There has been a major rise in the popularity of drive-thru coffee as more people want to save time while getting good coffee. Right at the center of this brewing revolution is the 7 Brew Coffee, a company that transforms how premium coffee is offered efficiently and with charm. In its first year in 2017 as a simple coffee stand in Rogers, Arkansas, 7 Brew has grown into a famous brand spread across 300 locations in at least 24 states.
The 7 Brew Coffee Franchise is not only another coffee chain—it marks a change in the quick-service industry toward service that focuses on experiences. The drive-thru coffee market is huge and keeps growing, and 7 Brew has set itself apart by delivering coffee fast and along with fun interactions. The increase from 180 to over 370+ locations by late April 2025 confirms how popular and trusted the brand is within the franchise community. With rising consumer interest and strong brand performance, many aspiring entrepreneurs are now exploring the 7 Brew Coffee Franchise cost as they consider investing in this fast-growing opportunity.
What is 7 Brew?
| Aspect | Details |
| Brand Name | 7 Brew Coffee |
| Founded | 2017, Rogers, Arkansas |
| Founders | Dustin Stell and Jamie Stell |
| Industry | Drive-thru Coffee / Quick Service Beverage |
| Core Concept | Fast, high-energy drive-thru coffee stands with personalized service |
| Menu Highlights | Espresso-based drinks, energy drinks, teas, shakes, smoothies |
| Franchise Model | Multi-unit franchising preferred |
| Franchise Fee | $35,000 (2025), Each Additional Store: $10,000 |
| Initial Investment | For 2 stores $890,300 – $1,934,500 |
| Royalty Fee | 6% of gross sales |
| Locations (as of May 2025) | ~370+ stores across 32 U.S. states |
| Key Markets | Texas, Arkansas, Missouri, Florida, and expanding in Northeast & Midwest |
| Unique Selling Point (USP) | Fast service + fun, friendly drive-thru experience |
| Expansion Strategy | Nationwide growth via franchise partnerships |
Brew has changed the traditional coffee shop experience by concentrating only on fast service, excellent drinks, and interacting with clients. Since Franchise uses drive-thru service, the company can handle many customers at one time while keeping the drinks and service of the highest quality.
7 Brew offers an exciting menu where customers can enjoy a huge variety of coffee, energy drinks, smoothies, tea, and refreshers. The 7 Brew Coffee Franchise stands out by ensuring its baristas interact with customers, remember their drinks, and serve them with a real passion.
Their business model achieves efficiency without affecting the product’s quality. Every 7 Brew drive-thru store has been designed to help clients order quickly and with a shorter line. The brand makes sure customers’ coffee is served fast and in a friendly way, so even simple stops at the store can be enjoyable. Customers across America have responded well to this approach, which has helped the Franchise expand fast and keep its loyal customers.
Active Expansion Regions
- New England: Connecticut openings reported (Wallingford, Vernon, North Haven, Orange)
- Midwest & Iowa: New stores approved in Cedar Rapids and Huntley, IL
- New York State: Multiple openings don’t including Clay NY in May
Average Revenue (AUV) & Brand USP
Average Unit Volume Performance
- Annual Revenue: On average, every 7 Brew Coffee Franchise outlet generates revenue of about $1.2M to $2M+ per year, which is superior to the earnings of competitors in the coffee franchising sector.
- Market Position: With 7 Brew in its top bracket, this AUV proves the coffee brand’s sales success.
- Growth Trajectory: Due to similar strong results in different markets, it appears that 7 Brew could be scaled and applied to other locations.
Unique Selling Propositions
- Speed Revolution: The brand has mastered fast service, completing nearly all orders in less than two minutes, which is a leading standard for drive-thrus.
- Experience-Driven Service: Unlike most coffee shops, 7 Brew seeks to give each guest an unforgettable experience by ensuring that their baristas build personal bonds.
- Menu Diversity: Because there are thousands of ways to build a drink, each customer can get exactly what they prefer, leading them to return.
- Consistent Quality: All 7 Brew locations are required to follow the company’s high-quality rules so that the experience is the same for every customer.
