- Approval and Agreement:
- If approved you will be issued a franchise agreement
- Read the contract before putting your signature on it.
- Training and Setup:
- Receive training on the job offered by Lenskart and must be comprehensive.
- The business must be established as per the guidelines provided by Lenskart.
- Grand Opening:
- I am going to explain how to prepare for your store’s grand opening as well as how to conduct the grand opening.
- Start your venture as a Lenskart franchisee
Checklist of Criteria for Qualifying for a Lenskart Franchise
To qualify for a Lenskart franchise, you should meet the following criteria:
Financial Capacity:
- Capacity of investing between ₹21 lakh and ₹31 lakh (Lenskart franchise cost)
- Working capital and basic capital to fund the operations at the start-up
Location:
- Demand for a quality location that has not been in a shopping arcade for less than 5 years with a rentable area of 300-500 sq ft.
- The place where there is much traffic with feet preferred
Business Acumen:
- Former retail or business experience is preferred but not required
- Competitive attitude, willingness to work, and good start of an entrepreneur.
Commitment to Brand Standards:
- Readiness to be subjected to Lenskart standard operating procedures.
- Consistency in keeping to its brand, service delivery, and overall customer expectations
Market Analysis: The Eyewear Industry in India
Any potential franchisee needs to be familiar with the market setting. Here’s a brief analysis of the eyewear industry in India:
Growing Demand
India’s eyewear market is experiencing significant growth due to:
- Raising the level of knowledge about eyes.
- Rising disposable incomes
- Population evolution and new trends in the fashion sphere
- Growing urban population
Competitive Landscape
While Lenskart is a market leader, it faces competition from:
- Titan Eyeplus and other national brands to match them
- Current sourced brands of international eyewear retailers such as Sunglass Hut.
- Local optical stores
Technological Advancements
The industry is seeing rapid technological innovations, including:
- Virtual try-on tools
- State-of-the-art instruments for eye tests
- Customized lens manufacturing
Shift to Online Sales
Though physical stores still hold value, people are now turning to buying glasses online, which Lenskart has incorporated into its strategy.
Pros and Cons of Owning a Lenskart Franchise
Before making your decision, it’s important to weigh the advantages and disadvantages of a Lenskart franchise. Here’s a table summarizing the key pros and cons:
| Pros | Cons |
|---|---|
| Established Brand: Benefit from Lenskart’s strong brand recognition and customer loyalty. | High Initial Investment: The Lenskart franchise cost can be substantial for some entrepreneurs. |
| Comprehensive Support: Receive ongoing support in training, marketing, and operations. | Ongoing Fees: The 5% royalty fee on gross sales can impact profitability. |
| Innovative Technology: Access to Lenskart’s cutting-edge tech solutions. | Strict Operational Standards: Need to adhere to Lenskart’s guidelines, which may limit flexibility. |
| Growing Market: Tap into the expanding eyewear market in India. | Competition: Face competition from other eyewear retailers and online platforms. |
| Diverse Product Range: Offer a wide variety of eyewear products to cater to different customer needs. | Technological Dependence: Reliance on Lenskart’s tech systems may pose challenges if there are any glitches. |
Conclusion
A Lenskart franchise presents a good chance for those wishing to start a business in the sphere of eyewear in India. From a business point of view, Lenskart has all that it takes to be a success; a good brand, the newest technology, and a good support system. However, it is important to note that like any business venture, it should be taken with the right risks for investment, the right opportunity for the market, and the right reasons for any entrepreneur.
If you love the field of eye care, possess good retail skills, and are willing to become financially involved in a developing sector, then a Lenskart franchise could be the way to go. Since it’s a big step to take, ensure that you consult a financial expert before arriving at this decision.
FAQs
1. Lenskart Franchise Cost How long does it take to break?
Lenskart Franchise stores may take 2-3 years to be able to turn around and give profits of investment depending upon the site selection, quality of management, and market forces.
2. Whether the Lenskart provides training to the new franchisee or not?
Yes, Lenskart has a strong support program for franchisees who are new to the business where they elaborate on how the franchisee should run the store, handling customers, products, and information on their unique technology.
3. Is it possible to own and run a Lenskart franchise on a low scale or as a side business?
Lenkart said Lenskart typically looks for franchisees who can devote their time to the store. The experience shows that a successful franchise largely depends on the owner and his enthusiasm.
4. Does one have to be in the optical business for a long time to own a Lenskart franchise?
Optical or retail industry experience is preferred but not required and work-from-home opportunities are available. At Lenskart employees are expected to be enterprising and eager to learn. They offer extensive orientation throughout the franchisee training to all the new franchises.
5. What are the ways that Lenskart helps its franchisees to market and promote the business?
Marketing assistance is given through nationwide advertisement, regional marketing, and advertising collaterals, and advice on advertising online. They also have a team of experts that will help franchisees in marketing their franchises.