- Community Focus: The sense of community forms because every location is a hub, with staff members recalling customers’ likes and interests.
- Operational Efficiency: By making the drive-thru more efficient, the business gets high revenue and low operational costs for each square foot of space.
Why Consider a 7 Brew Franchise?
- Proven Market Demand: There is a clear desire in the market for drive-thru coffee, which has made the industry very strong. The franchise has grown to have a big presence in various parts of the world.
- Income Potential: Because each business earns between $1.2M to $2M+ million every year and uses the brand’s effective strategies, franchisees have a good chance to earn a fair income.
- Scalable Business Model: The simplified drive-thru helps run things smoothly with a lower workforce needed than normal coffee shops, and it still guarantees high satisfaction for customers.
- Building Brand Loyalty: Many customers of 7 Brew show great loyalty, taking long journeys to reach their preferred branch, which makes 7 Brew stand out in the beverage industry.
- Having a Great System: Being a franchisee means getting thorough training, reliable support, and useful marketing help that have helped the brand grow quickly and maintain its success everywhere.
- Growth Potential: Franchisees can expect to expand into several units and new areas since the brand aims to expand to all parts of the country.
7 Brew Coffee Franchise Cost: Understanding the Investment
| Type of Expenditure | Estimated Amount (USD) |
| Development Fee and First Initial Franchise Fee | $45,000 |
| Rent and Security Deposit | $5,000 – $20,000 |
| Building / Build-Out Costs | $315,500 – $439,000 |
| Site Development Costs | $229,000 – $784,000 |
| Architectural and Engineering Fees | $10,000 – $45,000 |
| Store Equipment, Fixtures, and Furniture | $135,000 – $217,000 |
| Signs | $25,000 |
| Point-of-Sale System | $15,000 – $25,000 |
| Opening Inventory, Supplies, and Uniforms | $27,000 – $40,000 |
| Business and Operating Permits | $2,500 – $25,000 |
| Initial Training Travel & Living Expenses | $25,000 – $50,000 |
| Utilities | $750 – $3,000 |
| Insurance | $2,550 – $5,500 |
| Marketing Start-Up Expense | $25,000 – $50,000 |
| Additional Funds – 3 Months | $25,000 – $75,000 |
Total Estimated Investment: $503,800 – $1,122,500 (excluding real estate) – For 1 Store
Initial Franchise Fee
To own this Franchise, you must pay a $45,000 franchise fee per location. In return for this fee, franchisees can use the 7 Brew brand name and follow the company’s established systems, procedures, and receive continuous help. Initial training, supported grand-opening event, and permission to use recipes and handbooks from the brand are part of what is included in the franchise fee.
Total Startup Investment (How much to open a 7 Brew coffee franchise?)
For just 1 store, a Franchise requires you to find around $503,800 – $1,122,500 (excl. real estate) in total investment. For 2 stores $890,300 – $1,934,500. All the important parts for starting an operating business are included in this investment: developing and constructing the site, buying needed equipment, installing signs, purchasing initial stock, setting up working capital, and hiring experts for fees. Features such as the size of the location, nearby building expenses, and what the land calls for are included in how much is invested.
It is important for future franchisees to have capital available to pay between $45,000 to $570,000 for franchise costs, training, and additional requirements. Remaining funds are needed for third-party needs such as construction, purchasing equipment, getting permits, and starting with the initial working capital.
Ongoing Fees and Royalties
To keep benefiting from help, advice, and updates, the Franchise has to pay a 6% monthly royalty fee based on gross sales. Team members also help by giving 1% of their sales every month to a fund that benefits the brand with advertising, campaigns, and market growth. They help the brand grow, give extra marketing support, and make improvements to business operations, all serving the whole franchise network.
Profit Potential & ROI for a 7 Brew Coffee franchise as of 2025
| Metric | Estimated Range / Insight |
| Average Unit Volume (AUV) | $1.2 million – $1.5 million/year (source: franchise filings) |
| Net Profit Margin | 15% – 20% (typical for efficient drive-thru coffee operations) |
| Estimated Annual Profit | $180,000 – $300,000 (after expenses) |
| Breakeven Point | 12 – 24 months (varies by location and local costs) |
| ROI (Return on Investment) | 30% – 40% annually (after breakeven) |
| Payback Period | ~2.5 to 4 years (based on $500K–$1.1M investment) |
7 Brew Coffee Franchise Requirements: What They Look For in a Franchisee
Financial Requirements
Before giving out a Franchise, 7 Brew looks for applicants with significant financial resources. People interested in franchising should have the necessary net worth to cover all the franchise costs and be able to invest the initial amount and meet other expenses. The business examines the company’s money situation, its past credit scores, and whether it can get funds when required. The purpose of financial requirements is to make sure franchisees are able to get things up and running and manage their functions until they are fully established.
Experience and Qualities
You do not have to work in the restaurant or franchise industry to become part of the Franchise because the team values personality and business traits more. The best candidates have outstanding leadership qualities, sincere dedication to customer service, and skills in organizing and leading a team.
Development Commitment
To represent their dedication to 7 Brew Coffee and the industry, franchisees must set up two locations within the stipulated time limits. It guarantees that each outlet is sustainably run and the company enjoys benefits from increased production. Thanks to the company’s development plans, site pick is smooth, construction happens smoothly, and guidelines are given for training staff, with sensible expectations for the business’s growth and entry into the market.
7 Brew Coffee Franchise Application Process: Your Steps to Ownership
Initial Inquiry
Those interested in becoming the owner of this franchise should send an initial inquiry through the company’s franchise team or official website “Join the Brew Crew“. Anyone interested in becoming a franchisee needs to provide basic details such as who they are, their finances, and what market they want to access through a preliminary application. This introductory process gives both the franchisor and the candidate a chance to decide if the opportunity means the same to them.
Preliminary Interview/Discussion
Qualified individuals have discussions with the company’s franchise team to review all the important aspects of the business opportunity. The conversations center on what the candidate has done before, what they hope to achieve, if they can afford the costs, and whether they grasp the way the 7 Brew Coffee Franchise works. The company considers if the candidate fits the culture, is determined, and can carry out the business plan, and gives plenty of details on what a franchise involves.
Review of Franchise Disclosure Document (FDD)
Those who are serious about joining receive the Franchise Disclosure Document, which has all the necessary details about becoming a 7 Brew franchisee. The FDD comes with information on financial performance, costs a franchisee has to incur, recurring fees, expected duties, and vital support provided by the franchisor. Anyone interested in buying a franchise should examine this document along with their advisors to grasp how the deal will work and what is needed to purchase the company.
Discovery Day/Meet the Team
Invited candidates join what is known as Discovery Day at 7 Brew, where they can talk with the company leaders and experience the brand’s way of working. The experience lets potential franchisees learn about 7 Brew Coffee and allows the company to determine whether the candidate is suited for its franchise.
Site Selection and Approval
After receiving approval, the team from the company will help the franchises locate suitable locations for their operation. Until a site is selected, companies evaluate the market, analyze the local population, check how the area is used, and ensure the site meets the requirements set by the brand.
Signing the Franchise Agreement
As soon as franchisees finish all of the necessary steps and the site is approved, they sign the franchise agreement and begin moving toward opening their shops.
What to Expect as a 7 Brew Franchisee: Support, Training & Operations
Comprehensive Training Program
People who buy a New 7 Brew Coffee Franchise are taught all they need to know about making beverages, helping customers, leading employees, and managing finances. During training, franchisees participate in classes, see how operations take place at locations, and continue to get support after they start operations. The training program explains the brand’s unique culture, how operations are done, and the methods that help achieve customer satisfaction and higher profits.
Operational Model
The model of this franchise for coffee stores puts importance on making processes efficient, reliable, and interactive. Those who buy a franchise receive detailed instructions on how to work, standard procedures, and support to help them stay in line with the brand and adjust to their local requirements. The main advantage is efficiency, which helps develop helpful interactions with customers.
Marketing and Branding
Franchisees enjoy marketing help from the business, including nationwide ads, local plans, the big opening, and regular offers. The marketing team from the 7 Brew Coffee Franchise offers assistance with community outreach, socially responsible management, and local advertising that boosts the business and attracts more customers.
Territory and Exclusivity
When establishing a franchise, the environment is divided to prevent oversaturating the market and to maintain enough customers for good business. Careful attention is given to drawing boundary lines concerning demographics, analysis of competitors, and the expected growth to help 7 Brew Coffee Franchise operators be successful for the long term.
Term and Renewal
The agreement usually lasts for 10 years from the beginning, which may be renewed, and allows the franchisees to benefit from a stable and rewarding relationship with the brand. Renewal terms are set up to keep brand consistency and allow successful operators to keep developing their businesses.
Pros and Cons of a 7 Brew Coffee Franchise
Pros
- Strong Earning Potential: The great annual sales figure of over $2.3 million means dedicated franchisees can earn a lot, as demonstrated by the AUV of the brand.
- Proven Business Model: The convenient drive-thru design has been put to the test in various places and has always succeeded.
- Strong Brand Recognition: Many of 7 Brew’s customers recognize and appreciate the brand in the markets where it operates.
- Comprehensive Support: Training, support with operations, and marketing help are given to franchisees as they go through their ownership.
- Growth Market: Favorable consumer trends are helping the drive-thru coffee segment keep expanding in the market.
- Scalability: The business design allows for effective growth and expansion to new territories.
Cons
- High Initial Investment: Some people cannot become franchisees because they do not have enough capital to start.
- Multi-Unit Requirement: The minimum of having two stores means investors have to invest more money and face more difficulties in running their franchise.
- Continual Fees: Because 7% of the revenue goes to ongoing fees, it has a major effect on the profitability of the company.
- Limited Geographic Availability: You may not find available franchises in every area you are interested in because the chosen areas are already committed.
- Operational Intensity: Because the drive-thru operates fast, teams need to be well-staffed and supervised at all times to help keep service high.
- Market Competition: Due to the existence of established competitors, the coffee industry is very competitive.
Conclusion: Is a 7 Brew Franchise the Right Brew for You?
The opportunity to invest in a 7 Brew Coffee Franchise appeals to entrepreneurs wanting to join the successful drive-thru coffee market using a unique concept. Franchisees can earn significant profits based on the brand’s successful financial results, with an AUV higher than $2.3 million each year. How quickly the franchise grew from 180 to over 370 places in only one year proves that people want the food and that franchisees are succeeding.
Yet, becoming successful with a 7 Brew Coffee Franchise requires having a lot of capital, staying dedicated to the business, and matching the company’s lively and customer-oriented culture. Anyone considering running a franchise must make sure they can manage financially, run the business properly, and stay consistent long-term in running several locations. The large startup costs and constant operations should be considered with the help of professionals.
People who qualify, put the brand’s goals at the center of their thinking, have the finances to invest, and want to create a successful restaurant should consider the 7 Brew Coffee Franchise. Franchisees are more successful in the difficult coffee industry because of their strong finances, plenty of support systems, and established way of doing business, which has made the brand a leader in drive-thru services.
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FAQs
What is the minimum investment required for a 7 Brew Coffee Franchise?
The entire investment needed is between $890,300 and $1,934,50,0, and you are required to have a minimum of two stores in your plan.
How much profit will I earn after starting a 7 Brew franchise?
On average, the AUV sits at around $2,358,000 per year, even though some company results may be different because of place and operations.
Do I need restaurant experience to open a 7 Brew franchise?
Although working in the restaurant industry is a good experience, leadership traits, business sense, and dedication to customers are more important to us.
What ongoing fees are required for 7 Brew franchisees?
Franchisees need to pay 6% in royalties every month and 1% in marketing fees from their gross sales.
What is the length of the contract between the franchisor and franchisee?
By default, the initial time under the franchise is 10 years, but several renewals may be given to suitable members.
